Chapter 347 The second round ratings vs. the first round ratings
Chapter 347 The second round ratings VS the first round ratings
Originally, the ratings of "The Pretender" were able to break two on a single channel, which surprised everyone in the industry.
However, a single channel's ratings breaking two is not the end.
As "The Pretender" aired to its later stages, the ratings continued to rise.
The episode with the highest ratings, the ratings of Donghai Satellite TV and Xiangjiang Satellite TV both broke two.
The total ratings reached 4.21%, making it a well-deserved hit.
When Fang Xing was being interviewed, he told reporters with a smile: "I am quite cautious, so I originally said that a single channel would break the second place. If I said that two TV stations would break the second place together, it would be too much like bragging."
After the video of this interview was posted online, netizens complained one after another:
[What do you mean? Doesn’t it sound like bragging if you break two on a single platform? 】
For popular satellite TV dramas in recent years, a ratings of 0.5% is considered an excellent level, and a drama with a ratings of over 1 is considered a hit.
Breaking two on a single platform is quite a boast.
However, "Yu Manli" receiving the lunch box is not the end.
Ark Culture relied on the second-round broadcast rights of "The Pretender" to receive more than 57 million.
Of course, there are also some magical dramas whose ratings are very metaphysical.
Therefore, the copyright holders of video platforms and TV series usually sign online broadcast rights based on a number of years.
On the day Jiangnan TV replaced "The Invisible Spy" with "The Pretender", Weibo's hot searches exploded.
In the end, after "The Pretender" finished airing, it dominated the summer season with a terrifying total of 6.2 billion views.
Therefore, the number of online broadcasts will not be affected by the TV station.
After all, the effect of a TV series in the second round of broadcast will be worse than the first round of premiere.
The ratings of the two dramas are no longer on the same level.
However, Donghai Satellite TV and Xiangjiang Satellite TV got the first round of premieres.
Therefore, Ark Culture received an S-level broadcast contract for "The Pretender".
On the day when the ratings of "The Pretender" exceeded 1 in the second round, the hot searches on Weibo exploded again.
These ratings are quite scary.
Now, the ratings of the second broadcast of "The Pretender" can exceed 1.
Regarding the news about the second round of "The Pretender", Fang Xing listened to Qiao Yinghong's report once, but did not interfere and asked the company's team to talk to the TV station.
After a week of discussions, it was finally decided that "The Pretender" would be broadcast in the second round on two satellite TV stations and six terrestrial channels.
The price of 300,000 yuan is shared by six TV stations. Each TV station only needs to produce an episode of 50,000 yuan, which is indeed a bargain price.
[No need to think about it? Of course it was a carnival of a certain top fan. Finally found the evidence that the ratings of "The Pretender" were lowered by "The Invisible Spy".]
[No wonder so many TV stations want to broadcast the second round, and the ratings for the second round can break one. This is so fierce.]
The playback volume of "Invisible Spy" has been declining. After the role of TV Emperor Wu Zhikang was offline, the playback volume of the following episodes fell directly below the 40 million mark.
Therefore, many terrestrial channels can afford third-round prices.
…
Terrestrial channels are TV stations that are different from satellite channels. They are usually local TV stations and cover a relatively smaller area.
The first round of "The Pretender" was broadcast on two major TV stations, and the ratings both broke.
The next day, the ratings of "The Pretender" began to rise.
In the middle of the broadcast, the ratings rose all the way to 1.16%.
[I almost cried when I saw it, why did we have to get rid of the eldest sister? Can’t we let the four siblings of the Ming family live well? 】
[This kind of connection is simply wonderful. Will a top fan be furious? 】
After all, most of the viewers have already watched a TV series that has been aired for two rounds. If it is aired for a third round, it will be difficult to attract the audience again.
However, terrestrial channels usually don't mind showing the third round.
[If it were in other dramas, I think it would still be possible. But Fang Xing, this piece of shit, even lost his own girlfriend, will he let his eldest sister go? 】
The popularity of "The Pretender" is not only reflected in the ratings, but the number of online broadcasts is also very explosive.
[This is too much, I want to send the blade to Fang Xing! 】
Of course, if it is a TV series of average quality, the price of the second round may be only one-third or even one-quarter of the first round.
In the middle of the broadcast, many local TV stations actively contacted Ark Culture, hoping to broadcast it in the second round.
…
[It’s great now. The ratings for the second round were all over "Invisible Spy". I really don’t understand why a top fan wants to compete with such an unbeatable opponent? 】
["The Pretender" succeeds "The Invisible Spy", what did I see? It turns out that you are such a Jiangnan Satellite TV, you are so capable of causing trouble.]
