Chapter 211 'Wulin Gaiden' is scheduled to be released, a head-on confrontation with 'Blood Rain Jianghu'
Two days passed.
Tong Fei made an appointment for a dinner and introduced Fang Xing to the top management of Penguin Video.
Feifan Entertainment and Penguin Video have a deep cooperative relationship and have cooperated with "Tomorrow Star" for many seasons.
Therefore, Tong Fei is very familiar with the senior management of Penguin Video.
With her introduction, it would be much easier to talk about cooperation, at least you won't encounter difficulties like Feng Changhao.
Since we are talking about the broadcast of "Wulin Gaiden".
Fang Xing naturally called He Rongchang and Yan Lan to have dinner with the top executives of Penguin Video.
On the day of the meal.
Fang Xing took Qiao Yinghong with him and had afternoon tea with Tong Fei first.
Regarding the cooperation for the latest season of "Tomorrow's Star", we still need to have an interview.
Feifan Entertainment produces one season of "Tomorrow's Stars" every year, with male and female groups at intervals.
Therefore, last year the draft was for a men’s team, and this year it is for a women’s team.
In order to be able to get the song promised by Fang Xing, Tong Fei brought over all the contracts.
When the afternoon tea was almost finished, Tong Fei took out the contract: "This is a song invitation contract. Once you sign it, you owe me a song and an advance payment of two million. The share of subsequent songs will be based on market proportions, lyrics and music."
I will sing 50% of the singing part, and I will make the decision for the limited group, and I won’t take a cent, okay?”
Fang Xing smiled and said: "This is so inappropriate. It makes it seem like I have been exploiting the singer."
Tong Fei nodded and smiled: "Yes, you are just taking advantage of me. But you don't know how many singers there are in the music industry who want to take advantage of you."
Of course, limited groups can still earn the other 50% by performing songs commercially.
Therefore, as long as the song becomes popular, the limited group group will really not lose money, but will make huge profits.
Fang Xing readily signed the song invitation contract and concluded this cooperation.
Tong Fei continued: "Although you are not here to be a mentor, this year's "Tomorrow's Star" still needs you to open the show. Just perform a stage when the first episode opens. No problem?"
This time Tong Fei helped, and the favor was repaid.
Fang Xing nodded in agreement and said, "The opening performance is fine."
Tong Fei continued: "When will the girl group song you prepared be finalized? If possible, I would like to regard this song as the theme song of this season's program. From the first episode, the members who participated in the audition will be
Practice singing.”
Fang Xing thought about it and replied: "I will send you the sample in two days, you can listen to it first."
"Okay." Tong Fei didn't expect it to be so quick, and she felt better.
…
After having afternoon tea, Fang Xing and Tong Fei went to dinner together.
At the dinner party.
Tong Fei helped introduce: "This is Mr. Li Xueying, Vice President of Penguin Online Video. She is mainly responsible for the production and purchase of dramas and movies."
"Mr. Li, hello." Fang Xing stood up and shook hands with Li Xueying.
After everyone is seated.
Li Xueying gave Fang Xing a thumbs up and praised: "I watched last year's "Tomorrow's Star" all the way through. It was great."
"Mr. Li, thank you for the award." Fang Xing said modestly.
"I heard that there is also cooperation in the latest season of "Tomorrow's Star"?" Li Xueying chatted casually.
"Yes, we have prepared a group song for the limited group." Fang Xing nodded in reply.
Tong Fei added: "I plan to use this song as a reward for forming a limited group. Now the entire music industry wants to invite Fang Xing to sing, so I'm jumping in the queue."
Everyone chatted for a while and gradually got to the main topic.
Li Xueying took the initiative to take out a Penguin Video film selection rating list and said: "The film selection department has already reviewed your film "Wulin Gaiden".
"How do I put it? In terms of quality, the rating is A.
"But the current market response to sitcoms is average, and the person in charge of the film selection department feels that B-level movies may be more suitable.
"I watched the film and I liked it very much, so the final rating was A."
He Rongchang and Yan Lan were very satisfied after hearing this classification.
When A-level dramas are broadcast, the video platform will provide promotional resources, and there will definitely be recommendations on the homepage of the video platform.
Fang Xing did not express his position immediately, but asked: "Only to A level?"
Li Xueying, vice president of Penguin Online Video, nodded and confirmed: "Yes, it can only be Class A at the moment."
Fang Xing then asked: "What if the series is broadcast and the response is very good?"
Li Xueying was not surprised by Fang Xing's reaction.
In fact.
For many independently produced drama series, the creative team believes that the series will be a hit, and it will be an explosion.
This has been ridiculed as one of the three major illusions in the film and television circles.
However, Penguin Video's film selection department's daily job is to rate the dramas to be broadcast, and the number of films read is very large. According to comprehensive statistics, the film selection department misjudges very few films, maybe less than one in a thousand.
Moreover, the Penguin Video Film Selection Department gave "Wulin Gaiden" a very high rating.
