"There has always been a metaphysical saying about headphones, that is, they need to be burned in."
In the evaluation video, Luo Mingzhe continued to evaluate six headphones: "The production time of this video is a bit rushed, but the steps cannot be omitted.
"Let's start with the unboxing evaluation of six headphones. The first is today's protagonist, the Sichuan 2.0 wired headphones endorsed by violinist Miss Lu Xiang'er.
"Speaking of this violinist, one thing is that he won the gold medal of the Paganini Competition at such a young age. It is really awesome. I have to admit it.
“Let’s just talk about this violinist’s professional skills, which are definitely among the top in the country, and his ears are not comparable to those of ordinary people.
"In other words, she can definitely tell whether the sound quality of this pair of headphones is good or not.
"Of course, just because she can hear it doesn't mean she will tell the truth, so we still need to conduct evaluations.
"First of all, let's unbox it first. The two pairs of headphones in my hand are from Dongdong and Moubao respectively.
"Looking at the appearance, there is no difference, and then looking at the serial numbers on some boxes.
"Usually product serial numbers have special numbers or letters to represent the production date. Looking at the serial numbers of these two pairs of headphones, they should be from the same batch.
“After all, the products that have just been launched should be the first batch.
"The next step is to unbox. After unpacking, there is a pair of headphones, three pairs of replaceable silicone ear tips, a warranty card and a manual.
“Judging from the outer packaging of the box, it looks pretty good.
“The highlight is the violin logo, which is really exquisite.
“Looking at this company’s publicity strategy, it seems that it is planning to bind this series of products with violinists.
“If this series of products were to fail, the violinist’s reputation would also be damaged.
"From this point of view, I am looking forward to this pair of headphones.
"I took apart two pairs of headphones purchased online from different channels. The headphones and accessories in the box are exactly the same, and there is no problem.
“The packaging and accessories are also in line with the configuration of mid-range headphones.
“Next, I invited three classmates from the music school, plus two colleagues from our studio, to make up a total of five people to conduct ear listening evaluations on these six pairs of headphones.
“Everyone knows that the sound quality of headphones is actually very subjective.
“Especially for mid-range and above headphones, sometimes the sound quality depends on personal preference.
"In order to be as professional as possible, we invited three students from the Conservatory of Music. These three students have come to participate in our evaluation before and are all old friends.
“First of all, after unboxing six pairs of headphones, they were directly tested for ear testing without any burn-in, and then five evaluators rated them from three aspects: comprehensive bass texture, treble texture and overall listening experience.
"At the same time as the ear test, we will also conduct a machine test to evaluate the sound performance of the headphones at different frequencies and draw a graph for analysis...
“After the first unboxing and evaluation is over, I will invite three classmates to eat, drink and have fun, and leave these six pairs of headphones in the studio to play music and burn-in.
"After burning the phone for 24 hours, we will conduct another ear test and computer test, and combine the data from the two tests to make a comprehensive score."
When the video reaches this point, the screen turns black and a line of words "Twenty-four hours have passed" appears.
Then, Luo Mingzhe reappeared in the video and began the second evaluation.
After the two evaluations are completed, the evaluation conclusions will be given.
"First of all, two evaluations, six pairs of headphones, some headphones, after 24 hours of burning, the sound quality has indeed changed significantly, and some headphones have not changed much..."
Luo Mingzhe picked up a pair of headphones and commented: "First of all, this pair of Dongdong headphones, after being put on for twenty-four hours, even a blind person like me can hear that the sound quality has changed.
"Some netizens may want to ask, isn't the purpose of burning the phone to improve the sound quality? If the sound quality changes, wouldn't it be better?
“The burn-in of headphones originally has a certain metaphysical component, but it would be wrong to say that the burn-in is completely unscientific.
"After all, headphones are made up of many components. These components will undergo slight changes during use. Changes in a single component will not have a big impact on the sound quality of the headphones, but changes in multiple components will
Changes will definitely have an impact.
“The so-called burn-in is to make the earphones reach a stable state through use, and this stable state is the final sound quality performance of the earphones.
"Burning in the phone will indeed cause changes in sound quality, but for mid-range headphones, it is a good sign that the change in sound quality is as small as possible.
