Having just attended a brand's New Year's event, Yuan Hua sat tiredly in the nanny car with her eyes closed and resting. The agent signaled the driver to drive to the airport, and then talked to Yuan Hua about the next itinerary.
"Tomorrow morning we have an event in Guangzhou, and we are going back to the capital in the afternoon. The company is having a dinner, and many famous people in the industry will come, as well as several big directors. Please say a few more good words and try to leave a good impression... "
Before the agent could finish speaking, he was interrupted by Yuan Hua: "That guy named Li He, how is he?"
"Huh? How about what?" The agent was puzzled. Li He and Yuan Hua were not on the same route, so why did they suddenly care about this?
A hint of impatience flashed across Yuan Hua's face, and he said in a disdainful tone: "I heard that he is very popular recently. He is even more popular than me. Most of the hot search headlines are about him."
"It's just for a while. Like him, he doesn't know how to manage fans, nor does he know how to operate capital or make connections.
If you just rely on yourself to enter the entertainment industry alone, it won't be long before you are swallowed up by capital and not even the scum will be left." The agent is very unfavorable to Li Hyuk.
"Single-handed?" Yuan Hua opened his eyes, with a trace of amusement flashing in his eyes: "Didn't he say that Penguin is very optimistic about him? With the support of Penguin's big capital, he has nothing to worry about."
"This is different. Penguin supports Li He, but after all, Li He is an outsider. Penguin doesn't know which is more important than his own son. Penguin supports Li He now just because of interests." The agent analyzed.
Yuan Hua didn't speak anymore, and closed his eyes to continue to rest. However, a faint thought flashed through his heart. I am afraid that this Li He will become his strongest competitor in the future.
Li He didn't know that Yuan Hua was afraid of him, and he was still preparing for the next week's game.
Mango Channel sent a special camera crew over to record some footage of Li Hyuk preparing for the competition.
Facing the camera, Li Hyuk said: "I have prepared an original new song, hoping to bring a better experience to the audience."
"Why did you want to write a new song?" asked the director.
Li Hyuk thought for a while and explained: "As a singer and a musician, you need to constantly introduce new things so that you can continue to make progress."
The director thought it made sense, and after the filming, he specifically said to Li Hyuk: "I have not seen many musicians who are as dedicated as you are to keep creating."
Other singers also knew that Li Hyuk was preparing original songs, so they felt tremendous pressure.
No, this music circle is not that complicated. Isn’t it just a singer competition? Is it necessary to create something original?
You know, competition performances are all covers of your own previous songs or other people's songs that the audience has heard.
But original songs will bring great advantages to competing singers because the audience expects them.
Of course, the premise is that your songs must be good, but can the songs written by Li Hyuk be bad?
During the preparation period, Li Hyuk also accepted several endorsements.
Because of his outstanding performance at Tokyo Fashion Week and the exaggerated commercial performance of his first album, which sold 1.65 million copies, many major international brands have taken a liking to Li Hyuk.
One of the car brands is Li He, who likes it very much. Li He is a car lover. In his previous life, he did not have this condition. At most, he only went to car shows to get his eyeballs.
But I have the conditions in this life, and I have taken the time to study for a driver’s license. How can I not stop this addiction?
This car brand is Li He's favorite Lamborghini, a world-renowned sports car manufacturer.
This time Lamborghini is looking for spokespersons in China. After a comprehensive review of a circle of Chinese celebrities, five people were finally selected as candidates for endorsement.
These five people are the Four Returned Sons and Li He. They are the five most popular Chinese male stars from last year to the beginning of this year.
However, Lamborghini has some doubts about which of the five people will be the spokesperson, mainly Yuan Hua, Lu Xiaohan, and Li He. These three candidates make it a bit difficult for Lamborghini to choose.
"I think Yuan Hua is suitable. He is handsome, charming, and has an unruly personality. He is like a bad boy, which is consistent with our positioning of Lamborghini."
"I think Lu Xiaohan is more suitable because his delicate and handsome appearance is exactly opposite to the strong style of our brand. He is suitable."
Many senior executives of Lamborghini China were noisy and the conference room was like a chicken coop, messy and noisy.
At this time, Chen Yu, then the vice president of Greater China, knocked on the table to ask everyone to quiet down.
"Everyone, everyone, listen to me, listen to me." His attention was attracted, and Chen Yu spoke: "I think that a brand spokesperson should not only have an appearance, but also have connotation and inner connotation.
What Yuan Hua and Lu Xiaohan are, they are just appearances. They are popular now because they are young and can show off their sexiness.
But their business skills are not good, they can’t sing well, their acting is a mess, and even their poor performance in variety shows, I don’t want to mention it.”
"What does Mr. Chen mean?" a senior executive asked.
Chen Yu knocked on the table and said, "I think it's just my personal opinion, for your reference only. I think Li He is the most suitable spokesperson."
"Oh? Mr. Chen, please explain why Li He is the most suitable." President Feng Yuandao was sitting in the top position.
Chen Yu cleared his throat and explained: "Li He is a singer who just debuted last year. His popularity has soared very quickly. He is not much worse than Yuan Hua and Lu Xiaohan.
The most important thing is that Li Hyuk has outstanding talent, which is within him. Now it seems that among the three, Li Hyuk is the least popular and has the least fans. But if we look at it twenty years later, the most popular one will definitely be Li Hyuk, who has inner talent.
He.
Everyone, do we want a long-lasting brand or a short-lived shooting star?”
Chen Yu's words made all the executives present think seriously. To build a brand, you need a long-term vision. The reason why a brand lasts long is because of its long-term development strategy.
Brand spokespersons must also consider the fit between their attributes and the brand. From this perspective, Li Hyuk, who has such outstanding business performance and talent, is undoubtedly the most suitable spokesperson for Lamborghini.
In the end, the Greater China high-level meeting passed a resolution and asked Li He to serve as the spokesperson.
In this way, while Yuan Hua was still trying to please major directors, one of his guaranteed endorsements was stolen by Li Hyuk. Together with the McDonald's endorsement, this was the second endorsement brand that Li Hyuk stole.
Lamborghini quickly approached Li He and started endorsement negotiations with agent Cheng Lixiang.
Such a big international brand may say it has a big name, but in fact the endorsement fees it offers are not high.
In fact, the money given by many big international brands is not as much as that of domestic brands, but why so many celebrities still flock to them? It is because big international brands represent high quality. If you endorse this, it means that you have high quality.
Therefore, Li Hyuk's endorsement price was a bit severely suppressed, and the final deal was only 500,000 yuan a year, and he signed a two-year contract.
In the endorsement contract, Li Hyuk needs to cooperate with the brand to attend several events, shoot two advertisements, and shoot posters in the past two years.
Endorsement fees and activities are not the most important. As Li He becomes the spokesperson of Lamborghini, Lamborghini will naturally build momentum for the spokesperson.
Therefore, the cover person and car of the Asian edition of the internationally renowned automobile magazine, the March issue, were Li Hyuk and Lamborghini.
To sum up, in this week, Li He gained both fame and fortune, and January 2016 went quite smoothly.