The other end of the phone said categorically that this matter was definitely not going to work, and that there was no need to even think about seizing Guangming Electronics. Chatai felt that something was starting to go wrong.
After hanging up the phone, his face looked a little ugly. Vera on the other side saw something was wrong with him and asked: "What's wrong?"
"There was a small problem, but it didn't have a big impact. It's a foregone conclusion now, and there won't be any big waves." Chatai said, feeling as if he was comforting himself.
"Yes, with such huge market pressure from you and me, and other companies have also started to engage in activities, where is there room for him to survive?" Vera smiled confidently; "Relax, even if it is
No matter how powerful Monkey Sun is, he can't escape Wuzhishan."
Chatai nodded slightly, these words were a comfort.
Vera is different from Chatai. His understanding of Lu Feng is based on some information, and he is just a small business that wants to go overseas. He has never understood that the headquarters attaches so much importance to such a person.
In his eyes, he could kill him with just a few moves of his fingers. However, Chatai, a loser, had been busy for so long. If he hadn't joined in, he might still have achieved nothing.
Of course, Vera would not say these words to Chatai.
"In my opinion, it is better to hold a business conference. Don't let Lu Feng hide and call him over. We can squeeze him in business and hold a conference so that everyone can take a good look!" Vera leaned on the chair.
Said: "If he dares to come, I guarantee that he will make this person famous in the Thai market."
"This is a solution. After all, the media is in our hands now, and he can't make any trouble." Chatai felt that what he said made sense.
"We need to do this quickly, how about tomorrow?"
"good!"
The two of them finished their meal and went back to the company. As soon as they arrived at the company, a vice president entered Chatai's office and said slightly nervously: "Guangming Electronics has made great efforts. This morning, it started laying billboards, mobile vehicle promotions, store promotions, etc.
means."
"How much has the sales increased?" Chatai asked in surprise.
"It's probably doubled from yesterday."
"How many sales did you have yesterday? Even if it doubles, it won't be much." Chatai said without any panic: "Go and make arrangements, organize some kind of business meeting, call Tongpala, Lu Feng and others, and then notify
Some media will do live broadcasts when they need to, do you understand?"
"Okay, I'll do it right away!"
It had been two or three days, and there was still no action from Mu Zha. Zha Tai felt that this person was a bit unreliable, so he picked up the phone and called Mu Zha, but no one answered.
"Huh, what are you talking about with white gloves? You have the nerve to come out and mess around with this little skill?" Chatai didn't pay much attention to him. If he didn't do it, the 20 million baht would be his own.
What's more, in his eyes, Lu Feng has already attacked Numo. As long as the current blockade is maintained, it is only a matter of time before Guangming Electronics is killed.
A plane took off from Bangkok Airport and its destination was New York, USA. Mu Zha changed into casual clothes, sunglasses and a mask. At this moment, he boarded the plane with the name Muhan.
"I'm afraid it will never be possible to come back in this life." Mu Zha asked the stewardess for a glass of red wine, looked at the bustling Bangkok outside the window, and slowly looked away. At least he was still alive, and he was much better than the taller ones.
too much.
The publicity was going on in full swing, but the international community did not pay attention to Guangming Electronics' publicity on the streets. Kevin hurried in with a folder and saw Lu Feng said: "Sales are starting to pick up."
"Isn't this normal? We are playing with characters and taking the path of tragedy. In addition, the people at the bottom have an expectation for the prosperity of the country. Our products and after-sales service are fine. Whoever's turn it is will die.
It's not our turn to die." Lu Feng leaned on the chair and said: "After we have established a foothold, we must strengthen publicity and open more stores!"
"Will the subsequent marketing still follow this route?" Kevin felt that this brand image did not have enough selling points.
"Marketing is never a route. The essence of marketing is to be close to people's hearts and integrate brands or products into consumers' lives. When you have a different feeling for a brand and it is a necessity, then next time you choose
I will choose it without hesitation." Lu Feng looked at Kevin and said: "The domestic light is a kind of marketing, the real selling point is whether this light can shine, and this kind of thing cannot be used for a long time, you must learn to integrate into the local area.
, take root in it.”
"I don't quite understand." Kevin wondered.
"I just do high-profile charity, make donations every year, hide the knife behind my back, and put a smile on my face, so what we have to do next is donate!" Lu Feng stared at him and said, "Do you understand?"
Kevin thought for a moment and said, "I seem to understand."
"Silent marketing that moisturizes things is the highest level. Just like the second uncle next door to you, if he tells you something good one day, you will definitely try it instead of resisting and questioning, or even when outsiders attack him.
You will also help him. No brand is immune from mistakes, so what we have to do is to become the second uncle of consumers."
