Chapter 262 Create a personal IP [Please subscribe]
"What about the second one?" Wang Sibo looked at Zhao Mingyang and asked.
"The second is to leave an escape route for yourself and your family. As mentioned earlier, your family's strategic investment has serious problems, which may lead to a rupture of the capital chain in the later period and a complete collapse of all businesses.
The money of your company is not yours, it belongs to the shareholders and investors. What are you afraid of? You are afraid of something happening, so you use the simplest method, high power, to protect you and your family.
You are the safest when all eyes are on you. Similar to the way Guo Ziyi opened the door without avoiding customers in the Tang Dynasty, reporters will follow you all day long. No one dares to do anything to you. I guess your father will too.
Being criticized by reporters, you should use this safe time to create a buffer time for your family, maybe you can get through it?
And your family also knows very well that if you don't have absolute universal luminosity, all your previous plans will come to nothing. This move was originally your choice to try, and your family probably thought you were joking at the time.
However, you successfully tasted the sweetness and let your family know that you are on the right path. Your identity is very vague, and you jumped directly into the entertainment industry. But you are not a star, but you make money.
Your company has earned dividends from traffic realization.
You know, when investing in advertising operations, how much can you invest at one time to achieve the effect of your previous operation? Three hundred million? Five hundred million? Is it enough? Can it achieve this effect? It can't be achieved.
Because now the higher your reputation is, your company will be advertising for free every day, with hot searches online, and your personal IP can be expanded infinitely. This will revitalize your previous dead game, and give it to your family.
The industry offers many options.
You can personally test the waters of various industries, such as entertainment, games, and more unknown fields. As long as you succeed in any area, then your family company can transform into which area.
Your current direction is entertainment, in order to revitalize your movie theater. In the past few years, you have seen that you made the right move at the beginning, that is, movies. In the past, only a small number of people went to movie theaters to watch movies.
, or a couple going on a date. Nowadays, a movie can sell more than one billion in box office, and millions of people go to the theater to watch it. The market is huge.
Watching movies has now become a habit for many people, just like going out to eat Malatang. But the problem is back to the original point. Your movie theater is now less well-known, and your shopping mall is still less well-known.
Why? Because I looked at the data. From 2010 to 2011, you were popular for a while, but soon disappeared. In 2012, you were not popular anymore, so you are anxious. You want to quickly find someone to help you build a personal IP. The main thing is
What’s more, other real estate companies are also building movie theaters into shopping malls to drive customer flow in shopping malls. Am I right?”
Wang Sibo looked at Zhao Mingyang and said: "Awesome! I really saw the right person. Have you ever thought about going out on your own? I will give you the start-up capital, and you will only help me with the operation. The annual salary will not be less than seven figures."
"If I go it alone, you won't be able to achieve the expected results. Empty Bottle Media makes money from the network the company has built over more than ten years, whether it's traditional media or online, including local stations in various places, as well as various
The intricate network of relationships, for example, if we place some advertisements, they can appear on bus stop signs in many places immediately. This is the strength of Empty Bottle Media. The network built over more than ten years is worth money, but I am worthless. Without me, it will still be worth nothing.
There are other people who can help you run the business, but if there wasn’t a platform like Kongping Media, I wouldn’t have contacted you, right?” Zhao Mingyang deftly resolved Wang Sibo’s temptation.
This kind of temptation made Wang Sibo very happy. Zhao Mingyang is a person who sees through the essence, so he is more willing to cooperate with Zhao Mingyang.
"Tell me, how should I expand my IP next? When we meet for the first time, I will give you a small gift. It is not valuable and will not cause you to violate the rules. A membership card for our company is just a discount card.
"Wang Sibo handed Zhao Mingyang a black card.
Zhao Mingyang knows that Zhao Mingyang's information has been bound to this card. How do you say this? Discount card, how much discount? This may be a general card for all industries of their company. If it is 50% off, then he still needs to pay.
However, I got a discount, so I can indeed accept it, but the value of this card is indeed quite high.
At least Zhao Mingyang can be a scalper and resell movie tickets...
"Thank you, Mr. Wang. I'm not polite." Zhao Mingyang picked up the card on the table.
This card is actually a side effect and can be given away. If you go to their mall to buy something, it will be exciting if you get the lowest discount in the store. All stores will give you the cost price of a product, and the mall will subsidize it.
Stores should subsidize, not just make each merchant lose money. In fact, this is to allow people holding this card to shop at the lowest price, but it is also the customer's own money, so this cannot be defined.
"The path of literary youth is actually dead. What age are most people who like literary youth? Those born in the 1960s, 1970s and 1980s. The oldest ones born in the 1960s are now fifty-two, and those born in the 1970s are now fifty-two.
The oldest is forty-two, the youngest is over thirty, and the youngest born in the 1980s is twenty-three. These groups don’t have much time to play anymore. They are either busy raising grandchildren or supporting their families.
Or buy a house and prepare to get married.
To be precise, the current market is for those born after 1985 to those born after 95. We must first understand the market and do precise promotion. Do you notice anything in common among the people born before 1985?" Zhao Mingyang asked.
"Don't use you. We are almost the same age. You can call me brother if you respect me. I will also call you Mingyang. There are no outsiders. We can talk freely. Can you elaborate on what you are talking about?" Wang Sibo said with a look on his face.
He asked seriously, because he also understands marketing, but he knows that professional people must know more than him, so he will listen and learn carefully.
Zhao Mingyang opened the computer version he brought, took out a laptop, then opened a website, pointed at a set of data on the screen and said: "Look, during this period, these are some of the best-selling products in the market before 1998."
Product data, TV sales, refrigerator sales, washing machines, tape recorders, music cassette sales, etc. If you look at this again, the sales of books, newspapers and periodicals are much higher than the above, and the three major items are still the largest consumers.
And the sales of TV sets are really not that many.
This is just a microcosm comparison of entertainment. To put it simply, until the millennium ago, our entertainment methods were relatively simple. Most people passed the time by reading, or watching some fixed movies and TV series and listening to some
Fixed songs.
So this is why in the early days of the Internet, everyone liked essay writing and felt that they had a little bit of ink in their stomachs. What everyone competed for was literary talent and knowledge reserves, because only this could show the differences between everyone.
These are things that most people have a common growth experience, so everyone has basically the same hobbies.
If you have outstanding literary talent, you will be favored by many people. Your first Weibo posts were all small poems or prose written by yourself. In fact, you are also a category in this big data, and so am I. Most of our original entertainment methods were
Reading, movies and TV dramas at that time also highlighted talented people and beautiful women.
If you look at this data, which is some product sales after 1998, you will find something from it."
