Chapter 311 The Charm of 'The Chrysanthemum Terrace'
Chapter 311 The Charm of "Chrysanthemum Terrace"
"When the rain falls on your face and soaks your clothes, you exchange a lifetime of love for a whole body of injuries..."
In a dormitory of the Maritime University student dormitory, Zhang Mingyang is playing the title song of Tan Zhiguan's new album "You in the Rain" on a Bluetooth speaker.
Zhang Mingyang is a junior student at Maritime University. When he was in junior high school and high school, many classmates in his class listened to Tan Zhiguan's songs.
Especially boys, they like Tan Zhiguan’s sad ballads with mature male voices.
Therefore, Tan Zhiguan is the sentiment of Zhang Mingyang in middle school.
Of course, Zhang Mingyang is not star-chasing, but Tan Zhiguan's singing can remind him of his green years in middle school.
After five years, Tan Zhiguan released a new album. Zhang Mingyang decided to buy this album very early.
Digital albums currently sold online usually cost 3 to 5 yuan per song. When there are discounts, the price of an album is only about 30 yuan.
The price is not expensive, so Zhang Mingyang is prepared to pay for the feelings of his middle school days.
As soon as Tan Zhiguan's new album "Return of the King" was released, he directly purchased the entire album.
That night, I played "You in the Rain" on repeat all night.
Familiar formula, familiar taste, Tan Zhiguan's voice becomes more mature and vicissitudes of life, singing the man's sorrow vividly.
Moreover, listening to Tan Zhiguan's songs will give you different feelings as you grow older.
After playing "You in the Rain" several times, Zhang Mingyang liked the song very much.
From time to time, I have to play it through speakers in the dormitory.
The roommates are not exclusive either, after all, they are all juniors.
Since Tan Zhiguan is the sentiment of Zhang Mingyang, it is natural that he is also the sentiment of other students in the same dormitory.
Even if the degree of liking is not the same, at least there is no objection.
Therefore, Zhang Mingyang played "You in the Rain" in his dormitory for a few days.
The four people in the dormitory can basically hum this song.
From time to time, someone would cry out: "Exchange a lifetime of love for a whole body of hurt..."
It's just that the boy who screams this song at the top of his lungs may not have been in love at all and is just feeling sentimental about himself.
This briskness is too common in Maritime University.
Because most of the jobs after graduating from Maritime University are in the marine field, there are more men than women in the school, which can be called a monk temple. Therefore, there are not many boys in the school to talk to, so they can only sing sad love songs.
Self-absorbed.
A new week begins.
Zhang Mingyang listened to "You in the Rain", opened the music chart, and found that the number one song on the hot song list was no longer "You in the Rain", but another song.
"Holy crap! Isn't this song a hit on the charts?" Zhang Mingyang blurted out.
He basically doesn’t watch Xiangjiang TV or talent show variety shows.
I usually like to watch football, basketball, and spend a lot of time playing games. I have no time to pay attention to a certain singer's new album.
Therefore, he was surprised when he saw a song he had never heard of appearing at the top of the hot song list.
He immediately turned to his roommate and said: "This song is too popular. It has directly pushed down Tan Zhiguan's new song. It must be poisonous."
The boy lying on the bed boredly picked up his phone, clicked on the music chart to take a look, then put it down and said calmly: "I thought someone really cheated on the chart. If it's this song, then it's okay."
Zhang Mingyang was not happy when he heard it: "I've already brushed off Tan Zhiguan's new song, but it's not even brushing it? It's the King's new song."
The male voice lying on the bed said calmly: "First of all, take a look at who sang this song."
Zhang Mingyang frowned, clicked on the number one song on the hot song list, and then saw the singer's name was "Fang Xing".
"It's him again." Although Zhang Mingyang didn't pay attention to someone's new album, he had heard of his name.
With Fang Xing’s current popularity, there are not many young people who have never heard of him.
However, Zhang Mingyang is still unconvinced: "Even Fang Xing can't prove anything. The quality of "You in the Rain" only stayed at the top of the hot song list for a week. Is this normal?"
The boy lying on the bed smiled and said: "To be precise, Tan Zhiguan's new song has not stayed at the number one for less than a week. It was pushed out yesterday afternoon. If you ask me, Mailin Records should not be with Fang Xing
If you go against me, you will be beaten this time."
Zhang Mingyang suddenly felt a little unhappy: "Tan Zhiguan is the king, how many people's sentiments? Can you lose to a newcomer when you release a new album? Is there something wrong with your appreciation level?"
