I really didn't want to be a school bully in the old days Chapter 621 Marketing success, popular in the United States, sales of 8 million units set off the world
Chapter 621 Marketing success, popular in the United States, sales of 8 million units set off the world
"I didn't expect Anle's event to be so big."
In Cao Dehua's study, Cao Guang and Cao Yinghui were drinking coffee and discussing today's press conference.
"I'm afraid it will cost too much. Second brother, you don't know. I just heard from Lao Wu that this press conference plus prizes are more than one million US dollars. I'm afraid it will exceed 1.5 million US dollars." Cao Yinghui
Said. "The handheld game console is priced at twenty dollars."
"The profit from a set of machines is probably around five dollars."
"So much?"
Cao Guang muttered, "If that's the case, it would take at least 300,000 machines to earn back the money from the press conference?"
"Yes, that's why I said that although the press conference was quite successful, it does not mean that the marketing was successful."
"1500000."
Cao Dehua frowned slightly. Before he finished speaking, Cao Yingzi brought back another piece of news. "Are there still going to be competitions?"
"Yes, the Rongan Electronic Cube Competition is held every year on October 1st, and the prizes will not be worse than the first one." Cao Yingzi said. "Tomorrow the newspaper will publish this news, and Rongan Electronics will donate to poor children.
One hundred thousand game consoles.”
"Does this require a budget of millions again?"
Cao Guang felt that Li Anle didn't take money as money.
"Isn't this too much?"
Cao Yinghui was puzzled. If this was really done, Rongan Electronics could make money. It would only be able to earn back its capital by selling at least 300,000 game consoles at the press conference. If it were to be launched again, it wouldn't be 500,000 or 600,000 game consoles to break even.
This does not include research and development expenses. If the sales volume this time is less than one million, wouldn’t it be a loss-making profit?
"Yingzi, do you think Anle can succeed this time?"
Cao Dehua looked at his fifth son. Cao Yingzi smiled bitterly. He really didn't have much confidence in this matter. The United States must sell at least one million units to ensure that this conference will not be a loss, let alone the following series of activities.
Even if there are millions of game consoles, there is a possibility of losing money.
"Now we can only look at tomorrow's sales."
As for the subsequent publicity expenses, Cao Yingzi doesn't even think about it. He has a big head if he thinks too much. Li Anle is really generous in doing things, but he is a little afraid of being too generous.
As the press conference was published on TV stations and newspapers, the scene of the huge competition was quite shocking.
"How many?"
The first shipment of goods from Wal-Mart has been shipped, and other stores have also shipped. Now we only have the data for the first day.
"hold on."
At noon on the third day, Li Anle, Cao Yingzi, and Cao Hua were sitting on the sofa drinking coffee. In fact, they were not paying attention to the refreshments. They were all waiting for the first day's shipment.
"Jingle Bell."
"Well, I understand."
Li Anle took the phone and nodded. In fact, if you look carefully, you will find a smile on the corner of Li Anle's mouth.
"How's it going, Anle?"
“Not ideal.”
Li Anle said, "Walmart's shipments just reached 100,000 units on the first day."
"The other companies add up to around 50,000."
"150,000 units on the first day?"
Cao Yingzi exclaimed. "Anle, this is already very good. If we maintain this shipment volume for at least the next week, it is possible to reach two million or even three hundred."
"I hope so."
As the impact of the press conference spread across the United States, especially the news that the Rongan Electronic Cube Competition will be held again next year, and with the distribution of 200,000 donated game consoles, more people were exposed to this handheld game console.
.
"The situation now is much better than expected."
On the second and third days, sales not only did not drop, but also increased. In particular, it formed a trend. People who had never played block games became different. At this moment, Li Anle was no longer worried.
"Is it really done?"
Cao Guang and Cao Yinghui couldn't believe it. It was really possible to reach two million units. This was incredible.
Brother Cao Can originally laughed at Li Anle. He had so much money that he didn't know what his last name was, but he really thought it was a broken game console that could be used successfully. Who would have thought that when he turned around, he saw his own children enjoying playing the game one by one.
"Just play and play and you will know how to play."
"Dad, it's not like I'm playing alone, almost everyone in our school has one."
Cao Ting murmured, and the Cao Can brothers looked at each other. "One person, one person?"
"Um."
"Did he really do this?"
"Maybe it's just in San Francisco."
In the following days, handheld game consoles produced by Rongan Electronics went on sale in many countries. Perhaps due to the influence of the United States, the sales in English-speaking countries were actually very good.
"Fifth uncle, how are you?"
"The statistics are out."
"Two hundred and fifty thousand units."
Cao Yingzi said excitedly. "It has not decreased. It has been maintained. At least for a few more days, sales of three million will be achieved in ten days at most. Anle, we succeeded."
"Successful."
Li Anle is very happy, at least he doesn't have to lose money. Of course, Li Anle is willing to lose money. After all, game consoles help children from friendly countries spend a happy childhood. Compared with the heavy learning pressure, a childhood with game consoles is perfect.
It's a pity that domestic children can't afford it. Twenty dollars is too expensive. Li Anle can only sympathize with the domestic children and hope they study hard.
"Fifth uncle, it's all your hard work for the monthly competition."
The monthly competition is organized by various places. Rongan Electronics will provide some subsidies. Li Anle has always done a good job in returning consumers. We must start it to get more children to join this competition and spend more.
Time and energy race.
Of course, Li Anle did all this for the sake of sales and had no other bad intentions. Three million was quickly achieved through a series of operations by Li Anle.
"Earned it back?"
