When Lu Xiang'er heard this suggestion, she didn't react at all.
It took her two seconds to understand what it meant.
She stared with a pair of bright eyes and said in surprise: "You mean to let me speak for myself?"
Dachuan Audio's "Chuanliu" 2.0 headphones have reached the final testing stage and will soon begin mass production.
besides.
But when a new product comes out, marketing is another problem.
In today's marketing, if you want to quickly open up sales and let consumers know that there is such a product, advertising is undoubtedly the most direct and effective way.
However, advertising costs money, which is a very huge expense.
From hiring spokespersons, to shooting commercials, and then placing them on major advertising platforms, a lot of money is spent on every step.
Moreover, once the advertisement is put out, it is still unknown whether it will be effective or not.
If the advertisement goes out and consumers don't buy it, then the money will be wasted.
Therefore, from product market positioning, to advertising planning, to final delivery, every aspect must be carefully considered.
The first step is to find a suitable spokesperson.
The Lu family has been thinking about finding a spokesperson for the new product for several months, but there is no suitable one yet.
If you have ample funds, you can just spend money to hire a popular star, at least the effect will not be too bad.
However, the endorsement fees of today's traffic stars are in the tens of millions, and the top ones start at 30 million.
With the current funds of Dachuan Audio, it simply cannot afford to hire traffic stars.
This is what Lu Xiang'er has always been worried about.
From the beginning to the end, she never thought about speaking for herself.
Because she has never been in an advertisement, has not signed a contract with a talent agency, and has no agent, and she is still in school, her parents do not want her to get involved too much in commercial activities.
In addition, she is also worried that she is not well-known enough and the endorsement effect will not be good.
"Is there anything more suitable than a violinist to endorse headphones? If you want to have low endorsement fees and good advertising effects, then go ahead and do it yourself. Of course, the premise is that the quality control of the headphones is good, otherwise the product quality
If it fails, it will affect the reputation of the spokesperson." Fang Xing reminded.
"But I'm not well-known enough, right? Is it really okay for me to speak for myself?" Lu Xiang'er still wasn't confident.
"Do you have any misunderstandings about yourself? You have passed the Spring Festival Gala, won international awards, and acted in a TV series with over 2 billion views. More importantly, you have never endorsed any product. This is your first time.
The effect will be better." Fang Xing continued to encourage her.
Lu Xiang'er finally felt a little moved, and her little heart was beating wildly. If she could help her father's company, she really wouldn't mind filming an advertisement.
"Listening to what you said, it seems that I can be the spokesperson, so how do I shoot the advertisement? And how do I place it?"
"You can find an advertising company to do these. As for the commercials, I can help shoot them. As for advertising, I suggest placing ads during the period when "The Beginning" is broadcast on Jade Channel. Taking advantage of the popularity of "The Beginning" to promote products, the best effect will be
." Fang Xing proposed an idea.
The commercial for "The Beginning" has been signed.
Therefore, even if Lu Xiang'er wanted to place an advertisement for Sichuan 2.0 headphones, he would not be able to put it in an interstitial advertisement.
However, Jade Channel itself has advertisements to attract investment, so just place the advertisements directly during Jade Channel’s TV series time slots.
The opening song of "The Beginning" has just finished playing, and here comes a commercial for the Chuanliu 2.0 headphones, with the heroine of "The Beginning" personally speaking for it. The effect is not too good.
The more Lu Xiang'er listened, the more excited she became. She nodded vigorously and said, "Okay, then I'll give it a try."
"If you decide, I will help you find a team to shoot the commercial. You can also go back and discuss with your parents to see how to adjust the market positioning of the product." Fang Xing quickly arranged the plan for the commercial.
"Okay, I'll go back now." Lu Xiang'er got up from the sofa excitedly and prepared to run home.
…
the next day.
Fang Xing made an appointment with Zhang Yigao to talk about things at the company.
After the popularity of "The Beginning", Zhang Yigao became famous as the director of this drama, and various resources came to him.
However, after more than ten years of ups and downs, many of Zhang Yigao's ideas have matured.
So he didn't rush to take on a lot of online dramas, but planned to carefully select them.
If he now wants to take on a web series, many film and television companies will be willing to invest.
But he knows very well that his current fame is all based on "The Beginning".
You can soar to the top with one drama, or you can hit rock bottom with one drama.