After all, this is a B-level investment drama. To get an A-level rating is actually a grade jump.
Li Xueying thought about it and promised: "We will give "Wulin Gaiden" more promotion resources and try to increase its popularity."
Fang Xing then asked: "Does Penguin Video want to broadcast it exclusively?"
Li Xueying nodded: "Yes, exclusive broadcast."
Fang Xing thought about it and asked, "What if it's a non-exclusive broadcast?"
"this……"
Li Xueying thought for a moment and replied: "Although Mr. Tong and I are very familiar with each other, when it comes to discussing cooperation with the company, we still have to negotiate how we should do it, right?"
Fang Xing nodded: "Of course, we are talking about business."
Li Xueying continued: "So, if you choose non-exclusive broadcast, our platform will not provide promotional resources. This is an industry rule, and it is the same for other video platforms.
“Moreover, if it is not an exclusive broadcast, the account sharing ratio is only 50%. This is a rigid rule.
“Also, for non-exclusive dramas, the platform will not provide promotion resources, so even if the drama is online, the popularity will be very low.
"If you look through the film libraries of major video platforms, you will see that there are many dramas with only tens of thousands or hundreds of thousands of views every year.
"It's just that these dramas will not appear in the public eye at all, so they are usually invisible."
Fang Xing knew she was telling the truth.
The three major video platforms have similar contracts for non-exclusive dramas.
Fang Xing asked again: "I heard that Penguin Video has a dynamic rating broadcast contract, right?"
When Li Xueying heard this, she nodded with a smile and replied: "Indeed, there is, but that contract is rarely used, and it is not a regular contract. Signing the contract will be a lot more complicated."
The so-called dynamic rating contract is to dynamically rate the episodes based on the playback volume.
on the Penguin Video platform.
There is an approximate playback volume for the series and a conversion table for ratings.
Normally, an A-level drama must have an average of 10 million views per episode to qualify.
The average episode viewing volume of S-level dramas must reach 40 million.
S drama is 60 million.
Of course, this is just an approximate figure.
Penguin Video does have a dynamic rating broadcast contract, but the required playback volume is not these three numbers.
Because Penguin Video broadcasts an A-level drama, it does not expect the drama to reach 10 million average views, but hopes that the drama will have better data, the higher the better.
Therefore, in a dynamic rating contract, the signed data is higher than the passing data, usually twice the number of views.
That is to say.
After signing a dynamic rating contract, if you want to reach the A-level standard, the average number of views will not be 10 million, but 20 million.
If you want to reach S level, you need not 40 million views, but 80 million views.
By analogy, only when the average number of views reaches 120 million can you be promoted to S level.
If the average number of views does not reach 20 million, it will not even reach the A level and will fall to the B level.
The reality is that there are so many TV series broadcast on the three major video platforms every year. The average broadcast volume can really reach 20 million, which is only about a hundred TV series, and they are basically A-level, S-level or above large-scale productions.
B-level investment TV series, if you want to get an average viewing volume of more than 20 million, there is only one in ten thousand.
Penguin Video is not a charity and will not give money to the producers for no reason.
Therefore, under normal circumstances, Penguin Video will not suffer a loss by signing this kind of dynamic rating contract, but will instead make more.
Li Xueying added: "If you sign a dynamic rating contract and rate based on the number of views, it may fall to B level, or even lower. You have to think clearly."
After careful consideration, Fang Xing said: "Two options, the first is to sign a non-exclusive broadcast. After Penguin Video is broadcast, it will not affect our cooperation with other platforms.
"The second type is Penguin Video's exclusive broadcast, with dynamic ratings, but only the exclusive broadcast rights of the network platform are signed."
When Tong Fei heard the two plans proposed by Fang Xing, she frowned and hesitated to speak.
The programs she produces are all exclusively broadcast on Penguin Video, so she knows very well how difficult it is for a show to meet the requirements of a dynamic rating contract.
She almost wanted to persuade Fang Xing to sign an A-level solo broadcast contract.
However, when she saw Fang Xing's expression, she swallowed her words back and sighed in her heart: It's good for young people to be a little aggressive. After more experience, they will naturally become calmer.
As the vice president of Penguin Online Video, Li Xueying actually doesn’t matter which contract she signs. Anyway, Penguin Video will not lose money regardless of the contract she signs. It’s just a matter of making more or less.
However, Li Xueying was confused about the second half of the second plan: "What does it mean to only sign the exclusive broadcast rights for the network platform?"
Fang Xing smiled casually and replied: "Actually, it's nothing. I just thought that if a TV station wants to broadcast it, I can try hard."
Usually TV stations don’t want online dramas.
There is only a small probability that some local stations will purchase the rights to broadcast individual online dramas at a lower price.
Li Xueying thought for a moment and replied: "Okay. Since you are sure that you want to sign a dynamic rating contract, then follow your wishes and you can come over to sign the contract the day after tomorrow.
