The only thing Zhao Mingyang's students understand now is that the things in the textbooks and videos seem to be completely different from what they encounter in actual business.
Especially how Zhao Mingyang packaged a leather bag company and then used the leather bag company to do various tricks.
These things really can't be put in the camera, and Zhao Mingyang didn't even think about doing catering.
What the students didn't expect was that there was a long queue at this instant noodle stall. Many people came to buy it, but they didn't come to actually eat it, but to shoot videos. The queue was very long, and the short video platform also
Video about this sky-high price instant noodles.
But soon, after another week, the stall owner who rented out the stall stopped renting it. Either he didn't want to rent it, or he saw that Zhao Mingyang's stall was doing well and wanted to increase the rent.
But the stall owner soon regretted it, because Zhao Mingyang's instant noodle shop was ready, and the stall moved directly to the front of a small store not far from here, where he could eat noodles outside and inside.
The 25 yuan instant noodles directly realize the freedom of beef. There is a lot of beef, which seems to be very worthwhile. For extra money, you can add cheese, sea cucumber, prawns, etc.
There are also durian-flavored noodles, cola-flavored noodles, and all kinds of instant noodle flavors that everyone can think of.
But most of the customers who came here came to take pictures. Some didn't eat instant noodles at all and left after taking pictures. There were also a few people who ordered a portion of noodles, took turns taking pictures, and left after taking pictures.
But I have to say that more and more people are coming to check in.
Soon, someone called Zhao Mingyang and wanted to join. At the same time, Zhao Mingyang was preparing financing materials and looking for investment institutions to invest. He had about ten days to complete the task and visited no less than twenty financing institutions.
mechanism.
And his live broadcast account has been broadcasting how beauties prepare instant noodles, allowing these female anchors to live broadcast uninterrupted every day, in groups of two or one person. The money Zhao Mingyang gives them is enough, plus commissions, on average one person can earn five dollars a day.
The salary was 100, and each person only worked three hours. Zhao Mingyang recruited three more female shopping guides, a total of eight people, each working in groups of two for three hours. In half a month, he earned more than 60,000 yuan through live broadcast rewards. This
It is unimaginable that the 50,000 yuan that the students had settled on had already been paid back.
This does not include Zhao Mingyang’s help in carrying goods. For example, whose ham is used, the advertising fee is only 10,000 per month, and free ham is given to Zhao Mingyang, including whose instant noodles, condiments, etc., the advertising fee is miscellaneous.
Earned more than 50,000 yuan.
The franchise fee for a franchisee is RMB 20,000 for the franchise fee, RMB 30,000 for the ingredients [some materials are purchased from Zhao Mingyang at one time, such as instant noodles and some auxiliary materials], RMB 50,000 for the deposit, and RMB 100,000 for the renovation fee. This franchise costs RMB 20,000 for everything.
100,000, someone actually paid 200,000 to join.
Most of the people joining this brand are Internet celebrities. Two of the institutions Zhao Mingyang went to talk to have good deals. In the first round, they are going to give Zhao Mingyang 2 million in funds, so that Zhao Mingyang can operate it, open branches and increase online publicity, as well as
Optimize franchisees.
Zhao Mingyang repaid the money he borrowed from the small loan company, and also took out the previous 50,000 principal.
Franchisees came over to see, and Zhao Mingyang arranged for people to be brought to the company. Within a month, Zhao Mingyang held a meeting for all employees every day. Everyone could recite what Zhao Mingyang wanted to express, such as corporate culture, product core competitiveness, and later stages.
Supporting services to increase customer flow.
He made more than two million yuan in a month, which made the students dumbfounded because they thought it was unbelievable and even more unbelievable. During this period, the students strictly monitored Zhao Mingyang and found that Zhao Mingyang really did not seek
Outside help.
Standing on the podium again, Zhao Mingyang faced all the students and smiled and said: "How do you think? Are you convinced? I know that many of you will say that I am lying. Why did I get a fake business license and ID card?"