Therefore, he did not rush to film the drama, but slowly settled down and looked for a suitable script.
He will carefully read the scripts handed to him by film and television companies, but will not accept them casually.
He has to ensure that the second drama cannot be too bad, so as to maintain the appeal of the director's identity.
Ten o'clock in the morning.
Zhang Yigao arrived and greeted Fang Xing warmly when he saw him: "Hello, Mr. Fang, Mr. Fang."
He glanced around and saw that there was only Fang Xing in the conference room and no one else.
This also means that it is most likely not a new project.
Last night, when he received a call from Fang Xing, he thought about many possibilities, hoping it would be a new film and television drama project.
As long as Fang Xing is willing to hire him, he will be fine as an assistant director, let alone co-director.
"Sit down, I called you here today because I want to talk to you about something." Fang Xing took the initiative to bring up the topic.
"If Mr. Fang needs anything, just give him direct instructions." Zhang Yigao kept his attitude low.
"It's like this. The focus of Ark Culture in the future is to produce content. In addition to songs, it will also be involved in film and television dramas. So we will consider signing several long-term cooperation directors..." Fang Xing brought up this topic.
Zhang Yigao didn't wait for Fang Xing to finish his words and made a decision immediately. He agreed directly without thinking about it: "Okay, no problem, I'll sign."
Fang Xing smiled, waved his hand and said, "Don't worry, I don't guarantee that there will always be projects in film and television dramas. So, you have to think about this carefully, and it's impossible to film "The Beginning" every time.
A film and television drama of the same level.”
"I know, I have been in the directing industry for many years. The work of directing is not only for film and television dramas. As long as Mr. Fang is willing to ask me, I will sign. Moreover, I have not signed a contract with other film and television companies." Zhang Yigao immediately expressed his attitude.
Zhang Yigao has experienced ups and downs in the directing industry... He has worked with Fang Xing on the set for so many years, and he is very aware of Fang Xing's abilities.
Two consecutive hit dramas, among which the sitcom "Wulin Gaiden" has become a classic among classics.
Zhang Yigao even has a feeling that this "Wulin Gaiden" will probably still be seen on the list ten years from now.
Two hits in a row, and anyone with no brains knows the gold content in it.
The difference between Zhang Yigao and others is that he has hit rock bottom and knows how rare the opportunity is. When a big thick leg appears in front of you, what are you waiting for if you don't grab it with all your strength?
Fang Xing asked him again: "Are you sure you want to sign with Ark Culture? If I sign you, I won't necessarily have a drama for you to film. I might just let you film commercials."
Zhang Yigao nodded vigorously and used a line from "Wulin Gaiden": "I am sure, definitely, and definitely."
In the directing industry, it is normal to take on the job of shooting commercials.
Moreover, for an 18th-tier director, it would be great to be able to shoot commercials.
Although Zhang Yigao can now get jobs from other film and television companies, he still decided to hug Fang Xing's thick legs.
Fang Xing smiled and said, "Okay, I'll ask my agent to discuss the contract with you later. After you sign the contract, you will be given a job to shoot a commercial."
"What kind of commercial? Is there a script?" Zhang Yigao asked directly about work.
This job was originally supposed to be handed over to him after he signed the contract.
Zhang Yigao has a good way of dealing with people. Let’s not talk about the contract, let’s talk about work first. Anyway, he is determined to sign a contract with Ark Culture.
"There will be a script and a song. Since the advertising and marketing time this time is relatively rushed, I hope that the commercials will not only ensure quality, but also ensure speed." Fang Xing requested.
"As long as there is a script, there will be no problem." Zhang Yigao is still confident about this.
For directors who can shoot TV series, shooting commercials is an easy job.
Fang Xing took out the script and pushed it to him, and then asked the management team to come over and discuss the contract with him.
Contracts in the directing industry have a set of conventional standards.
The contract given by Fang Xing was not demanding. The overall framework was in accordance with industry standards, and the rest was left to Zhang Yigao and the company's brokerage team to negotiate.
Zhang Yigao was very happy. He didn't delay it until the afternoon. He finished negotiating and signing the contract in the morning, and then started reading the script in the company.
After signing the contract, Qiao Yinghong pulled Zhang Yigao into the Ark Culture work group.
Zhang Yigao first sent a red envelope and greeted his colleagues in the group:
【New report, please take care of me.】
In fact, when filming "The Beginning", Zhang Yigao was already familiar with the company's employees, so he was not considered a newcomer.