“In general dynamic rating contracts, platform promotion resources are also provided based on the number of views.
"However, for the sake of Mr. Tong, the initial promotion resources will be directly based on the standards of an A-level drama."
"Thank you." Fang Xing expressed his gratitude.
After the conversation, the cooperation plan was finalized.
Although Penguin Video gave "Wulin Gaiden" an A-level rating, it did not meet Fang Xing's expectations.
However, the vice president of Penguin Video is very sincere.
She basically agreed to all the conditions she proposed.
After the negotiations were completed, the exclusive broadcast contract was officially signed on the third day.
"Wulin Gaiden" is officially scheduled to be aired in the summer, competing with "Blood Rain".
Originally, Fang Xing did not have to watch "Blood Rain" with Sniper, and it could be broadcast on other schedules.
However, Penguin Video also has a say in the broadcast time.
The marketing department of Penguin Video believes that competing with "Blood Rain Jiang Hu" will increase the popularity of "Wulin Gaiden" regardless of the outcome.
What the marketing department of Penguin Video wants is popularity and traffic. As long as it is not illegal, they will use any means.
Moreover, since we are going to fight in the ring, we must fight thoroughly.
The marketing department of Penguin Video suggested that the show should be held on the same day as "Blood Rain" to increase the topic and increase the popularity.
Fang Xing was naturally no longer afraid. If Penguin Video wanted to broadcast it at this time, then it would be broadcast at this time.
Finally, both "Wulin Gaiden" and "Blood Rain" are scheduled to be broadcast on Friday, July 8th.
Fang Xing Studio and Penguin Video jointly announced the launch date.
Feifan Entertainment and other official WeChat accounts will help forward it.
As soon as the news came out, it stirred up waves.
Regarding the competition in "Wulin Gaiden" and "Blood Rain Jiang Hu", it was once again fired up and rushed to the hot search list.
Countless fans and fun people commented under the topic:
【Damn! This is really going to start a fight.】
[Isn’t it appropriate for a B-level small drama to go head-to-head with an S-level production? 】
[I finally figured it out. Don’t worry about whether you can win the battle or not. Let’s increase the topic first, stir up the popularity, and eat the traffic first.]
[Isn’t this just a case of porcelain? 】
[Will this be Li Siqi's turnaround? What he lost in "Singing" will be regained in the TV series.]
[It is very possible. I heard that "Wulin Gaiden" has not only 40 episodes, but 80 episodes. With more than 40 million B-level investment, it is enough to shoot 30 or 40 episodes of an online drama. He also shot 80 episodes. This
How bad is it?】
This chapter is not over, please click on the next page to continue reading! On the other side.
Under the promotional Weibo of "Blood Rain Jiang Hu", there are cheers from fans such as Li Siqi and Chen Wenhan:
[The broadcast will start soon, I’m really looking forward to it. Si Qi’s ancient costume and the way he holds a knife are so handsome.]
[Chen Wenhan is also very handsome, and the way he played the violin on "Laughing Weekend" really killed me. 】
After setting the file.
Fang Xing played all three songs from "Wulin Gaiden".
The opening song "Long Time No See" was written, composed, and sung by Bruce Lee.
The ending song "Xia Ke Xing" was written by Yu Xia, composed by Liu Tieying, and sung by Yu Xia and Bruce Lee.
There is also the interlude "Jianghu" written, composed and sung by Liu Tieying.
The three songs have their own characteristics. When I was on Earth and "Wulin Gaiden" was on the air, these songs were also very popular.
Also released together with the three songs was the trailer for "Wulin Gaiden".
As soon as the trailer comes out.
People who enjoy watching the fun without taking it too seriously are even happier:
[What the hell is this? Fang Xing actually wrote and acted in it, and he is also the male lead.]
[Although you sing very well, are you sure you can act? 】
[For the sake of "Blue and White Porcelain", I will contribute one playback to the first episode, but that's all. If it hurts my eyes, no matter how nice your singing is, I won't click on the second episode. 】
[Small investment, cross-border singer, self-written and self-acted, these factors add up, I dare not click on it, I will look at the reviews. If the pod score exceeds 5 points, I will consider taking another look.]
[Doujia is a 10-point system, and you only need 5 points. Isn’t this requirement too low? 】
[You can’t have too high expectations for a drama written and acted by a singer. To be honest, judging from the stills in the trailer, the image is still handsome.]
[This drama might break Doupod’s record of 2.1 points.]
[Can you have some confidence in Fang Xing? Although it is a crossover, the screenwriter of the Spring Festival Gala sketch "Hello, Li Huanying" is Fang Xing himself, and he also performed the sketch himself. The quality of the Spring Festival Gala sketch does not give you a little confidence.
?]
[That’s right. Anyway, I have confidence in this drama, so I can’t say it’s a big hit. At least it should be a good sitcom, so I’ll definitely watch it anyway.]
