Chapter 0995 The eyes are high and the hands are low
No one knows what Lu Feng is going to do, and no one has ever used this model before. It will be a completely new approach. It is not used in China because Lu Feng thinks it is too sinister.
Now that he is already abroad, he can focus on money and let go.
The entire company is busy. The sales department is responsible for making brochure samples, the marketing department is responsible for finding target groups and booking hotels, and the purchasing department is responsible for buying eggs and other gifts.
Lu Feng returned to the state of his entrepreneurial days, running from department to department and teaching things step by step.
In the marketing department, about twenty people were sitting at their workstations. Lu Feng stood at the front and said to everyone, "I'm going to hold a simple meeting for everyone. From today on, I am the president and don't care about the group headquarters."
None of this mess has anything to do with this place, do you understand?"
"clear!!"
"When publicizing to the outside world, we exaggerate. You are self-made at the age of 23, a multi-millionaire at the age of 24, and a billionaire at the age of 25. You ask the group headquarters for some preserved photos, and go to Wall Street to talk to those big guys.
A group photo of him and some important media reports were made into a collection!"
"The marketing department has another task today. First, go to the market to find out what the local elderly people like." Lu Feng ordered.
"Then it's time to rent a car. Remember, we only rent expensive ones, such as Bentleys and Rolls-Royces. Just rent them when you need them. Don't worry about money in this regard. The scene needs to be big. Then we will customize a suit and sunglasses for everyone. For the time being,
That’s all, the department manager will distribute the tasks.”
The marketing department started to get busy. If these things were just trivial matters in China, they were enough to keep us occupied for two days. Yesterday, a young man went out to take a taxi and was raped. It was useless to call the police, so he just paid.
After leaving the marketing department, Lu Feng went to the human resources department, looked at the seven or eight people in front of him, and said: "Everyone pauses what they are doing and talks about a few things. Now we have taken root here and are about to start business. These two
There are a lot of people who get tricked because you are not familiar with the place, so you have to recruit some local people. When you have local people going out to do business, it will be easier for others to believe you."
"We are having interviews today. As long as the salary is high, there will be more people." said the HR manager.
"It can't be too high!" Lu Feng said hurriedly.
"OK."
After leaving the Human Resources Department, we went downstairs to the Sales Department. Seven or eight people were studying the leaflet with their heads on their heads. How to design the leaflet was a big issue. There was a lot of dispute over what should be highlighted.
"Since we want to attract people, we must work hard on prizes so that people will come."
"No, we should put Mr. Lu on it and focus on publicity. Successful people will come only if we give them gifts. Since we are giving gifts, we should spend money to let them see what we want them to see."
"I think these are too fancy. We should find some local elements, otherwise they will be very abrupt and we can't do things with domestic thinking."
A group of people were chattering and arguing, but no one could convince anyone.
"What are you arguing about?" Lu Feng stepped forward and asked.
The manager of the business department is a man in his thirties. He previously served as a middle-level manager in the overseas business department and was mainly responsible for overseas business docking. When he saw Lu Feng coming, he stood up straight and said, "Mr. Lu, we are discussing the design of the flyer.
Everyone has a lot of opinions, and this matter is quite important, so we can’t argue about it for a while.”
"Can't even design a flyer?" Lu Feng looked at everyone with a frown.
Most of these people are from the talent reserve center and have never really worked. In addition, they are top students. They are all very arrogant and feel that they have enough understanding of overseas countries.
In terms of design, he always wanted to create something high-end and cater to the overseas developed countries he knew about from books. Lu Feng simply listened to their ideas and he was like a modern Zhao Kuo.
Lu Feng picked up some draft paper on the table, looked through it twice, looked at everyone and asked: "What do you think is the difference between British old ladies and domestic old ladies?"
A young man in his twenties said: "The economy here is more developed, the social sciences are better, and the life is richer. The elderly sunbathe and go to the beach, while the poorer people travel on a budget."
Lu Feng squinted his eyes and looked at these people. They seemed to be willing to believe in all this, such as freedom, the sea, and art. They were so tall.
"Have you seen her before? Or have you dated the old lady here?" Lu Feng asked, staring at the man.
Everyone laughed.
"I tell you, the differences between human beings are very small. There is no difference between old ladies abroad and old ladies in China. Rich old ladies in China play no less than young people. They are just rich but not rich. Our goal
She's a poor old lady." Lu Feng said with a dark face: "A poor old lady, if you talk nonsense about freedom and art to her, don't you think it's nonsense?"
