"Don't be anxious. I'll handle it. Now don't go out. Stay in the room. If you have nothing to do, just read books, play games and watch TV shows. Don't pay attention to this matter. Leave everything to me. You have to trust me.
, please don’t make any remarks or fight back online.” Zhao Mingyang hung up Liu Bingbing’s call.
Liu Bingbing was surrounded by a group of people at this time, and many media were blocking her outside the community where she lived. This incident started with Liu Bingbing's father Liu Huasheng.
Lao Liu used to be in the coal business. He was a typical coal boss, very arrogant, and indeed rich. However, the coal business was really not as good as before in recent years, so he thought about changing his career to other businesses.
When Liu Bingbing entered the entertainment industry, Old Liu was very supportive. He was such a precious daughter, so he was really willing to spend money on Liu Bingbing. Due to Liu Bingbing's influence, Liu Bingbing's father's transformation direction also took a big step.
His transformation was to pave the way for his daughter in the future, and also wanted to leave a path for her daughter that she would like, so Liu Huasheng shifted the focus of his business to the art center [Art and Culture Center].
We are preparing to invest in the construction of art venues one after another. The investment in such venues is not low. It usually costs several hundred million to build one, or even more than one billion to build one, including opera halls, art galleries, museums, etc.
This type of art museum includes more types, such as talk shows, drama performances, cross talk performances, concerts, etc.
It has to be said that this transformation was successful. At least he did not invest in movies or anything like that. The income of such art venues in the later period is very good, because people's quality of life has improved, they will want to pursue higher-level experiences, and their consumption power will also increase.
Is improving.
For example, watch a play, listen to a musical, talk shows and cross talk, not to mention future rapper performances with ticket prices as high as 700 to 800 yuan. This place can hold small concerts with 5000 to 6000 people, which is most suitable for this type of venue.
The show is on.
The income from this type of performance will be very objective in the future, and the time for doing it during this period is just right, catching up with the last wave of wind. It will not be so easy to build this kind of performance in the future. The first is the land use approval, qualification approval,
There is also the recruitment of actors.
During this period, the price of signing fixed performance contracts with some actors was relatively low. In the future, this type of market will become popular, and even if these actors are not celebrities, their asking prices will not be low.
It seemed like a good change, but in the end something happened, and it was a very small thing, but as the situation continued to escalate, it became outrageous.
It has gone in a very irreversible direction. Zhao Mingyang feels that this matter is more difficult. Moreover, Zhao Mingyang has not done this kind of crisis public relations for a long time, and the business feels unfamiliar.
This also reminded Zhao Mingyang that his strength lies in this area. If this area becomes unfamiliar, he may become an L-shaped enterprise in the future.
The opposite of L-shaped companies is called V-shaped companies. L-shaped companies refer to some companies that were very prosperous and powerful in the past, but then plummeted to the bottom and were difficult to get back up.
There are really too many such companies, countless. Many of them were once giant companies, trillion-dollar companies, and have become L-shaped companies.
For example, giant companies such as Nokia and Motorola back then were more or less L-shaped. At their peak, it was really hard for them to meet their opponents.
In the end, these companies ended up in a similar situation, that is, they stood too high, they were no longer grounded, they no longer considered users, they only wanted to make money quickly, and they lost the courage to innovate.
I don't understand the real needs of the underlying market and I am a little stuck in my ways.
This is just like people, who have money and status, basically enjoy freedom, and only come into contact with a small and fixed circle. Strictly speaking, it is equivalent to being derailed from the world.
Today's glory may not be there tomorrow. Of course, there are also micro-form companies. There are not many of them. There are only two in the world, not counting the ones like Shi Dazui. The comeback is to create new companies and projects.
, instead of falling into underestimation during the highlight moment and then making the company shine again.
These two V-shaped companies are familiar to everyone, Microsoft and Apple. It is said that they are in V shape, which means they have had high moments and then have had troughs, which are the troughs where the company may be destroyed.
For example, when Apple came out, it was the king of bombs and shocked the world. Later, Gang Leader Qiao reached the peak of his life and became a bit self-righteous and arrogant. It was also during this period that Apple was in crisis, which was recorded in Gang Leader Qiao's autobiography.
During this period, Gang Leader Qiao was kicked out by the board of directors. He was very angry. After a long inner struggle, he calmed down. He traveled around, and then went to Brother Asan to practice meditation, which was similar to the life of an ascetic. Former Gang Leader Qiao
But it was not like he seemed to be simple and without desires like he did later. He also betrayed friendship for money. At the beginning, he only wanted to make money and squander it.
