Chapter 830 Instead of apologizing, its better to be considerate
[Lian Xiang: Regretful about Liu Xiang’s retirement and the expiration of his contract, whether to renew or not remains to be evaluated]
[The advertisement that Visa has been playing recently featuring Liu Xiang interviewing Yao Ming suddenly changed on August 19 to the advertising image of the rowing team signed by Visa]
[Visa did sign a contract with the rowing team, but how important is the value of the rowing team compared to Liu Xiang? If Liu Xiang hadn't retired, why would his advertisement be removed during Liu Xiang's competition? Is it really such a coincidence - Liu Xiang
Just when I quit the competition, Visa’s five advertising cycles just happened to be implemented in the next one?]
[The Liu Xiang advertisement that Yili Milk has been airing is also going to be replaced with Guo Jingjing’s image on August 19th.]
[Lianxiang removed Liu Xiang’s advertisement on the 19th, but they said this was a normal switch and not due to Liu’s withdrawal]
[The su brand released a new advertisement - love to compete, love to fight for all dignity, love to win it back, love to give everything, love glory, love setbacks, love sports, even if it breaks your heart. 】
[What the hell? At this time, there is still a company that dares to take the initiative to get involved with Liu Xiang? Are you crazy? 】
[What the hell is the su brand? Where did it come from?]
…
As for whether the team will be bombarded with phone calls, Su Shen has already made arrangements and should be able to handle it.
As for the advertising slogans, they are from companies like Gouzi anyway, so there is no need to use them in vain, and they will be criticized in the future anyway.
Nothing to be embarrassed about.
As Su Shen walked, he thought about some contents in his memory:
The 2008 "Liu Xiang Commercial Value Assessment Report" pointed out that Liu Xiang's commercial value has dropped from its peak to less than 2 million yuan, a drop of as much as 87%.
Another report pointed out that from 17 sponsors at the peak to only one sponsor, Nike, when he retires in the future, Liu Xiang's business myth will also end with his turn. Due to Nike's future reputation, Su
It would be better for God to help Liu Xiang turn over in advance, but the other sponsors can definitely take advantage of this opportunity to shuffle their cards directly.
This is the standard for people to drink tea.
But now I can just let Liu Xiang get rid of all the baggage and start anew, and I can be the largest sponsor, and at the same time, I can attract a strong spokesperson for my "su brand".
Now Liu Xiang needs people's support, which is a double choice to benefit himself and others.
Many people may not know that although they were all "within the system" in the past, the "purity" is also different.
According to an article in the Future
The international sports agency img manages everything from competitions, training to commercial operations. Guess what Liu Xiang is?
Liu Xiang is affiliated to the Track and Field XX Center, and commercial development and operations are fully delegated to his directly affiliated units, and he himself has 50% share rights.
It is pointed out here that non-professional administrative operations have also become the biggest constraint on Liu Xiang's career.
Coupled with the later revelations of "Dou Rina", the so-called "Xiang's Team" is actually a simpler group compared to the "Su's Team", only a coach and team doctor. You should understand why Liu Xiang's so-called "Xiang's Team"
Among our sports stars, he has the worst team level.
Therefore, dealing with public relations crises is such a mess, but it is easy to understand when all of them are put together.
These are all things that Liu Xiang must take away if he wants to return to his peak in the future.
Otherwise, all kinds of extremely speechless and ridiculous operations will make you laugh out loud.
For example, in September 2004, Liu Xiang's Athens Olympic jersey only sold for a low price of 30,000 yuan, and half a year later, the team marked the Athens championship running shoes donated to the Magic City Hope Project at a base price of 10 million yuan, and even
The restrictions were naively designed to require domestic buyers to buy the property. In the end, even the auction aborted without warning.
Another example is the spread of the injury: It was July 2007. "He actually found a traditional Chinese medicine decoction in Europe. Soaking his feet every day could greatly relieve the blisters on his heels." That was the reporter's first comment.
It was the first time I heard the words "blisters on his right heel" from the master's mouth. It can be imagined that Liu Xiang's heel was already full of hidden dangers at that time. But the entire team did not realize the importance yet.
And where did this blister come from?
In Sun Haiping's words - "It's hard to tell the specific day it happened. It may have been six or seven years ago. It should be said that the injury occurred before the 2004 Athens Olympics. It has been recovering for a while, and it is better."
