Of course, among all marketing, the most difficult ones are hunger marketing and love marketing.
The degree of difficulty of these two types of marketing is very, very high. It may be irreversible, but it can also bring the company back to life. The most commonly used is hunger marketing, which requires a lot of time, energy, financial and material resources.
It takes a period of preparation, which can be as short as three to five months, or as long as several years. It needs to continuously use various types of copywriting to sustain this popularity, and ultimately achieve a very large rate of return.
This type of projects are worth hundreds of millions or 18 million, so there is no need to use them at all, but this marketing can be applied to very small physical stores, such as catering.
However, the rate of return is not the same. As for product copywriting such as love
There are many technologies, just one core point is enough.
"You started work so early?" Xu Qingqing was carrying a paper bag, opened it and took out a cup of coffee for Zhao Mingyang.
"Mr. Qiu Shuhong from Jiyou called me early in the morning and said that Jiyou was in a hurry to make a copy of the Cai Cai APP. If the other party can pay part of the balance in arrears, wouldn't it be done as soon as possible?"
Xu Qingqing sat next to Zhao Mingyang and said: "I can steal another teacher. I heard from Brother Xiaosha that our profession becomes more popular as we get older. Is this true or false?"
"Really, the older you get, the more valuable you are, because you have more stuff in your belly and more spare things. In this industry, don't think about becoming famous in one go. Even if you do, you still need to have enough follow-up inventory. To put it bluntly, it all depends on your personal ability. The upper limit is that if you create a hundred copies, it is worse than someone else to make one, because that copy can accurately capture the user's attention. This is experience.
Completely know what users in the market will pay attention to. This is the most difficult thing for newcomers to control. Don’t think that all events are accidental. In the early days of the Internet, there were accidental events. During this period, they were basically zero. There must be operations, and accidental events are inevitable.
Someone is pushing it, when it’s done, take a photo.”
"Take pictures? Take pictures of me?" Xu Qingqing asked in confusion.
"Yes, look at you today. You are wearing a black suit, white shirt, little black skirt, black silk stockings, and black leather shoes. Do you look like a standard white-collar attire? Don't worry, I will pat you from the neck down. Sit on the office chair. Don't move. I will take a few pictures.
."
Xu Qingqing was no longer calm. What is this guy going to do?
Moreover, Zhao Mingyang also used the company's camera to take pictures. After a few clicks, Zhao Mingyang imported the photos from the camera into his computer.
Xu Qingqing looked at the photos taken by Zhao Mingyang, and she really looked good no matter what she took. Zhao Mingyang looked at Xu Qingqing and said: "This kind of pictures are just to attract attention and serve as covers for people to click on.
No, these stockings won’t work, I’ll find another picture.”
Xu Qingqing???Then why did you use the photo of me you just took?
Zhao Mingyang found a picture on the Internet of a girl sitting on an office chair and wearing similar clothes to Xu Qingqing. Xu Qingqing found that there was not much difference. The only difference was that the length of the skirt was different. The skirt in this picture was shorter.
Zhao Mingyang looked at Xu Qingqing and said, "I've learned a lot, and I'll give you something real today.
First of all, the customer gives us a product. For example, the product I received now is Jiyou Financial Management, which needs us to market it. Then we start with event planning. We first think about how to get this product to attract people's attention.
If you promote directly, then people will go to TV stations and newspapers to directly broadcast the product. However, customers no longer need this method because the effect is not as good as before. Customers will know that it is an advertisement for financial products and will not take the initiative to pay attention to the product.
, so more customers choose us, we need an event to attract attention to the product.
I chose the key points of workplace, male and female colleagues, because most of the people targeted by this software are in the workplace, and the content I chose was "Weird Female Colleague, Do You Borrow Your Male Colleague's Salary to Create It for Your Husband?"
Is this headline eye-catching? Does a female colleague borrow money from a male colleague? Does her husband know about it? Many people have already imagined it.
We are going to make up a fictional character and expose the bizarre incident of one of our female colleagues borrowing hundreds of thousands of yuan from 24 male colleagues for investment and financial management on the day when the company pays her salary, while she enjoys a monthly income of tens of thousands of yuan.
.
The story line came out. This woman borrowed money from her male colleagues in the company for investment and financial management. The loan amount was 100,000 yuan, and she invested 100,000 yuan, and she actually got a return of 10,000 yuan every month.
Now that’s the key point. At this time, you can indicate that you invest 100,000 yuan in Jiyou Finance’s APP and get a monthly return of 100,000 yuan. Is this return a big return? Aren’t many people excited and will download and use it?
Already."
Xu Qingqing asked curiously: "Does Jiyou really give such a high rate of return?"
"It's impossible even if you think about it. It's just asking customers to invest 100,000 yuan. They may give you 10,000 yuan in return in the first month, but then there will definitely be various tricks that prevent you from withdrawing the money. This 10,000 yuan is yours, and the rest
He spent 90,000, and investment is risky. There is no financial product in the world that is 100% guaranteed.
In the end, there are only two options. The people on Jiyou's side are running away. The other option is to return the principal and use your 100,000 yuan for nothing in a year or two. Use the money to do other things. This phenomenon is not limited to Jiyou.
One family should be said to be common, so you need to be cautious when investing.
Now that the event is planned, what do we need next? That is media selection, which platform should we put this copy on, Weibo, Tieba, WeChat or other platforms?
After determining the media, all we need to do is detonate the incident through a suitable media and an influential article.
The appropriate media are nothing more than some marketing accounts that focus on breaking news. Our company has many accounts with millions of fans, and we used this account to detonate this incident.
We can expose this matter by fans submitting articles to bloggers, which will have higher credibility, higher attention, and stronger topicality.
After the above steps are completed, we will apply event propagation. We can let our other accounts and some cooperative news media accounts forward this post and define it as an event. This event needs a definition word, tentatively.
'Salary table'.
Combining the word "salary" with the word "bitch" will strengthen people's impression, and this incident came out and basically took shape."
Xu Qingqing nodded frequently, but she was more afraid. What she was afraid of was the news she was seeing now. Which of the news was real and not man-made? The media and marketing were really terrible.
If Zhao Mingyang hadn't taught her step by step, she wouldn't have known she could do this. To be honest, she was more afraid. It turns out that what you see and hear may not be true.
"Then, no one is going to investigate this matter?" Xu Qingqing asked, is no one going to investigate this kind of thing?
