Chapter 1099: The Birth of an International Superstar
Chapter 1099 The birth of an international superstar
Author: fine vest
Chapter 1099 The birth of an international superstar
Some conflicts between people can be resolved, and some cannot be resolved, just like Xu Qingqing and Ren Jiani. They have disliked each other since they were young and have been at odds with each other.
Xu Qingqing and Ren Jiani are both the darlings of the family. They have been followed by others since childhood, so they have many similarities in their personalities. However, it is really impossible for them to meet this kind of eldest lady.
Who should tolerate it?
In addition, Ren Jiani has been a naughty child since she was a child, and Xu Qingqing is the kind of person who is pampered by her family. If Ren Jiani bullies Xu Qingqing, Xu Qingqing will never tolerate it like a big cow, but will directly confront her.
, directly hands-on.
In fact, many of the circles of the two people overlap, and these circles have to be subdivided into smaller circles, which is a kind of opposition in itself. It is said that the Ren Jiani family also wanted to enter the real estate industry before, but the Xu family blocked it, and the Xu family also wanted to enter.
No one is allowed to enter the service trade industry.
The two parties represent chambers of commerce in different regions. They are considered the two top chambers of commerce in the country, and there will be conflicts in business.
The two families will be harmonious next year and secretly compete with each other behind the scenes.
Zhao Mingyang was in a miserable situation. Xu Qingqing locked him in the hotel. When Zhao Mingyang went out again, his face was really pale, like an empty son, and he walked swaying from side to side.
These days, Ren Jiani really called Zhao Mingyang and sent text messages to Zhao Mingyang. Xu Qingqing directly blocked him and called him to scold him for being a vixen and a mistress. Xu Qingqing's life these days was to torment Zhao Mingyang and then talk to Ren Jiani on the phone.
Spray against each other.
It seems that the two girls dislike each other, but behind the scenes, the two families may be competing in a certain field again. It is estimated that the families of both parties have mentioned each other frequently recently.
It is estimated that some businesses have overlapped and competition has begun.
After he separated from Xu Qingqing, Zhao Mingyang bought a flight to R-school to continue taking classes. He must complete the course before being awarded the title, in order to ensure the gold content of this honor.
Zhao Mingyang didn't know Xu Qingqing's physical condition, but Zhao Mingyang basically needed to recuperate for a period of time. The wear and tear was serious, just like a car that had been driving at high speed for a week and basically never stopped. The wear and tear was serious and it needed to be maintained.
Otherwise, it is easy for the tire to blow out or the cylinder to pull.
During class, Zhao Mingyang was very close to many people in the school. He gave them away when they needed to be given, and never searched for them. He was very generous in his dealings.
For example, they directly donated a sum of money to the school. Zhao Mingyang didn't know how they would spend the money, but they must know how to spend it, and that was enough.
Who said that the sophistication of people in these areas is useless? Otherwise, why would they have a donation channel? Why can those who donate get recommended places and their children can enter school without taking exams?
It's just that the method has changed, but it's still the same method, money. This thing cannot be circumvented by money.
Dongjin University renewed Zhao Mingyang's ten-year contract. In the future, he will just give a few lectures every year and go through the motions. But he still has to attend a few classes at the beginning, preferably more, so that people can know who he is.
If Zhao Mingyang wants to play in the international market, he must spend money to pave the way, and all this money must be spent wisely.
He recommended Ye Chuan and Ning Dongsheng to Seoul University, and Gu Man, Hao Ren, and Brother Xiaosha to Dongjin University, and asked them to come and take courses for one week every month, and then complete one semester in half a year, and then add
During winter and summer vacations, they can take courses for at most one or two months, and get a diploma after two years.
During this period, let them get acquainted with some people here and quickly understand the local market. Zhao Mingyang still does not trust people from Japan and South Korea, so he wants Gu Man and others to come over and familiarize themselves with the market, and slowly connect with Miyagi Ryomori and others.
