Back at the company, Du Guoying told Lu Feng everything that happened today. Lu Feng did not expect that in most of the day, the world had undergone earth-shaking changes.
Kevin sat aside and learned that Lu Feng really wanted to use the sales channel for Nokia. He sighed and said, "Mr. Lu, I know that girl is very beautiful, but I still hope that you can separate your personal feelings from the company."
"Bundling with Nokia is a no-loss deal. We now need the endorsement of a foreign-funded company with profound technical background. Besides, when have I ever made a loss-making deal?" Lu Feng looked at Kevin and said, "Besides,
Yes, they sell well, and once they use our channels, their life will be in my hands."
"They will definitely build their own sales channels." Kevin felt that Lu Feng's thinking was too simple, and said: "Their products will increase the cost of sales channels. This cost is borne by Jiafeng Electronics. If they cannot sell well, if you are stuck,
Neck, they simply quit doing it. If the sales are good, it will take time, three years? Five years? This time is not enough for them to prepare their own sales channels? "
Three years to five years?
Lu Feng laughed. If Nokia is still choked by him in three to five years, it will be a huge benefit. How much money will it be rip off?
"It won't take that long, we will see the results this year, and we will have in-depth exchanges with Nokia!" Lu Feng said confidently.
"But as far as I know, this company has just been broken up into pieces and is about to go bankrupt." Du Guoying reminded in a low voice.
"Believe in miracles! Let's not talk about this anymore. Continue to send me the things that reporters took today. The popularity and topics must be maintained." Lu Feng closed the folder in front of him and said to Du Guoying: "The market is like this.
The market, don't think it's cruel now, the cruel scene has just begun. You just said price reduction competition, let me tell you, the price reduction has just begun!"
"The price of the waveguide after the discount should be around 2,600, which is almost the same as our price. If it goes on sale the day after tomorrow, it will be a direct competition." Du Guoying said worriedly: "I talked with Mr. Liu today, do you want to miss this price?
"
"At this price, we will not participate in a price war. We have gone through so much trouble just to avoid a price war and do a better job in offline advertising. Each region will conduct marketing according to its own characteristics." Lu Feng ordered, moving towards
Du Guoying asked: "How many people are there in the marketing department now?"
"More than seventy, major departments have been formed, but talent still needs time. I have been busy recently selecting people from the talent reserve center." Du Guoying replied.
"I will have a meeting with Mr. Wei later to talk about the talent reserve center. Kevin, the International Department can also find more interns from the reserve center. Many top students are obsessed with foreign countries." Lu Feng ordered.
road.
Kevin smiled and said nothing. The official listing would be the day after tomorrow. He wanted to see how Lu Feng would disgrace this person. It was originally promised that the listing would be a big hit.
............
Motorola's sales exploded, putting pressure on the entire industry. Watanabe had already got the report in his hands. As he submitted the report, he handed in a satisfactory answer after joining the company.
For him, not only does he want to crush Lu Feng to death, but he also wants to slap his old boss Roma Group in the face. Not only in the mainland, but also in Singapore, Thailand, South Korea and other Greater China areas, the sales volume and market share are all...
It's soaring.
The news about Lu Feng and Almi was broadcast on TV. The two people were completely popular. Looking at the report on TV, Watanabe sneered and said: "They are just clowns. What will you do next? What will happen next?"
A disaster in your life."
Every senior always has an indescribable sense of superiority when facing young people. He just wants to teach young people a lesson. Watanabe Shi just wants to give Lu Feng a solid meal and let him know that the world is changing.
In whose hands, you must learn to respect and understand what position you occupy in the entire social structure. To put it bluntly, it is class!
Use the tip of the Wall Street pyramid to spread downward, layer by layer!
In Watanabe's eyes, the Jiaxun pager was stillborn. Under such circumstances, it was basically impossible for a new brand to grow.
Not only did he think that Lu Feng had reached a dead end, but also some knowledgeable people in the world thought so. The matter of Lu Feng and Almi was also published in a small corner of an article in the Wall Street Journal.
This kind of news caught in the cracks usually does not attract people's attention, but a president of Goldman Sachs noticed it and found a lot of information about Lu Feng. After reading the information, he wrote two words to Lu Feng
Definition of crazy!
He was very interested in Lu Feng, especially in someone who invested in such a crazy person. He decided to chat with Mr. Feng and called him. The man introduced himself: "Hello, I am Eddie Lambert from Goldman Sachs."
special!"
The two chatted very happily. On the phone, they made a bet on whether Jiafeng Electronics could succeed this time. Lambert thought it would not succeed. The two bet one dollar. At the same time, they talked about Lu Feng teasing Buffett.
It's particularly cheerful. After all, on Wall Street, many people often compare the two together.