Later, after practicing, he regained his composure and returned to Apple. Only then did he really fight to become a god, pull Apple back from the trough, and launch a mobile phone that changed the world.
The second V-shaped company is Microsoft. Microsoft's dark moment was the arrival of smart mobile terminals. PC ports lost a large number of user markets. During that period, Microsoft made many products and exhausted all methods and methods to do anything pornographic and system
It also loses its style and can change its look every year.
The main reason is that I didn't make changes at key nodes, and I realized later that I was the PC overlord, had no opponents, and would not decline.
In just a few years, Microsoft almost went bankrupt, because smart-end companies diverted resources to develop PC systems. This was fatal. Microsoft felt unprecedented pressure and began to return to PC systems, multi-screen interaction, and investment.
New research and development.
Until later, artificial intelligence made Microsoft rebound and return to a high position. This premise was also changed by the departure and return of the founder. Gates also retired directly at some stages. To put it nicely, he was retired, but to put it worse, he was kicked out by the board of directors.
, calmed down, came back, and started a new direction.
Zhao Mingyang suddenly thought of a sentence at this time, half of this world is firewood, rice, oil and salt, and the other half is the sea of stars. Most people spend their whole lives in firewood, rice, oil and salt, and some people only enjoy the sea of stars.
In the end, they are all incomplete. Zhao Mingyang has not yet reached the level of Gang Leader Qiao to become an ascetic to cultivate himself and see all kinds of things in the world.
In fact, it is quite difficult to return to a high position again. Most people have forgotten about daily necessities during the highlight moment.
Liu Bingbing's father just let Zhao Mingyang know one thing this time. He cannot lose his strongest point, otherwise he will be defeated by others using his former strengths in the future.
In the era of public opinion, whoever has the right to speak in public opinion is the strongest, and this cannot be lost.
Let’s talk about what happened to Liu Bingbing’s father. He built an art center in his hometown, and the art center was about to open when the project was about to be completed.
A man ran into the venue and took some photos. Originally, venues that were not open to the public prohibited others from entering and taking photos. The main reason was to create a sense of mystery and to give people who entered the venue some surprises when they opened.
But for example, some workers take photos, which is unavoidable, and Liu Bingbing's father doesn't care that much.
But when this man was taking photos, there were some inspection groups inside the venue, which affected some people's personal privacy and itinerary records. The staff of the venue asked the man to delete the photos on his phone and informed him that taking photos was prohibited here.
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But the other party didn't want to delete it, so a conflict broke out between the two parties. A venue staff snatched the cell phone of the man who had secretly photographed it, and then deleted the photos inside, which were some of the photos taken just now.
As a result, the man started to get angry and refused to let you go. He called the police directly and said that the other party had robbed his mobile phone. How can you say this? It's hard to say that even if Sir came, after all, he returned the mobile phone to you and snatched it to delete the person's unauthorized actions.
Others allow others to secretly take photos of others.
There is also a ban on taking photos in this venue, and this person is not from the venue, but sneaked in. The venue staff asked him to delete the photos, but he was unwilling to delete them.
Liu Bingbing's father sent the inspection team away and found out about the incident. He thought it was a misunderstanding and it was no big deal. He just wanted to put an end to the matter and let everyone end it like this. The other party stopped making trouble. He knew that he was in the wrong and it would be detrimental to her if the trouble continued.
As a result, things went beyond everyone's expectations. This person went to other areas and posted a video saying that his cell phone was robbed in Liu Bingbing's hometown, but the local sir ignored him.
This time it became popular, and a group of people immediately criticized Sir for not doing anything. This kind of traffic will ferment on the Internet for the first time, and a group of people will deliberately support this kind of traffic.
Immediately afterwards, this man made a video with all kinds of weirdness and narration about how his phone was robbed and no one cared about it. Then he got dramatic. After talking about Sir, the man started talking about art museums again.
Because there was traffic, he started making all kinds of rumors out of thin air.
He found out that the art museum was opened by Liu Bingbing's father, which was not a secret in the area. He said that the cell phone was robbed in the art museum, and Sir did not ask anything. The local Sir is the protective umbrella of Liu Bingbing's family, so even if they robbed
I even found the man's cell phone, but nothing happened.
This time the popularity is even greater than before because of the keywords and key figure Liu Bingbing.
A group of Liu Bingbing's anti-fans joined in to criticize Liu Bingbing, and fans of other artists also joined in, which suddenly increased the popularity.
As the popularity increased, some people began to expose Liu Bingbing's father in various ways, saying that he used to be a gangster, and that he was full of evil in the local area. The locals called him Liu Zhetian, which means that he covers the sky with one hand and is the local emperor.
