Strictly speaking, this idea was not originally thought out.
However, Ark Culture is producing more and more film and television dramas, and more and more actors will be cooperating with them.
The company should indeed have a film and television agency that contracts actors.
Although Guangguang Entertainment is also a management company, it is mainly responsible for operating idol groups, and Tong Fei has always been in charge.
In fact, since the establishment of Guangguang Entertainment, Fang Xing has rarely been involved in management. Only the company's financial department and Guangguang Entertainment are responsible for the accounts every quarter.
Fang Xing is only responsible for arranging a few songs for Guangguang Entertainment's girl group, dominating the charts for a few months, and then waiting for dividends at the end of the year.
Judging from the responsibilities of an entertainment agency, Guangguang Entertainment can also sign artists.
However, most of Tong Fei's resources are in idol groups and entertainment and variety shows, and she has no film and television resources.
Therefore, there is no advantage for an actor to sign with Guangguang Entertainment.
Ark Culture still needs a film and television agency that is responsible for the operations of directors, actors, and other crew members.
Fang Xing has already filmed four TV series, and the crew of Ark Culture is already quite large.
There needs to be an independent company responsible for managing the crew.
Therefore, Fang Xing did consider registering a film and television agency.
However, there was no plan to acquire Huahuo Media at the beginning.
This idea came about while chatting with Tao Maorong.
Tao Maorong is a very interesting person and very good at talking.
Maybe this is the skill of a businessman when it comes to eating, he can chat with anyone, and he can have a good conversation with anyone.
While chatting with him, I learned that Huahuo Media was a company he owned for fun, and the company was directly run by Liu Shijie.
However, it seems that Tao Maorong's relationship with Liu Shijie is not that strong.
Fang Xing could sense that Tao Maorong was interested in the film and television industry, but he didn't value Huahuo Media that much.
Therefore, Fang Xing proposed the acquisition of Huahuo Media.
Originally, Fang Xing just proposed to give it a try. It would be best if we could negotiate, but it didn't matter if we couldn't.
As a result, Tao Maorong actually had no objection.
Of course, whether this cooperation can be concluded in the end depends on how the negotiations proceed.
…
After returning to the company, Fang Xing convened a meeting with the company's senior management to seriously discuss the feasibility of acquiring Huahuo Media.
The conclusion is that the acquisition of Huahuo Media is indeed feasible, but Huahuo Media’s corporate structure needs to be adjusted and the company’s management needs to be replaced.
This meeting only briefly discussed the feasibility of acquiring Huahuo Media, and the details have not yet been discussed.
After all, Tao Maorong has not decided to sell it yet. Whether this matter can be successful depends on the subsequent development.
result.
Two days later, Tao Maorong took the initiative to dial Fang Xing's personal phone number.
The last time we had tea, Tao Maorong insisted on exchanging contact information before leaving, and it had to be a personal phone number, not company contact information.
Fang Xing understood the work style of a self-made businessman like Tao Maorong.
Tao Maorong's way of doing business is to make more friends and become friends with everyone. More friends means more paths.
This kind of person has a very wide network of contacts and knows everyone.
Moreover, Tao Maorong believes that knowing personal phone numbers is the best way to close relationships.
Fang Xing finally did give him his personal mobile phone number.
Two days later, Tao Maorong took the initiative to call and asked to have tea together at the same place.
This time.
Tao Maorong brought the financial director of Huahuo Media.
Obviously, Huahuo Media is indeed run by Liu Shijie, but Tao Maorong has been holding Huahuo Media’s financial power, and the financial director is his person.
No wonder he dared to leave Huahuo Media to Liu Shijie's management. As long as he held the financial power, Liu Shijie could do whatever he wanted and he wouldn't be able to defraud him of any money.
"Brother Fang, you said last time that you wanted to acquire Huahuo Media. Are you serious?"
This time, Tao Maorong did not talk nonsense like the first time he drank tea, but quickly got to the point.
This time we brought the financial director here, obviously here to talk about business, not nonsense.
This time, Fang Xing also brought along two senior executives of the company, Vice President Qiao Yinghong and Director of Brokerage Department Liu Yonghe.
"I have seriously considered it after I went back. It is indeed feasible to acquire Huahuo Media. It depends on how the acquisition plan is negotiated." Fang Xing did not finish his words.
"Let's put it this way. Brother Fang, you should know that I don't make money from Huahuo Media, and it doesn't matter to me whether it sells or not. But I like a real person like you, and I want to make friends with you..."
After Tao Maorong opened up the topic, he started to talk a lot: "You don't know, those people I knew in the past who opened film and television companies came to me for investment, and when they saw me one by one, they felt like they were being taken advantage of.
"Brother Fang, you are different. You are capable. My daughter still likes you and doesn't want to trick me.
