"Ah?" Liucheng didn't understand why Lu Feng suddenly said such a sentence. The people present were a little confused and didn't know what it meant.
Lu Feng came back to his senses and said to everyone: "It's okay, keep talking."
"At present, the technologies we have in reserve for signal reception, decoding, and compilation are mainly used in home appliances. The main technology for pagers is superheterodyne receivers, and then compilation, because domestic switches are mainly made from foreign brands, including Motorola,
Sony machines are the main ones. By the way, there seems to be a company called Huawei that also makes switches and sells them pretty well." Liucheng thought about it.
"We have no technical reserves in this area. Our advantage is signal compilation. The problem is that if the signal cannot be received, there is no need to talk about compilation. It is impossible for a machine to produce a row of words out of thin air, and superheterodyne receivers
, either by foreign investment and then importing the whole, or by buying someone else’s technology license.”
Liucheng saw Lu Feng sitting there smoking a cigarette. Of course he knew what Lu Feng was thinking. After years of cooperation between the two of them, Lu Feng would never buy a license if they could do it themselves.
"What problem are we facing now? From a market perspective, domestic waveguides have already made great progress, and the market will not give us much time. If we develop our own research and development, it is possible that after it is developed, waveguides will have already competed with Motorola and Panasonic.
It’s open at 50-50.”
"Another situation is that foreign investors do not pay attention to the mainland market now. There is still a shortage of Chinese display pagers on the market. Once manufacturers such as Motorola, Panasonic, and Sony start to pay attention to the mainland market, it will be a disaster."
"I chatted with Zhu Lidong, and he said that from a market perspective, the sooner the better. Business opportunities are fleeting. Entering the market this year and joining the battle next year may be two situations and two results."
Lu Feng waved his hand to signal him to stop talking, took a puff of cigarette and said: "Don't talk too much with the marketing department when doing research and development. The task of those salesmen is to sell the goods. As long as they are sold, it is a matter of after-sales."
, their performance has been completed, no matter how much you do, you have to consider the overall situation, of course I know it will be good to bring in assembly line production tomorrow."
Liucheng pondered for a while, looked at the vice presidents next to him, looked through the folders in his hands, and said: "Didn't you say before that you should pay attention to companies in this field and acquire a technology company from the international community?"
We have done evaluations on R&D companies or laboratories, but they are too expensive.”
"What's the approximate price?" Lu Feng asked.
Liucheng stretched out his hand towards the vice president next to him. The vice president handed him a folder, flipped through it quickly, raised his head and said: "Basically, they are worth two to three hundred million, some have gone bankrupt, and
The technical background is really ordinary, just some ordinary superheterodyne receivers, compilation, signal frequency, display screen, and integrated motherboard patented technology. According to the results of our internal meetings, these technologies are already backward technologies."
"These R&Ds have been widely used. They have sold these things, which means they have developed new things. From a market perspective, two to three billion investment in acquisitions, according to the current growth rate of the pager market,
We may be busy working for most of the day, and if we do it well, we will do it for nothing, but if we don’t do it well, we will lose money.”
"Mr. Lu, that's what we think." A vice president next to him said: "The current international mainstream R&D investment is mainly in two aspects. One is digital transmission, which is the Internet highway, and the other is wireless signal compilation.
Voice calls are based on Big Brother to enhance information processing and compilation."
"International R&D companies have invested the most in these two roads. After the meeting, we felt that we could abandon the pager and directly invest in research and development of one of these two."
Lu Feng put out the cigarette butt in the ashtray, looked at Liucheng and asked: "I will give you 500 million and give you another five years. Can you make me a mobile phone?"
Liucheng forced a smile, feeling a little embarrassed, and said: "Mr. Lu, no one can guarantee this kind of research and development."
"I know what you know about the future drive. I also know what you don't know. I can't walk smoothly and just want to run away? Are you getting a pager to make money?" Lu Feng looked around the crowd and said, "Really?"
If in order to make money, I open a winery and produce liquor, wouldn’t I earn more than doing semiconductors?”
"The main task is to train the team. With talents, there is no shortage of anything. First, we have to understand the pager and accumulate enough related technologies. This time is not only a breakthrough in related technologies, international acquisitions are still to be done, but as mentioned just now
Those technologies are not worth two to three billion, I still want chip technology." Lu Feng said towards Liucheng: "We don't want any good technology, we just want the core control chip of the TV."
"Carry out some simple data processing to prepare for the next breakthrough of the TV, such as channel preview, small window preview, and you can bring your own mini games, such as Tetris, to make the TV 'intelligent'."