Work.
Zhao Mingyang plans to go to the United States to get a school name. When the time comes, he will get them there and get a few places for them. The school is the fastest way to break the restriction of connections.
Zhao Mingyang also asked all the people in his companies, as long as they were middle and senior managers, to go to major domestic business schools for further studies in order to expand their contacts.
But the prerequisite is that everyone who is sent to study must sign an agreement that they cannot leave their jobs for five years. The tuition fee is between 100,000 and 100,000 yuan a year.
If you send someone to a business school that is too bad, it will have no effect. If you want to make a group of people's circle bigger, Zhao Mingyang's circle will be even bigger.
For public schools, at least MBAs from 985 schools are of some value. For private schools, business schools founded by big entrepreneurs are the first choice, such as the Cheung Kong Graduate School of Business founded by Li Li in Hong Kong.
Many companies have set up their own business schools, which are just for investors. They basically violate the core values of business schools. Everyone knows what this thing is for, which is to expand the social aspect.
At a certain level, entrepreneurs can't learn anything there, but they can become classmates. This is a quick way to make friends.
If a company establishes a college related to R&D, it would definitely be better for the company to do it. The business school will hold classes for its own employees, invite a group of teachers to give lectures, and then thank the company. The employee network has not been expanded to include several branches.
Even if the employees complain, they are not stupid. What should I thank the company for?
This is value-for-value. Enterprises require employees to be grateful. What should they be grateful for? Isn’t it an exchange of mutual benefits? Enterprises do not need employees to pay for free money? Therefore, it is really not that wise for enterprises to open business schools.
It is even more wrong for companies to ask their employees to learn to be grateful. It can easily arouse employees' resentment, because it denies their own efforts and the efforts of their parents, as if all achievements are given by the boss of the company.
Zhao Mingyang now wants to turn all the people on his ship into elite soldiers and generals. Only by making everyone stronger can the ship be stable. Building an aircraft carrier is much more stable than an ordinary fishing boat.
If Zhao Mingyang has a hundred elite soldiers and generals, he can separate dozens of warships, and each person can bring out a group of elite soldiers and generals.
What Zhao Mingyang has to do now is to pave the way for future generations, to truly create a century-old family, instead of just being a wealthy businessman with a little money.
A rich businessman is a rich businessman, and a wealthy family is a wealthy family. There is a big gap. What is strong about a wealthy family is not wealth, but a strong network of connections. There are people on every road.
Zhao Mingyang now wants to break the circle, make the circle bigger, and make the industry bigger. One of the problems he faces is that the circle can be expanded, but how to make the industry bigger.
The only shortcut here is to create a star. A celebrity artist can make a product a global best-seller, such as Mr. Joe and Kanye, who use the star effect to help brands quickly gain global market share.
Many brands in Europe and the United States were first launched by celebrity artists. This is why celebrity endorsement fees are so high, because they can really help the brand make profits.
Including the Ma Dou clothing made by Zhao Mingyang, it has already had a large domestic market in recent years. It was also the artists under Daotian Entertainment who took the lead. Star effect is the fastest way to open up the international market, that is, celebrities lead the goods.
Is this thing difficult? It’s really not difficult, because there are no superstars in the world anymore, even household names. Now it’s not that a region has fallen, but that there are no superstars in the world. The last superstars in Europe and the United States are still comparable to Madonna and Michael Jackson.
In recent years, there have been no more superstars like Bob.
Because information spreads too fast and there are too many music, film and television works, Psy disappeared after being popular for a year. At most, he is a world-famous artist, but he is not a superstar and has no star power.
The key point is that this is no longer an era where works are king. A star must not only be able to sing, dance and act, but also understand fashion, be involved in various circles, and have a persona.