"Tell me. How do you want to acquire Huahuo Media? Just tell me and I will agree."
I have to say that what Tao Maorong said was very beautiful.
It makes people feel comfortable listening to it.
However, if you carefully analyze the meaning of his words, you will know how smart this person is.
He first put on some high hats for Fang Xing: "You are a real person" and "You didn't mean to trick me."
If Fang Xing proposes an excessive acquisition plan now, then he is not a "real person" and is "trying to trick him."
In this way, if Fang Jingqing's acquisition plan goes too far, he will have reason to fall out.
If Fang Jing proposes a very fair acquisition plan, then the cooperation is achieved and you can happily make friends.
Fang Xing finally understood that if this person could do a big business, he really had something special about him.
After thinking carefully for a moment, Fang Xing did not immediately propose an acquisition plan, but asked: "Boss Tao, are you interested in the film and television industry?"
"What do you call me, Boss Tao? I call you brother. How much older do I make you, so I ask you to call me brother. Isn't that too much?" Tao Maorong continued to close the relationship.
After he said this, he added: "I am indeed interested in the film and television industry, but it is just an interest. If I have fun, I will do it. If I don't have fun, it will be boring."
Fang Xing thought for a moment and said, "My plan is to fully acquire Huahuo Media. Let me tell you what conditions Brother Tao wants."
"Brother, don't bother me. Leave some for me. When I go out to discuss business, I can also brag to others that I am the boss of a large film and television company." Tao Maorong pointed at himself with his thumb, as if he really liked bragging.
"Then acquire 90% of the shares and leave 10 points for me."
In fact, Fang Xing didn't really want a full acquisition, but wanted Tao Maorong to take the initiative.
Leave 10% of Huahuo shares to Tao Maorong, and this network will be established.
With Tao Maorong's ability and wide network of contacts, it will be of great help to jointly establish a company in the future.
Tao Maorong slapped his thigh and agreed immediately: "Okay! That's it. I'll charge you as much as I say."
Fang Xing continued the topic and asked, "What does Brother Tao want to cooperate with? Let's talk about it."
Tao Maorong chuckled and said, "I heard that my new drama will be broadcast by the end of the year?"
"Not sure yet, probably around the Lunar New Year." Fang Xing did not give an accurate answer.
Tao Maorong suggested: "Look, my company Maorong Fresh Food, can I advertise with you?"
Fang Xing didn't expect this to happen, and replied with a smile: "Yes, yes, but the price of the advertisement for "Nirvana in Fire" will not be low even if we negotiate now.
"If Mr. Tao wants to advertise, he can also consider advertising on TV stations or websites after the TV series starts."
In accordance with the advertising standards of the TV drama industry.
Most TV dramas start talking about commercial breaks during the filming stage or even the preparation stage.
Of course, if this kind of TV series is sold with commercials before it is finished filming, the price will definitely be lower.
After all, if a TV series fails, advertisers will lose money.
Moreover, if you sell the commercials during the filming stage, you can use the money to invest in filming and reduce financial pressure.
In fact.
Many powerful film and television companies can recoup most of their investment during the project preparation stage through embedded advertising, interstitial advertising, video platform prepayments, etc.
For production companies, the advantage of operating this way is that it greatly reduces risks.
Even before the filming of the TV series has started, most of the investment has been recovered, so there is basically no possibility of losing money, so naturally there is no need to take risks.
Of course, if the risk is small, the return will naturally be small.
Ark Culture's dramas are just the opposite. The price of commercials is set very high from the beginning.
They even wait until the TV series starts airing before selling it.
Once a TV series becomes popular after it starts airing, the price of commercials will naturally skyrocket.
Of course, if the TV series hits the market, the commercials will not be given out for free.
Therefore, although the returns of this strategy are high, the risks are also high.
"Nirvana in Fire" is still in the preparation stage. If we talk about commercials at this time, it will be difficult to negotiate a high price.
Therefore, Fang Xing does not plan to sell the commercials at this time.
…
However, Tao Maorong laughed and said: "Don't worry, brother, in business, I will definitely not cheat you. I have asked you a long time ago that the advertising price of the TV series you filmed is indeed high."
He gave a thumbs up and continued: "The last anti-gang drama, what was it called, sold 100 million mobile phone ads in one season. It's amazing! It can sell 50,000 pigs for me."
"No, that's the price of two contracts." Fang Xing quickly added.
The last contract amount with HONOR mobile phone did reach 100 million.
However, that is the price of the endorsement contract and commercial spots combined.
Tao Maorong waved his hand and said: "That's not important, I also want to make a big news like this. Just tell me, how much does it cost to buy your commercial now?"
Fang Xing pondered for a moment with a serious expression, and replied: "If we talk now, it will cost 2.5 million per episode. However, I want to remind you that this price is five times the industry standard, so I don't recommend you talk now."
