Lu Feng didn't expect that someone was already making market data tables and corporate data from the national level. He couldn't help but ask: "Who asked you to make this reference?"
"This is what Mr. Zhu ordered. He said that this data is very instructive for the market!"
"Okay, keep talking!"
"Last year, the GDP growth rate was 3.84%, and the per capita income was 168 yuan. Among them, the per capita income in first-tier cities was 432 yuan. The gap is very wide, and there is also the amount of TV ownership.
, from 3.75 units per 100 households in the late 1980s to 12.63 units per 100 households at the end of last year."
"In two years, it has more than tripled. According to the latest data from the Bureau of Statistics, the GDP growth rate in the first quarter of this year has exceeded that of the first half of last year. Banks have become active again and have begun to increase investment and lending. After last year,
Therefore, the severe GDP compression is due to the contraction of funds."
"This report says that the investment promotion projects in various places are in chaos, and there are many people who are trying to attract money, borrow money, and collect wool. The sudden contraction is because there is a guy who runs around the country in all provinces and collects wool everywhere...
.”
"Cough cough cough!" Lu Feng coughed.
Zhang Fengxia looked at him with a half-smile but said, "Just skip this section and focus on the key points!"
"A large number of bank loans in the past few years have led to severe inflation. In the past two years, wages have doubled, but prices have also risen sharply. Looking at the above, in the next few years, a large number of loans will be issued to enterprises to stimulate employment and the economy.
Many economists say that this money will be fed back to the home appliance industry."
"Especially color TVs, refrigerators, air conditioners, and electric fans. In big cities, the growth rate of refrigerators and air conditioners is higher, while the growth rate of color TVs is higher in small cities, towns, and rural areas."
"The prediction given this year is that the overall TV market is likely to reach an astonishing market of 15 million units, and we are expected to occupy one-fifteenth of the market this year, and the main body of the market now is Changhong.
Changhong’s current market share in the country is 32.97%, which means that for every three TV sets sold, one is Changhong.”
"It can be seen from these reports that the general environment is getting better. Color TVs will have a blowout this year. Our popularity in the market is mainly due to low prices. Now the price competition in the terminal market is particularly fierce, and the entire market is
It’s constantly expanding, wages are rising, and the price of televisions is falling.”
"This year's forecast GDP data will not be less than 7%. According to this growth data, people will have more and more money in their pockets, and TV sets will become easier to sell. Mr. Lu, this is a rough plan we have made.
Report!"
Lu Feng sat there and gave a look. He just listened to those data and recalled many things in his mind. If he remembered correctly, the GDP growth rate in 1991 was 9.2%, and the entire 90
In the 1990s, when the market was never lower than 7%, the TV market was not 15 million units, but exceeded 20 million units.
He remembers one data very clearly. In 1992, the domestic color TV market alone exceeded 20 million units. Major manufacturers began a price reduction war. Changhong stood out and became the industry leader until the beginning of the 2000s.
"One-fifteenth?" Lu Feng glanced at everyone present and said: "I did say that the annual sales target is one million units. For an electronics company that is not a state-owned enterprise, it is indeed very good to have such results. The problem is
If you are ambitious, how about setting a goal of 1.5 million this year?"
There was sparse applause at the scene, and Lu Feng could tell that the people in the marketing department were not very happy.
"If you achieve the goal of one million units, the year-end bonus will remain the same. If you achieve the goal of 1.5 million units, the year-end bonus will be doubled!" Lu Feng said.
As soon as these words came out, several vice presidents of the marketing department clapped their hands hurriedly, their faces full of excitement. It was not that the task could not be completed, but that the money was not enough.
After the morning meeting at around eight o'clock in the morning, Lu Feng went directly to the cafeteria to eat. Zhang Fengxia sat down next to Lu Feng with a bowl of noodles and said, "I can see that you are very confident in the industry!"
"It's not about having confidence in the industry, but having confidence in the country. The domestic environment will get better and better, the economy will boom, the industry will upgrade, and domestic consumption will also upgrade." Lu Feng said while drinking porridge.
"Of course it's good to have a broad market, but competition is also huge, not only from state-owned enterprises, but also from foreign companies. If we can't make a profit, we will really be dragged down!" Zhang Fengxia said nervously.
"Borrow if you can. If you can't borrow, go for financing. God will starve you to death. This is not a problem you should consider." Lu Feng said while eating.
"If you can't get money, why don't you just cheat?"
Lu Feng rolled his eyes at her and ignored her!
There was a knock on the door, and Zhang Fengxia said: "Come in."
A waiter walked in, looked at Zhang Fengxia with some fear, and said timidly: "Someone is looking for her."
"Who?"
Secretary Cui walked in, saw Zhang Fengxia and smiled and said, "Mr. Zhang is beautiful again. Is Mr. Lu eating?"
Lu Feng glanced at him, was stunned, and said, "Secretary Cui? You are a rare guest, why are you here?"