Another boy in the dormitory who had been wearing headphones couldn't help it. He stood up, took off his headphones, and put them into Zhang Mingyang's ears: "Will you die if you listen to "Chrysanthemum Terrace" first?"
Putting the earphones into your ears, the poignant and sad Chinese-style song suddenly came out: "Your tears are weak and hurt. The pale moon crescents, hooking the past..."
"Hey...this song..."
Zhang Mingyang suddenly let out a sound of doubt.
In fact, it's not like he hasn't heard this song before.
"Chrysanthemum Terrace" has been released for a week. Occasionally, I can hear other students singing on their cell phones in school, but the sound quality of the cell phones is war-damaged, and the sound is incomplete.
Therefore, he had heard a few words before, but he didn't feel much about them.
Now, when the singing comes from the headphones, it suddenly feels completely different.
The roommate let him listen for a minute, then took the headphones back and sat back in his seat.
"I haven't finished listening yet." Zhang Mingyang took off his earphones when he heard it halfway, and suddenly felt a little itchy.
"Go and listen to it yourself." My roommate replied impatiently.
"One person listens to the other with earphones." Zhang Mingyang discussed.
The roommate shook his head and said: "This song starts from the intro, and the combination of multiple instruments is so exciting. The sound quality is far worse when listening to headphones. Moreover, the violinist in the song is a bit awesome. He is the youngest Pagani in our country."
Winner of the gold medal in the Nippon Competition.”
Zhang Mingyang looked at his roommate on the bed and asked, "Are you listening too?"
The boy lying on the bed rolled his eyes and said: "Old Zhang, are you stupid because of playing games? This song has been trending on WeChat Moments for a week, and it just hit the number one spot on the hot song chart yesterday. Tan Zhiguan is very good at it.
If I change it to another singer, I won’t be able to stand it on the third day.”
Zhang Mingyang scratched his head and chuckled: "This is not a new version of the game. I have been pioneering with the group for a week, so how can I have time to check Moments?
"Hey! When you said that, I remembered it.
"Made! This was the song that played in the leader's voice last night."
He sat back in his seat and clicked on the song "Chrysanthemum Terrace" in the Penguin music on his computer.
"Chrysanthemum Terrace" needs to be purchased to play.
However, if you don’t purchase it, you can listen to the first minute of the song.
Zhang Mingyang clicked on the audition, but it could only be played for one minute. Every time he sang halfway through the chorus, the singing stopped abruptly.
After listening to it several times, he began to like this kind of Chinese-style song and immediately decided to buy the song.
After the payment is successful, you can finally play the full version.
After listening to "Chrysanthemum Terrace", he began to feel that a sad emotional song like "You in the Rain" was too straightforward in its emotions.
The emotions are too straightforward, and it can indeed quickly arouse the audience's emotions, but "Chrysanthemum Terrace", which expresses emotions through scenery, is more clever and more listenable.
Zhang Mingyang has been playing "You in the Rain" on a loop for a week, and he got a little tired of it, so he started playing the single "Chrysanthemum Terrace" on a loop.
Similar things happen in many places.
The popularity of "Chrysanthemum Terrace" continues to soar, and the song is very listenable. After purchasing the song, many listeners will choose to cycle it as a single.
This has caused the playback volume of "Chrysanthemum Terrace" to increase exponentially.
"My Love in the Rain" has passed the peak of playback volume and has begun to decline.
Therefore, starting from the new week, the playback volume of "Chrysanthemum Terrace" has been soaring, while the playback volume of "My Love in the Rain" has been stable.
The gap in popularity between the two songs has become wider and wider, to the point where there is no need to rescue.
…
Since the release of Fang Xing's new album, the top management of Mailin Records has been meeting every day to discuss countermeasures.
"If this continues, the results of the new album will be lost. We must find a solution as soon as possible. This new album project must win. No matter what you can do, increase the sales and popularity of the album immediately!" Chen Lipeng knocked on the table.
, giving the order in a stern tone.
In the conference room, all the senior executives of Mailin Records looked solemn.
Because the sales and popularity of Fang Xing’s new album are so strong.
What's even more frightening is that now Fang Xing has only released one song, "Chrysanthemum Terrace".
The director of the operation department of Mailin Records looked at his colleagues present, coughed and said: "Actually, judging from the data, there is not much difference in sales.
“Fang Xing’s new album did reach one million sales faster than us, but the total sales gap is not big.
"Furthermore, Fang Xing is considered a traffic star. It is normal for someone like this to have high sales figures in the early stage.
