Today, the legal tender of the Ming Dynasty is only Baobao.
Although it is now the 24th year of Hongwu, the monetary system of the country has not been as smooth as Zhu Yuanzhang thought, but banknotes and silver coins are used in large quantities.
However, the legal status of Baochao is unshakable.
In fact, banknotes were the only legal tender in the Ming Dynasty.
One hundred guan of treasure notes is equivalent to one hundred taels of silver.
As soon as this person shouted out, he wanted to pay one hundred taels of silver to buy ice jade jelly, which is a hundred servings.
As soon as these words came out, people around him suddenly burst into shock.
Although everyone knew that today, there would be rich locals who wanted to try it out, but no one thought that these people would be so rich.
It’s just a thing to cool off the summer heat, and it only costs a hundred taels.
Immediately, another steward came to buy ice jade jelly for the master's family. He stood up with an unhappy expression: "Are you from that family in Nancheng? I don't think there are many ice jade jelly here. Your family
I want to buy a hundred copies, how can I wait for others to buy again?"
Someone stood up and stood up, and the people behind him immediately pointed out the person who wanted to buy a hundred copies of Bingyu Jelly.
"Is your family the only one with money? My family will buy 500 copies!"
"How come, who's short of money? My family bought all the ice jade jelly from Chang's shop today!"
In an instant, the atmosphere of a fight for wealth spread instantly, and the stewards of each family began to clamor, no one wanted to lose to the other.
When the people around them realized what was happening and were preparing to buy smoothies and ice cream as soon as possible, they also stopped and gathered around to watch the excitement.
At the scene, the fight of words began to escalate to a fist fight.
The shopkeeper of the Chang family finally took his waiters, squeezed into the venue, and stopped everyone in front of the stall where the ice jade was placed.
Under the glare of everyone, the shopkeeper of the Chang family wiped the sweat from his forehead and said loudly: "Everyone! Everyone! Listen to me!"
In this Yingtian City, everyone looks up but not down.
Everyone knows who is behind each family’s business.
The Chang family shop was the business of Prince Kaiping, and now the head of the Chang family is still the founding father.
Seeing the Chang family shopkeeper, he opened his mouth.
The stewards who were about to start a fight stopped and looked at the manager of the Chang family silently.
"Shopkeeper, what do you mean by this ice jade jelly?"
"You can't just say that if a family has money, then let them buy it all."
“Isn’t this how you can’t see people clearly!”
The shopkeeper of the Chang family had a smile on his face and explained: "Everyone, everyone has seen that the price of this ice jade jelly is so high. Firstly, it is because the whole city of Chang'an is voting for one share today, and secondly, it is because the price of the ice jade jelly is so high.
There has never been one among them, and there are only three of them... There are only so many of them."
While explaining, the shopkeeper of the Chang family looked at everyone present apologetically: "Furthermore, my family has also said that this item has a unique taste and unique style. For such a thing, it is better to enjoy it alone than to enjoy it with everyone, and the quantity is limited.
With so many, we decided that each family could only purchase ten copies at a time, and there would be no extra copies. This would make it more fair."
High price, limited sale!
Several people present who were arguing at the scene showed dissatisfaction after listening to these words.
"How come? Just like your Chang family...it can't be said that we can't buy anything even if we have money."
"Ten shares? My husband has a thirteen-bedroom house like Madam Ru. If you ask me to buy ten shares, how should I divide it?"
"I have more than 20 young men and young ladies in my family, and ten percent is definitely not enough."
There are people on this side who don’t think it’s enough, but there are people on the other side who are helping the Chang family speak up.
"How? The human heart is not enough for a snake to swallow an elephant?"
"How can you get ten points? I think it is fairest for the Chang family shop to do this. The Chang family is really a kind family!"
"Are you making such a fuss? Who is your father who is an old man and still marries so many beauties in his 80s?"
"And your family, the farm outside the city is not as big as my asshole, so you dare to have so many young men and young ladies? You are not afraid that even the coffin boards will be divided when the boss is gone!"
Seeing that the exchange of words had reached the point of scolding each other, the manager of the Chang family quickly raised his hands.
There was an expression of begging for mercy on his face, and then he whispered: "You must know which nobleman made this thing, right?"
When everyone heard this, they immediately nodded.
Needless to say, everyone knows which noble person in the palace made this thing.
The shopkeeper of the Chang family looked at the nervous expressions of everyone, nodded with satisfaction, and raised the corners of his mouth slightly: "Let me tell you the truth, each family is limited to buying ten copies today. That's what the person said. Why, I don't think I need to tell you.
That’s it.”
Hearing this, everyone suddenly took a breath of cold air.
I just realized it now.
Someone speculated in a low voice: "Is it to have fun with the people?"
Bang!
Someone immediately slapped the person who spoke on the back of the head.
Then he looked at him sideways with disdain: "Just know, just shut up!"
Then he looked at the shopkeeper of the Chang family, with a gentle look on his face and said: "It's just ten portions. Anyway, I bought it today, and I can buy it again tomorrow."
"That's right, that's right. How can we monopolize such a rare thing? It's natural for everyone to enjoy it together."
"Yes, yes! I thought so too!"
After knowing who set this rule, the stewards of the wealthy families in the city no longer dared to say who had more money and who should monopolize the ice jade jelly.
The manager of the Chang family gave up his position with a smile on his face.
"In this case, everyone will line up. Forget it for the next few days. It can be bought at every house, so don't worry. It's just that I haven't eaten enough lately, so I'll try it again tomorrow."
In the blink of an eye, order returned to Chang's shop.
Opposite Chang's shop, on the second floor of the teahouse facing the street.
There are two pro-military guards outside the door, and the room is near the window.
There are three figures standing there, they are Zhu Yunxi leading Xie Jin and Sun Cheng.
Looking at the bustling scene at Chang's shop across the street from downstairs, Xie Jin couldn't help but admire: "His Highness's handwriting is indeed so extraordinary and eye-catching wherever it goes."
Zhu Yunxi smiled slightly: "It's just some small tricks, it just takes advantage of their psychology. The more they want, the more they restrict them and raise the price. Only in this way can they feel that this transaction has not suffered a loss.
We’ve been making money ever since.”
Xie Jin looked away from the opposite side and looked sideways at Zhu Yunxi: "Your Highness, do you think you can use this method to make money from these people in the future?"
Make money?
Isn’t it a simple thing?
Zhu Yunxi met Xie Jin's gaze outside and said quietly: "Tomorrow, the quantity of ice jade jelly sold will be halved because of some troubles in the palace today."
Since you want to use hunger marketing, you have to play it to the end.
Those who didn’t buy enough today will definitely come back to buy more tomorrow.
Holding a piece of ice jade jelly named after the emperor’s royal pen, I don’t have to worry about selling it these days.
Xie Jin's eyes suddenly shrank. He had never heard of such marketing tactics. It was the first time in his life that he had seen it.
If it weren't for Zhu Yunxi's identity, he would definitely be able to conclude that the other person would one day become the richest man in the Ming Dynasty based on this incident alone.
Zhu Yunxi smiled and shook his head: "Besides, there are backup plans..."
Xie Jin was even more shocked and puzzled: "What else?"