Kevin understood that Tongpala's simple and honest image, coupled with his personality, coupled with the close relationship with a "second uncle", and the high quality of the products, this combination can make consumers believe it without thinking.
Own.
In the short term, this kind of marketing strategy is indeed very slow, but if you apply it in the long term, it will really become a brand that will not fail.
"Then why isn't it used in China?" Kevin thinks this strategy is better than the domestic multi-brand and multi-faceted strategy.
Lu Feng said nothing, silently lighting a cigarette, and after a while he said: "I don't want to lie to them."
"Then... how much is the donation?" Kevin pondered: "Even if we donate, we don't have a publicity window..."
Before Kevin could finish his words, someone knocked on the office door, and Lu Feng said: "Come in!"
The deputy general manager of Thailand walked in and said to Lu Feng in English: "Mr. Lu, there is an invitation letter initiated by Chatai. It is scheduled for tomorrow and has just been sent over."
"Let me see, don't let Tongpala attend some useless external meetings, and try to keep him from showing up as little as possible." Lu Feng said and took the invitation.
"It's not for Tongpala, but for you." The vice president handed over the invitation letter.
"For me?" Lu Feng was stunned when he looked at the words on it. It was actually an invitation in Chinese, with it written in italics: It is scheduled for tomorrow (September 7) to specially invite Lu, Chairman of Jiafeng Electronics Group.
Mr. Feng attended the Thailand Electronics Association Global Summit Forum.
The name is quite big, but for something that was created in such a hurry, Lu Feng could almost guess what the situation was.
"Does this require me to come forward and send an invitation to Tongpala?" Lu Feng asked.
"Sent!" the vice president replied: "I heard that two hundred and seventy media will be present tomorrow, basically including some domestic media, and there will be a live broadcast."
"Ouch, two hundred and seventy media outlets, such a huge formation and official power!" Lu Feng raised his eyebrows and said, "They are going to hold a criticism meeting for me."
"It's better not to go to this kind of meeting. Now they are risking their lives to expose this layer of membrane to ordinary people. We can't give him this opportunity." Kevin said solemnly.
"No! No, no, no!" Lu Feng shook his head repeatedly, frowning slightly and said: "We have to go. If we don't go, then let them say it. And with so many media present, didn't you just say that there are no publicity channels for donations?
?They can’t control it during the live broadcast, so let’s announce it on the spot!”
Kevin was right. If he didn't go, there was no point in letting them smear him.
"Get ready and go separately with Tongpala tomorrow." Lu Feng ordered towards Kevin; "Tell Tongpala that he should continue to maintain his honest image and not good at words. Tomorrow, if they dare to attack and insult them, they will be scolded."
!”
The two discussed it and decided on tomorrow's itinerary. They will also strengthen the promotion of mobile vehicles tomorrow and officially launch the event. For purchases over 100,000 baht, there will be an 8.5% discount and a price reduction promotion.
In the evening, Tongpala got the invitation, and Kevin also conveyed President Lu's thoughts. He couldn't raise much energy while sitting there. He originally thought that he would become the chairman, but with Lu Feng's promotion, he would become a celebrity.
Everyone respects themselves.
But now Tongpala is simply a punching bag. He doesn't dress well and has to cry every day. If it weren't for Lu Feng's money and fame, he would have quit long ago.
"Okay, I get it."
"Remember, it's two million baht, donated to poor children to help them go to school. Do you understand?" Kevin asked again.
"clear!"
For ordinary people, it is the end of an ordinary day, but for the business world, many people feel that a sharpest storm is coming. Guangming Electronics' offline counterattack is very strong, especially the sentence "He sees it"
Without seeing the light, I don’t know how many people’s hearts it has touched.
Chattai and Vera held a dinner tonight and invited a number of Thai business celebrities to attend in preparation for speaking out at the forum tomorrow.
Although the two of them were the heads of the branch, they were not considered top leaders in the business world. They spent a lot of effort to invite the biggest figure, Sompa, the big boss of the rubber industry.
"You can come, our place is really full of glory, I'd like to toast you a glass." Chatai drank the red wine in the glass generously.
Songpa didn't really want to come, it was just a favor, and some favors had to be repaid.
"You guys have been making a lot of moves recently? You are really terrible." Songpa said politely.
"I can't compare with you. If I don't work at Motorola in the future, I will still have to rely on you. With you attending tomorrow's forum, we have a ballast and feel more at ease." Vera smiled and said: "You may not
I pay too much attention to the electronics industry. Recently, a foreigner came and turned our industry upside down. I can’t sleep peacefully for a day.”
"Really? Who is he?" Songpa asked curiously.
"He's from China. This event tomorrow is for him. You should speak more then." Chatai said flatteringly: "We, the younger generation, are being bullied so much that we can't hold our heads up!"