Have you ever thought that I demonstrated it to you on purpose? I don’t need this link. It’s very simple to complete your task. I can at most complete your task by arranging for the young lady to sell noodles live on the roadside.
The reason why I went to find a loan is because I brought the contract. You can take a look. There are many contracts here, but how many of them are fishy? They committed fraud first.
This type of scammer can deceive you, but they can't deceive an old person, especially those capitalists in your eyes, because this contract is probably what they have left.
This is also telling you, don’t play tricks with some old gangsters. Instead, it’s in your best interest to be honest.
If you are playing scheming with others, there is a high probability that you will get involved. You think you are the hunter and they are the prey, but in fact you are the prey and they are the hunters pretending to be the prey.
And the reason why I rented a house was because when I found the location, I already knew what would happen next. Why? Because it was a verbal agreement without a contract, which would basically cause a lot of trouble in the future. Why do many night market stalls fail to make money?
Give a rent increase?
Because those stalls have signed a contract with the management agency and charge a flat fee. You must pay attention to the contract. Don't write any sweet words to you in the future. You must act in accordance with the contract.
Shanghai, this place, has always been said to be indifferent and devoid of human touch. Why can Shanghai become one of the global financial centers? Why is Shanghai the strongest economic center in China?
Let me tell you, because the indifference here is not a derogatory term, the indifference here has a sense of boundaries, and everyone must have a sense of boundaries.
And here it is emphasized that everything should be done according to the contract and things should be done according to the rules, because the constraints of the contract are the best way to protect a good business environment. If there are no constraints of the contract, I tell you, you here will not be able to compete with many people who graduated from elementary school and entered the society early.
Because without rules, your advantage may be your weakness.
Competition without rules is ruthless and has no bottom line, and who has the final say has the final say.
The reason why I say this is that you will understand it once you hear it. If you don’t understand it, you will never understand it for the rest of your life.
Maybe not everyone of you is suitable for entrepreneurship. Entrepreneurship is really not a cool thing. It is just something that makes it easier to get rid of human nature. Sometimes this is not necessarily a good thing for many people. Entrepreneurship
It is the easiest and fastest thing to do to make people lose their innocence and fantasy.
Okay, now we are talking about our competition this time. Isn’t it incredible to you how we made so much money so quickly?
In fact, this method of making money is nothing to some veterans of the capital market. Even if you let Jack Ma start a new business with nothing now, his experience is enough to make him do no worse than before, or even better than before, but here
There is a prerequisite, and that is health.
This is the most precious thing. As you get older, first of all, your energy and energy are not as good as before, and then there are accidents. A small accident to your body is basically over. For these entrepreneurs, their luck is good health, and
You don't rely on luck to create wealth.
Often many older people want to make a comeback. Even if they can't achieve the glory of the past, they can still do better than ordinary people. They don't have the energy to work hard anymore, and they will suffer from all kinds of diseases as they get older.
Due to their health problems, many entrepreneurs eventually lose to their health. Don’t underestimate their abilities.
Let’s talk about what businessmen need to follow the trend and create business opportunities. If you are starting a business in today’s society, you must understand what is the general trend at the moment. The general trend now must be live broadcasting. If you want to make a profit in this trend, you must build it with this as the core.
You may not live broadcast some things, but live broadcast must become your publicity and promotion tool, as well as a channel to attract traffic.
You must understand what the core of live broadcasting is. If I can’t watch other people’s live broadcasts and do it, it is doomed to fail.
The core of live broadcast is nothing more than the following points:
1: Authoritative platform.
Two: Cause anxiety.
Three: Hit the pain points directly.
Four: Reverse output.
Five: Arouse resonance.
Six: Value appears.
Seven: Guide to avoiding pitfalls.
Eight: Insider reveal.
Nine: Follow popular trends.
10: Beauty attracts attention
…
The above are the content keywords of live broadcasts or short videos. This is also a key. Without this, you will become a headless fly.
