Chapter 2030 Killing three birds with one stone, money and face, I want both
The next day.
Tianchao Sports Channel.
"Tianchao Sports Channel, this is Tianchao Sports Channel, I am Yang Jian. The game we are bringing today is the 2013 IAAF Diamond League Doha, Qatar. This is also the venue for the first Diamond League game in 2013."
"I think everyone also knows why this game is suddenly interrupted. Our country's athlete, Su Shen, the new Olympic 100-meter champion, will make his debut here this year."
"Originally, Su Shen's plan was to make his debut at the Magic City Station, but for some unknown reason, it was changed to Doha Station."
"I hope he can perform well this season here and warm up for this year's World Championships in Moscow."
"But this game is scheduled to be the last one tonight. You can take a break and watch it again."
Yang Jian looked at the information given by the director and gave a general introduction to the game so far.
Then he suddenly received a message, and you looked stunned.
Because of this news, the director gave the following message -
The largest sponsor of the Diamond League this year is SU.
SU?
Isn’t that Su Shen’s brand?
What's going on?
What is Yang Jian recalling——
"Although the new main title sponsor of the Diamond League has not yet been found, the IAAF is still strong." This was revealed by IAAF President Diack at the press conference of the first stop of the 2013 IAAF Diamond League the day before yesterday morning.
When answering a reporter's question about the withdrawal of the Diamond League as the main title sponsor of the Diamond League and whether the IAAF is facing a financial crisis that will have an impact on the Diamond League, Diack said that the IAAF is currently working hard to find a new main title sponsor.
The withdrawal of Shang and the Three Apes will not affect this year's 14 competitions around the world and the US$30 million in athlete bonuses.
"We are now trying to find new partners for the Diamond League, but this is not a matter of life or death," Diack said.
Diack believes that Europe is a golden market for track and field, but the continent is always dealing with various debt crises, and usually companies always cut sponsorship of sports and entertainment. But the IAAF has other income, including to
Television broadcasts in 2018 and market development in 2019. In addition, with the success of the London Olympics, the IAAF has also increased revenue from the International Olympic Committee, etc.
…
This is Yang Jian's general recollection, but no matter how you look at it, the IAAF Diamond League is now in a state of emptiness due to the sudden withdrawal of the Three Gorgeous Company.
But Su Shen actually knew this news a long time ago.
Even prepared in advance.
In 2013, the global economic situation was unstable, Europe was facing a debt crisis, and companies were under increasing operating pressure, and they were cutting back on sponsorship of sports events to save money. Although the net profit of the Three Gorgeous Companies in the first quarter of 2013 surged 41.6% year-on-year, the global economy was still under pressure.
Uncertainty still makes them more cautious in investment decisions. The Three Gorges also need to consider reducing investment in non-core businesses, and Diamond League sponsorship may be regarded as non-essential expenditures at the time.
Previously, as the main sponsor of the Diamond League, the presentation of the brand logo in the event did not meet expectations. There were many billboards and trademarks at the event, resulting in the Three Gorgeous logo not being prominent enough, which affected the effectiveness of its brand publicity and promotion.
The Three Apes questioned the value of continued sponsorship.
This turns the overall investment of the three monkeys into personal investment.
For example, invest directly in Bolt.
The Three Monkeys have reached a personal sponsorship contract with the Jamaican flying star Bolt. Compared with sponsoring the entire Diamond League, they believe that Bolt's personal influence and commercial value in the field of track and field are more attractive to the Three Monkeys. His outstanding personal performance and global
Fame can bring more direct and significant brand exposure and commercial returns to the Three Gorgeous People, so the Three Gorgeous People are more inclined to invest resources in personal sponsorship of Bolt.
In addition, the performance of each business unit of Sanxing Electronics was different. In 2013, the performance of the memory chip business unit was good, but the performance of the display screen declined. The performance of the consumer home appliances department improved due to the seasonal peak season of TV sales, while the performance of the IT and mobile areas improved.
Affected by the inventory adjustment at the end of the year and the increase in marketing expenses, the performance was not satisfactory. This also prompted Three Gorgeous to reallocate internal resources and strategic adjustments, tilting resources towards business segments with greater development potential and profitability, thus giving up on the Diamond League.
of sponsorship.
Of course, the more important thing is...
Su Shen understands very well that the country of Han is losing money like crazy because of the World Championships in Daegu. In addition, his country has no soil for track and field and is a weak group internationally.
It even made the universe-centered Great Cold Kingdom heartbroken about track and field.