"I'm here to take you to the office for breakfast. It seems I'm a step late. You look like you're almost full." Secretary Cui said with a smile.
"Sit down and have something together." Lu Feng said politely.
Secretary Cui was not polite. He sat down, took a pair of chopsticks, and said to the waiter: "Bring me a bowl of noodles, a tea egg, and a side dish. If there are meat and cold dishes, bring me one."
When Lu Feng was full, he wiped his mouth, looked at the large and small plates placed in front of him, and said, "It's just different from us businessmen, who eat noodles in such a grand manner!"
"Mr. Lu is joking, how can I compare to you? I heard my cousin say that instead of giving money to others, you gave them a bunch of TV sets?"
"Yes, I'm doing this for your sake. I thought about giving more money, but then I thought, giving more money would definitely not work. If he took it, it would be equivalent to paying a bribe to you. The problem is that I really
I want to give him more." Lu Feng chuckled and said: "How smart I am, I gave him goods worth 1.5 million, you don't need to thank me, it's not easy for you because you are busy."
Secretary Cui originally wanted to find trouble and question him, but now he was choked and speechless. It turned out that his cousin had suffered a loss, and he made it sound like he was taking advantage.
I kept mumbling for a long time without saying a word, just eating noodles.
Lu Feng sat there and watched him finish his meal, and asked, "Mr. Huang, are you looking for me?"
"Didn't I tell you that I'm going to have breakfast with you? Let's go!" After Secretary Cui said that, he stood up and walked directly out the door.
Zhang Fengxia was a little confused about what was going on. She looked at Lu Feng and asked, "What's wrong? Did you offend him?"
"What can I do if I offend him? It's nothing, just busy with you!"
Secretary Cui drove here. After getting in the car, he actually went straight to the breakfast stall.
Huang Youwei wanted to have breakfast and chat with Lu Feng, but the tofu in front of him was almost cold, he didn't see anyone, and he looked a little unhappy.
The car stopped and Lu Feng got out of the car. He saw Huang Youwei sitting on a small bench by the roadside and hurriedly walked over and said, "Why are you eating here?"
"Why did you come here?"
Secretary Cui said first, "I'm going. Mr. Lu happened to be having breakfast. He said he would come back after eating, which was a delay."
Huang Youwei frowned and said, "Mr. Lu is rich and powerful, so he left me, an unimportant person, on the roadside. What kind of luxurious breakfast did Mr. Lu have for breakfast?"
“Xiao Long Bao!”
"Your xiaolongbao costs about thirty or fifty yuan each, right?" Huang Youwei dug some chive flowers for himself and spread them on the tofu buns.
"Secretary Cui has a problem with me!"
"Isn't it possible? How long have you been holding back the money when someone's relative introduced you to a relationship? He also paid for it with goods. If he doesn't punish you, who will punish you?" Huang Youwei said angrily: "There is no business without treachery. You are a bit treacherous.
pass."
"It's really easy for him to make more than one million yuan. He introduced you to me. Not to mention how much he played a role in the acquisition of the electronics factory. As long as I don't know you, I will give you the money."
"If you don't say this, you will be in trouble, you know?" Huang Youwei picked up a fried dough stick and took a bite.
"What aspect? I'm in constant trouble every day."
"Sichuan, I have news. Changhong is going to kill you. You can't open up the market there. Your president was tricked there. According to a friend of mine, a new company was established there. The trademark
, patents and brand names are being tried against you, and there is also pressure in the market. It will take up to a month for the latest market competition to come."
Lu Feng looked at him, how could this old boy know more than he did?
"You're more of a businessman than me."
"I am originally a businessman. Before this, I have been working in major state-owned enterprises. Business is my old profession. Pay more attention. I don't think you can resist this wave. You don't have enough cash. What can you do over there?
Destroy you."
"How to drag it down?"
"What I hear is that an intermediary will take the lead, bring Wepuda and Changhong together, share sales channels, and establish a new company. If you want to sell, just put more than 10 million into it."
Lu Feng nodded slightly and said: "The shared sales channel is just a bait. I just want to lure in my more than 10 million cash flow, and then a wave of price cuts in the terminal market. I grit my teeth and have to follow the price cuts, otherwise it will be useless."
Already."
"Yes, I'm a teachable kid. I'm very transparent when I talk to you!" Huang Youwei picked up a chopstick and put the pickles in his mouth, chewing them with a crunching sound, and said, "This is not a conspiracy, this is a conspiracy."
"Zhu Lidong didn't dare to drill, and he was unwilling to leave the market there, so he kept trying." Lu Feng instantly figured out where he was stuck.
"The person under you understands the market but does not understand the overall situation. My suggestion is, just stick to the present. If you can stabilize three provinces this year, you will win." Huang Youwei stared at Lu Feng and said.
Lu Feng smiled bitterly and said, "You know the answer, but you're still teasing me!"