"The greater the change in sound quality after the power is turned on, the more unstable the sound performance of the headset is. When this change in sound quality can be heard even by a blind person like me, then I can only say that this headset is too fickle.
'Yes.
“The three students from the music school we invited had similar views, and finally gave this pair of Dongdong headphones only 5 points out of 10.
“Next, let’s talk about our protagonist today, Chuanliu 2.0.
"Before announcing the rating of this headset, let me make a digression. As expected, "My Dream" topped the Hot Music Chart.
"One thing is that Fang Xing is really good at producing songs, and his TV series are also very popular.
"I like "The Beginning" very much. The violinist is really beautiful. She has saved the average appearance of the new generation of flowers. My colleagues and I are looking forward to her costume image.
"However, it is said that the violinist made "The Beginning" to save his family's company.
"If Okawa Audio makes money in the future, the violinist may not make movies anymore.
"So, if we don't buy her headphones and Dachuan Audio continues to lose money, the violinist will have to come out to take over the show. What do you think of my idea?"
At this point in the video playback, the barrage begins with a group of demons dancing wildly:
【Seize the bamboo shoots!】
[Capture Bamboo Shoots +1]
[With your evaluation like this, aren’t you afraid of being slapped by Dachuan Audio when you go out?]
[I have never seen such a shameless reviewer! Do you think I will agree with you... Yes, I very much agree with your idea to let Dachuan Audio close down so that you can watch her film.]
【Be a human being!】
[I was already fooled, but now that you say this, I suddenly started to hesitate again. Should I buy headphones? Or should I watch a violinist filming? I suddenly fell into a dilemma. 】
[Hurry up and rate it. As long as it’s below 6 points, you don’t need to tell me, I definitely won’t buy it.]
The evaluation video continues to play.
Luo Mingzhe held up the Sichuan 2.0 wired headphones in his hand and began to announce the scores: "Based on the scores of five reviewers, excluding the highest score and the lowest score, the final average score of Sichuan 2.0 is 8 points.
“Among the six headphones reviewed this time, two headphones received a final score of 8 points.
“In other words, in this evaluation, the sound quality of Sichuan 2.0 is in the first echelon.
“The remaining four headphones have scores of 7.5, 7, 6.75 and 5 respectively.
“In terms of sound quality and sound performance alone, Sichuan 2.0’s performance is not bad, at least it is a first-tier product among mid-range headphones.
“Of course, the ear test scores in this evaluation account for a high proportion, so the scores are relatively subjective. How users feel about using it may not be known until a few months after users give feedback.
"That's it for this video. Everyone is welcome to watch it. If this video gets more than 100,000 likes, we will add another one a week later, with a simple evaluation of six pairs of headphones after one week of use."
…
Since "My Dream" topped the hot song list, Sichuan 2.0 headphones have also been at the forefront.
Digital evaluations from major platforms have come out one after another, and the evaluations given range from high to low, but the overall score is at an upper-middle level.
Coupled with the continued popularity of "The Beginning", many netizens immediately became interested in Chuanliu 2.0.
Many netizens said that they were cheated.
The price of 298 yuan is not too high, but it is not cheap either, especially for a pair of headphones, which is already the price of mid-range headphones.
Therefore, for most netizens, headphones at this price will not be bought out of curiosity.
Therefore, when the Chuanliu 2.0 headphones were first launched, they did have sales, but they were not particularly popular.
As digital reviews came out, sales began to soar.
Netizens had long known about the existence of such a brand of headphones because of "My Dream" and "The Beginning", but they did not buy them immediately because they were worried about the quality.
After the digital evaluation comes out, read a few more evaluations and you will have a basic idea.
Although the evaluation scores vary from high to low, overall they are high-scoring headphones.
This rating can't be said to be invincible, but at least it won't be a trap.
Therefore, after the evaluation came out, sales through online channels began to skyrocket.
In one month, the sales volume of Chuanliu 2.0 headphones reached 30,000, and the first batch of inventory was immediately sold out, and some channels were even out of stock.
Looking at this figure alone, the sales volume of 30,000 does not seem to be an exaggeration.
But for a headset, this sales volume is actually very strong.
The monthly sales volume is 30,000, which means that the monthly turnover of Chuanliu 2.0 headphones has reached 10 million.
This sales volume can already rank in the top five in the best-selling list of mid-range headphones.