"This type of semiconductor can be purchased for two to three billion, and it is no longer considered a core technology." Liucheng said to Lu Feng.
"What I want to do is to put the chip technology in China first and build a factory. Not only must it supply itself, but it must also be sold to other manufacturers. Even if it loses money, it must continue to do it and then expand its development. This is a step
Come on, we are indeed far away from Intel manufacturers now, but if we don’t go now, we won’t be far away in the future!”
"I'm not saying that I will let you make the most advanced Intel 486 processor now, let alone the Pentium processor just released this year, but we have to go slowly!"
"First get out the core components of TV processors and pagers, and increase investment in international R&D cooperation. I still say the same thing, no matter what kind of idiot he is, as long as he can help, he is a good devil."
Liucheng nodded and already understood what Lu Feng was going to do, and said, "Then we have recently screened some international companies to communicate. International acquisitions may be more troublesome, so let's be better prepared."
"Next year your budget is 500 million, and you can spend up to 400 million. Give me the remaining 100 million to spend on LCDs, TV motherboards, etc." Lu Feng ordered.
This meeting lasted for nearly seven hours. We had a simple lunch at noon, and the group of people chatted very enthusiastically. At around four o'clock in the afternoon, Lu Feng walked out of the conference room, took a deep breath, and stretched.
This month is one of the few peaceful moments in the electronics industry. Everyone is busy with year-end promotions and regular market battles. Lu Feng is too lazy to care about it. The news newspapers he reads these days are mainly focused on communications.
"Hello, Mr. Lu!" A clerk passed by and said hello to Lu Feng.
"good!"
Lu Feng nodded and walked towards his office. When he passed by the strategic investment department, he stopped and pushed open the office door. The head of the strategic investment department was stunned for a moment, then hurriedly stood up and asked: "
Mr. Lu, what’s the matter with you?”
"How did you go about what I told you last time?" Lu Feng asked him.
"I've already gone to see him, why don't we talk somewhere else?" he asked.
In the reception room, Lu Feng sat down and put a cup of tea in front of him. After the clerk left and closed the door, Lu Feng asked: "How is Hua Sha's current situation?"
"I approached it as an investor in Hurricane Capital in Xiangjiang. They are also actively seeking investment from outside. My opinion about Huasha is that it is expanding too fast. They opened three factories in a short period of time and sold them at low prices.
The strategy was to violently attack the market, which aroused the hatred of the entire industry, resulting in a sharp decline in cosmetics profit margins, and subsequent lack of funds, resulting in a tight capital chain."
"By the way, everyone in the cosmetics industry is scolding you now!" the head of the investment department said awkwardly.
"Scold me? Why are you scolding me?" Lu Feng's face was full of injustice.
"Mr. Zhang was brought out by you. Her style of play is exactly how you play in the electronics industry." He smiled awkwardly, thinking to himself, you are being besieged in the industry, and the apprentice you brought out is gone.
In other industries, people are naturally scolded, and by the way, even the master is scolded.
Lu Feng sighed. Now he understood why Patriarch Bodhi told Sun Wukong not to mention him after he went out. He scolded him a little because he was so unjust.
"Then how much money do they have left in their accounts now?" Lu Feng asked.
"It's less than one million, and the debt ratio is extremely high. It can be said that this is a bankrupt enterprise. It has three factories. Two of them mortgaged their sites and machines to banks in exchange for cash flow. In the end, all the money was burned. It was really...
Insolvent."
Lu Feng rubbed his face with his hands and sighed. Isn't Zhang Fengxia just messing around? The cosmetics industry market is not big now, it is not a high-tech industry, and the valuation is not high, so she still dares to play like this.
"I'll give you a task. You go to Xiangjiang and rent an office, set up a temporary office, find a few old port offices, talk to them after the Chinese New Year, invest 10 million, and hold 51% of the shares.
, we must take absolute control, exercise certain control over the development route, and do not limit production to cosmetics, as household products are now the market leader.”
"In the case of washing powder, soap, toothpaste, etc., use low prices to enter the market and engage in misaligned competition. At the same time, in cosmetics, open a new brand with a more fashionable name and rely on foreign cosmetics. The price does not need to be too expensive.
The quality of the product is similar to that of the same price range, but the outer packaging must be beautiful, and at the same time, attention must be paid to the control of sales channels, do you understand?”
"I see!"
Lu Feng nodded and stood up. If he couldn't be saved again, he really had no choice. Lu Feng didn't actually understand cosmetics. At least things like laundry, soap, and toothpaste really had a market, and the demand was very large.
.
If you can’t become a cosmetics brand, even if you become a Liby, Safeguard, Head & Shoulders or something like that, it will be fine!