After intensive training, he responded again, and it continues to this day.”
This is the direct triggering point.
Liu Xiang's foot bones are different from those of normal people. They are more protruding than others. Therefore, they were broken at first, then turned into calluses, but now they are inflamed. This is a problem that existed before Athens, so careful people will find the shoes on his right foot.
The size is one size larger than the left foot. The reason is that there is a thick protective pad on the inside of the right heel.
Almost no one in the entire team paid enough attention to this small Achilles tendon, and they often felt that he was just wearing shoes that didn't fit. There are even Liu Xiang's interview reports in 2006 that you can check-Liu Xiang, who went to war easily, was
During the warm-up before the game, Liu Xiang said that everything was fine with him, except that his right foot was a little scratched after wearing new shoes. So, just like every time in the past, Liu Xiang let his feet wear out a layer of skin before contacting the new shoes.
Once it fits well and the pain is gone, it starts to take off.
Not only before the game, but also during daily training, Liu Xiang sometimes felt soreness in his right heel when wearing spike shoes. Many times, the team doctor would massage him after training, or directly bring an ice pack to apply ice for a few minutes.
This is the main process of the formation of Liu Xiang's tendinitis.
The Achilles tendon is attached to the calcaneus and has only a small vascular network and poor blood circulation. Therefore, once an injury occurs, the Achilles tendon has poor repair ability. If it is rubbed frequently, it will be even more difficult to heal. It is easy to cause inflammation or infection.
, once the lesion develops into the deep layers, it will affect the tendon and periosteum. The inflamed Achilles tendon will become brittle, and it is very likely to cause Achilles tendon rupture, which may ruin the athlete's sports career. So it was right not to run in 2008, and
After 4 years of continuous running, it may be torn in 2008 and I can retire directly.
In addition, Achilles tendon injuries are also caused by shoes. If the heel of the shoe is too pointed, the heel is too narrow, and the laces of the training shoes are too tight, it can squeeze and rub the Achilles tendon. The soles of the shoes are too hard, and practicing on a hard venue will increase the stress of the Achilles tendon.
Pulling force can cause strain.
Look at these problems, Liu Xiang has almost solved them all in recent years.
It is normal for an athlete to not have knowledge about sports rehabilitation in this area. After all, not everyone is Su Shen. Even if he is Su Shen, he still has to rely on the entire scientific team. The emergence of Liu Xiang's disease will definitely have to bear a heavy burden on the team.
pot.
And such risqué operations are not only funny, but also deplorable.
So he has too many things to get rid of. If he doesn't get rid of them, he will get injured in the next Olympics. It may seem occasional, but in fact it is inevitable.
Su Shen finally appeared at the conference venue.
At this time, the press conference just happened to be over. When these reporters saw Su Shen coming, they seemed to have seen some big news, and they all gathered around again. All kinds of questions about Liu Xiang began to appear one after another.
What are your thoughts on Liu Xiang’s retirement?
Why can't Liu Xiang run away? Can't he endure a minor injury?
Let’s talk about whether Liu Xiang did this intentionally or had it planned in advance?
Let’s talk about if Liu Xiang goes down, will you be the number one track and field player in the Olympics?
In short, there is nothing you can’t think of that they can’t ask.
According to statistics, a total of 22.3% of the national TV audience watched the group stage and injury press conference this time, while 16.40% of the audience watched the match between the men's basketball team led by Yao Ming and Greece that day. You will know how important this is.
How big.
Looking at these reporters who were eager for big news, there were even some 500,000 and Rhythm Party members who deliberately sneaked in.
Su Shen immediately thought of Liu Xiang's diary of several days during the Olympic Games that he would make public in the future——
I was supposed to do some simple exercises this morning (the 17th), but my feet still hurt so much that I didn’t do any exercises. I took a bucket of ice cubes and applied them for a while, and finally it felt better.
Come to think of it, from the time I started practicing hurdles to now, I rarely have the experience of fighting with serious injuries. Unexpectedly, not only was I injured this time, but I was injured at the wrong time.
Tomorrow is the first shot of the preliminaries. The problem should not be big, and the subsequent shots will not be a big problem. The key is the semi-finals and finals. The master and the team doctor discussed it and prepared several plans to solve this problem. I'm really sorry.
The big competition is coming, and they have to worry about this matter.
But apart from this injury, my other condition is still very good! I did a team test match at the beginning of August, and now it seems that some people on the Internet have revealed my results. Haha, actually I don’t want to know the exact results.