So when I engage in catering, the first thing I don't do is actually open a restaurant. The first thing I consider is what is suitable for live broadcast to promote and attract traffic.
What are the core needs of users who watch live broadcasts? The first is curiosity, the second is conformity, and the third is empathy.
When I want to open a restaurant, what is the first thing I think of? It’s traffic. Catering is all about customer flow. If I open a restaurant now, I can’t have the same experience as those restaurants that have been open for more than three or five years.
There is a lot of customers, so it is basically impossible for me to complete this task in one month.
Just like if you want to start a business and start a project, the first thing to consider is to compare with your peers. If you find that there is no advantage, for example, if I open a noodle shop on a street and there are other noodle shops nearby, what will I get from the newly opened noodle shop?
Comparing it with other old stores?
So if I want to create advantages, what are my advantages? That is to innovate products, optimize promotion channels, and choose new tracks to attract traffic.
When making a product, you have to know what you want in the end? If you just want to open a noodle shop, then you open a noodle shop. Everything is built with this noodle shop as the core and the taste and ingredients as the core.
If you want to open a chain store, the first thing you have to consider is to register a trademark. The decoration design, tableware, etc. must be unified, and the taste of the food must also be unified. How to quickly copy it to the next store? When you start a business, you must
When you think of it, think about these first.
If you want to build brand value and become a franchisee, then what you have to consider is how to increase brand awareness and attention. So here, my first consideration is to build a brand.
Then I went to raise funds to expand the brand's influence, so everything I did was to lay the groundwork for what was to come, including finding office buildings, registering trademarks, registering patents, recruiting female shopping guides, etc. These were not for the purpose of opening a store, but simply to attract traffic and expand.
Brand awareness.
From the beginning, I never thought about actually opening a store, but how to get people to join, how to create this brand value, and what are the core selling points of this brand, that is, the product selling points.
This is a manufacturing opportunity. My positioning is instant noodles. Everyone can make this thing, but I found that there is no shop specializing in instant noodles on this street, or even in the world. Some noodle restaurants use instant noodles to cook noodles.
I dare not tell customers because I am afraid that they will feel they are at a loss, so this is a blank market.
Everyone can make instant noodles, and there is a perception online and in reality that the poor can only eat instant noodles. Instant noodles represent poverty, so we must subvert customers' perceptions. This is a business opportunity.
Let’s put it this way, is it very simple for ordinary customers to cook instant noodles? Instant noodles themselves are designed to be simple, but if we want to sell them at a high price, what should we do? The first thing we need to do is to prevent customers from making it easily at home. So first of all we
You need to complicate simple things so that they feel the money is well spent.
All noodle restaurants, especially some Japanese restaurants, may use shin ramen, but a bowl of noodles in a Japanese restaurant can sell for dozens of yuan. They will not tell customers that they use shin ramen. Why? Customers will
I feel that the merchants are ripping off customers and losing money, so some noodles in Japanese restaurants pay great attention to the ingredients and presentation, so that customers feel that they are worth their money.
Then we will follow the model of a Japanese food store. First of all, the instant noodles we want to use must be those with a retail price of five or six yuan per pack. Ordinary customers will not buy them. Our wholesale price may be only three or four yuan per pack.
, if purchased in large quantities, it may cost two or three yuan a pack. If we use this kind of instant noodles, we can even find a foundry to make it for us. Can we OEM it? Our own brand can be listed online for ten yuan a pack. It doesn’t matter.
Don't expect anyone to buy it.
Then when we cook the noodles, what kind of soup base do we use? We can directly use rib soup, beef soup, chicken soup, fish soup and other soup bases. Let customers see the soup base we use to cook noodles for you. Very few people will cook this kind of noodles at home.
Let's go to the soup and have a bowl of instant noodles.
