Chapter 241 The Beginning and End of the New Year's Eve Concert
Every year, the New Year's Eve concerts held by major TV stations are the focus of the audience. In order to seize the market and grab the first share of traffic at the end of the year, the major TV stations will do anything they can.
Higher-level departments have also criticized the wasteful and extravagant behavior of major TV stations in spending large sums of money to hold New Year's Eve concerts, but it doesn't work. Each major TV station claims to be good, but in fact the investment is increasing year by year.
It is not that some satellite TVs are thinking of reducing their investment in New Year's Eve concerts. For example, in 2014, Sutai, one of the five major satellite TV stations, reduced its investment. As a result, the other four satellite TV stations not only did not reduce their investment, but instead increased their investment.
The result was that the ratings and popularity of Sutai's New Year's Eve concert this year were at the bottom of the five major TV stations, causing Sutai to suffer a big loss.
The next year, Sutai did not maintain its plan to reduce investment.
Other satellite TV stations did not dare to reduce their investment after seeing the failure of TV station Su in 2014, so the investment in annual New Year's Eve concerts has been exaggerated to an appalling level.
Celebrities, especially those with huge traffic and fan base, are the focus of competition among major TV stations.
Li Hyuk is naturally the same. He is pursued by major TV stations. Since his debut in 2015, except for the most beautiful night New Year's Eve concert at Bilibili in the first year, he has also participated in Mango Channel's New Year's Eve concerts.
This year is no exception. Mango Channel hired Li Hyuk with the highest appearance fee in history and jointly planned a super marketing plan.
Other satellite TV stations are also indispensable. Yuan Hua, Lu Xiaohan, Zhang Yixin, Hua Chenyu and others are the main points of competition.
There are also popular actors such as Jin Dong, Wang Kai, Ode to Joy, Li Mou, Da Mi Mi and other popular actors who are also the targets of competition for major TV stations.
Not to mention the established superstars from Hong Kong and Taiwan, as well as the new generation of singers.
Naturally, other second-tier satellite TV stations don’t want to let go of the fat girl’s cake during New Year’s Eve, but their competitiveness is not as strong as that of the top five first-tier satellite TV stations.
So we found another way, such as sketches for the New Year's Eve, cross talk for the New Year's Eve and other forms. These forms can also attract a certain audience. After all, not everyone is willing to watch popular stars and people who are not good at singing lip-syncing on the stage.
of.
Since Mango Channel announced the guest lineup for the concert, the advertising sponsorship and naming fees it received have covered the cost of the event and made a fortune.
For example, Qingcheng Mobile, Li Hyuk participated in Mango Channel as a spokesperson, not only because the price offered by Mango Channel was high, but also because Qingcheng Mobile obtained the naming rights.
The details have not been disclosed, but in this money-burning war, each of the naming fees worth hundreds of millions is too embarrassed to come out and see people.
Sutai wants to replicate the move of inviting Avril Lavigne to the New Year's Eve party in 2012. If they want to invite another European and American pop singer, their first choice is Taylor Swift.
In 2012, Avril Lavigne, who was still active in the music scene, participated in Sutai's New Year's Eve concert, which immediately shocked all viewers who paid attention to the New Year's Eve, as well as other satellite TV stations.
That night, Sutai kept announcing that Avril Lavigne was about to appear. At that time, Avril Lavigne's popularity in China was extremely high.
In the end, Avril Lavigne played the final 20 minutes and lived up to expectations, helping Sutai win the New Year's Eve concert championship that year.
However, due to the stage design of Su Terra's crotch and the performance sound problems, it was criticized by many media and audiences. Even Avril later said in an interview with a media that Su Terra's New Year's Eve concert was the one she was most dissatisfied with.
the scene.
This time, Sutai wanted to replicate the success of 2012 and invited Taylor Swift, a super popular European and American pop singer who is now as popular as Avril Lavigne, to come to China to celebrate the New Year.
