Under so many restrictions, let alone Du Guoying, a newcomer, the team is still relatively rudimentary. Even if Zhu Lidong's team is allowed to do it, it will still be difficult.
Being able to achieve the current three plans is enough to show his potential.
"We need to find a balance between products and premiums. Faced with the current market situation, we are unwilling to fight a price war, whether it is with Bird, Motorola, or other foreign investors, so how can we lock in the other party's price reduction?"
Maintaining price and ensuring a certain sales volume are our number one issues."
Lu Feng looked serious. He sat there and pondered for a while and then said: "I agree that the product should be positioned towards the high end. It is necessary to create brand power so that users can have certain social attributes and even additional friendship attributes after purchasing.
I don’t agree with positioning business, it will make young people feel excluded.”
"I think the positioning should be a young attribute, an affordable luxury brand, strengthen the value of the product, and not allow it to easily engage in price wars. In terms of publicity, do not engage in pragmatism, what signals are good, products are durable, and after-sales are good, these are not allowed
carry!"
"In product advertising, do not use words such as high-end, first, luxury, but let users feel these in the advertising. In offline sales, store service attributes, service experience, and system must be improved. Just buy a Jiaxun pager.
,Customers enjoy priority services, door-to-door delivery, and after-sales priority.”
A vice president next to him said: "Mr. Lu, customer, what should we do if we launch high-end services later? Customers who buy our TVs and VCDs must have opinions. Besides, as the number of users increases, these services will also become a big problem."
expenditure."
"Don't worry, the points system can be used to level up. It's still a card game. For example, if you buy a VCD, a TV, and a pager, you will receive a free electric fan or something. In terms of profits, the pager will be
At first, I thought we should not lower prices. We could lower prices in disguised form, but we couldn’t lower prices directly.”
Lu Feng sat there and thought about it and said, "The direction is this direction. In order to match this direction, the appearance design needs to be changed. The current all-black plastic one-piece molding is not high-end, and the appearance design needs to be more high-end."
Go, increase the cost.”
The seven or eight appearance design chief engineers present looked at me and I looked at you. They didn't quite know what Lu Feng wanted, but they still had some drafts.
Among designers, who hasn’t had a pile of manuscripts rejected by the leadership?
A few minutes later, a stack of manuscript papers was placed in front of Lu Feng. Everyone looked through it. Some of the manuscripts were too good, some had too high technical requirements, and some had too high costs.
Lu Feng turned over and saw a piece of manuscript paper. The shape design described above was outlined in silver, and the casing clips were designed in contrasting colors, including light blue, alloy steel, and black plastic. The buttons were also quite textured.
"What is the cost of this manuscript?" Lu Feng asked as he put the manuscript in his hand on the table.
"Everyone was very satisfied with this before. It is the work of Li Gong, but its cost is expensive. The spring technology under the button is relatively high because it has texture when pressed. We can't make it at the moment. There is only one company in Shanghai that can make it.
Seiko, just such a small spring costs two cents, and we can't make this light blue alloy." Liu Cheng looked at the manuscript and thought about the cost, and said: "The overall cost has increased by seven percent.
10. The cost of the casing has increased by 200%."
"Just use this." Lu Feng decided. The cost of this thing is less than one hundred yuan. Even if it is doubled, it will only be two hundred yuan. In order to quickly recover the research and development expenses, four hundred million was spent. This is not enough.
.
At four o'clock in the afternoon, Jiafeng Electronics announced that the release date of the Jiaxun pager has been postponed and is expected to be sold to the public on March 15th.
Half an hour later, Motorola's branch announced that this year will be a big year for the mainland, and it will continue to invest regardless of costs to increase supply and serve more consumers.
Both of these pieces of news were circulated within the industry and will be published in newspapers tomorrow. However, as the most nervous company in the industry, Bird got the news immediately.
In the factory office, the expressions on the faces of the four people in Xu Lihua were a little dull. Since the beginning of the year, all parties have started to make moves, but there has been no sound. Unexpectedly, on the same day, the two companies made a sound together, like a thunder, exploding on the eve of the war.
Cloudy sky.
"Jia Feng Electronics has withdrawn?" Sui Bo sat there in a daze and said, "According to their R&D team and the technology they bought, it shouldn't be."
"I think there should be a technical problem. They bought the technology and have to digest it themselves. This is also time. I heard people in the industry say a few days ago that a batch has been trial-produced and is being tested. This
The sudden delay may be because the product is not up to standard?”
"If Jiafeng Electronics postpones it, just postpone it. It's the off-season anyway. The key is why Motorola wants to increase production? Their market share is very solid. At present, our sales are good because the price is low and a large number of new users have been developed. Their
The market share has not decreased.”
"This analysis is correct. I think we should keep an eye on Motorola. Their brand power is too strong. If they really try to compete with us, they really can't handle it."
"No, no, Jiafeng Electronics is the main company. It relies on price wars. On the contrary, I think it is impossible for Motorola to lower prices. The brand's tone is there. Even if the price is not lowered, everyone can sell it."