Everyone received the red envelope and happily welcomed Zhang Yigao to join Ark Culture.
Immediately afterwards, the music director of Ark Culture sent a song to Zhang Yigao with a message: This is a demo of an advertising song that the boss asked someone to record. Please listen to it and think about how to shoot it.
Zhang Yigao replied to a message, then clicked on the demo of the song and read the script while listening to the song.
In the Bluetooth headset, an ethereal and clear female voice sang:
"Let the light reflect the tear-stained pupils
"Reflect the rainbow that I want most in my heart
"Take me to the sky where you are
"Because you...are my dream...my dream..."
In the melodious singing, looking at the script in his hand, Zhang Yigao felt his scalp numb.
Originally, he thought it was just an ordinary commercial and he could just shoot it casually.
However, listening to the song and reading the script, he deeply felt the quality of this commercial.
What kind of commercial is this?
It's clearly the MV for this song.
What does Fang Xing’s song mean?
Zhang Yigao knows it all too well.
At this moment, he knew that today's decision was really the right one.
He can even have a premonition that soon there will be a music video for a chart-topping song, which will be shot by him.
He immediately became serious and did not dare to waste time. He began to think about how to shoot the MV of this song, picked up a pen and started drawing the storyboard script.
Since this is an MV-style commercial, the script is not long and the story is not complicated, but it is very touching.
…
The script, songs, and crew are all ready-made.
Using the same crew that shoots TV dramas to shoot the commercial MV, the preparation speed is very fast.
Fang Xing was at the scene personally supervising the props team and setting up, and planned to shoot this commercial MV as quickly as possible.
The demo of the song was sung by Li Caiwei, so the song is naturally "My Dream".
This song on Earth is the theme song of Huawei's consumer business brand. It is written by Wang Haitao and Zhang Liangying, composed by Andy Love, and sung by Zhang Liangying.
This song has an English version, and the story in the English MV is very touching.
It tells the story of a little girl who learns piano from her grandfather, grows up day by day, and one day stands on the world stage to perform.
There is something about this story that makes people cry, even if it's only for a few minutes.
Fang Xing wanted to shoot a MV for this song, but he adapted it to a certain extent.
First of all, this advertising MV requires Lu Xiang'er to play the heroine because she wants to endorse her own brand "Chuanliu".
Then you can't take pictures of the piano, but the violin.
Lu Xiang's childhood experience fits very well with the story of this MV.
When she was a child, she lived with her grandfather and studied violin.
When Fang Xing met her for the first time, he broke one of her violins.
That violin was given to her by her grandfather.
Therefore, if the story of this MV was changed to a violin, it would be exactly Lu Xianger herself, which is very suitable.
The song "My Dream" is quite difficult, so I gave it to Li Caiwei to sing.
Since the MV will start from Lu Xiang'er's childhood, young actors need to be hired to act.
Fang Xing thought of Xiao Dou Ya and discussed it with Li Caiwei, so he asked Xiao Dou Ya to play the role of the MV heroine when she was a child.
After everything is ready.
The MV shooting officially started.
Zhang Yigao took the guide tube and started talking to the actors about the play.
Since the MV basically requires no lines, and the final edited footage only lasts a few minutes, it was much simpler to shoot.
In the first scene of the MV, an old man with a loving face teaches the little girl played by Xiao Douya to play the violin.
The picture is warm and makes people feel peaceful.
Gradually, the little girl grew up and went to school, waving goodbye to the old man.
As the little girl grows up day by day, she travels further and further away from home in order to learn the piano.
On the road to pursuing violin playing, it was not all smooth sailing. The girl began to encounter setbacks and hardships, and her life became confused.
But whenever I think of my grandfather teaching me to play the piano when I was a child, I will always have persistence and encouragement in my heart.
Girls grow up day by day, and old people get older day by day.
One day, the girl received news that her grandfather was ill and rushed back from the other side of the world to visit him.
The old man once again taught the girl step by step how to play the piano.
The girl regained her childhood love for music, stood up again, faced the challenge, and finally climbed to the highest stage in the world, playing the music in her heart.
The moment the performance ended, the audience stood up and applauded, and the girl's mother also burst into tears, but the old man failed to see the girl standing on the stage in her most beautiful appearance.