I said, it should be pretty good anyway. So I think, if there is no problem with my legs, whether it is Robles or Oliver, I am still very confident to fight with them. But now even if there is a problem, I
I will do my best and will not use my leg injury as an excuse.
The first shot will start tomorrow. Go to bed early today. I hope my feet will be fine by then!
The backward system, the backward medical level, the backward sports concept, the backward team equipment, these reporters who are "drinking blood", the top-down pressure, the billions of advertising contracts and the 3 billion sponsors, these things,
They are all the "culprits" that caused today's results.
The body cannot be placed in a high-intensity state all the time, and if there is an injury, it must be treated early. These will be things that almost everyone will know in the future, but they don't understand it now.
Su Shen took a deep breath.
Opened his mouth and said:
"Achilles tendon injury is the most difficult to treat athlete's injury. It is caused by repeated stretching and wear of the athlete's tendon over many years. Because athletes are limited in the choice of drug treatment, and the sealing needle cannot penetrate into the tendon tissue. Therefore,
This problem cannot be solved by conventional means."
"If it is Achilles tendinitis, the explosive power will be directly affected, and there will be problems at the start. This kind of injury is like a rubber band. If it is stretched to the limit, it will break if you pull it again." Liu Xiang in 2012
The direct rupture had already been foreshadowed.
"As for enduring it, I can only say that as long as it is an individual, once an attack occurs, he can't endure it. If you don't believe it, you can ask the doctor yourself. You said to endure it, ordinary people can't endure it anyway. Maybe you are a superman.
, you can endure it.”
"There was no deliberate arrangement, it just happened to happen. The onset of injuries was not under our subjective control."
"As for whether I am the number one brother in Olympic track and field..." Su Shen looked at the xxx Metropolis Daily reporter who was provoking trouble, and his eyes almost shot out the skates: "Now that Brother Xiang has just had an accident, you said such unlucky words, why don't you
Maybe he has already obtained his green card."
After speaking, without waiting for the blushing reporter to speak, Su Shen pushed aside the crowd and said his famous remarks after the National Games.
"I hope that when athletes are at their lowest point, I hope that everyone will question less and help more."
"We can't question him, we should help him get out of the trough again. Why do all you reporters say when our athletes can't run - 'Oh, I can't do it'... I think you are all talking nonsense.
.Don’t you want the florist athletes to run faster?”
"When we can't run anymore, I hope you will lend a helping hand, make us feel warm, and let us continue to walk on this track."
Pushing away the group of spears and cannons, before leaving, Su Shen said the last words:
"Believe me, no matter you or whoever is in front of the TV, you are so quick to talk and want to talk to living people to death. There will be a day in the future when the person who said this will feel deeply guilty."
"Instead of apologizing in the future, it is better to be considerate now."
"Thanks."
After saying this, Su Shen walked out of the crowd without looking back. No matter how many people asked, he didn't say a single word.
He knows that in terms of the entire public opinion environment, his voice alone is weak, but if he has a light, he will generate heat.
At this time, Su Shen knew very well what Liu Xiang needed.
…
Liu Xiang was sitting in the room, watching the TV that had been turned off.
This scene of Su Shen is playing inside.
No one knows Liu Xiang's expression at this moment.
But it's definitely a bit warmer than at the beginning.
A few more points.
Sometimes, that's enough.
ps: I finally finished this paragraph, revised it many times, and suddenly Su Shen’s words were just right to be used here. It shows that this matter still exists a lot until 2021.
Secondly, this should be the most comprehensive summary and report of the specific reasons for Liu Xiang's injury. If you have not experienced it before, it can also help you understand. In the environment back then, it was really not easy to produce Liu Xiang. We must use this in the future.
As a warning, don't curse at the time and then think about what to do and line up to apologize afterwards, because compared to an apology, calmness and support at the time may be the "timeliness" that a seriously injured athlete needs most.
I recommend a book called "Behemoths in the NBA Restricted Area". I am an old basketball author. If you like it, you can read it~~~
Thank you to the leaders of Sanmei for falling in love with the new novel, Yao Xiaopang, the leader of China’s mid-term, Straw Hat Dingding, Sea Salt Cheese Latte, and Classic of Mountains and Seas 1992 for the rewards~~~~~~~~~Xiao Zi, thank you