Lu Feng entered the cafeteria, passed by several senior executives and said hello, took the food and sat down and asked: "Have you eaten yet?"
"I have eaten outside. In this situation, I think we need to show our strength to the market. The southern market cannot enter. We need to stabilize the northern market. It is right to make more products. As long as the market has confidence, two thousand
It's really a trivial matter. If it doesn't work, just raise money." Gao Zhiwei knew what he wanted to do and said: "Wahaha is not Ren Qianbo, you can't do it, besides..."
"Who said I want to kill it?" Lu Feng said while eating his meal: "You have learned a lot recently, but you don't know that we are living on Wahaha now. Do you really think marketing is that simple?"
"I still think the mineral water you just mentioned was careless."
"You don't understand the product. These are all high-tech. Don't get involved blindly." Lu Feng ate his food with big mouthfuls.
Gao Zhiwei was so amused by what he said. If he hadn't seen him squatting on the ground drinking one cup after another, he would have really believed his evil deeds. He couldn't help laughing and said, "Don't frame me."
"I don't want to frame you. In recent months, I predict that we will launch no less than ten beverage products on the market, conduct large-scale profit sharing, let agents promote them, and also organize activities. We now have a gap of 20 million.
, they are all gaps anyway.”
Gao Zhiwei had a bad feeling. He stared at Lu Feng with wide eyes. His heart was trembling at this moment. He asked, "What do you mean it's always a gap anyway?"
"How much is a shortage? Don't talk about making money now. We are a big company. As long as we are big enough, no one will dare to let us go bankrupt easily."
"The problem now is that we can't make as much profit as you did when you killed Ren Qianbo's factory and dominated the entire market."
"Competition is good. You must always remember that no matter how far behind you are from the first place, if you keep working with it, you will find that all the companies in front of you are dead. Only by finding an opponent can you surpass
yourself."
For Gao Zhiwei, Lu Feng's words are like a golden match. This is also the way for enterprises to survive. Those who have no goals and no competitors will all die, while those who fight to the death will live peacefully.
In the afternoon, I held a meeting with people from the design department to determine the packaging of the three products, and immediately allocated raw materials for production. At the same time, I announced that new products would be announced to the public in the next few days.
Some small newspapers are still criticizing each other, and even publishing some rumors about the products and promotions of both parties. However, on the surface, they have been dealt with almost the same. Some large newspapers selling nationwide have begun to notice that the two companies actually launched new products on the same day.
"Wahaha has released a new product, which is suspected to replace nutrient solution. There has been no response to Jiamei Food's targeted question of whether nutrient solution is medicine or food. Jiamei Food is also deeply involved in public opinion. From the initial endorsement issue of the Four Heavenly Kings, to the full knowledge
Foreign laboratories, and then there are rumors that the other party’s capital chain gap is tight, and some people in the industry even pointed out that Jiamei Food is already on the verge of bankruptcy.”
Zhang Fengxia sorted out the newspaper and then read: "We wanted to find out from the investment promotion offices in various places how Jiamei Food obtained qualifications, how much land it received, and policies. However, all departments remained silent. There were even rumors that the CEO of Jiamei Food worked for someone.
People give birth to children out of wedlock.”
"That's enough!" Lu Feng hurriedly told her to stop. He didn't expect that today's big newspapers would do such gossip for the sake of circulation, so he said, "We'll start selling the goods today, right?"
"Yes, Wahaha's new product is also on sale today. It's called ad calcium milk. I heard that the promotion is the same as nutrient solution."
"Such propaganda is a piece of shit." Lu Feng sneered.
"You keep talking about marketing, how are you going to promote our new products? Aren't they the same old words, healthy, high-end, etc." Zhang Fengxia frowned and pondered for a while and said: "To be honest, I'm by your side.
After staying here for such a long time, I feel that you are not very good at marketing, but you are very talented at deceiving people."
Lu Feng laughed, stood up, took a glass of water for himself, and said, "Want to learn some real skills?"
"Are you really capable?"
"Don't look down on me. Since you ask so, I will show you my hand in a few days." Lu Feng sat down and said: "By the way, let me tell you a truth, no matter what kind of marketing, the best marketing is to throw money, but
How to spend money is an art."
Zhang Fengxia felt that what he said was somewhat metaphysical.
Wahaha has been keeping an eye on Lu Feng's new products and bought them as soon as they were launched. However, when people drank the Yakult product named after them, only one thought came to their mind, isn't this fucking AD calcium milk?
"This is plagiarism, naked plagiarism!"
"Hurry up and decompose it and call the police!"
There are three products in total, one bottle is tap water, the remaining two bottles are one with a strong sour and sweet taste, AD calcium milk, and the other one is with a lighter taste.
The police came and wanted to take away everyone in the R&D department. Someone must have leaked the secret. It went online on the same day and was actually copied. This is simply an own incident.