However, the trip did not take place because Sutai could not meet the conditions proposed by Taylor Swift. It was not a question of money, but of inviting Li Hyuk to the stage.
The person in charge of TV station's program turned green. It was because he couldn't get Li Hyuk that he wanted to invite you. But you asked me to invite Li Hyuk to come with me. I really can't do this!
Taylor Swift didn't come, but other European and American celebrities did, but everyone said that you did it too much in 2012.
Avril Lavigne retired soon after attending your New Year's Eve concert. I think your TV station is very evil and cannot participate.
As a result, none of the stars that Su Taiwan focused on came. Later, two well-known domestic celebrities were snatched up by major TV stations. Su Taiwan had no choice but to focus on Japanese and Korean stars.
Then they focused on inviting popular girl groups and female singers in China and all went to Mango Stage. Su Tai was on the verge of tears and could only silently accept that this was a New Year's Eve concert with bleak stars, and was prepared to fail.
preparation.
As a top star, no matter how busy and crowded the backstage stage is, Li Hyuk will always have a luxurious lounge.
He is the finale guest of Mango Channel, and Mango Channel must serve him carefully.
Seeing the security guard at the door, preventing others from entering and disturbing, the second- and third-tier stars who came and went to attend the New Year's Eve were very envious.
Dozens of them share a dressing room, and Li Hyuk only has one and a place to rest. Their manager also warned not to disturb Li Hyuk if nothing happens.
At this time, Li Hyuk hadn't come yet, and the New Year's Eve concert started with a bang, and the backstage was busy.
Li He and Reba had dinner at the hotel before taking the nanny car to the scene.
In the nanny's car, Li He held Reba's hand and asked, "Are you nervous?"
Reba straightened Li He's collar, shook his head and said, "I'm not nervous. I've been looking forward to this day for a long time."
"We are about to announce our love in front of hundreds of millions of viewers." Li He put his arms around Reba's waist and let Reba's head rest on his shoulder.
"I also prepared a big surprise for you, but I'm just afraid you won't understand." Li He said with a smile.
"What kind of surprise is this? You didn't let me see it during the rehearsal." Reba was very curious.
Yesterday during the rehearsal, Reba and Li Hyuk rehearsed "Dimple" and then refused to let her watch it, saying it was a surprise prepared by Li Hyuk.
Reba could roughly guess what the surprise was, it was just a song, but this made Reba even more curious.
Everyone knows that Li Hyuk is good at writing songs and singing. He is especially good at writing love songs. After all, he is known as the Prince of Love Songs.
Although the statement of the Prince of Love Songs is a bit one-sided, since Lee Hyuk also has many songs on other themes, it is enough to prove Lee Hyuk's ability to write love songs.
It is said that many boys now confess their love to the girls they like by singing Lee Hyuk's "Simple Love", "The Only One", and "Love Is Very Simple".
When we broke up, we sang "Quiet", "Black Humor" and "Can't Speak".
These love songs have also accumulated a large number of fans for Li Hyuk. A fan said: In Li Hyuk's songs, fast songs are responsible for the height, and slow songs are responsible for the breadth.
When they arrived at the scene, Li Hyuk and Reba entered the lounge one after another. They shared a room and the styling team brought their own.
The music director of the New Year's Eve concert came to Li Hyuk specifically to discuss the effect of today's stage performance, and the clothing manufacturer sent costumes for the performance.
After receiving five million from others, Li Hyuk's performance naturally cannot be only a few minutes, at least it will be more than 20 minutes in the finale.
At the same time, we should shout the countdown together with the audience and ring in the New Year's bell.
For such a position, if you are not at the level of a big shot like Li Hyuk, only the old kings are qualified, and Yuan Hua and the like are not qualified at all.
However, the New Year's Eve concert is ultimately a carnival of traffic capital. The veteran kings have enough qualifications, but their popularity and traffic are not enough.
Only Li Hyuk has the qualifications and popularity, so he is simply the perfect candidate.