Now that we have the soup base, we have to add side dishes. We can add shredded carrots, bean sprouts, green vegetables, spinach, cauliflower and other vegetables. This is the Malatang mode. Is Malatang easy? You can make it at home. Why is everyone at home?
Not eating as much as eating out?
Because if you don’t have a large family or a gathering of friends and do it alone at home, it would be too troublesome, wasteful, and troublesome, and you also have to wash the dishes, which is too troublesome. Our customers are those who find it troublesome.
Now that we have the side dishes, what else do we need? We also need something more troublesome, such as beef slices and diced beef. These instant noodles will have them, but they can’t see them. We let customers see that underneath they are all soup and noodles.
, add some vegetables on top, and then add some beef, customers will think it's a lot.
As for shrimps and sea cucumbers, ordinary customers will not use them to cook instant noodles at home, and sea cucumbers are not cheap. They are sold by the gram. Most people will not put them in instant noodles when they buy them, and some people will not put them in instant noodles when they buy them.
Yes, now we have added it, and everyone can accept it, because many consumers think this product is expensive and just want to try it, so they will go and experience it, making full use of customers' curiosity.
There are also fried eggs. We buy a mold, such as a love mold, and use these molds to fry eggs. The eggs that come out will look better than those fried at home. If you put them on it, a bowl of noodles will cost dozens of yuan, but they won’t do it.
What do you think? Because this is a platform suitable for taking photos and posting to WeChat Moments and posting short videos. This is what I said above about following the trend, also called taking advantage of the trend.
Nowadays, most people like to follow the trend, such as eating and taking pictures, but more people like to follow the trend. When I first thought of this, I didn’t worry about not having customers, because I knew that the first batch of people who came over would definitely be Internet celebrities.
Because they need traffic, and whatever has traffic, my instant noodles are traffic. This has not been done before.
Internet celebrities come over to take photos and check in to earn the first wave of traffic. In order to gain user traffic, the platform will push such novel things. When users see it, they will want to try it. If one person tries it, their friends around them will want to try it.
try.
Do customers really come here to eat instant noodles? No, they mainly come because they want to follow the trend and let others know that they have also followed the trend.
If all of the above are not combined with one thing, then the effect may not be achieved, and that is beauties, a group of beauties.
During the live broadcast, there are more male users who reward female anchors, and the platform also accounts for more male users. How can we attract people to come and watch in the first place? Then use beautiful women. In people’s minds, beautiful women are not touched by the beauty.
, now I set up a stall on the roadside for you to eat, will it attract attention?
Is this selling face? Of course not, what you want is attention and traffic.
This is the business opportunity created. What those big guys are best at is creating business opportunities. Business opportunities never come by luck. I have traffic, what can I do? Of course, I will cash it in. The first thing is to find franchisees. This batch of franchisees
I also want to cash in on this wave of popularity and traffic.
And what else can I do with this traffic? Find institutional financing. If the institution sees everything I have laid out, including the very concise and clear profit model and brand advantages, the institution can quickly evaluate whether this can be monetized, and the money will come.
Well, ultimately the consumer pays the bill.
Who are consumers? Everyone here is. Now you have a general understanding of entrepreneurship, right?
Never believe what is shown through the lens, this is entrepreneurship. Go with the flow and create business opportunities.
If you cannot do the above two points, I advise you to give up the idea of starting a business as soon as possible.
If you want to start a business, but you are afraid that your parents will worry and you are afraid that you will not be able to bear the consequences, you can try something within your ability, such as technology entrepreneurship.
There is an Entrepreneurship City next door to the school, which is specifically for college students. If your project passes the preliminary review, they will provide you with entrepreneurial funds, and you can try it."
Zhao Mingyang conveniently advertised his entrepreneurial park. After class, he received a call on his mobile phone. Zhao Mingyang took a look and went to the Shencheng Repertory Theater. Something happened there.
Zhao Mingyang left the instant noodles to Hao Ren. He didn't have the intention, so he gave this to Hao Ren to practice his skills.