"However, traffic stars have a fatal weakness, that is, they cannot be long-term.
"So, in terms of long-term album sales data, we should still have an advantage."
Chen Lipeng banged the table and hummed: "What I want is not to have an advantage, what I want is to reverse the situation now."
The operations director of Mailin Records then said: "Mr. Chen, what I want to talk about next is the response strategy.
"I believe that the next song to be released must be of the highest quality, and combined with the most effective publicity methods, it will detonate album sales for the second time."
Chen Lipeng finally heard a nutritious word and raised his hand to signal him to continue: "Continue."
The operations director looked at Xu Shangyan, the producer of Mailin Master, and said: "In order to cooperate with the next publicity strategy, I hope that the next song will be "One Person in a Lifetime"."
Xu Shangyan frowned when he heard the title of this song.
Tan Zhiguan's expression on the side also changed slightly.
Because this song is the most powerful song in this new album.
The reason why it is the most intense is because this song is a duet of a love song, and the female singer singing the duet is Qi Xiuna.
That's right, this song "One Person in a Lifetime" is a duet love song between the Melin King Tan Zhiguan and the Popular Queen Qi Xiuna.
This song is the highlight of the entire album.
Originally, Xu Shangyan planned to put this song in the second half of the album and release it as the finale of the album.
But now the director of operations department wants to release the song in advance, which will disrupt the original plan.
"This song was originally planned to be placed in the second half of the album." Xu Shangyan said with a frown.
The director of the operations department explained: "Mr. Xu, if our new album sales dominate, we can indeed proceed as planned.
"But the situation is different now. Fang Xing's new album is gaining momentum.
"Furthermore, according to his top-level characteristics, he is fierce in the early stage.
"As long as we get rid of Wang Bang in the early stage and suppress his new album, long-term sales will be guaranteed."
This proposal by the director of the operations department was recognized by many senior executives present.
"Indeed, top streaming has strong momentum in the early stage. As long as you suppress the early stage, the second half will be easy. I agree with releasing songs collaborated by kings and queens in advance." The marketing director agreed with this proposal.
Xu Shangyan does not have to follow the original plan, but if he wants to make a big announcement in advance, he needs to have a strong enough publicity strategy.
So, he looked at the director of the operations department and asked: "What is the operation strategy you just mentioned? If the publicity effect is not good enough, it will not be worthy of this song."
The operations director had already prepared the publicity strategy for this time, and replied with stern eyes: "Don't worry, Mr. Xu, I have prepared the publicity strategy, and I guarantee it will be a top-notch publicity.
"We plan to hold a promotional event for the new album.
“Purchase the entire album and have a chance to win tickets to the King’s concert.
“Originally, a nationwide concert tour was also planned, and we could link album sales with concert tickets.
“Buying albums and robbing concert tickets will definitely detonate album sales for the second time.
"Coupled with the love song duets performed by the King and the Queen, with the double blessing, the album sales will definitely see a huge increase.
"Moreover, we can also promote that the King of Heaven will invite Qi Tianhou as a concert guest during the tour, which will have a better effect."
The senior executives of Pengcheng Capital and Mailin Records who were present, their eyes suddenly lit up after hearing the promotion strategy of the operations director.
Bundling album sales and concert tickets for promotion is indeed a very good strategy.
Coupled with the support of popular queen Qi Xiuna, the sales of the new album will definitely skyrocket.
Of course, this strategy of buying albums to win concert tickets needs to be discussed with the team responsible for the national tour in advance.
However, as long as the senior executives present agree to the plan, the rest of the matter will be easy to handle.
After hearing this publicity plan, Chen Lipeng was very satisfied: "Okay, just follow this plan and all teams will cooperate fully.
“While promoting the new album, we can also promote the subsequent national tour, killing two birds with one stone.
"Then it's decided that the next song to be released will be "One Person in a Lifetime".
"Mr. Xu, do you have any objections?"
In terms of album production, Xu Shangyan still has a greater say.
Therefore, Chen Lipeng still gave him enough face and asked him.
After listening to the operations director's publicity plan, Xu Shangyan had to admit that this plan was indeed very good.
As for buying albums and drawing concert tickets, will it cause a loss on the concert tickets?
There is no need to worry about this. After all, you don’t have to get a concert ticket. You can fill in the probability by hand.
After careful consideration, Xu Shangyan nodded and agreed to the plan: "Okay, let's follow this plan."
He also hopes to suppress Fang Xing’s new album in the early stage, otherwise he will worry about long nights and dreams later.
