The end of June is approaching and summer vacation is approaching.
The promotion of the new summer drama is in full swing.
Various means of speculation emerge in endlessly.
"Invisible Spy" is scheduled to be broadcast on June 25th on Kyoto TV and Jiangnan TV.
"Unsung Heroes" is scheduled to be released on June 26, and will be broadcast on Channel 4.
Starting from mid-June, these two dramas have aired new drama trailers during prime time on satellite TV. The action scenes in the trailers are exciting and very attractive to the audience.
Because "The Pretender" is scheduled to be released on June 28.
Therefore, in this summer spy drama competition, "Invisible Spy" and "Unsung Heroes" will compete first.
June 25th is getting closer and closer.
Even if Fang Xing doesn't pay much attention to these entertainment gossips, he will see and hear them from his friends around him.
“And it’s just like the cry of wolf, if you use it too often, it won’t be effective.
Fang Xing smiled and replied: "Scandals are just for hype, there is nothing surprising."
【Never make it true.】
However, agencies usually require idols not to fall in love.
The director and screenwriter of "The Invisible Spy", as well as Xiao Lunsheng and He Qianwen, recorded the promotional slogans together.
"so what?"
[I just filmed a new drama, and I fell in love with it.]
Lu Xiang'er blinked, raised the phone in front of Fang Xing, and asked: "How come Xiao Lunsheng's scandal seems so smooth? The first day he kept silent, the second day he issued an announcement to clarify, the third day he issued evidence, hot
It has dominated the search rankings for three days, it’s incredible.”
As soon as the news of Xiao Lunsheng's "relationship exposure" came out, it instantly broke the internet.
Lu Xiang'er sighed: "You don't understand. I, my roommate, am really a big fan of Xiao Lunsheng. You don't know, but last year Xiao Lunsheng endorsed a facial mask. My roommate, I bought two boxes, which cost ten
Ten thousand yuan, she couldn't use it all, so she gave a box to all the girls in our class."
On the third day.
In the promotional video.
[Jimei ladies, let’s go to He Qianwen’s Weibo and ask her to stand up and clarify! 】
Moreover, the subsequent popularity will last for a long time.
The news that directly led to the release of the theme song of "The Pretender" had no sound at all.
Fans of top idols like Xiao Lunsheng are generally female, with a relatively low proportion of male fans.
Because the photos look like they were taken on the street, but in fact the clothes and styling are all carefully done.
Once a top-level male idol exposes his or her relationship, the Internet will go viral, and the rate of fans losing followers will be horrifying. As a result, it will be difficult for male idols to obtain program resources, and brands may even terminate endorsement contracts.
Xiao Lunsheng is currently a popular star in the entertainment industry. He has an astonishing number of fans, and his fanaticism can be regarded as the first echelon in the entertainment industry.
Xiao Lunsheng's personal studio only issued this announcement, calling on fans not to believe the rumors, but without any substantive evidence.
Originally, after this news was published, it had the ability to become a hot search.
Three consecutive days.
[What is a love affair exposed? Who stipulates that going to a hotel together is a love affair? It can also be something like that...]
[That’s it, we just went into the hotel together. We can drink together. What? The hotel is not a place specifically for drinking... um, that’s called a bar. 】
[If Lun Sheng says no, I believe it. Besides, He Qianwen is not worthy!]
As a result, He Qianwen's official Weibo was besieged by countless Xiao Lunsheng fans, who all asked her to come forward to clarify, otherwise they would destroy her.
[That’s right, I knew it. They just went into the hotel to shoot a promotional video. The paparazzi are really unscrupulous and they only know how to spread rumors.]
【Don’t collapse the house, never collapse the house.】
Fang Xing just shook his head and smiled: "Anyway, I can't understand what you girls are thinking."
…
As a result, on the third day, the scandal was completely cleared up, and she was even a little dumbfounded.
[Yes! Let’s ask He Qianwen, what qualifications does she have to fall in love with her brother? 】
Fang Xing said with a strange expression: "You women are really scary."
After this announcement was issued, countless fans left comments:
The hot searches on Weibo are all hot search terms related to Xiao Lunsheng.
Especially since "Unsung Heroes" and "The Invisible Spy" were released only one day apart.
Ark Culture also announced one day in advance that the theme song of "The Pretender" will be released at 12 noon on the 20th.
Therefore, we already know the news about Xiao Lunsheng's "romance gossip".
After these evidences were presented, it became clear that the "affair" between Xiao Lunsheng and He Qianwen was just a rumor.
The top leaders of Ark Culture were very unwilling to do so.