As long as quality control and after-sales service can be maintained, this series will be successful.
The sales volume of Chuanliu 2.0 within one month after its launch was very good, and some channels were even sold out.
Lu Jianchuan immediately seized the time to produce the second batch. He stopped accepting subsequent OEM orders and gave priority to the production of Chuanliu 2.0.
At the same time, we began to prepare the Sichuan series of Bluetooth headsets.
In this era, consumers have high requirements for the portability and beauty of headphones.
This is also the reason why Bluetooth headsets are gradually becoming mainstream.
However, it is much more difficult for Bluetooth headsets to reach the level of wired headsets in terms of sound quality.
The Chuanliu series has become famous in one battle. After becoming famous, the next step is to enrich the products of this series.
From the beginning, Lu Jianchuan was prepared to work hard for several years.
Dachuan Audio was founded by him and he worked hard step by step.
He knows only too well how difficult it is to build a brand in the highly competitive digital field.
Therefore, his original plan was to spend a few years slowly accumulating the foundation of the Chuanliu series, and then wait for the opportunity to accumulate more experience.
However, he didn't expect Fang Xing to be so fierce.
The song "My Dream" directly made the name Chuanliu appear on the Internet.
Almost overnight, most netizens have heard of such a headphone brand.
He never thought that building a brand could be so simple and only requires one song.
It was so smooth that it felt unreal to him.
Sometimes in his dreams, he would suddenly sit up and prepare to go to the factory to work hard with the workers. But when he woke up, he remembered that Chuanliu had been sold out.
The reason why Chuanliu 2.0 was sold out was because he had too few stocks at the beginning.
In fact.
This is not the first time Lu Jianchuan has created his own brand, but his previous attempts were basically over before they even started.
When a new brand is launched on the market, when consumers see the name of the brand, they have no impression at all. The first impression is that it is an inferior brand, and naturally no consumers will buy it.
The more no one buys it, the less famous it is. The inventory is overstocked and cannot be sold, and digital products become obsolete very quickly.
There will be differences in all aspects between the products one year ago and the products one year later.
Once there is a backlog of inventory, as long as it lasts for half a year, basically no one wants this batch of inventory, and in the end it can only be sold at a high price.
And after the price went down, the grade also went down, and eventually the brand was no longer a no-name brand, but a no-name brand.
Therefore, when Lu Jianchuan first started producing Chuanliu 2.0, he did not dare to hold too much inventory. After all, the company's capital chain was still very tight.
In order to maintain the company's operations, he has to accept a lot of OEM orders.
Therefore, this time, the inventory of Chuanliu 2.0 is only more than 30,000, and it will be gone when it is sold out, so we can only rush to produce the second batch.
Fortunately, the production capacity of the new production line is good. After the temporary suspension of OEM orders, the production capacity can keep up.
Two weeks after the Chuanliu 2.0 was sold out, the stock has finally been replenished.
During these two weeks, many online channels only have pre-sales and no spot goods.
Many consumers who have been cheated are very dissatisfied. There is even public opinion on the Internet that Dachuan Audio deliberately engages in "hunger marketing".
However, Okawa Audio was indeed a bit unfair this time.
It's not that I don't want to sell it, it's just that it's really out of stock.
After all, the boss never expected that Fang Xing’s song was so powerful that it could make Chuanliu 2.0 sell out.
However, rising sales are just the beginning for Dachuan Audio.
Subsequent product after-sales and reputation maintenance are more important.
Lu Jianchuan has very strict quality control requirements, after all, this is related to Lu Xiang'er's reputation.
Therefore, he is very strict about quality control and would rather not sell than sell defective products.
Also because of good quality control, one and a half months after the launch of Chuanliu 2.0, user feedback has been relatively good. The occasional negative feedback has basically nothing to do with the quality of the headphones themselves.
Dachuan Audio adheres to the practice of not selling products and not affecting reputation, and always maintains user feedback at a high level in the industry.
Of course, this will naturally increase the production and after-sales costs of the product.
However, Lu Jianchuan’s goal is to develop the Chuanliu series, and it doesn’t matter even if the first product doesn’t make much money.
What's more, after the reputation of Chuanliu 2.0 has fermented, the sales volume has been very stable, and it has firmly established itself in the mid-range headphone market, which has laid a good foundation for future series of products.
