A budget of 30 million US dollars, if placed in a country as big as China, would naturally not be able to cover the entire population, but if placed in a place as small as Thailand, it would be enough to have a bombing effect.
In the evening, several important TV stations in Thailand broadcast Thongpala's interview. A man who devoted himself to serving the people and building a national brand could no longer bear the grievance and cried bitterly on TV.
Countless people in front of the TV were infected by this emotion, and they felt that it was really not easy. During the interview, Tongpala also told reporters that since he was born in R&D, and now the company has just started, he really understands technology.
, but I don’t know anything about marketing.
He is such a simple and honest person, he is not interested in money or fame, he just wants to do something. Why is it so difficult?
After Chatai, Vera and other heads of branches read the interviews, the first thing that came to their minds was, he still doesn’t understand marketing?
Lu Feng has almost reached the extreme level of identity marketing and emotional marketing. He still doesn’t understand?
"It doesn't matter anymore. Even if he has thousands of plans, he can only face destruction starting tomorrow." Chatai turned off the TV casually. Night has come. What are you doing at home? Go out and have some fun.
After Lu Feng had dinner, he held a conference call with Wei Yandan and Zhu Lidong. At present, everything in the domestic market is stable. This year's planned plan should be completed. The rest depends on the overseas market.
At the same time, Lu Feng also learned about the thoughts of Toshiba and Motorola this time. They would not relax until Jiafeng was driven back to China.
Lu Feng was sitting on the sofa smoking a cigarette, with the phone on speakerphone. The atmosphere was a bit solemn. The other end of the phone also felt the pressure. He was trembling with fear in the face of a giant, not to mention the two tigers coming, and ordinary companies would have already
He was so frightened that he backed away.
"Mr. Lu, if the other party wants to fight us to the death, we have no chance of winning. If it's really impossible, just retreat and make plans next year." Wei Yandan suggested.
Both parties on the phone were silent. Lu Feng must be under pressure at this moment. So many senior executives meant the same thing, and he also knew that the shareholders also meant the same thing.
"I don't believe that they will risk their lives with us, but someone in the United States has told us that these two are not tigers, but two dogs. These two dogs are still dogs with ulterior motives. We are different. We have no way out. Their money
More, but less anger, because in this business war in Thailand, they have not figured out why they are standing. We are different, we have less money, but we have more anger!"
Lu Feng said solemnly: "Didn't they transfer 30 million US dollars to Guangming Electronics Company's account within three days? Since the international business community does not recognize us and thinks we are untenable, then
Let’s have a fight, let’s have a solid fight here!”
Wei Yandan and the others on the other end of the phone had already heard that it was difficult to change Lu Feng's decision, so they had no choice but to agree.
“Let’s hurry up and remit the money!”
"That's it. At the same time, we are keeping an eye on the progress of the Tianjin factory building. The Electrical Appliance City will also come up with a plan by the end of the year." Lu Feng finished the order and hung up the phone.
It was already ten o'clock in the evening. Lu Feng put out the cigarette butt in the ashtray and said to Kevin and the others: "Get some rest first. Remember to get in touch with some media tomorrow and increase marketing at the same time. Tongpala
No one is allowed to question his identity, and anyone’s slander is the resistance of capital.”
"Seize this and you will be invincible."
After Lu Feng finished his instructions, Kevin nodded and yawned. He was old and couldn't bear it anymore.
The next day, at eight o'clock in the morning, as various morning papers began to be placed on the newsstand, the morning news broadcast began. The news about Tongpala was overwhelming. There were only a few local TV stations, so another station was broadcasting related news.
News, if I try another one, it’s still...
Whether it is local channels, national channels, or paid commercial TV, everyone is talking about Tongpala, everyone is talking about Lu Feng!
The news bombardment that woke me up in the morning was not over yet. Toshiba and Motorola announced extended discounts, especially for TVs. As long as you buy a pager or mobile phone, you can buy a TV set on the same day, and you will get a 30% discount.
At 8:30, the deputy general managers of the two companies publicly reported with their real names that Guangming Electronics Co., Ltd. made false propaganda and manufactured and sold fake and inferior products.
One after another, everyone in the Thai business community was confused. This was full of firepower. They were plowing the ground with cannonballs and trying to take them away in one wave.
After Songpa woke up, he was shocked when he saw the news that hit him early in the morning. Sitting at the dining table, Songpa said with a solemn expression: "Lu Feng is afraid that he is going to die. Will it be possible if we continue to cooperate with him?"
What's the disadvantage to me?"
Shasha, wearing a sexy dress with ribbons, leaned against Songpa and whispered: "Why did he offend these two companies? Target him like this!"
"This man is jumping up and down. Something has happened. If that doesn't work, I will find a way to contact Sirami and leave him alone!" Songpa said solemnly.