After the meeting, Mr. Zong directly called the police and demanded that all new products in the six Jiamei Food factories be seized, banned from sale and production, and asked Jiamei Food to hand over the formulas!
Du Qifeng and six other factory managers immediately stood up and rejected the request, and the local police also said they were investigating.
The news was so explosive that the atmosphere of public opinion exploded instantly. All the media played up the drama as if it were a commercial espionage. There was endless debate in the streets and alleys about whether Jiamei Food copied Wahaha. Some people said it was just a coincidence. They are all sour and sweet anyway.
.
Lu Feng did not expect such a big reaction from Wahaha. He held a press conference and demanded the seizure of Jiamei Food on the spot. He even directly said that Jiamei Food was a cancer in the industry and asked the entire industry to suppress it. On that day, more than 70 companies, large and small, responded.
, an industrial alliance is about to be formed.
Lu Feng called Du Qifeng, and at the same time sent Gao Zhiwei to be interviewed by reporters. What was unexpected was that a bigger melon exploded.
After the interview, the reporter found that Gao Zhiwei used to work at Wahaha and had a high position. It was obvious that he might be the one who stole the formula.
Wahaha has called the police and filed a lawsuit in the local court. After receiving a call from Lu Feng, Du Qifeng told reporters that if he wanted to sue us, he could sue us, but he needed to go to the designated court where we are located.
In the evening, several lawyers from Wahaha said they would sue locally and asked Jiamei Food to come to Hangzhou. Jiamei Food said that if we didn't go, they would come to my territory and sue me if they could, and a war of words broke out for a while.
I was busy with phone calls and faxes all afternoon.
What Lu Feng didn't expect was that this matter would actually be on the news between seven and seven thirty. When Lu Feng was having dinner at home, he couldn't laugh or cry as he watched the announcer talking about this matter on TV.
"Why did it cause trouble on the Xinwen Network?" Jiang Xiaoyan asked in surprise: "The factory is in conflict with others again?"
"It's a small matter, let's eat."
"It's all here, is it just a small thing?"
"Eat, eat!" Lu Feng didn't want to mention it more.
Lu Feng didn't take it seriously, but he didn't expect Gao Zhiwei and the others to be scared to death after reading the news. Even Johnnie Du turned pale after reading the news.
This matter is too big and has been going on for so long. It is no longer a matter of plagiarism or market competition. The most important thing is that the thunder of the sixteen factories behind Jiamei Food is about to explode.
Zhang Fengxia had been staying in the hotel, and she simply paid for it on a monthly basis. She was lying on the bed watching the news. The phone on the bedside table rang. She picked up the phone and said, "Who is it?"
"Guess who I am." There was an old voice on the other end of the phone.
"I guess it's grandma."
Grandma's laughter sounded on the other end of the phone.
"Guessed it right!"
"Grandpa, why do you have time to call me?"
"I'm not free, I just saw the news. The factory you work in has been in the limelight recently. Grandpa told you not to get involved too deeply."
"Ah?" Zhang Fengxia sat up and was a little surprised. Grandpa was so cautious. Something big was really going to happen. She said, "Did he jump too much? At most, he would be bankrupt and liquidated. Where are the lands and factories behind him?
.”
"You can't just look at business issues, but also the domestic situation. Now we are at a turning point in history. If he makes such a big deal, I don't know whether he will become rich or be dragged out and shot."
Zhang Fengxia did not expect the consequences to be so serious, so she chatted with her grandfather for a while and hung up the phone.
Early the next morning, everyone in the factory was in panic. There were rumors everywhere that the factory was going to be destroyed, and everything from the factory buildings to the machines to the factories would be confiscated.
Not to mention ordinary workers, even the top management were panicked. Lu Feng drove to the entrance of the factory and saw people muttering in groups. After listening to it briefly, he was very dissatisfied.
"The factory has regulations. You are not allowed to wander outside during work hours, and you are not allowed to spread rumors. We are not competing with Wahaha for a day or two anymore. If you don't want to do it, you can leave." Lu Feng stood at the door and shouted loudly.
Everyone shut up, stood up and walked towards the factory. After entering the factory, Lu Feng looked a little ugly. He walked to the production office and shouted: "Production director, production manager will deduct three days of salary for each person."
When passing by the finance department, he opened the door and said: "Today, the finance and human resources departments are going to ask. Anyone who wants to leave should be paid as soon as possible. Whether it is the management or ordinary workers, wages will be paid on the spot. As long as it is on this day, no one will be allowed to leave."
Whisper to me."
Just as Lu Feng entered the office, Gao Zhiwei walked in, along with several senior executives.
"Mr. Lu, things seem to be out of control. Many newspapers today wrote about me, saying that I was lurking in Wahaha and working as a commercial espionage, and I was also prosecuted."
"Sue, you can sue. Come to this city to sue. If you can sue here and win, I think he will be great."
Zhang Fengxia stood at the door and saw Lu Feng through the crowd, wondering whether to tell him or not.