Because TV dramas are broadcast on video platforms, viewers can watch and close them at any time, and watch any updated episode at any time.
Member on-demand sharing, CPM advertising sharing and other income are all 70%.
When the show reached the finale, the eldest sister of the Ming family, "Ming Jing", took a bullet for her younger brother Ming Lou and also received a box lunch.
Reality gave "Invisible Spy" a hard slap in the face.
only.
[Tell me. Apart from being a violinist, how long have you been kneeling at the keyboard at home?]
This matter is simply too controversial.
In the end, "The Pretender" was broadcast on six local TV stations for the third round at a price of 300,000 an episode.
In other words, after deducting operating expenses, Ark Culture gets 70% of the profits.
Since the major video platforms gave "The Pretender" a very high review rating from the beginning, many video platforms wanted to compete for it.
[Fang Xing, this bitch, actually lost his girlfriend in the drama. He is simply...a role model for us!]
On major online platforms, the audience once again exploded and condemned Fang Xing again.
The audience was furious and took to the Internet to criticize Fang Xing.
Generally speaking, the second round broadcast price will be about half of the first round premiere price.
Therefore, many TV stations are in contact with Ark Culture, hoping to broadcast the second round.
The more TV stations that want to broadcast the second round, the higher the final price will be.
[Can’t we make a good drama? Why should the heroine die? 】
[I’m so angry. I want to unite with the audience to denounce Ark Culture and demand that Ark Culture change the ending!]
Moreover, the first round of premieres has the highest price, and the later the price, the lower the price.
Therefore, when "Invisible Spy" was launched, the number of online views was quite explosive.
When video platforms broadcast TV series, there is no concept of first round or second round.
…
What’s even more frightening is that among the satellite TV stations broadcasting in the second round, there is Jiangnan Satellite TV.
However, who would have thought that the ratings of "The Pretender" would be exceeded by two satellite TV stations at the same time. It is simply a hit among hits.
The ratings for this replay are outrageous.
The audience scolded while watching, and scolded while watching.
Jiangnan Satellite TV has just finished broadcasting "The Invisible Spy" and will soon be airing the second round of "The Pretender".
Penguin Video and Xiangguo Video, two video platforms, will premiere online together.
As a result, the playback volume of "The Pretender" not only did not decline, but actually increased.
Therefore, when "The Pretender" reached its later stage, no fans dared to compare it with "The Invisible Spy".
Since these terrestrial channels have relatively small revenue, they cannot pay a large price to compete for the first round of broadcast rights.
Therefore, if the quality of the TV series is good enough, the ratings for the second round of broadcasting will not be bad.
[Are the ratings in the first round inferior to others’ ratings in the second round? It is indeed a good way to turn defeat into victory!]
The second airing of "The Pretender" did not give "Invisible Spy" any chance to turn around, and its ratings were directly crushed when it first aired.
"The Pretender" has very high ratings and online broadcasts.
[Originally, I thought that the second-round ratings of "The Pretender" would not be higher than the first-round ratings of "The Invisible Spy". In the end, I still underestimated the strength of "The Pretender".]
After the second round of "The Pretender" was aired, it still achieved a ratings of 0.79% on Jiangnan TV.
For some classic TV series based on famous books, the second-round price can even reach two-thirds of the first-round price.
It’s also because the ratings for the first round of “The Pretender”’s star broadcast were so explosive.
The ratings of the finale of "Invisible Spy" on Jiangnan TV were 0.75%.
The first broadcast of a TV series with a ratings of over 1 is worthy of bragging. A TV series that was broadcast more than ten years ago has been replayed countless times and the ratings have exceeded 1 every time it is replayed. It is quite scary.
[Is Sister Ming Jing really dead? I think she was just shot. She may not die if she is shot.]
For many TV stations, of all the TV series broadcast in a year, only one or two can have a ratings of over 1.
However, the price of the second round fluctuates greatly, mainly depending on the response after the TV series is broadcast and how many TV stations want to broadcast the second round.
Terrestrial channels are all local TV stations, and their coverage area is smaller than that of satellite TV. Usually only local audiences will watch them.
The broadcast of "The Pretender" on Penguin Video and Xiangguo Video was synchronized with the first round of broadcast on satellite TV.
"The Pretender" has been soaring with 120 million views per episode.
[Dog screenwriter, is this the end of Manli? 】
Even if it is a popular drama, by the time it reaches the third round, it is already priced at a bargain price.