"Ignore him, let's eat first!"
After Lu Feng woke up, he was also stunned by the overwhelming news. Kevin was already a little confused and said, "Mr. Lu, the media are now bought out by them. Many media do not accept us buying articles, and the local
Some departments have begun to take action.”
"We are legal and compliant, let them investigate!" Lu Feng stood up and said, "How is the outside reaction?"
"There are already long queues at Toshiba and Motorola stores. Today is the opening day of our third batch of stores. The impact is expected to be huge." Kevin worried: "If we can't control the media, we will lose the publicity window.
This is a headache.”
"Simple, do offline publicity!" Lu Feng made a decision immediately: "Contact the local municipal government today, we will rent all the telephone poles, trees, and billboards in the city, and print Tongpala's photos on them. Just one sentence,
Capital eats people, so helping me is helping the future of Thailand."
"This will take some time."
"Don't be afraid. Today, we will notify all stores to put a TV at the door of the store, record Tongpala's interview yesterday on a CD, play it repeatedly, and make uniform short-sleeves for the clerks, with "Guangming Electronics" written on the front and back.
Thailand’s light of tomorrow, written on the front, international capital never sleeps." Lu Feng issued a series of orders.
right!
His current state is an order from Kevin's point of view, and no doubt is allowed.
"Find me a tricycle, make a banner, stick it on the body, install a speaker on the car, and publicize how they are embarrassing Guangming Electronics. I want to read the copy, and I will write it around international companies suppressing patriotic companies, and follow
I'm playing a war of public opinion? I'm going to kill you!" Lu Feng turned back and stared at Kevin and said solemnly: "Since you want to deal with him, let's deal with him to death!!"
After hearing this series of instructions, Kevin's mind was already a little overwhelmed. If he lost the mass media, Kevin would really not have thought of so many publicity methods.
This person’s brain is definitely not that of an average person!
Kevin hurriedly went to do these things, whether it was billboards, promotional CDs or hiring a car, it all took time.
After Kevin left, Lu Feng went to Sirami's room. The local municipal government's investigation and handling had to be ensured through some connections. Otherwise, it would be fine, people would be able to find something for you. Lu Feng knew this very well.
"Who is it?" Sirami opened the door and saw Lu Feng standing at the door with his translator. He clasped his hands and said, "Sawadika."
"Sawadika, can we go in and have a chat? If it's inconvenient, we can just change the place!" Lu Feng said towards her.
"come in!"
Entering the room, Lu Feng said bluntly: "I'm encountering some difficulties now, and I need you to make a call for me!"
"As long as I can help you, I won't hesitate, but I'm afraid I won't be able to help you." Sirami said worriedly.
"It's okay, you can do it, just call Maha." Lu Feng turned back to the translator beside him and said: "Call Maha and tell Sirami that he misses him."
This phone number was Maha's personal number. If Lu Feng had something to do with him, the other party would definitely not answer the phone. After the call was connected, Maha on the other end looked a little excited.
"Baby, do you miss me? Where do you miss me?"
Lu Feng lowered his voice and taught her: "Guess!"
"you guess!"
"Hahahaha! I knew it. Don't worry. I'll take care of the things around me in a week at most and then go find you. How is the businessman taking care of you?" Maha asked.
"He's very busy. I'm staying in a hotel now and everything is fine. I just miss you." Sirami's voice was a little gentle.
The person on the other end of the phone was already feeling itchy, and started saying some embarrassing things. Sirami was a little girl after all, and her blush reached her ears. Fortunately, Lu Feng was there, and she and Maha were going back and forth.
The translator sitting aside was a little impressed, Mr. Lu really knows everything!
"Tell me something!" Lu Feng reminded him with his mouth.
"By the way, he seems to be very angry in the past two days. He said that he can't stay here any longer. If he leaves, he wants to take me with him." Sirami said sadly.
"Take you away? Why should I take you away?" Maha was provoked, and now he said he would take you away? What a joke!
"His company is being besieged by many companies here. Some people want to frame him and report it to some local departments, saying that they want to close down his company. Those people are powerful and he can't afford to offend him." Sirami sighed.
: "Business is not easy either."
"That's it? Don't worry. Just tell him, don't say there's nothing wrong with his company. If there is something wrong with his company, who dares to investigate? If he dares to take you away, I won't be done with him. How dare a small businessman do that?"
What a turn of events?" Maha's voice was full of displeasure.
"You are so kind to me. I will tell him in a moment and let him stay safe. As long as you are here, nothing will happen." Sirami smiled happily.
After feeling tired for a while, he hung up the phone. Lu Feng looked at Sirami and said with a smile, "Did you see that? Some things won't be so difficult if you say this."