"How long has it been?"
Cao Guang and Cao Yinghui learned from Cao Yingzi that as the United States continues to be popular, it has stimulated sales in other English-speaking countries.
"Eight million units?"
Eight million, which is 20 US dollars per unit, which is 160 million US dollars. Excluding costs, we have made at least more than 30 million US dollars. This cost includes research and development costs, and it takes less than half a month.
This happened under their noses, it was unbelievable.
This chapter is not over yet, please click on the next page to continue reading! In fact, Li Anle did not expect to be able to sell so many. The sales in Southeast Asia, Japan, and South Korea were comparable to those in the United States. I have to say that Jackie Chan and other actors deserved the credit.
No small matter, of course the most important thing is that the movie promotion Rongan Electronics is deeply rooted in the hearts of the people.
"The data is not fraudulent, right?"
"Real data."
Cao Yingzi said, "I'm afraid it will exceed 15 million units within the year."
"Fifteen million units?"
Cao Dehua didn't know what to say. With sales of 300 million US dollars, after deducting costs, he made at least 100 million US dollars. The entire Cao family, which he had worked hard to manage for many years, only had assets of over 100 million US dollars.
“It’s still electronic products that make money.”
After hearing Cao Dehua's emotion, Cao Yingzi could only smile bitterly. You can make so much money from any electronic product. There are many electrical appliance factories in the United States. If they were so profitable, a lot of capitalists would have entered this field. Of course, the trend of the semiconductor industry is obvious now. Cao Yingzi came back and said
This also reminds Cao Dehua to speed up his entry into the semiconductor industry.
"Dad, I will return to Hong Kong Island with Anle in a few days."
Cao Yingzi said, "An Le just told me something when I came here. He plans to set up a factory to produce game consoles in the United States..."
"real?"
Before Cao Dehua could say anything, Cao Guang and Cao Yinghui became excited. If this was the case, their family would have no worries about sales when they set up a semiconductor factory.
"Did Anle tell you?"
"yes."
Cao Yingzi didn't know what Li Anle meant, but Li Anle also said that the quality must be good and there is a price. He can give opportunities but under the same conditions. Cao Yingzi understands that even so, he has taken great care of the Cao family.
"Go back and tell Anle that Cao's products must be the lowest priced with the same quality."
Cao Dehua glanced at Cao Guang and Cao Yinghui and finally said, "It's good to see that these two sons are not top businessmen and can hold on to the family business. Cao Yingzi does have some ability, but now he is following Li Anle."
He was afraid that the United States would not come to help him in the short term. Cao Dehua knew that relying solely on Cao Guang and Cao Yinghui, Li Anle might not be able to lose face.
“The lowest price for the same quality?”
Li An smiled and said, "Fifth uncle, there is actually no need to be like this."
"The Cao family is my uncle's family after all."
"Anle, the Cao family can't stop. It's not a good thing if the conditions are too good."
Cao Yingzi said that without competition, a company may die slowly. Cao Yingzi understands this very well. Li Anle can take care of the Cao family, but one day his son will take care of it. Cao Yingzi feels that it is better to let the Cao family take care of things.
Quality and enhancing competitiveness are the top priority.
"Okay, let's talk to the company later."
Li An smiled and said, "Let's take care of business."
"Fifth uncle, do you need to prepare anything here?"
Li An smiled and said, "I can give you half a month's leave."
"Need not."
Cao Yinghui said, "I'm still waiting to be the general manager of this computer company."
"Okay then, we will return to Hong Kong Island in three days."
Li Anle's vacation is running out, he must return to Hong Kong Island as soon as possible, and he may have to go back to Lijiapo for a few days. After all, the filming of the Red Mansions has to be finalized, and the scale of construction will be expanded. He will spend this money
I plan to pay through the company.
"Go back home."
In the evening, Li Anle wrote two big words in his notebook. In the next few days, Li Anle visited some partners and held a celebration cocktail party. Rongan Electronics' branch in the United States officially became famous. This press conference
It was so successful.
The impact has been great. Some companies have begun to study this conference. After all, the sales of three million units are too amazing. There are still about 100,000 units a day. Although the sales will definitely decrease over time, five million units is almost certain.
Already.
It’s so unbelievable that it’s sold over 100 million dollars, but it’s just a small thing like a toy.
Not only the company's research, but also some interviews with newspapers and TV stations, Li Anle handed over to Cao Yingzi. The original three days almost ended up being a week.
"Finally the work is over."
"Thank you for your hard work, fifth uncle."
"It's my turn to thank you."
Cao Yingzi said with a smile. "I have made a big name this time. You don't know, I have received dozens of invitation calls in the past few days. The salary is really not low."
"Hahaha."
"It seems that these people are very discerning."
The two laughed.
In the evening, Cao Dehua invited Li Anle's family to have dinner. He didn't know what Shi Qin said, and his eyes were red. It wasn't until he got on the plane that Li Anle realized that Cao Dehua had given Shi Qin 5% of the Cao family's shares.
"My grandpa is really a mature man."
Li Anle didn't pay attention and continued to close his eyes and meditate. A few Anju people on Hong Kong Island were queuing up to buy this game console.
"There are too many people."
"Yes, forget about Anju and buy it later."
"That won't work."
Anju said. "This is recommended by my idol Jackie Chan. I must buy it today. It would be even better if I can win a prize. I can play games with Jackie Chan. I am excited just thinking about it."
"But it's quite expensive, and with so many people, we may not have the goods when the time comes." An Wang muttered, although he also liked Jackie Chan, there were too many people.