Starting from 0:00 p.m., the Jiaxun pager advertisement was officially launched, and the frequency of playback was similar to that of Motorola's advertisement.
Early the next morning, people turned on the TV and saw this weird advertisement for the first time. Because the advertisement featured Andy Lau who was so red that he turned purple, everyone who saw it would take a few more glances.
However, the advertisement is accompanied by piano music, and the characters in it are dancing like ghosts. The picture is gray mixed with bright background colors. It is difficult not to notice this color, which is as eye-catching as red letters on a blue background.
Andy Lau in the advertisement is very handsome, trying to be cool, showing off the pager in his hand. As the closing words appear, a man in his forties muttered: "What the hell?"
"I think it's pretty good!" said a young man of 18 or 19 on the side.
"What the hell, is that a toy? Nowadays, the TV shows some useless stuff." The man changed the channel and continued to watch some morning news.
Although the young man didn't protest with his mouth, he disagreed in his heart. The more adults disliked something, the more he liked it. What's more, the weird posture had an indescribable coolness. Anyway, it made him feel that he was
If this is the case, he will definitely become the most handsome boy in the crowd!
This scene appears in many families. Adults generally think that this advertisement is nothing, but young people feel very rebellious and argue with adults as if they have found an outlet.
Good or bad is not important. What is important is that young people see different colors and find the point that distinguishes themselves from adults. As long as they can express themselves, they feel good. As for art or not, they don't understand.
On the morning of the 14th, Lu Feng was eating breakfast. A group of senior executives sat there and watched an advertisement broadcast on TV. Behind the Jiaxun advertisement was Motorola. After watching it, they all fell silent.
"Well...it's pretty good!" Zhu Lidong could only give such an evaluation.
Even Du Guoying felt that there were too few words in it. What should be said about the factory and the price. This would attract more potential users, but he did not dare to tell Lu Feng.
Kevin looked at the TV and couldn't eat. He put down his chopsticks and said, "It's too abrupt. There are so many advertisements, but this one is dazzling!"
"Dazzling?" Lu Feng looked at him and smiled, and said: "It's dazzling, so many colors collide with gray to make people remember it immediately. There are two types of advertising. One is to advertise widely.
, one is to inform potential users that we are the first!”
"Very good, let's see the results next!" Wei Yandan gave her evaluation, focusing on the actual results.
Obviously, Lu Feng broke everyone's traditional impression of advertising in this era. They felt awkward and subconsciously felt that this was not the advertisement they imagined.
Lu Feng felt relieved after asking some more questions about stocking up through major channels to ensure that the goods would arrive at the store and go on sale on time.
"Why don't the newspapers today report on us except for the ones we invited to write articles for?" Lu Feng looked at the newspapers and wondered.
"Mr. Lu, our affairs are just a matter of days. We are not like those in Xiangjiang who chase gossip news." Zhu Lidong thought for a while and said: "The overall social atmosphere is still serious and lively. Lace magazines will publish
Some, but of no use.”
"No, we can't disappear from the headlines. Today we won't be looking for newspapers and media, but TV stations for interviews!" Lu Feng looked at the newspapers. This product hasn't been listed yet. How can the popularity go down?
Lu Feng was busy promoting, and his companies were also crazy busy, especially in stores. Banners were put up and fonts were everywhere on the walls. One of the dealers was fined a sum of money for spray-painting skulls on the street.
There was an uproar in the place.
Tricycles were traveling through the streets to promote the event, and local TV stations also started advertising bombs!
Not many ordinary people know about brand-new brands and brand-new products. Most people just watch these exciting things, but if they really want to pay for them, not many people are willing to pay for them.
This situation is extremely dangerous for a new brand!
At ten o'clock in the morning, Lu Feng was interviewed by Shenzhen TV. The two of them were sitting at a small table. The host was an intellectual beauty wearing glasses. She looked at Lu Feng and asked: "What does the Jiaxun pager mean to you?"
?”
"Not for me, but for the domestic industry, it means that we have domestic products and we have our own things." Lu Feng said solemnly.
"But you bought your skills!" the other party asked.
"What you buy is mine. When I buy vegetables and go home, that vegetable is mine!"
"Are you afraid? When facing those companies, there is such a big technical gap, and you are a brand new brand, will you not be able to sleep?" asked the female host.
"No, we are confident. Confidence comes from the technical foundation in hand and confidence in the market!" Lu Feng replied.
"But Motorola's sales have reached a new high, and the market has chosen it. I remember Motorola's CEO said that Jiaxun pagers are not worthy of competing with them in any aspect. How do you understand this sentence?" The host was expressionless.
asked.
Lu Feng suddenly became furious, picked up the tea bowl on the table and threw it on the ground, shouting: "It won't take long before we get it out of the mainland market!!"