They have always believed that the universe was invented by themselves.
Now there is only track and field, but there is not a single talent in our country.
Then I simply resorted to a trick to cover my ears and steal the bell.
As long as I turn a blind eye.
Just pretend there is no such project.
We, the Great Cold Underworld, are still at the top of the universe without any flaws.
So after Daegu, they wanted to get rid of this sponsorship.
I just never found the opportunity to let go.
In fact, they ignored an important factor——
That is the rise of the mobile network era.
What a coincidence, you say. Since the Three Gorgeous Company refused, it was actually a Chinese company that took over in the future. After occasionally accepting it, the income of the Diamond League has indeed been getting better year by year.
NBC Sports has signed a three-year media rights agreement with the Diamond League, acquiring television and streaming rights to the event.
World Athletics has signed a ten-year agreement with NBC Sports covering all World Athletics Series events including the World Athletics Championships.
Flosports has signed a multi-year agreement with the Diamond League to stream and distribute 14 of the 15 events.
In the future, long-term broadcast agreements will be signed with the United States, Russia, Germany, the Balkans, Portugal, the Netherlands and other places.
By then, just one domestic game will have a direct economic benefit of close to 150 million.
In this way, both brand sponsorship and streaming media will get a share of the pie.
In fact, it is a global trend that the broadcasting rights will be sold for higher prices.
This is true whether it is football, basketball or other sports. Take the NBA as an example. In October 2014, the NBA reached a nine-year TV broadcast copyright agreement with ESPN and TNT worth US$24 billion. The contract will run from 2016-17.
The season begins.
This contract is already a sky-high price, causing the value of all NBA players to skyrocket, and ordinary players have begun to receive various billion-dollar contracts.
What's even more shocking is actually what's behind.
The NBA's next television broadcast contract will be reached with ESPN, NBC, and Amazon for an 11-year period with a total price of approximately US$76 billion. Among them, ESPN will pay US$2.6 billion per year to obtain the finals, a conference finals, a weekly prime time and the WNBA
Exclusive broadcast rights of the game; NBC pays $2.5 billion per year to broadcast about 100 games; Amazon pays $1.8 billion per year to broadcast the regular season, playoffs, mid-season championship and playoff playoffs.
What's more, the NFL actually signed an agreement worth $113 billion.
This is the future of sports broadcasting.
The value will rise crazily. In fact, the accelerator of the fast lane was stepped on in 2013. You can see that the prize money of the Diamond League is increasing year by year, which means that the profits are getting better and better.
What a pity.
Three Gorgeous Company made a mistake in judgment.
I lost this lucrative contract that I should have gotten.
And Su Shen knew that this period of time was the best time to ask for money. TV broadcast rights around the world began to sell for sky-high prices, and track and field began to reach its best heights because of the blowout of himself, Usain Bolt and various talents.
It’s even more because of the extreme human game between myself and Bolt.
After winning this exclusive contract.
He also wants to eat alone.
Giving such a high sponsorship fee is not just to gain popularity and make a little money, but his goal is the upcoming sky-high price broadcast agreement for global sports events.
Now is the time when the IAAF Diamond League is short of money and it is time to provide help in times of need. At this time, no matter what harsh conditions you set, people will agree to it.
This is the real bottom line.
A wave of bargain hunting.
At that time, as long as Su Shen takes the negotiation of the broadcast rights into his own hands, it will be his own regardless of how much money he sells.
Then what?
Here it is in black and white.
If you want to take a piece of the Diamond League from your own hands, it all depends on your own face.
The key is that now when you go to someone else’s house, they treat you like a savior.
You see, the NBA is getting worse and worse in the future. Super stars and historical superstars are basically no longer available, but this does not prevent people from doubling their broadcast rights income.
So just take this.
Don't say anything else.
Tens of billions of dollars can be collected later.
Moreover, the track and field events in this timeline are inherently more valuable. There are also butterflies of their own entering, which raise everyone's competitive level to another level.
Now it can be said that people all over the world are waiting.
Everyone is waiting to see the battle between Su Shen and Bolt.
Waiting to see the showdown between red lightning and black lightning.
Want to see where the limits of human beings are?
This is the most primitive stimulation.
It can definitely bring considerable commercial value.
This is just the revenue aspect.
More importantly, this can bring more professional-level, professional-level competition services and professional-level standard items to the country. When we held the Olympic Games, we spent a huge amount of money just to buy the preparation codes and experience of each country. Now
It's time to win them all in one wave.
Don't spend any extra money.
