Every time Lu Feng saw Duoduo, it was basically a one-stop shop for eating, drinking and having fun. Of course, he also knew that spoiling a child like this would make her life go astray, so this time he specifically asked about her study situation.
Duoduo is a really smart kid, but it's a pity that she doesn't have to focus on her studies. Her academic performance is considered to be above average for the entire grade, but she always ranks among the top ten in her grade in exams.
According to what the teacher told Lu Feng, this child is a genius. He is extremely proficient in talking to people and talking to ghosts. She knows not only the teachers in the class, but also the teachers in other classes.
Because she sells various things in school, she knows a lot of people. Before every exam, she uses her small connections to explore what the papers might test.
The teacher said that she put much more thought into interpersonal relationships than studying.
Lu Feng also said something about her, but human character is innate and cannot be changed, so he could only let her go.
Zhu Lidong was sure that Lu Feng wanted to take care of Wipda's affairs, and he immediately hardened his back. Some time ago, he called Huang Hongsheng from Skyworth and Li Dongsheng from tcl, but the market had already decided the winner, and they didn't care about him at all.
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This time, Zhu Lidong planned to show off his power and air out the resentment he had been holding back during this period.
After the call was connected, Li Dongsheng picked up the phone and said: "Who is this?"
"Who do you think I am?" Zhu Lidong snorted coldly: "Mr. Li, we haven't talked for a long time!"
"Hahahaha, Mr. Zhu, what's the matter? You want to talk to me again?" Li Dongsheng leaned on the chair, his words were full of banter. The two of them called each other some time ago, but he was not angry with Zhu Lidong on the phone.
Said: "The sales volume has not been good these two days, right? I told you, the current environment is not good, there is no off-season or peak season."
"There is no off-season or peak season, but your sales are so good? Mr. Li, I just want to tell you something. Wepuda's sales were not good last month. Mr. Lu already knows about this. Mr. Lu is very angry.
The consequences will be serious." Zhu Lidong said solemnly.
Li Dongsheng was stunned when he heard this. He pondered for a while and said: "So what if Lu Feng knows? Not to mention that he is busy with communications now, even if he comes back to do it himself, what can be changed? This is 1994, not 1993.
, times have changed, do you understand? Foreign brands are littered with corpses, what can Lu Feng change?"
"Mr. Li is so stubborn. He was beaten all over the floor last year and I don't know who it was? Since you dare to be so provocative, I will tell him." Zhu Lidong looked like he was not afraid of the big deal.
"Go ahead, I want to see what he can do, I still have a chance, hang up!" Li Dongsheng said and hung up the phone.
Zhu Lidong put down the phone, and the assistant next to him couldn't help but ask: "Mr. Zhu, it seems useless to tell him this matter, right?"
"I just want to scare him." Zhu Lidong was a little unsure.
Because he knows what is going on in the market now. This situation is really like the gods who come and can't do anything. The only thing he hopes for is that a miracle will happen to Lu Feng.
The next day, after the morning meeting, Lu Feng's first meeting was with the senior executives of Wipda. Everyone in the conference room was sitting upright, and the atmosphere was a bit depressing.
"What's the market situation now? Can you tell me, where are the difficulties and pain points?" Lu Feng asked, leaning on his chair.
"Hello, Mr. Lu, I am An Dongqing, the director in charge of Wipda's marketing. This is also my first time reporting to you, and I am very excited..."
"Stop, stop, stop!" Lu Feng looked at this man who was 1.8 meters tall and probably weighed 130 at most, and said, "Don't talk nonsense, just tell me the problem."
"Okay, Mr. Lu." He looked a little nervous, took a deep breath and said: "This year's situation is very different from last year. Due to the soundness of the industrial chain and the standardization of supporting suppliers, major manufacturers have
We have completed the integration of downstream industry chain resources and formed large-scale, mass production, so the cost and price have been reduced by 25%."
"So after the start of the new year, various types of TVs quickly started a price war. Changhong was the first to cut prices. Among them, the price of 37-inch large color TVs was directly reduced by 500 yuan, with an average price reduction of 300 yuan."
"Currently, all major companies are well aware of their competitors' cost prices. Because the prices in the industry chain are clear, everyone is locking in the final profit point and fighting to the end. What they are fighting for is the transportation cost, that is, the cost of leaving the factory.
Post-cost.”
"Now we have the highest market share in Suzhou and Zhejiang, because transportation costs are low, and rival companies cannot survive because of high transportation costs. The most intense competition is in the control areas where major manufacturers have the lowest transportation costs.
, for example, three companies, Konka, TCL, and Skyworth, firmly control the identity markets in Guangzhou, Fujian, Guangxi, and Hunan."
"The market share we lost was mainly in the base camps of major companies. For example, in Sichuan, we were overwhelmed by Changhong. As soon as we launched promotional activities or marketing plans, Changhong immediately launched targeted products.