"Actually, this is a good thing. If Jiafeng Electronics and Motorola start a fight..."
Everyone was chattering and the scene was a little noisy. Xu Lihua said: "Everyone, be quiet. I think we can really consider the fight between Jiafeng Electronics and Motorola, but we also have to be on guard.
, and at the same time, market planning must be done well. To put it simply, the days of making money so easily in the first two months will basically disappear, and you may even spit out the money you made in the past.”
"But we still have to do it, especially preparing for a price war with Jiafeng Electronics and accelerating the layout of sales channels such as stores, dealers, and franchise stores."
In their minds, it is impossible for foreign brands such as Motorola to engage in price wars. It is easy to sell products at a premium, so why engage in price wars?
In the field of communications, with the announcement of Jiafeng Electronics' entry into the industry, dark clouds have been gathering in the industry. Many companies are even preparing to follow up, but are unable to enter due to technical barriers. But not everyone has Lu Feng's generous investment of 400 million to acquire overseas.
A laboratory.
Li Dongsheng called Chen Weirong and wanted to talk about this matter.
"Lao Li, what do you think of Jiafeng Electronics this time? I heard some news, news from the international community." Mr. Chen's voice on the phone was quite mysterious.
"International news? Oops, I can't keep up with others. Now I'm still busy arguing with Zhu Lidong. I wonder, the profit from selling a pager is so big?" Li Dongsheng asked doubtfully: "Didn't he spend four
A hundred million? Even if we cover the entire domestic market, we still can’t make it back!”
"I recently had a chat with several Jiafeng executives, and I finally understood the Jiafeng model. They don't make money from the market, or even policy subsidies. They make money from people in Xiangjiang."
Mr. Chen's voice was full of showoff: "We don't know how to do this. I checked the newspapers in Xiangjiang recently. Good guy, Lu Feng is doing well there!"
“Don’t make money from the market?”
"Yes, according to what the executive told me, how much money do poor people have? They earn money from the rich and work hard to open factories and expand the market, and then go to Xiangjiang to make up stories for those rich people and get financing.
!" Mr. Chen explained.
"Well, it seems we still haven't figured it out. So what do you think the pager means this time? What's the success or failure?"
"It's hard to say, but internationally he has offended people. This time it's Motorola's people who are trying to get him. I think it's disgusting. Once he fails to get money from Hong Kong's wealthy people, Jiafeng Electronics will collapse immediately!"
The two of them were analyzing Jiafeng Electronics on the phone. Not only them, but also many domestic companies wanted to understand the development model of Jiafeng Electronics, but they just couldn't understand it.
However, recently some people have begun to understand how to play this game, which is to use debt financing to blow up valuation bubbles.
The fifteenth day of the first lunar month has passed, and this year is completely over. Schools have started one after another, and businesses are on the right track. Huasha Cosmetics Factory has officially transformed and started to produce daily necessities, starting with laundry, soap, toothpaste, etc., and has greatly improved.
.
Duoduo was after school and walked home with two classmates, wandering around with her schoolbag in her hand, looking like she wanted to throw away her schoolbag.
I just went to school today. The teacher said that there will be a parent-teacher meeting and requires both parents to be present.
At around seven o'clock in the evening, Jiang Xiaoyan had just gotten off work. As the factory improved, her mood improved a lot. Zhang Fengxia also came back tonight. They had a plan that needed to be changed and they would finalize it tomorrow.
"Hello Aunt Fengxia!" Duoduo said hello to Zhang Fengxia.
"Did the teacher hit you if you didn't finish your winter vacation homework?" Zhang Fengxia asked while sitting on the sofa, eating melon seeds.
"I finished writing, and after I went to school, I copied Huang Jian's." Duoduo said with a rather proud look on his little face.
"They asked you to copy?"
"I gave him a benefit. I am now a health committee member, and my books are selling very well recently. This kind of book is not available in our school canteen. They all want to buy it. I sell it to him cheaply." Duoduo said from her schoolbag.
He took out a slightly delicate writing pad.
Zhang Fengxia sat smacking her lips and suddenly understood what it means to be red when you are close to the vermillion, and black when you are close to the ink.
"You, you should focus on your studies. After the summer, you will be a second grader."
Duoduo pouted and ignored her at all. Since the end of last year, she has earned more than ten yuan of pocket money by selling some notebooks, pens, erasers, and pencil cases that are not available in the school canteen.
"Mom! Mom!" Duoduo trotted to the kitchen and shouted: "There will be a parent-teacher meeting tomorrow. The teacher asked both parents to go."
"Having a parent-teacher meeting? Are you causing trouble again?" Jiang Xiaoyan turned to look at her and asked.
"No, I just want my parents to go." Duoduo stood there and didn't dare to look at her.
"In the past, I was always asked to attend parent-teacher conferences. Be honest."
Zhang Fengxia stood up and walked over and said, "Just go if the teacher asks you to. Give him a call. It's not like he's in another province. I saw the newspaper reporting on him a few days ago."