This is actually proven by Hanguo. When Hanguo lost the Chinese market, it directly changed tracks and went to the European and American markets. In recent years, the most famous stars in the world are basically Hanguo’s boy bands, girl groups and some artists. Crazy
There is a wave of Korean wave spreading around the world.
R originally used animation to enter the European and American markets, while Han Guo used singing and dancing. This kind of cultural export is relatively direct.
The global consumer market is too big, because in many developed countries, most of the money on hand is basically used for consumption, and Zhao Mingyang wants to make this money.
How to make money? This is a question. Among the artists under Daotian Entertainment, those who meet this condition include Wang Chenbo, Xiao Yu, Three Girl Group, Dili Naza, and Wang Qi.
Liu Bingbing is a movie star. It is difficult for her to become an international superstar. She can only rely on movies to develop the international market. Meng Xiaoxian's style is not suitable for the international market. The international market requires someone who can be calm and tossing.
What is an international market? In fact, it is very simple to understand. You must have a very prominent personality, recognition and a strong personal style.
It's not just about singing and acting, you have to be able to do a lot of things.
From this group of people, Zhao Mingyang wanted to pick out a few people. Wang Chenbo could do it, but Xiao Yu couldn't. Xiao Yu didn't have that kind of wildness. After all, Wang Chenbo had made his debut in a film like that in Hong Kong Island, so he was already relaxed.
The three girls are not good, first of all, their English is too bad, and secondly, they lack wildness.
Dilinazha and Wang Qi can do it, but Dilinazha can't sing. The only one left is Wang Qi. The two kings, Zhao Mingyang, are decided.
Wang Qi and Wang Chenbo have been working hard to learn English in the past few years and have made great progress. The main reason is that they are willing to learn and really work hard.
He wanted to take these two people with him personally, and in order to prepare them carefully, he first asked Ning Dongsheng to announce to the public that these two people would go abroad to study and go to school.
This is the routine of most domestic entertainment artists. They secretly go abroad to look around, develop their careers, and see if they are suitable. They all use the pretext of studying abroad, so there is still room for them.
If you want to directly say that if you try to enter the foreign market and fail, you will not be able to return to domestic entertainment, you will be said that you can't survive outside and come back to make money, and you will be rejected by fans.
If you talk about going to school, that's a big deal. You won't feel anything. But if you think about it carefully, you will know that something is wrong. So many celebrities in the domestic entertainment industry said they would go to study abroad, but in the end, they came back and filmed movies and variety shows every day in less than the first half of the year.
What kind of school did they go to? In fact, they just went to a short-term training class. When they found out they were not accustomed to the local environment abroad, they came back immediately. They were afraid that after being away for a long time, they would lose their status in domestic entertainment.
If you really go to school, how can you have so much time to have fun in the house?
But this method is indeed the safest, most secure and most effective.
It will not arouse suspicion from others, and it can also give people a good personality who can give up immediate interests in order to learn and improve themselves.
Wang Chenbo is now at the top of the charts in China, but that's basically the end of it. Wang Qi doesn't have a big market because there is no shortage of female singing and dancing artists in the country.
After receiving Zhao Mingyang's arrangement, the two of them immediately stopped receiving some announcements and finished the work after completing the ones they had received previously.
Zhao Mingyang has been taking courses at R for more than a month. He insists on taking three classes a week, so that he can complete the task ahead of schedule.
After the handover of work between the two kings was completed, Zhao Mingyang met with them in the United States.
Lao Wu drove the business car to pick up the two kings and went to Zhao Mingyang's villa to meet Zhao Mingyang. For the first time, the two kings felt that Zhao Mingyang was awesome everywhere.
They have all arrived in the United States, and Zhao Mingyang is still very famous. He lives in such a big and good low-end house, and Lao Wu took them to play in the United States for a day. Lao Wu is really famous in Chinatown here.
When Zhao Mingyang arrived, the two of them immediately saw Lao Wu's attitude, which one was more important.