TV dramas broadcast on TV stations can be played for several rounds.
With this kind of ratings, it seems to be the king of dramas this year.
This shows how attractive this drama is to the audience.
The broadcast modes of video platforms and TV stations are different.
The playback volume of "The Pretender" is soaring all the way, and the finale has 150 million views in a single episode, crushing its opponents.
…
To compare again is to humiliate oneself.
And the audience feedback is very good.
[Should Manli still be resurrected?]
After discussions, the final price for the second round of broadcasting was 1.2 million per episode.
[I don’t care, Manli is the heroine, she is! She is! She is!]
[I'm so angry that I won't watch it anymore! I want to make this drama a hit! Let this bitch Fang Xing know the consequences of losing an important role!
The audience went crazy on the Internet to denounce Fang Xing.
If it's a hit drama and you can't even get the second-round broadcast rights, then the third-round broadcast rights are a good choice.
[Reminder, the heroine is Lin Yingxue.]
If terrestrial channels want to broadcast the second round, they can only wait until "The Pretender" is finished.
There is already a terrestrial channel, and we have started to contact Ark Culture, hoping to broadcast the third round.
Especially when "Yu Manli" played by Lu Xiang'er voluntarily sacrificed her life in order to save Fang Xing's "Mingtai".
Even so, the ratings performance of "The Pretender" is still very good, allowing the local TV stations that broadcast it to recover their costs and make a small profit.
By the time it ended, the penultimate episode of "The Invisible Spy" had only been viewed a little over 20 million times.
[Damn! This question is too tricky!]
[Then here comes the question. What if the ratings of "The Pretender" on Jiangnan TV are not as good as "The Invisible Spy"?]
"The Pretender" will be online on June 28th at 8pm.
Immediately afterwards.
[The dog screenwriter, not only Manli, but also the eldest sister. When I watch Ark Culture dramas again, I am a dog!]
Normally, there are very few TV dramas that can be broadcast in the third round.
However, the two dramas competed all the way from June to July.
There are even many fans of Xiao Lunsheng who thought that public opinion had reversed and that "The Pretender" was going to be a hit.
However, Fang Xing was scolded by the audience several times and became a hot search topic.
The ratings of "The Pretender" were so explosive that many terrestrial channels also wanted to broadcast it.
…
For example, Mango Channel's drama "Huan Zhu Ge Ge" on Earth, when it is re-broadcast every summer, the ratings can break 1.
The number of views exceeded 100 million on the first day of broadcast, which is comparable to "The Invisible Spy".
Moreover, there are many ways to divide accounts for online broadcasts.
It mainly depends on whether the TV station is interested in the second round of broadcasting.
Under this circumstance, the ratings for the second round of broadcasting will definitely not be bad.
When "Invisible Spy" was launched, the number of online views was also very high.
By the time the series reached its mid-season, the gap between the two sides began to widen rapidly.
Of course, there are usually only the first and second rounds, and only very high-quality TV series will have the third round.
After all, it's a collaboration between Top Rank and Shidi. Whether it's acting skills or traffic, it's full of success.
The ratings for the second round of broadcast can break one.
Since there are many TV stations broadcasting, the price of the second round of broadcasting is also very high.
Therefore, the second round has not been broadcast yet.
[Although I also had a lot of emotional ups and downs while watching it, one of the main lines of character growth in this drama is actually the growth of Mingtai. From a cynical young master of the Ming family, to a military ace agent, and then to becoming a member of the underground party.
The experiences along the way helped him grow into an excellent lurker behind enemy lines. Although the plot is a bit uncomfortable to watch, if you think about it carefully, only this way can the plot be tense enough.】
As "The Pretender" finished airing, drama critics across the Internet began to make their final summary of the drama:
[I have to say that Fang Xing is not only good at acting, he is also very good at selecting actors. This drama is actually a group drama. A group drama has very high requirements on the acting skills of the actors, and the requirements for all actors are high.
Gao. Whether it's Sister Ming Jing or "Venomous Bee" Wang Tianfeng, every character is outstanding. Even the villain and femme fatale Wang Manchun all have outstanding performances. "The Pretender" is indeed an excellent spy drama.]
[Half a year ago, when I saw the cast of "The Pretender" for the first time, the first reaction of many netizens was, who are these actors? Indeed, the actors in "The Pretender" are not very famous, but
After watching the whole drama, you will find that these actors are all good at acting. I dare say that these actors were not famous before they participated in "The Pretender", but starting from this drama, many of them should become famous.】
