Lu Feng could feel that Zhang Fengxia's ability to withstand stress was not strong. After a few minutes, she walked out of the bedroom. She was a little angry. Maybe she had never thought that Lu Fengxia was so alienated from her.
This made her feel quite uncomfortable. She sorted out the folders on the table and said, "I'm going to see how the conference room is prepared. You have a rest. I'll send someone to call you later."
Without allowing Lu Feng to say another word, Zhang Fengxia turned around and left. Lu Feng sighed, sat down and secretly thought to himself, after all, he was too young and was easily emotional.
Ten minutes later, a little girl knocked on the door, her face full of nervousness, she poked her head in and said: "Chairman, the conference room is ready. Mr. Zhang asked me to call you."
"From now on, open the door and walk in. Don't poke your head in through a crack. You'll look like a thief." Lu Feng walked over and opened the door and said.
Today's meeting is a bit sudden for many people, especially when facing the chairman. They have heard a lot about Lu Feng's deeds, but there have been no specific exchanges.
There were hundreds of people sitting there, who were currently the core management of Jiafeng Electronic Technology, and the voices were a bit noisy.
Zhang Fengxia was waiting not far away, holding a document in her hand, which contained a list of major management members and some basic conditions of the factory.
"You don't need to read it, you can make the decision on these things." Lu Feng glanced at it and handed it to Zhang Fengxia.
"Don't you have a speech?" Zhang Fengxia then realized that Lu Feng was empty-handed.
"No need. I've been thinking about everything from internal management to marketing for more than half a year. It's all in my head. Everything is down to the smallest detail. I've pretty much thought about it." After Lu Feng finished speaking, he walked forward.
Zhang Fengxia stayed at the scene. She had been busy in the past two or three months, and the things that needed to be managed in such a large factory were huge and complicated. For the first time, she realized the huge gap between textbooks and reality.
Yet this person said he had it all figured out in his mind?
There were several young girls in professional attire standing at the door. When they saw Lu Feng approaching, one of them smiled and said, "Chairman, please come this way, CEO."
Passing through a corridor is a huge conference room with a red carpet at the door. Through the door, you can get a glimpse of the scene inside.
"Everyone, be quiet. Mr. Lu is here, come! Everyone stands up and applauds to welcome you."
Before Lu Feng could reach the door, there was already thunderous applause inside. There were rows of seats below him when he walked in. Directly opposite was a small stage with a red carpet. Above it was a podium with a bouquet of flowers and several
microphone.
Raising his hand and pressing it lightly, Lu Feng took the topic off the stand and said: "Everyone, sit down, everyone, sit down. It's a grand meeting for the first time. I don't like to show off. From now on, this kind of applause will be fine."
Come on, Mr. Zhang, hurry up and take your seat, it’s already two o’clock, this will be a bit long, everyone bring pens and notebooks!”
There were a few people at the scene who were not brought with them, bending over and running around in the world. Lu Feng waved to a waiter, brought up a stool and sat down. This meeting would probably last until six or seven in the evening, and he would fly to Shenzhen tomorrow.
"No problem, right? It's been Mr. Zhang who has been dealing with you for so long. It's the first time for many of you to meet me. I'm holding this meeting today just to say that Jiafeng Electronic Technology is about to be officially put into production. I want to say
Regarding internal management issues, I have read the rules and regulations, and they are generally good. However, there is still a shortcoming in terms of personnel mobility. For all personnel, the personnel department conducts identity registration."
"Anyone who fights will be fired. There must be security personnel entering and exiting the workshop, because someone will definitely bring something out from the assembly line. If nothing else, the TV fuse is a copper wire. Someone will definitely steal it. If they are caught, they will be fired. Once it starts,
To operate, we must have high standards, because I know that if I ask you a hundred, you will only do fifty. If I ask you fifty, then you will do nothing."
"For the human resources department and the finance department, they must ensure that people do things according to the rules. The most important thing is finance. The accounts must be clear. We are tax-free for three years, but it is just a tax rebate system. The Municipal Finance Bureau will check at any time. If anyone
If you want to go to the prison and see the scenery, you can go, but let me tell you in advance, I have someone in the city, and it’s just a joke to say hello and get an extra two or three years.”
"The system must be improved. When a person registers for employment in the Human Resources Department, then which department takes the person away, and then goes to the performance appraisal. If the appraisal does not meet the standards, he or she will resign from the Human Resources Department. It must be established that whoever signs is responsible. Don't use ID cards to fool people.
, eat empty wages, increase assessment standards, raise salary standards, and at the same time, the personnel department must reduce entropy!"