Zhao Mingyang asked Lao Wu to go about his business. He sat in the villa and looked at the two of them and said: "Get ready, we will go to a music studio in the afternoon and try it out first to see what style suits you, and then we will take the next step.
arrange."
"I understand, Mr. Zhao." Wang Chenbo said.
"What are you calling Mr. Zhao? You can just call me Brother Mingyang. When you go out, you call Mr. Zhao because of your work needs. You are not a stranger. Don't be restrained. Why are you so restrained? I brought you here all the time."
, what’s going on, it’s become raw, Qiqi, go and buy some ingredients for us, we will cook at home at noon.”
When Wang Qi heard this, she immediately took the car keys and went out to purchase. She knew that Zhao Mingyang had something to discuss with Wang Chenbo alone.
"Wang Fan, I gave you your name. Wang Chenbo, why did I name you Chenbo? I want you to be hard all the time. Why are you so coy? Do you have to take sea dog pills at this age?
" Zhao Mingyang smiled.
Wang Chenbo smiled and said: "That's not possible. I just really admire and appreciate you, Brother Mingyang. Without you, I, Wang Fan, would not be where I am today. At the beginning, my teachers all denied me, and the market also denied me, saying that I was too greasy and had no characteristics."
, and I don’t have much talent. To put it bluntly, I may just play a minor role in my life. If I’m lucky, I’ll be a three-male and four-male actor who specializes in playing that kind of domineering CEO.
But you changed me and allowed me to achieve such great achievements. My fame and fortune have become a front-line traffic. I can’t believe this is true. Sometimes I ask myself, how did I get to where I am today?
?
The answer is simple. I met you, this great nobleman of yours. I am not flattering you, but I want to thank you from the bottom of my heart. When you asked me to go to Hong Kong Island to shoot that kind of movie, I really rejected it, but since the filming,
I feel like I dare to do anything, and my bottom line has been seen by others. I have nothing to be afraid of, and the shackles in my heart are completely released.
And you helped me create my character step by step and help me choose the script. Xiao Yu is also very grateful to you. Without you, we are really nothing.
Brother Mingyang, the reason why I have become so restrained is because you have become too fast, and you seem to be getting further and further away from us.
How to describe it? The feeling of being unworthy and angry, and you seem to be very close to me, but I can clearly feel the distance between you and me.
You seem to be the center and the focus everywhere. For example, when we went to South Korea to promote, we were still nervous because we were from outside, but you helped us arrange it decently, and the people there were very polite to us.
In the past two years, we came to the United States to participate in activities, and they gave us enough care. It was all because of your face. You seemed to be omnipotent. To us, you were more like our support. Although the age difference is not big, but
We really admire you, you are the kind of person who feels very at ease knowing that you are here.
Artists from other companies are envious of us, saying that everyone in the industry knows not to offend the artists of Daotian Entertainment because their bosses protect their shortcomings and are very powerful."
"I'm not as good as you said. I only do that because I treat you as brothers and sisters. You are very hardworking. I heard that you have been working hard to learn English and dance and sing in the past few years. This is
Good thing, if you don't work hard you will be replaced by the market.
The market is very cruel. If you don't make progress, you will lose a lot of fans. Now the entertainment industry is also very involved. The reason why I came to you this time is to reposition you. You are considered a top player in the mainland, but you are just the top player.
Limited to mainland China.
There are not many fans in Singapore, Malaysia and Thailand, and you have basically no share in the Asian market. I am too lazy to imitate other companies and buy you a list marketing abroad. It is basically ineffective and is just deceiving myself and others.
Performing at a live show abroad and singing two English songs makes you feel like you have really become a star in the international market. In fact, you are spending money to buy psychological comfort and false publicity for your fans. We don’t want that.
We have to consider how to globalize. First of all, the position I give you is rap, English rap. This is our advantage. I found one thing, English lyrics are very bad. This is why domestic stars now like to sing English songs, because the words
This area is not very demanding.