This is a great benefit for domestic competition preparations.
Secondly, because the biggest sponsor of the Diamond League has become himself.
Maybe the Diamond League will have several stations in the country in the future.
In this way, more management athletes can also get opportunities to exercise.
Because the athletes of the host country have special rights to participate, more athletes can get the opportunity to appear internationally and accumulate experience in international competitions.
It is like he has become the savior of the IAAF and Diamond League.
Helping people in times of need has earned them a lot of fame.
You can also steal most of your future income into your arms.
Let the entire Diamond League listen to you.
Avoid all kinds of bad things.
Even if the IAAF wants to get a piece of the pie, it has to look at its own face.
The most important thing is that it makes a lot of money, and it can push the domestic track and field industry to a new peak, giving more domestic athletes the opportunity to gain training and accumulate experience.
Three birds with one stone.
Tell me.
Is there anything better than this?
Spend a little money.
When the time comes, money will be made, fame will be made, and people in the country will be able to help.
This is simply...
It won’t work if you don’t do it.
Therefore, when the Three Monkeys decided not to do it, almost the next moment, Su Shen made contact. Diack was annoyed. Without sponsors, there would be no bonuses to the athletes. This
What's worrying is that things are not as easy as he says to the outside world.
Just when he was secretly cursing the eighteenth generation of Han people's ancestors.
At this time, Su Shen brought his sincerity to contact.
And because he knew that the value of various sports events would rise sharply in the future, he even offered a premium contract here.
Although the premium is not much.
But at this time, they had just withdrawn.
Can you step up to the plate and take advantage of the opportunity to raise conditions and take advantage of the situation? How can you actually add icing on the cake on top of providing help in times of need?
Europeans and Americans don’t understand this kind of operation anyway.
Diack even thought where could he find such a good enemy? It was not about calling an emergency meeting to make the decision quickly. He would agree to whatever conditions Su Shen said.
The rest of the competition committee members must also have no objections, otherwise their salaries would not be paid.
This chapter is not over yet, please click on the next page to continue reading! Or maybe it’s not easy for them to make money.
In this way, what may be the fastest decision-making meeting in the history of the Diamond League was finalized.
SU Brand becomes the exclusive sponsor.
And as long as you continue to sponsor, you can capture the income from all Diamond League broadcast rights trading projects in the next 100 years.
When the time comes, Su Shen and the others will just have an obligation to pay some dividends.
But this number has not been determined concretely.
So whether you give me a lot or not depends on your mood.
The old guys in the IAAF Diamond League must feel that they are making a huge profit, because these days the Diamond League cannot sell much copyright, let alone online copyright, and these people have never considered it at all.
Secondly, there is another most important reason.
That was Diack's term, which didn't last long anyway. He didn't want such a mess to happen during his term. As long as he made everything seem to be in place during his term, what would happen later?
things...
What does this former chairman have to do with him?
Anyway, I've done it for you.
If something goes wrong, it's your own problem.
If you have a move in hand, it is not in its place, and you have no intention of doing it.
If there is any hot-button issue, just handle it yourself.
He has earned enough fame and reputation.
Naturally, Su Shen knew the future information and direction. He even affirmed these conditions and did not get too entangled with them at all, because compared with the future income...
It's all just petty profit.
Directly obtained such a large amount of copyright time.
You will cry then.
Even if you want to make money, if you don't look at your own face, I won't even give you a drink.
The writing is clearly written in black and white.
Just for...
I'm going to trick you to death.
In this way, when both parties had their own agendas and felt that they had taken advantage of themselves, the two parties had extremely friendly and intimate exchanges and eager cooperation.
Then began Diack's announcements.
Announced that he had successfully resolved the financial crisis in the Diamond League.
Su Shen.
Just like that.
The Diamond League is the largest daily league for training track and field athletes in the world.
He held it tightly in his hand.
After winning the contract, he immediately asked his team to follow his instructions and rush to negotiate cooperation and copyright with various TV companies, especially various emerging mobile media and streaming media, all of which must be captured at one go.
That's when.
You will know soon.
Who should cry and who should laugh.
Su Shen lay on the bed and watched everything settle.
I thought to myself that damn Europeans and Americans are used to being robbers.
You can let them be sold by you.
Also count the money to yourself.
Just think about it.
Three words.
Beautiful.
Go to sleep with a good mood.
Be in good shape tomorrow.
Go to the stadium in Doha.
A blockbuster.
ps: The Diamond League crisis public relations incidents mentioned here are all real things that happened in history.