According to industry standards for commercials in film and television dramas, the price of such commercials negotiated during the preparation stage is usually 500,000 per episode.
Moreover, the film and television company that can obtain this price must be a large and powerful company.
In fact, you will know it if you think about it for a while.
A TV series, from preparation to filming to broadcast.
There are a lot of steps to go through during this period.
Whether the preparation process goes smoothly, whether there are any mistakes in the shooting, whether it can pass the review by the competent department, a series of processes, every link may have problems.
In the eyes of the audience, they only know that such a TV series exists when it is broadcast.
However, in the film and television industry, there are many projects every year that ultimately fail to be filmed.
There are even some film and television dramas that cannot pass the censorship after being filmed.
Therefore, brands have to bear a lot of risks by purchasing interstitial ads in the preparation stage.
The price of 500,000 per episode is actually not cheap at all.
Based on the current average length of TV series of 40 episodes, this is already 20 million.
It's even more outrageous when it comes to Fang Xing. It doesn't follow market standards at all. The price of an episode during the preparatory stage is 2.5 million.
The total length of "Nirvana in Fire" is 54 episodes, and the total price of advertisements directly exceeds 100 million.
At this price, in the advertising industry, those in the industry do not recommend advertising at this time.
After all, the premium is five times higher.
In fact.
Fang Xing is not as open-mouthed as the lion, which is what "Hurry" originally talked about.
The price for spot advertising before the show started was 2.5 million per episode. After the show started, it kept rising, eventually rising to 5.2 million. Moreover, the price was only given after the two contracts were negotiated together.
Fang Xing knew very well that the price was much higher than the industry standard, so he suggested that Tao Maorong wait until the TV series starts airing before advertising on TV stations and video platforms.
Tao Maorong rubbed his hands and said: "The price is indeed very high. I heard that the commercial insert of "Hurry Up" sold for up to 5.2 million. Is this true?"
In fact, there is no secret about the price of advertising inserts in "Cyclonus".
Tao Maorong had asked someone about it a long time ago. He just wanted to hear Fang Xing's own words when he asked.
"The third season sold 5.2 million episodes. At that time, the broadcast was relatively popular, so the price was very high. In fact, the price of the interstitial advertising in the first season of "The Rush" was 2.5 million episodes, but I didn't ask for it.
I’m cheating you. But the price is indeed higher than the industry standard, so I suggest you wait until the show is aired and go to the TV station to advertise.”
This chapter is not over yet, please click on the next page to continue reading! There is nothing to hide about this matter, Fang Xing admitted it frankly.
Tao Maorong immediately waved his hand and insisted: "No, I bought it for 2.5 million."
Fang Xing was slightly surprised, opened his eyes and asked, "Is Boss Tao real? This price is five times higher than the industry standard. I really don't mean to trick you."
Tao Maorong laughed and said: "Doing business is the same as making friends. When doing business with a capable person, just look at his personality.
"You dare to acquire a company just to make a new drama. With such courage, I'm sure your drama will become a hit.
“It’s not a loss if you buy it for 2.5 million now, but when it comes to 5.2 million, you’ll have to compete with others.
"That's it. It's 2.5 million per episode. I'll buy as many as I want."
"Wait a minute, even if the commercial for "Nirvana in Fire" is worth 2.5 million per episode, we are only talking about the first 20 episodes." Fang Xing hurriedly made it clear.
When Tao Maorong heard this, he became even more happy.
If "Nirvana in Fire" is a trap, it is impossible to only sell commercials for the first 20 episodes. It must be as many traps as it can trap at one time.
He immediately made a decision: "I'll buy it too. Not only do I want to invest in advertising, but I also want to invest in the filming of a TV series. How much investment does "Nirvana in Fire" cost? I've invested in it all."
"No, there is no shortage of investment in "Nirvana in Fire"." Fang Xing shook his head.
"My brother agreed to take me into the film and television industry, and I will get a share." Tao Maorong continued to fight for it.
The two discussed for a while.
In the end, Huahuo Media was valued at 50 million, and Fang Xing invested 45 million to acquire 90% of Huahuo Media's shares.
Tao Maorong's Maorong Fresh Food spent 50 million to buy commercials for the first 20 episodes of "Nirvana in Fire".
After doing this calculation, Fang Xing made an additional 5 million yuan.
In addition, Tao Maorong worked hard for a while and finally received a 10 million share investment from "Nirvana in Fire".
Count it inside and out.
Fang Xing acquired Huahuo Media without spending a penny and earned an additional 15 million from Tao Maorong.
Although there is an investment of 10 million, Tao Maorong will earn a good profit after the TV series is broadcast, but this is a win-win situation and he has also established a network of contacts.
