Chapter 67 Reaching distribution cooperation with Sony Music
Early in the morning after New Year's Day, Li He took Yang Xiaoqi in the nanny car that picked him up and returned to Fantasy Studio in Shanghai.
When Li He and others arrived, Deng Ziqi had already arrived and visited the studio under the leadership of Fan Nuoxuan. Just in time to see Li He coming back, Deng Ziqi quickly stepped forward to shake hands with Li He and say hello.
"Hello Li He, my name is Deng Ziqi."
Li He smiled and said: "I am Li He, do you still need to introduce yourself? Which young people nowadays don't know you! Cousin, why don't you come out when I see your idol?"
Yang Xiaoqi was chattering in the car just now about how she would feel about meeting her idol. Now she felt shy and coyly got out from behind Li He: "Sister Ziqi, can you sign your autograph for me?"
"Haha, this is your cousin? She's so cute, of course, what's her name?" Deng Ziqi asked with a smile.
"My name is Yang Xiaoqi..." Yang Xiaoqi replied.
Deng Ziqi happily signed his name on the poster prepared by Yang Xiaoqi and took a photo with Yang Xiaoqi. Yang Xiaoqi's fans were completely satisfied.
"Okay, let's go play! Your sister Ziqi and I have work to discuss." Li He asked Yang Xiaoqi to play by herself.
After getting autographs and photos, Yang Xiaoqi became good and went to play.
Li He and Deng Ziqi sat down and chatted in the reception room. Deng Ziqi said to Li He: "Your performance at the New Year's Eve concert was outstanding. Even my assistant applauded you."
"Thank you, you're not bad either. I remember when you performed, Dragon TV's New Year's Eve concert had the highest ratings." Li He also complimented.
"I can't compare to you. In fact, I came here this time to invite you to sing." After the greetings were over, Deng Ziqi got straight to the point and stated the purpose of his trip.
Deng Ziqi also has good creative ability. Many of her songs are written by herself. Being able to invite songs this time also shows that she recognizes Li He's creative ability.
Li He did not shirk: "Wait a moment..."
When he came to his office, Li He found the music scores of several Cantonese songs and went back to show them to Deng Ziqi.
Looking at the music score that Li He brought over, Deng Ziqi seemed to have seen a peerless treasure. He couldn't wait to look through it. The more he looked at it, the more he liked it.
"I didn't expect that you actually have your own understanding of the creation of Cantonese songs." Deng Ziqi exclaimed.
Li He casually replied: "The music scene in Hong Kong and Taiwan was the inspiration for my musical career. I have sung many popular Cantonese songs. Later, I also tried to compose myself, so I wrote these songs. Take a look."
"It's pretty good, especially this song "Wedding Invitation Street", I like it very much." Deng Ziqi was very satisfied and couldn't wait to give it a try.
"Just in time, let's go to the recording studio and you try to sing a few lines." Li He brought Deng Ziqi to the recording studio.
Although it is the New Year's Day holiday, people working in entertainment-related industries will not take a holiday.
The studio is still very busy at this time, and the popularity of every star is inseparable from the team behind it.
Controlling reviews, communicating with the media, buying hot searches, planning marketing, etc. Sometimes even the celebrities themselves cannot make the final decision on certain promotional methods.
However, since Li Hyuk is the boss, he doesn't have this problem. If he doesn't agree with the publicity plan, the people in the studio will not be able to implement it.
Previously, the marketing department submitted a plan to promote the scandal, but it was rejected by Li Hyuk. As a "powerful" star, he does not need to rely on external forces to increase his popularity.
Deng Ziqi is very satisfied with several of Li He's songs, and her record company will negotiate the copyright of the songs.
Li Hyuk currently earns about 200,000 yuan per song, which is already the price of a first-tier songwriter.
Because there was still an announcement, Deng Ziqi did not stay long and returned to Hong Kong Island in the afternoon.
However, she posted a photo of herself and Li Hyuk on her personal Weibo, and also revealed that she and Li Hyuk had reached a cooperation agreement.
Fans of Deng Ziqi are naturally excited. Li Hyuk is one of the most popular male stars recently and has creative ability. The cooperation between the two is a strong alliance.
However, Deng Ziqi did not disclose the specific details, and no one knew what kind of cooperation agreement the two reached.
After sending Deng Ziqi away, Li He and Fan Noxuan discussed some studio matters. After the negotiations on overseas distribution broke down at the end of December, Sony Music did not give up and quickly expressed its willingness to contact.
At the same time, Warner Music and Universal Music came to express their willingness to represent overseas distribution.
"I think Sony Records is the most suitable. After all, the main markets of Warner Records and Universal Records are in Europe and the United States, and Asia is still the territory of Sony Records," said Fan Noxuan.
Li He asked: "Is the distribution share still unable to be reduced?"
"Sony Records insists on refusing to let go for 40%. I think it will be difficult for them to change their minds." Fan Noxuan rubbed her temples. She was exhausted from the negotiations with Sony Records.
Li He thought: "The key to our problem now is to build a reputation. Europe and the United States do not consider it, but in the cultural circle of East Asia, I believe that Chinese songs still have a certain popularity foundation."
"You mean, agree to their conditions?" Fan Nuoxuan was a little unwilling.
"It's okay to agree! What Sony Records wants is the distribution rights of two records. When the contract is over, we have a popularity base in the island country, Southeast Asia and other places. By then, better contracts will come to us." Li He
said.
"OK, then next time we negotiate, I will relax the conditions and reach cooperation as soon as possible." Fan Noxuan agreed.
In fact, it stands to reason that most mainland record companies do not have the ability to distribute overseas, but record companies in Hong Kong and Taiwan still have this ability.
But what is strange is that no record company from Hong Kong and Taiwan came to our door.
It’s not surprising if you think about it carefully. The glorious era of the recording industry in Hong Kong and Taiwan coincided with the golden age of the Chinese music scene. At that time, Hong Kong and Taiwan’s record companies had channels in the island country, Southeast Asia, and even the Chinese market in Europe and the United States.
However, with the end of the golden age of the music scene, the recording industry in Hong Kong and Taiwan has declined. Now that it can hold on to a little market share, it is already very strong, and it has no ability to expand overseas markets.
At the same time, the record entertainment company of Bangzi in the island country is gradually occupying the market, and the leader among them is undoubtedly Sony Records.
After the New Year's Day holiday, Sony Music once again launched a second round of negotiations with Fantasy Studio. This negotiation went extremely smoothly. Sony Music won the overseas distribution rights for Li Hyuk's two albums to be released by Fantasy Studio in the future, including "Jay".
》Inside.
The cooperation agreement was reached. In order to promote Lee Hyuk and his album, Sony Music specially arranged an opportunity for Lee Hyuk to perform as a guest on stage and participate in a performance at Tokyo Fashion Week.
Given this opportunity, Li He was naturally willing and took it.
The 2016 Tokyo Fashion Week will start in mid-January. As a special guest star, Lee Hyuk will perform on the stage when the models walk the catwalk.
From this perspective, Sony Music’s demand for a 40% share is not a big deal. Tokyo Fashion Week may not be as well-known fashion weeks as Milan Fashion Week and Paris Fashion Week in the world.
However, as the largest fashion week in Asia, it still attracts countless fashionistas and ordinary audiences every year.
And compared to the weird fashion styles in Milan and Paris, Tokyo Fashion Week is more down-to-earth and more in line with Eastern aesthetics.
Many popular Japanese styles spread from this fashion week.
Having the opportunity to be on this stage gives Li Hyuk the opportunity to let more people know him in Asia and promote his music.
Music is not just music, it is often inseparable from commercial operation and promotion.