"Hello everyone, I am Hu Kan, the least popular UP host in the music area. A few days ago, the latest nomination list for the 2018 Golden Melody Awards was announced.
Asia's pop king Li Hyuk's "Eight Dimensions" was selected for eight nominations, including Best Mandarin Album, Single of the Year, Best Lyricist, Best Composer, Best Arranger, Best Mandarin Male Singer, and Best Album
Producer, best single producer.
As we all know, last year's "Fantasy" was a huge success, winning ten awards including Best Mandarin Male Singer. It was a great success.
Since the release of "Octave Space", Lee Hyuk has been criticized. Many music critics believe that the quality of this album is not as good as the previous one and that Lee Hyuk is just repeating himself.
The rankings clearly demonstrate this objectively. So far, Li Hyuk has released three albums. "Fantasy" scored 9.5 on Douban and 98.5 on Hupu. It is the number one album in the history of Chinese pop music albums.
Even "Kiss Goodbye", the best-selling song by singer Jacky Cheung, and albums by ancient god Deng Lijun are listed below "Fantasy".
Li Hyuk's second-ranked album is "Jay", with a score of 9.1 on Douban and 96.5 on Hupu.
The lowest one is "Octave Space", with a Douban score of only 8.6 and a Hupu score of only 88, which is the lowest ranking among the three albums."
Hu Kan Music conducted an analysis of "Octave Space" and gave his own opinion: "I think "Octave Space" is an underrated album, and its quality is slightly worse than "Fantasy".
But it is not inferior to "Jay". I believe the Golden Melody Award will give it a fair recognition."
The video of Hu Kan Music has been recognized by many fans. Fans all think that the quality of "Eight Dimensions of Space" is good, but it is the fault of music critics and media.
"My favorite album by Lee Hyuk, a real masterpiece! The first three songs hit me three times in a row."
“I really like Octave Space.”
"The media is nothing. Do they understand what music is?"
"The cover design of this album is so cool, I licked the screen like crazy."
"There are posters of "Eight Dimensions" posted in my room. Why does it matter that Li Hyuk is handsome and can sing well? The most important thing is his creative talent."
Most people like "Octave Space", but of course there are also ordinary fans who don't like it and think the album is mediocre.
As Li Hyuk said, music aesthetics is a very subjective matter. Some people think "The Most Dazzling Ethnic Style" sounds good, and some people think this song is very rustic.
It doesn't matter, as long as someone likes and appreciates it, it is the best compliment for a musician.
This Golden Melody Awards is scheduled to be held on June 23rd, which happens to be Li Hyuk’s grandmother’s birthday. Li Hyuk decided to take her grandma to the Golden Melody Awards and use his trophy to celebrate her birthday.
After my cousin Yang Xiaoqi learned about it, she made a lot of noise and wanted to go with her. She almost didn't get beaten by her uncle.
"As long as you do well in the college entrance examination, I will take you with me after the exam." Li He promised.
"Really?" Yang Xiaoqi opened her eyes wide.
"Of course, I keep my word." Li He smiled.
"Great, I'm going to review." Yang Xiaoqi shouted excitedly and ran up to review her homework.
The aunt complained about Li He: "You are the only one who spoils her. This child has been spoiled by your cousin."
Li He smiled: "I am her brother, and my sister is just for pampering."
"Whatever you say," my aunt rolled her eyes at Li He.
Grandma was very happy to know that her eldest grandson was attending the award ceremony that was his most important event. The old man deliberately took out the beautiful clothes that he had not worn for a long time from the closet and put them away early.
Uncle Yang Jianhua originally wanted to buy new clothes for his grandmother, but Li He dissuaded him: "Grandma looks good enough in what she wears, so there is no need to buy new clothes."
Grandma also said: "I'm just going with you, there's no need to wear something so nice."
Fantasy Records, in addition to Li Hyuk being shortlisted for the Golden Melody Award, Liu Jiayi was shortlisted for three awards: Best Newcomer, Song of the Year, and Best Vocal Album.
The little girl was also very excited. When she came to the Mainland from Baodao to develop her career, she never expected that one day she would be shortlisted for the Golden Melody Award and become an award nominee.