If you sing in Chinese, you must work with a very good lyricist. Nowadays, these lyricists have basically gained wealth and freedom. They don’t owe favors and have to pay them back. They basically no longer write lyrics for others, and those lyrics are all given to regular top-tier singers.
.
But in terms of English lyrics, I see what Europe, America, Japan and South Korea are doing, and they are all very poor lyrics. Now the international market mainly plays melody, electronic music and DJ scenes. A concert is like a large-scale disco scene, mainly in Europe and the United States.
This kind of atmosphere is popular in the market now.
In the past, the European and American market, whether it was rock music or country folk songs, mainly pursued content. At that time, it was mostly a market for young literary and artistic people. It is no longer the market. It can be understood that the level of education in the world seems to be improving, and everyone's academic qualifications are improving, but behind this there is still
There is one thing that many people may have overlooked. Most people just enjoy life, but fewer and fewer people are thinking about certain things. This is a kind of decline of thought.
Then we will find some lyricists with some literary background and understanding of the European and American markets to write lyrics for you. Nowadays, pop music here is basically about cars, money, men and women falling in love, and so on.
The mainstream is rap, so we went in the opposite direction and picked up rock music. The atmosphere of the scene was good and dry enough, suitable for large-scale disco.
We add rock music to rap, and the rap words we focus on are not about money, cars, men, women, etc., we focus on life-related words.
Directed output, such as writing some songs about workers complaining, writing some songs about student life, writing songs about the past low-level people, songs about life being underestimated and ridiculed by others, the core is to shout out, the chorus is simple and does not need to be complicated, but
The lyrics must be powerful.
This is currently a niche blank area here, but it’s not that it doesn’t exist. It was something that someone was doing more than ten or twenty years ago. Let’s play a retro subversion and pay homage.
There is a gap between that group of people and you, they are not as handsome as you, so we want to focus on a handsome guy with substance to rap.
And you need to be recognizable in terms of clothing style. The position I give you is that of a playboy, a playboy.
The main focus is on flirting with girls on the spot and drinking while performing, in a drunken state, and you have to take off your clothes. Your figure is now in good shape, and you don't look too girly like Han Guo.
You are more suitable for the European and American aesthetics. You have a strong figure, but you are just a strong figure, and your face is a bit feminine, but it is not the kind of femininity that does not distinguish between men and women, but the femininity of men.
What I want to talk to you about is whether you can accept this setting. If this setting is decided, you must become a playboy. Domestic entertainment is not very fond of this kind of thing now, so I may spend most of my time abroad in the future.
show."
Wang Chenbo understood what Zhao Mingyang meant. Domestic entertainment now requires male actors to be good men, have perfect personalities, not smoke, not drink, not go to nightclubs, and have zero scandals.
Fans have almost zero tolerance for playboys. Even those who debuted early, everyone knows that the new generation has almost zero tolerance.
If Wang Chenbo does what Zhao Mingyang said, there is a high probability that he will really lose the domestic entertainment market. Most of the stars in the international market are rebellious and open-minded enough.
If the international market cannot survive, Wang Chenbo’s internal entertainment will basically not be able to return.
This is indeed an important choice. If you make a poor choice, you will lose both your people and money. Many people in the domestic entertainment industry have failed when they came to the United States to develop, and he may not be able to succeed.
"I am willing, because I believe in you, Brother Mingyang." Wang Chenbo said.
"Okay, I'll take you to get a tattoo later. But it's not a real tattoo, it's a durable and waterproof one. If it doesn't work, it won't affect your future career development, and you'll still have the opportunity to return to the mainland for entertainment.
What do you want to get tattooed? Is there anything you want to get tattooed? I’ll have someone make one for you and put it on.”
Wang Chenbo thought for a moment and said, "Can I tattoo it on your body for you?"
"No!" Zhao Mingyang refused decisively. What the hell did he think of this? This guy was really speechless.