There are also many fans who went to the official Weibo of Ruide Film and Television and Xiao Lunsheng Studio to ask:
[Is the love affair true? Why haven’t you made an announcement yet? As long as Lun Sheng personally says it’s not true, we will believe it. 】
The panicked comments from fans were also mixed with the comments made by many netizens.
Ark Culture released the theme song of "The Pretender" "Revelation of Heartfelt Feelings".
Fang Xing shook his head and smiled: "It's such an obvious hype method, and you only see it now?"
Moreover, the screenwriter of "Invisible Spy" also posted the booking record on the mobile APP that day, which clearly shows the time of booking.
…
The popularity of "Invisible Spy" directly surpassed the other two S-class spy dramas of the same period.
She turned her face away with an arrogant look. After a while, her mind returned to the entertainment gossip and said angrily: "So, Xiao Lunsheng's scandal is just a hype?"
In just half an hour, Weibo was paralyzed, and the server was overwhelmed by fans.
The more she talked, the more speechless she became. She stopped watching TV, sat sideways, and continued: "That day, my roommate was still crying so hard, but today she came back to life with full blood, and told me that her house didn't collapse.
It’s like a normal person. I happily ordered another box of facial masks.”
"Otherwise? Promoting new dramas and hyping up scandals. This kind of low-level publicity method can be considered a classic." Fang Xing looked indifferent.
As soon as this promotional video came out, it directly proved that Xiao Lunsheng and He Qianwen entered the hotel that day to record a promotional video with the director and screenwriter of the new drama.
However, as girls who play well, it is normal for them to comfort each other when encountering sad things.
In recent years, idols rarely hype up scandals, because the heat brought by such hype is actually killing the goose that lays the goose before they lay eggs.
The producers and investors of the three dramas each showed their talents and used all kinds of hype news.
Xiao Lunsheng is now the top idol in China, and he really has many female fans.
[Which reporter took this news? The photo is not clear at all and is not true.]
I originally wanted to boost the popularity of "The Pretender" by releasing the theme song, but it was overshadowed by Xiao Lunsheng's "romance" gossip.
Then, this entertainment storm began to spread from Weibo to the entire Internet.
Moreover, because the fans are so crazy, they are very popular among losers.
“Moreover, looking at this trend, in the next few days, Xiao Lunsheng will also dominate the hot searches.
Releasing TV drama theme songs is also a means of promoting new dramas.
The time clearly displayed on the electronic clock was exactly half an hour after Xiao Lunsheng and He Qianwen entered the hotel that day.
Therefore, as soon as the gossip about Xiao Lunsheng's "love affair" came out, it instantly set off the Internet.
at the same time.
[This propaganda method has been out for a long time. I often saw this kind of hype method in the last century, and it is still used today.]
When Lu Xiang'er checks Moments, she often sees girls in her class forwarding Xiao Lunsheng's new drama promotion updates.
Lu Xiang'er's beautiful eyes widened and she curled her lips and said, "Who wants to be your fan?"
The more Lu Xiang'er thought about it, the angrier she became.
Moreover, that night, many female classmates in her circle of friends posted on Weibo, showing the sad expressions of Daiyu burying flowers.
However, there were also skeptical fans who did not fully believe this studio announcement:
[If you have any evidence, send it out. There is nothing in the announcement.]
As a result, at noon that day, a big news suddenly came to light.
In the evening after dinner, we watched TV together.
It's not uncommon for celebrities to stir up scandals.
As expected.
Countless fans cried on Weibo and other platforms:
[This is not true, it is impossible for my brother to fall in love with that woman.]
Therefore, many netizens mainly focus on eating melons, and even watching the excitement is not a big deal.
"Since Ruide Film and Television has used Xiao Lunsheng's 'scandal' to hype it up, let them make the hot search."
Xiao Lunsheng's "scandal" gossip dominated the Internet for three days.
Even though a few fans of Ark Culture have paid attention to the theme song of "The Pretender", its popularity cannot be compared with Xiao Lunsheng's "romance" gossip, so it is not on the hot search.
In fact, when Fang Xing saw the photos posted on the Internet, he felt that it might be hype.
Both dramas have reached the most critical stage of publicity, and as a result, "Invisible Spy" came up with such a trick.
Because of Xiao Lunsheng's "scandal", it has hit the Internet.
"The day before yesterday, there was a very good roommate who hugged me and cried, saying that her house collapsed. I really comforted her." Lu Xiang'er is not a fan of Xiao Lunsheng.
However, no evidence was released.
Xiao Lunsheng's personal studio issued an announcement stating that he and "The Invisible Spy" heroine He Qianwen entered the hotel that day to shoot a promotional video for the new drama with the director and screenwriter, and it was not a romantic relationship.