This is an honor for Liu Jiayi, who has dreamed of participating in the Golden Melody Awards since childhood.
However, Li He and Liu Jiayi are full of confidence, but his success in this Golden Melody Awards was doomed long after the Golden Melody Awards ended last year.
But as the Golden Melody Awards approaches, there are still a few things to do.
The first thing is that after the failure of the Penguin acquisition, the works of the singer band under Fantasy Records were launched on three other music platforms on Children's Day, June 1st.
Suddenly these platforms ushered in a big carnival, especially Li Hyuk's fans, who are users of these three platforms, were the most excited.
At the same time as it was launched, Li Hyuk's third album "Octave Space" officially ended digital album sales and switched to VIP mode. Many fans were dissatisfied with the VIP system and complained about it many times.
This is indeed an environmental shortcoming in the Chinese pop music scene. You spend money to buy an album, but you still need VIP to listen to it. What's even more annoying is that after the sale of digital albums expires, they switch to a VIP free strategy model.
In other words, I spent dozens of dollars to buy an album, and all I got was the right to listen to it one to two years in advance. What’s the use of this?
The most annoying thing is that after I buy the album, if my VIP expires one day, I won't be able to listen to the album I bought. This is simply unreasonable.
There are many reasons for this phenomenon. The first is the imperfection of the digital copyright market, irregular contracts between copyright owners and digital music platforms, etc.
On foreign digital platforms such as Amazon and Apple Music, after a digital album is purchased, you can listen to it permanently without VIP.
However, this model is somewhat acclimated in China. Foreign countries have a strong awareness of paying for genuine copies. When digital albums are released, countless fans will support genuine copies.
Under such circumstances, the album still has a wide audience, and there is no need for a VIP free strategy to attract fans.
However, many domestic listeners who are accustomed to free music are not even willing to top up their VIP membership, let alone purchase digital albums.
For example, the digital album sales of "Octave Space" reached about 6.45 million. For the convenience of calculation, excluding repeated purchases, about 6 million fans purchased the album, so the audience is 6 million.
Considering that these 6 million viewers are likely to share this album with the people around them, each person can share it with five people, which is only 30 million viewers, which seems like a lot.
But compared to China, which has a population of 1.4 billion, these 30 million are almost nothing.
However, if it switches to a VIP free strategy, QQ Music's current registered users will reach 800 million. Excluding duplicate registrations and invalid and inactive accounts, the number of active users will be around 250 million.
Li He is also the main singer of QQ Music. Of the 250 million, there are still 100 million people who have listened to his music. Considering that there are not many singers in the Chinese music scene, the 100 million is a small number.
Now, the copyright has been extended to four platforms, and the digital music share of these four platforms accounts for more than 90% of the market, which means that the audience area will expand.
Therefore, the purpose of the VIP free strategy is to expand the audience and convert them into potential album buyers.
Moreover, according to the listening volume and popularity, the digital music platform will also settle the share with the record company every quarter, which is also a long-term income.
Of course, some friends may say that since you want to expand the audience of your songs, it is better to implement a free strategy.
First of all, making an album is not a charity. No matter whether it is for music or art, the primary purpose of making an album is always commercial success.
Secondly, since it is free and there is no profit, who will still make music with their heart? Is it possible that everyone can generate electricity with love?
If Jay Chou had used love to generate electricity, he would have been submerged in the wave of the record market, and he would not have the god-like status he later had. The same principle applies to Li Hyuk.
However, sometimes digital music platforms are too greedy. No, it is more appropriate to say that they are greedy all the time. For example, QQ Music has launched a super membership model. Ordinary members only need 15 yuan a month, while super members actually need 40 yuan.
When Penguin acquired Fantasy Records before, it wanted to upgrade Li Hyuk's songs into a free music library for super members. Of course Fantasy Records rejected such an unreasonable request.
It is estimated that this is the reason behind the acquisition.
I struggled to get up and coded one. I felt dizzy and couldn't sleep. I didn't dare go to the hospital even if my symptoms weren't serious. It would be a waste if I went to the hospital and got infected again.
Everyone should also take care of themselves, spend the last two days of 2022 safely, welcome the new year, and wish everyone a happy life.