As soon as these names appear, the problem becomes big. Even if there is no problem, you have to give him some problems. The key is those who do business, or more precisely, people with a certain amount of wealth. How many of them don't have any problems? Use a magnifying glass.
Problems can be found.
Liu Bingbing is also passive here. A group of self-media are fabricating false information to expose Liu Bingbing's dirty stuff. For example, in middle school, she was a little girl who bullied her classmates. She only paid for the high school entrance examination and college entrance examination. She even hired someone to take the college entrance examination for her.
, the university even spent money to steal performance opportunities from classmates, etc.
This kind of news has become overwhelmingly fabricated. People are following what they say, and the more it spreads, the more outrageous it becomes. There are even more people using photoshopped pictures to spread rumors, and many people think it is true.
All of Liu Bingbing's work has been suspended, and some manufacturers have come to discuss compensation. Liu Bingbing's negative news has had a bad impact on the brands she endorses, and some projects that were about to be signed have been suspended.
Media people spend every day watching Liu Bingbing and Liu Huasheng, and a large group of Internet celebrities also flocked to the art gallery opened by Liu Bingbing's father.
In order to gain traffic, Internet celebrities live broadcast the whole process, and millions of people have watched it in different live broadcast rooms. These anchors are becoming more and more outrageous, and they have begun to make up their own stories for the sake of traffic.
This type of rumor cannot be broken. Liu Bingbing's father also came out to refute the rumors about the incident of snatching the mobile phone. The main reason was that the venue had not yet activated the installed surveillance system at that time, which is difficult to explain clearly.
Officials have also refuted the rumors about cell phone snatching, but no one believes it, and more people are not paying attention to this matter. What everyone is paying attention to is whether Liu Bingbing's father was a gangster in the past.
The key point is that Liu Bingbing's father looks a bit fierce in appearance, and he used to be in the coal mining business, so everyone assumed that Liu Bingbing's father was the gangster.
Liu Huasheng is the gangster, Liu Bingbing is the little girl, and Liu Bingbing bullies her classmates. This is what netizens think is the truth. This is in line with those rumors. No one cares about what caused it in the first place.
Everyone just wanted to see how Liu Bingbing's family was destroyed, for example, how Liu Bingbing's father was caught and how many bad things he did. The downfall of a rich man was so satisfying, and it attracted a group of people who hated the rich.
There is also a group of people who think that people like Liu Bingbing can be successful in the entertainment industry, which also shows that there are not many good people in the entertainment industry. The entertainment industry is full of such people, and it also attracts a group of netizens who hate artists to criticize them.
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It is more of a group of people who want to vent their emotions. They can find an outlet to express their emotions in this matter and vent out all their dissatisfaction.
Some of Liu Bingbing's father's former enemies have also joined in the rumor-mongering. Many photos of Liu Bingbing's father have leaked out, such as photos taken with a group of people who look like gangsters, such as behind-the-scenes operations on some previous projects, etc.
Some people also jumped out and said that they were bullied by Liu Bingbing's father thirty or forty years ago. These things have dominated the hot searches. According to the platform's backend data feedback, at least 30 million netizens have paid attention to this matter, which is the smallest number.
It is very likely that the attention has reached 50 million, and these 50 million are mobile users. This is a very large number in major Internet events, and they are active every day. There is basically no possibility of suppressing this matter.
If she suppresses it, Liu Bingbing will be doomed. People will say that her hands and eyes are as good as the sky, and she will also be said that there is no three hundred taels of silver in this place.
Zhao Mingyang also had a big headache, and Liu Bingbing's father was even more speechless. How could a small thing become like this, and many of them were made up? He was furious, and he was even more afraid that his daughter would be harmed because of this incident.
The problem now is that netizens only see the information they want to believe, and everything else is automatically ignored.
This is the biggest problem for Zhao Mingyang. First of all, he cannot find any way to dissipate the heat, because as long as Zhao Mingyang makes the slightest move, everyone will think that it is Liu Bingbing's doing. But this matter has to be solved, the longer the fermentation time
The more difficult it is to solve.
Ning Dongsheng's side has already gained popularity in the first place, but the effect is not obvious. The special point here is the difference between the video platform and the text platform.
In previous platforms, all Internet user interaction platforms were based on text extensions, such as Weibo. Everyone saw the same hot topics on Weibo.
Therefore, things that are easy to ferment on Weibo are relatively big. Generally, things that are not fermented on Weibo will not have much influence on other platforms.