"What is entropy reduction? It is loss and elimination. I believe there is an outstanding person among a hundred people, so we have to eliminate ninety-nine people in order to get an excellent manager. After formal production, performance will be done every month
To meet the target rate, the last 10% of people will be laid off every three months.”
Although the people below had heard something about it, their expressions changed when they heard such a high elimination rate.
"Internal management is not about hello, me, everyone. If you are good, I will be bad. For employee management on the bottom assembly line, we must manage it from multiple aspects such as safety, efficiency, theft, loss, etc., and we must think about the front when doing things.
, for the management, it is necessary to achieve efficient execution and at the same time be flexible and meet the standards.”
"Efficient internal management is for export. I am personally responsible for the market for the time being. Sales channels have always been a big problem, and transportation to distant places is even more of a problem. It will take less than five years, or even longer, to open up such complicated sales channels.
It’s impossible, so in order to facilitate transportation and open up the national sales network faster, we use assembly method for transportation!”
"We only produce the core of the TV, and the rest of the screen, casing, wires, and speakers are customized from the nearest manufacturer. The advantage is that it is easy to transport and will not cause excessive damage. The disadvantage is that there are many cooperative manufacturers and the quality is not guaranteed. In order to ensure
The quality must be certified by the main factory before it can be used.”
"An agent in each province will make an assessment map of the surrounding population, consumption power, population age structure, and the number of TVs per 100 people. The assembly is very simple, with a small factory covering dozens of acres.
It can be efficiently distributed to surrounding counties, towns, and villages!”
"In order to control the price of terminal sales, agents have no pricing power. At the same time, after passing data evaluation, dealers are assigned tasks. After completing the tasks, the main factory will give rebates. Those with high sales can be given one hundred thousand, three hundred thousand, or even one
Millions of rebates, but inefficient agents must be eliminated."
"Also, after the products leave the factory, they must be strictly monitored. There must be documents when leaving the warehouse. Where they are sent, the warehouse manager there must have a separate receipt. This is very important. What happened to Jiamei Food? At the end of the month
After checking the warehouse, there was an inexplicable shortage of 700,000 yuan in goods. I called the police and checked for a long time. The driver who delivered the goods to the agent was a relative of the agent and also knew someone in finance. He tore up the list and committed an open robbery!"
"So use the fax well. Don't let the driver pull a truck of goods out. The number of people escorting the truck together. Damn it, the monthly salary is only a few hundred yuan. Pulling a truck of goods costs hundreds of thousands. Just do it for one vote. Even the people
There is no need to bring cars and goods, maintain efficient communication, and make sure that everyone in the management mechanism can work seamlessly!"
"There is also the advertising part. Go deep into the countryside, hire some people, and paint the walls of the towns and villages. The people will be happy. Paint the advertisements, which will not be washed away by the rain for three to five years. At the same time, prepare TV advertisements.
, newspaper advertisement, I had a phone call with Mr. Zhang at the beginning of the year, and she asked me if our brand should be called Jiafeng? I refused."
"Advertising marketing is an art, and the brand name itself is a kind of advertisement. First of all, our brand positioning is the low-end market. The low-end market must have a particularly high-end name. At that time, the advertising department had just been established and there were not many people.
, hand me a few names, such as Happy Reunion TV, Hexi TV, and Beauty TV, all of them focus on wedding celebrations, each one is more cheesy than the last!"
"Think about it, you want this kind of TV set for your wedding. It sounds very cheap. You have to understand the thoughts of those who buy cheap goods. You spend two to three thousand yuan to buy a TV set to marry a wife, and your mother's family is gone.
, I saw it and asked you what brand it was. You said it was called Xixiangfeng. When people heard it, it was a very cheap domestic product."
The whole place burst into laughter.
"It's shameless. What we have to do is to let them spend two to three thousand yuan to buy a cheap, practical and big one that makes others think it is expensive. The simplest example is two girls and twins.
One is called Erya and the other is Anjula Beibi. Which one are you looking for? It must be western style. According to the popular words nowadays, sheep fart in the sheepfold. This era is really western style!"
There was another burst of laughter.
"I hope the advertising department will remember one thing when doing marketing. When a product is born, it still doesn't know why it serves the group. Then it is marketing's fault. Without positioning, there is no need to exist. Marketing is not only
It’s advertising, brand building, and more importantly, positioning a product and what it will bring to people. If you don’t know what it will bring to people, then I advise you to leave this industry.”
"I have been thinking about this brand for a long time, and recently I have decided on it. It is called Wepuda. In the advertising, I want to tell the folks that this is Panda Technology and it also comes from Germany. Let's say this is a company founded by a long-term company.
Of course, for a TV manufacturer that has been in business for fifty years, you can’t say that for official promotions, but you can for terminal sales!”