"Good evening, dear listeners, welcome to my music, your heart radio program..." On a radio station late at night, Zeng Daxian dedicatedly hosted this radio program for listening to songs.
He is an old host of the show and has gained a lot of fans with his magnetic voice. However, in recent years, the traditional media industry such as radio has been impacted by TV stations, the Internet, etc., and the popular programs in the past have gradually become less popular.
At this time, the background listening data shows that the number of listeners is only tens of thousands, which is simply incomparable to the millions of listeners at the peak.
This is not surprising. Perhaps one day, Zeng Daxian will be swept into the trash heap of history just like his own show.
But tonight seemed a little different. After Zeng Daxian finished his daily opening remarks and played the first song of the day, "Have to Love", his assistant said excitedly that the number of online listeners had reached 100,000 and was still rising.
What is going on? Doesn't everyone go to work every day? Zeng Daxian couldn't believe it. At this moment, "Have to Love" came to the chorus stage.
"Need your love everyday
You can guess my thoughts
I love you
I just want you to make me wonderful every day
Talk about it every day
What is true love
I love you
How much of it can be said faster than imagined~"
Hearing this, Zeng Daxian suddenly understood. It was not that the audience suddenly became interested, but that the song was so nice. Xuanzi, the songwriter and singer of the song, was familiar, but the name Li He was a little unfamiliar.
But Zeng Daxian thought about it for a while and then he remembered, isn't this the lead singer of a band that is very popular recently?
Zeng Daxian didn't know that Li Hyuk had gone solo, but it didn't affect his judgment on a song. "Have to Love" is a very nice and long-lasting song.
Later, in the audience on-demand session, five out of ten on-demand viewers requested "Have to Love", and three requested "Rainy Day", and the rest were from other singers.
Zeng Daxian listened to "Have to Love" all night, but he was not tired at all. It had been a long time since he heard such a beautiful song.
Although the songs by singers such as Xu Shangao and Xue Zhiqian are good, Zeng Daxian always feels that they are missing a bit of feeling. This feeling is found in "Have to Love".
The two new songs have given new life to the old radio program. Zeng Daxian hopes that the singer named Li Hyuk will continue to do so, so that his radio program can always have new songs to listen to.
In terms of popularity and reputation, "Have to Love" has earned enough popularity. The next most important issue is sales.
On September 10th, Xuanzi's new album was released first. Because it implements the copyright strategy of free digital version, the sales volume cannot be calculated.
In fact, except for "Have to Love", this album has no other impressive songs. Even so, Xuanzi has returned to the public eye again with this album.
Variety shows and various announcements and invitations are constantly coming out. Releasing albums and monetizing them through variety shows is now the most important route for singers.
It’s not that it’s bad, it’s just that it seems a little uncomfortable for a singer to make money through variety shows.
The copyright of the song "Have to Love" has been sold to Xuanzi's management company. Because Li Hyuk is a newcomer, the selling price is not high. Xuanzi's management company gave it 100,000.
Originally I planned to pay 50,000, but Xuanzi wanted to make friends with Li He so that she could continue to invite singers in the future, so the offer was raised to 100,000.
The copyright of a song can be sold for tens of thousands to hundreds of thousands, mainly depending on the fame of the creator and the level of the song. Generally speaking, the more famous the creator, the more money he sells, such as Luo Dayou, Li Zongshen and other big names.
For a budding music creator like Li Hyuk, 100,000 yuan is already a top-notch price for a music creator, so Li Hyuk didn't feel like he was losing money.
Things have to be looked at in the long run. Selling 100,000 yuan seems to be a loss, but Xuanzi became famous through this song, which proved the huge value of this song and also proved Li Hyuk's level as a songwriter. From now on, he will be called
The high price is justified.
One song is enough for Xuanzi to eat for several years, and on September 15th, Guns N' Roses' first EP "Secret Garden" was officially released. On the day of the release, Jin Ning, Ye Zixin, Ye Ziran, Chu Chu and Xia
Xia Du was very nervous.
The same goes for the two bosses, Fan Noxuan and Li He. This is considered the first shot of the studio, and it depends on whether it can succeed.
At 12 o'clock at noon, the EP was unlocked and available for purchase. Fan Noxuan bought ten digital EPs with her own money. One EP only had two new songs for a fee, which was only four yuan.