The main reason is that the information on Weibo is from the same time period, that is, users see the same information. Ordinary people, self-media, and big bosses all see the same information simultaneously, and the main business of the platform can
Display hot list content, very intuitive to know one thing.
Of course, there will be great debates on Weibo. For example, some people think this is fishy, and some people think it is true, and a dispute will arise. This dispute will be divided into two parties, and the two parties will continue to argue.
, Weibo’s content will always be occupied by these two parties.
But in the debate, everyone will find various arguments to refute the other party. At this time, there is no actual evidence, and it is difficult to take one side. There will be big shots who pay attention to this kind of thing. After all, the most direct way to see the hot topics every day is on the text platform.
If a big boss thinks Liu Bingbing's father is suspicious, he will arrange for people to conduct a thorough investigation. Moreover, there are official accounts at all levels on text platforms such as Weibo, supervising the progress of the incident layer by layer. It is easy for users to find the hierarchy to respond to the situation.
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Because on a text-based platform, arguments are all written in text, so when everyone writes, they will pay attention to their language organization skills. They go through it in their heads and it depends on who has the best text organization skills.
But the short video platform is different. Some people pick up their mobile phones and start filming. The information is fragmented. This one is Liu Bingbing, the next one is fishing, and the next one may be live streaming selling clothes.
If you have been paying attention to something for a long time, the short video platform will push you content based on the algorithm. All the content you can only see, only want to see, and the content you are interested in. As time goes by, users will
If you believe it to be true, the comments under the video will also be unified in terms of words. They are all users with the same cognition and hobbies, so there will be less chance of arguments, and no one will question or argue.
Therefore, there are very few things that can be fermented by short videos. Here, users of a platform see different information, and it is impossible to concentrate traffic to make an event quickly attract attention.
But there is another thing that is scary here, which is the spread in the later period. Popular events on platforms such as Weibo will pass quickly, but short videos are different. A group of people will create secondary creations, and there will be models to attract traffic.
Sometimes when a story tells a story, the content may be completely fabricated, but some netizens who don’t know the truth will actually believe it and start spreading it from word to mouth.
The biggest fear is that this type of behavior will extend to other areas, such as going to a text platform and directly criticizing Liu Bingbing, or attacking Liu Bingbing in reality.
The problem now is that Weibo is fermenting, but there are also many controversial points. In this trend, self-media has caught up with live broadcasts on short video platforms. The user channels on both sides have been opened up, but the user groups are different.
Some self-media that have little traffic on Weibo have become popular on the short video platform. Because on the text platform, these media collect money to promote and deliberately spread rumors, which will be seen and questioned by others, so it is relatively difficult.
But on the short video platform, as long as these people spread rumors, they will be pushed to the screens of users who believe what they say. In order to obtain maximum benefits, this group of self-media will also ask short video users to go to Weibo and other text platforms to support them. This
It is equivalent to self-media people also having fans, and taking their fans to Weibo to respond to netizens who question them.
What does this group of fans care about? They directly support the arguments of the self-media people. The self-media people who were trolled on Weibo quickly found a large group of fans who are good at trolling people without being logical. This directly KOs their original good and habitual reasoning.
Well-documented text platform users.
For example, when you are discussing arguments, evidence, objective facts, analysis, etc. with the other party, the other party directly replies with a greeting to your family, and you are angry and respond with greetings to the other party's family.
What's the result? You lose, the other party wins, and you don't want to argue with this group of people anymore, so this group of people are not the only ones who speak online.
In the final analysis, early Internet users still need some knowledge reserves, because surfing the Internet requires some operability, plus it is basically a text platform, and it also requires some cultural foundation.
But the short video platform does not require so much. It is simple and easy to use, and the smart devices are also easy to operate. Once everything is simple, everyone can use it. So in a large environment, a large number of people will definitely be better than a small number of people.
This is why people say that Weibo has undergone a qualitative change after the emergence of short videos. It is the user group that has completely changed. 15 and 16 years is the beginning of the transformation. Weibo during this period is also changing, and the internal team is changing, because they
I have seen the traffic and wealth brought by short videos.
The biggest problem that Zhao Mingyang needs to solve now is the problem of the two platforms, and how to make a comeback in a headwind situation.
How to reverse what everyone believes now? Every time the Internet becomes indifferent, it is because netizens are slapped in the face. Only when we reverse things more can we be rational.
Yes, reversal. Zhao Mingyang wants everyone to know that reversal exists. Only with this awareness can he help Liu Bingbing, so he plans to start with reversal.
Don’t rush to help Liu Bingbing explain and refute the rumors. Let’s do something reversal first. This is called foreshadowing.