"Mr. Lu, what I mean is that we should look as good-looking as possible and be close to other people's culture so that we can blend in better." said a tall man next to him.
"Don't talk to me about culture. Get rid of that arrogance in your bones. I'm here to make money, not culture. A poor old lady, no matter how educated she is, is not as good as two taels of beef."
, you have to know who you are facing, you are standing in the vegetable market, not in the Golden Hall of Vienna." Lu Feng scolded him.
The man stopped talking, but judging from his face, he was very unconvinced by what Lu Feng said. He shut up now entirely because of his identity.
Everyone present was silent, and Lu Feng could feel that everyone did not accept the matter of foreign countries, but stood in a condescending manner, wanting to connect with foreign "high-end" people.
"You must correct your attitude. Don't wander around the company. This is the business center. It must be very high-end. I can't handle such a leaflet. I really didn't expect it." Lu Feng glanced at the crowd and said, "Everyone.
He is a top student, but doing something like this would be an undermining of his talents. That’s fine, I’ll do it and you guys will execute it. I won’t give in to my talents!”
"What are the three elements of advertising?" Lu Feng looked at the crowd and paused for more than ten seconds, then said: "Simplicity, communication, and product. Simplicity makes it easier to spread, and wide communication allows more people to understand the product, so it must be simple and focus on the key points.
!”
"A piece of A4 paper is as big as a piece of paper. How much information do you think people can absorb at a casual glance on the roadside? It would be a little more complicated. The background color is blue, mainly eye-catching, and the content should be small, just three lines of words, time,
Location, what are you doing!”
"The time is this weekend, the location is a five-star hotel, what are you doing? Free gifts, this line must be large, such a flyer, even if he holds it in his hand and throws it away, his mind will remember it in an instant. According to what I said
Let's do it." Lu Feng saw that they were all shaking their heads, and it was not going to work like this. He said in a deep voice: "It's such a simple thing, just take some time to do it. You can follow the marketing department to check it out, and go out for a walk."
Lu Feng spent a whole day in contact with these young people and found that most of them had high ambitions and low abilities. They came from poverty, but they had an almost demonic understanding of wealth.
If farmers think that the emperor should use gold hoes to work, then these people’s understanding of ordinary people in developed countries is that these people eat gold with knives and forks!
Most of the people in the company were driven to the vegetable market by Lu Feng to conduct relevant investigations. Lu Feng couldn't stay idle and followed them.
On the bus, a tall man grabbed the armrest with his hand and said, "Manager Li, is this why we came all this way?"
"Then what do you want to do? No salary?" Manager Li said angrily: "You can do whatever you are asked to do, and you can leave only if you feel uncomfortable!"
The little girl next to me gossiped: "I heard from people at the group headquarters that we were exiled. Mr. Lu was sidelined during the internal fight within the group, so he was driven here to work. There is no budget, and there is nothing."
Oily!"
The tall man snorted and rolled his eyes and said, "At his level, what ability can he have? Let me tell you, he has just caught up with the good times. If we go forward five or six years, there will be gold everywhere in the country."
"What are you talking about? Who is to blame? If you want to blame, just blame your parents for not knowing each other earlier." Manager Li said angrily: "Don't say a few words. Mr. Lu is the founder of the company. Now he is personally responsible for arresting this person."
Chance."
"When I wasn't at work, my senior told me that the boss's mind was all muddleheaded. I didn't believe it before, but I believe it now." The little girl next to me sighed.
Everyone was silent. They wholeheartedly disagreed with the plan proposed by Lu Feng, but who let him be the boss? Everyone looked like their talents had been submerged and the pig-headed three were in charge.
At around three o'clock in the afternoon, Sean came with yellow hair and a high nose. He didn't actually come, he just wanted to see how the company was doing. Besides the solution he provided, what else could he do?
Sean hadn't had a good rest for two days in a row. He couldn't figure out what Lu Feng's reason was for rejecting his plan.
When I arrived at the company, I found that most of the people were not there. The human resources department was interviewing several new employees. They spoke very broken English and made several grammatical errors.
"Where is your boss?" Gao Nozhi knocked on the door and asked the person inside.
"I went out to do research."
The high-nosed man turned around and translated with Sean.
"Ask her why she went out to investigate?" Sean asked.
"Research the old lady."
"???" The high nose bridge and yellow hair were all dumbfounded. Where are these things? Investigating the old lady?
Sean was confused after hearing this. He didn’t know what this had to do with home appliances.
Is it possible that Lu Feng wants to target the target audience? Is it possible that he is starting to advertise electrical appliances for the elderly to the outside world?