"The publicity strategy of Red Film and Television this time is too bad. Should we still respond to it?"
Xiao Lun Sheng, He Qianwen, and the crew of "The Invisible Spy" continue to promote the new drama.
He Qianwen is a quasi-first-line actress and has good acting skills.
After this announcement was issued, it quickly became a hot search topic.
[I knew that it was impossible for my brother to like that woman He Qianwen.]
"This is too irritating. Then our publicity is so suppressed that there is no splash at all?"
[Why haven’t you made an announcement yet? For such a big matter, why don’t the official WeChat accounts make any announcement? 】
However, this announcement is very dry.
[As long as the house didn’t collapse, I knew that Fen Lunsheng would never be wrong.]
The screenwriter also displayed the novel adapted from the script and promoted it together.
This is also a default rule in the entertainment industry. Male idols cannot fall in love because there are many girlfriend fans among their fans.
the next day.
Industry insiders who have watched the entire hype process have to admit that Red Film and Television's "scandal" hype is indeed very effective.
After this piece of gossip broke, it immediately rocked the Internet.
Qiao Yinghong was still a little unhappy: "Boss, Xiao Lunsheng's scandal this time is probably a hype. I guess it won't be long before Red Film and Television will clarify it."
It already dominated the day's hot searches yesterday, and it continues to dominate today.
As soon as the news came out, Xiao Lunsheng's fans burst into tears of joy and ran wild with joy.
Douya.com, Xiaopo.com, major entertainment star communities, and even short video platforms are all filled with news about Xiao Lunsheng.
Lu Xiang'er wrinkled her face and hummed: "Director Fang Da, you have a lot of fans. Do you also have such a fanatical fan? Be honest!"
Lu Xiang'er did comfort a close classmate the day before yesterday.
The crew of "Invisible Spy" released a promotional video for the new drama.
Lu Xiang'er also ate melon with Ning Xiaoyun and the female classmates in the class for two days.
Moreover, there is a precedent in the entertainment industry.
…
Lu Xiang'er's eyes widened and she said speechlessly: "No, there are many girls in our class who are fans of Xiao Lunsheng."
On June 20th.
As a result, Ark Culture's today's publicity plan was directly ruined.
The popularity of "Invisible Spy" has exploded, and even before it was aired, it has already hit the internet.
When the gossip about Xiao Lunsheng's "love affair" just broke out.
Related hot search terms continue to dominate the hot search list.
Fang Xing reached out and flicked her forehead and said, "Yes, isn't it you?"
These are all old methods from the last century.
[Xiao Lunsheng and the heroine of the new drama entered the hotel together, and their suspected love affair was exposed.]
…
[I'm not telling you that the new drama will be aired in a few days. It's such a big news at this time. Anyone with a brain knows what's going on, right? However, I won't give these fans popular science. I just like to watch it.
They howled online.]
Qiao Yinghong called Fang Xing and said urgently: "Boss, Xiao Lunsheng's scandal has sucked all the heat away, and our theme song promotion plan today has no splash at all.
As a result, the entire Internet is paying attention to Xiao Lunsheng and his new drama, and almost no one is discussing "Unsung Heroes".
Xiao Lunsheng's "scandal" has dominated the hot search for two days in a row.
In this video, the electronic clock on the wall is clearly captured.
Fang Xing said in a calm tone: "The publicity strategy of hyping up scandals is too old. However, it is indeed effective. Unfortunately, this method of hype is too low.
Red Film and Television and Xiao Lunsheng Studio also released some other evidence to prove that this "scandal" was a false report by entertainment reporters.
After fans besieged her official Weibo account, her agency issued an announcement clarifying that the "scandal" was just a rumor.
Ruide Film and Television has used this kind of killer weapon, and it should be a hot search for a few days.
Once a male idol's relationship is exposed, a large number of fans will lose their followers.
[I knew it was impossible for my brother to like a woman like He Qianwen.]
The whole Internet is busy with Xiao Lunsheng's gossip news. Even netizens who eat melons are watching the excitement and have no time to pay attention to the theme song of "The Pretender".
Top idols have this effect. Once their relationship is exposed, Weibo will be crippled by fans.
Moreover, this provision is written in the contract.
actually.
Fans refused to give up, and the scandal remained high.
The crew of "The Pretender" has been running for promotions and traveled to so many cities exhaustingly. However, Xiao Lunsheng hyped up a "scandal" and directly stole all the heat.
"What a big deal. Don't be angry, don't be angry." Fang Xing said and kissed her quickly.