In the past, many domestic listeners did not develop the habit of paying to listen to music, and were not used to charging for music. Therefore, pirated albums were rampant when physical albums were available.
Nowadays, there are not many pirated copies of physical albums, and there are also other singers who plagiarize songs and turn them into pirated copies.
Therefore, adopting a charging strategy makes Fan Noxuan very nervous. What if the audience is not even willing to pay the four yuan?
However, it turns out that Fan Noxuan's worries were unnecessary. She had not developed the habit of paying before. Maybe it was because everyone was used to living a hard life and the market management was not standardized.
However, the new generation of young people have been consciously cultivated to have the habit of consuming genuine copies. In the past, most of the people who bought pirated copies were students and had little money.
But now these student parties have graduated and started working, and have gradually become the main consumers, and can support genuine products.
This can be seen from the gradual decrease of pirated games, while the number of genuine STEM Huaxia users increases significantly every year.
The "Secret Garden" EP sold more than 100,000 copies within one hour of its release, and more than 150,000 copies within two hours. This was only the sales of the digital version, and the recorded 5,000 physical albums were put on the e-commerce shelves in less than an hour.
They were all sold out, and the studio’s phone number was inundated with calls asking for goods.
"I want five hundred sheets, please give me the goods quickly, hurry up..."
"Okay, okay, sir, I will arrange to supply the goods to you right away..."
"Hey, Fantasy Studio? What did you do? You just ordered physical albums, who are you looking down on? Hurry up and supply more copies, one for each person..."
"Sir, don't worry, we are stepping up production and will deliver it immediately."
Looking at the customer service staff who were constantly busy calling, Fan Noxuan was very happy and quickly contacted Starlight Records to record another 5,000 EPs.
However, what Fan Noxuan didn't expect was that the 5,000 EPs were quickly sold out, and the online store continued to receive calls for supply.
The people in charge of record recording at Starlight Records were dumbfounded. When did physical records sell so easily? All 10,000 EPs were sold out in just two days. It was a miracle of rising against the market trend!
Digital album sales are also good, reaching 330,000 copies within 24 hours of being online, and 400,000 copies within 48 hours of being online. According to the current standards of the Chinese music scene, it has already achieved quadruple platinum album sales.
It’s just an EP. It sold 400,000 copies, but only 1.6 million. Excluding distribution fees, production costs, etc., the studio’s income was less than 500,000. But at least it made money, and it was given to the studio
A good start.
The physical records also generated a profit of about RMB 100,000. The successful release of the EP gave the newly born Fantasy Studio a firm foothold.
Originally, the industry's agencies and major record companies didn't pay much attention to this studio, but the first EP they produced actually became an instant hit. No one expected this.
On the hot song list in September, six songs from the EP, plus "Have to Love", firmly occupied the top seven. Lu Xiaohan, who had just returned to China to release a single, was overwhelmed by these seven songs.
No, it made Lu Xiaohan’s fans very angry and depressed.
The ratings on Douban are also very real. The rating of 8.8 seems to mean that "Secret Garden" is an EP that can be classified as a classic.
The comment from a Douban netizen is also very true: "After so many years, the Chinese music scene has finally welcomed an influential band again."
Due to the popularity of the album, Guns N' Roses has been invited to various variety shows and commercial performances. The five members of the band could no longer attend school with peace of mind, so they simply dropped out of school and bravely entered the music and entertainment circles.
From this point on, the band's ability to attract money was shown. Guns N' Roses is a very special band. The members are all girls, and all of them are good-looking. This combination is very popular.
After a series of variety shows and commercial performances, the band quickly gained a group of loyal fans, excluding fans of Lee Hyuk.
It can be said that at this time, Fantasy Studio was supported by Guns N' Roses, including the production costs of Li Hyuk's first album, which were all earned by Guns N' Roses.
In addition to being busy with his studies, Li Hyuk is also stepping up the production of his first album. He has also thought about the name of the first album. Let's call it "Jay". After all, he has to rely on so many songs of Jay Chou to become famous.
And in terms of popularity, there is no singer more suitable than Jay Chou, a pioneering and revolutionary singer.
In addition, plus the songs of other singers, it is a collection of Chinese music classics from previous lives. Li He wants to say: Invincible, how lonely it is...