The price is just a little lower than ours.”
"Because our transportation costs are high and the other party's transportation costs are low, people focus on this cost, and the more we sell, the more losses we make. At the same time, last month we launched a Chongqing marketing plan, assisted by advertising and marketing, and TV
We put the machine at cost price to attack the main markets of Skyworth, Konka, and TCL, and the profit model is focused on after-sales maintenance, selling accessories, and even bundling VCDs for sales.”
"But the three families went into battle one after another, and the charge that lasted for a month ended in failure..."
Everyone present looked ugly after listening to these reports. Even Lu Feng looked ugly. With the situation this year, to put it bluntly, everyone has revealed their cards. The profit points are no longer extracted from consumers, but from consumers.
It has turned to industrial chain integration, transportation and other aspects.
In any industry, any product, or any company fighting to the end, the real winner is definitely not to extract the maximum profit from consumers, but to reduce costs and still achieve profitability.
If you want to achieve this, you must have a voice in the industry chain, have pricing power, minimize costs, and at the same time make profits to the market. As long as you do this, it will only be a matter of time before your opponent dies, and the other party simply cannot afford it.
It is really tricky to fight to this extent. Basically, life and death have been decided for a long time. Companies that should have their own industrial chain, or have a say in the industrial chain, have now won.
These companies are still in a difficult position, mainly because everyone has two tools in their hands. Behind them, they all represent the electronic technology industry chain of a province. No one can overwhelm the other, so the market is divided into kings.
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Li Dongsheng is very aware of the current market situation. Even if the gods come, they will not move, they will just waste it. It is equivalent to two masters fighting for their internal strength. Whoever cannot bear it first will die, but he is still a little worried.
Lu Feng made him very worried. If something really happened, it might be doomed. According to the communication between them, Wipoda's main market was Jiangsu and Zhejiang, with annual sales of only five to six million units. In the entire
Ranked fifth and fourth in the industry.
The target set by Wepuda is more than 12 million units, which is a sales volume that is close to that of its big brother Changhong.
Li Dongsheng thought it over and called Huang Hongsheng.
"Hello, who is this?" Huang Hongsheng answered the phone and asked.
"Mr. Huang, it's me, Dongsheng. Zhu Lidong called me just now and told me something." Li Dongsheng said with a hint of worry in his voice.
"What's wrong? Are they planning to give up on Wipda?" Huang Hongsheng joked: "What's the matter? Are you worried? Our market share is very stable now. As long as we maintain it, we won't be afraid of the future. Jiafeng Electronics is eager to expand.
If we don’t expand, it’s him who is worried!”
Huang Hongsheng said "we", and Li Dongsheng also knew in his heart that the main driving force for these three companies to come together was Lu Feng. Without Jiafeng Electronics, these three companies would have lost their heads in the Guangdong and Guangxi markets.
"Lu Feng has recently freed up his hands and is very dissatisfied with the sales of Wipoda." Li Dongsheng said.
"Hey! I thought what was going on? In the current situation, let alone Lu Feng, even if Mount Everest comes, it will be useless. Can he solve the problem of transportation costs? He can't solve it. His products only need to come here.
If you want to make a big sale, you have to accept the plan of selling a TV and losing a little money." Huang Hongsheng saw it very clearly and said: "Don't be scared by him. To put it bluntly, he is just a fool who is messing around.
.”
"The Jiaxun pager really exceeded my expectations. Let me tell Mr. Chen about it."
"Look at you, you have no courage at all. Let me tell you, I am not afraid of him at all. Now that we are invincible, what does he have? Stand up and say that Lu Lang is still the leader?"
Huang Hongsheng sneered.
"Hahahaha!" Li Dongsheng couldn't help laughing.
After hanging up the phone, Li Dongsheng called Chen Weirong from Skyworth. The two of them talked about this matter on the phone. Chen Weirong and Huang Hongsheng had the same idea. Now it is an open fight. All foreign brands have died. Who has how much?
Everyone knows the cards, who is afraid of whom?
As for the overseas market that Lu Feng boasted about last year, because Kevin did not launch it in time, it is not much different from them now, more than 18 million per month. If this money is given to them, it will definitely be a sharp weapon, but Jiafeng
There are too many electronic industries, and the size of the companies varies.
In less than one night, the news that Lu Feng was re-managing Wipuda spread throughout the industry. However, everyone was only concerned about his return. As for his return, they did not have any expectations for anything substantial.
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Similarly, Lu Feng spent a whole day researching everything from raw materials, suppliers, cargo transportation, terminal sales, advertising and marketing, but there was no breakthrough.
The night was hazy and there was a bit of humidity in the air. Lu Feng looked at the night scene outside and sighed, it was a bit difficult!