Chapter 279 Iron Lady Ye Wenshu [Please vote for me]
"Then don't go to this kind of food city. You are going in the wrong direction again. What is group buying for? First of all, you need to know that this kind of food city you are talking about is close to office buildings and schools.
Are they mainly focused on snacks, such as Roujiamo, Liangpi cold noodles, rice dumplings, fried noodles, and casserole rice noodles? These three food cities must focus on high cost performance.
In other words, the same food must be lower than those around it in order to be competitive and to be actively eaten by people.
What do these people who go to eat here want? Does it taste good? No, they want it to be cheap. Are you tired of it? They must be tired of it. If you eat this every day, no one will get tired of it.
If you go to them for group buying, first of all, the profit margins of these cost-effective snacks are not high, and the merchants will definitely not be happy. Furthermore, people who see group buying packages may not necessarily eat them, and they rarely go for group buying. Why?
Because I was tired of eating, there were no tricks, and it couldn't arouse the interest of diners.
Also, regarding group buying, your biggest mistake is that you focus entirely on food.
I said, you write it down, come up with a plan, and prepare it for Tuanmei. Don't make people wait anxiously. Come up with a plan first, and then sort it out. Then you can check for errors and omissions based on the plan I gave, and complete the content of the plan.
It’s clear at a glance and supported by data.”
Xu Xiao and Wang Yu quickly took out their laptops, and Qian Jinduo also took out his laptop, opened the file editor, and prepared to record what Zhao Mingyang said.
"First of all, let's be clear about what group buying is. It's cheap, but when you use the term "tuan", it means buying a group. Generally speaking, would you buy a bottle of Coca-Cola in a group? You rarely do. What do you need to buy in a group?
In the 1990s, when buying three big items, it was cheaper for several people to buy them together. Those were big items. Earlier, when buying gold, silver, jade and other items, it would be cheaper if more people joined the group. But what about now?
That is, the profit margins are large, and the prices are generally high. Ordinary people only dare to think about places and items that they dare not buy.
Take five-star hotels, for example, to see if they require group purchases. Many people only dare to think about five-star hotels but dare not enter.
It takes so long to clearly mark the price. For example, a standard room with an original price of 699 can be purchased for only 399 during a limited time sale. No matter 699 or 399, ordinary people will feel confident after seeing it. It turns out that at this price, I can also spend it. This can give the hotel
Draining traffic also allows Tuanmei to have customers.
This is an example. Instead of asking you to go to a hotel specifically, you can go find some mid-to-high-end business establishments and complete a questionnaire to see if you are willing to do group buying.
For example, for food, you must look for Western restaurants, Japanese restaurants, and well-known time-honored Chinese restaurants that are well-known and have high prices. For example, a roast duck is 299. If a merchant does a group purchase to attract traffic, 199 is not a loss. Don’t write it in the early stage.
I have also communicated with Tuanmei about the division of the money.
Free promotion for merchants, no publicity fees required, first use price cuts and discounts to attract traffic to Tuanmei, and then charge operating fees as more registered users become available.
In an industry, as long as one company succeeds, other companies will definitely follow. And the business owners you are looking for should try to find younger ones, because they can accept new things and be more tolerant. These are all written in the copywriting.
Tuanmei.
For example, medical beauty, high-end bathing + buffets, etc., you can do a survey and record it.
Remember, group buying is always a mid-to-high-end business, allowing most people to enjoy a mid-to-high-end service, which is something that most people have never experienced.
As for the price, merchants can offer a customized group purchase package to ensure profitability and new customer flow. The most important thing is to focus all their attention on food in other stores, allowing Tuanmei to directly occupy the high-end consumer market.
.
All mid-to-high-end consumption in the market can be offered at a trial price of 9.9 yuan. For subsequent operations, I will contact some merchants and let Tuanmei test the waters.
You must be clear about what Tuanmei and other platforms want. What they want is registered users. If there are more users, the food cities you mentioned before will actively seek Tuanmei in order to attract traffic. They must start from top to bottom and do the middle first.
High-end, do you understand?
Now, if you have anything to say or ask questions, just say it and ask questions."
"I want to ask you a question, when does the operation become useless? It means that it is of no use." Xu Xiao looked at Zhao Mingyang and asked, because he was shocked by what Zhao Mingyang said. Zhao Mingyang cleared up many of his previous confusions.
He knows that operations can apply not only business, but also human nature. How to make people take the initiative to consume is a science.
For example, in market research, most people in business are blind and don't know what to do. However, Zhao Mingyang told them that they had even gone to the point of checking out how many residents there were in residential buildings at night. He also let Xu Xiao know that it was not necessary to do this.
Seize a single area of operation, customer needs, etc.
"Everything that is beyond human control is useless for operations, such as the chain reactions caused by natural disasters and man-made disasters. In the end, the essence of return is just a mouthful of food. At that time, the competition was the most traditional, the strong is king, who has the fist
Hard, who has the final say."
Xu Xiao nodded and expressed that he understood, that is to say, operations can always be used until the fish is dead and the net is broken. It is nothing more than how to survive the cold winter when the economy is bad. After getting through it, it can still operate as usual.
"I also have something to tell you, Minister Zhao. Please take a look at this." Qian Jinduo turned the laptop screen to Zhao Mingyang.
Zhao Mingyang took a look and saw that she was a woman wearing glasses. She was about 27 or 28 years old. She looked elegant and a bit unsmiling. She was dressed in professional attire, a white shirt, a black skirt, black stockings, and a pair of black high heels.
Height cannot be measured visually, but why did Qian Jinduo show this to himself?
"What's wrong with this woman?" Zhao Mingyang asked.
"This woman is the strategic difficulty in the five-star hotel direction that you mentioned before. I have thought about something similar to you before, but I didn't think about medical beauty.
This woman is the secretary to the board of a five-star hotel, and the operation of this hotel has basically gone through her hands. The board of directors has great trust in her."
Zhao Mingyang looked at the wealth of money and realized that this boy has been running his family's industry. His way of thinking cannot be ignored just because he is young. He is very powerful if he can think of this step.
"Go straight to the point." Zhao Mingyang said.
"I've been to several five-star hotels, and they were very polite, but they just wouldn't do it. The general consensus was that if the hotel where this woman was working had done it, they would do it," Qian Jinduo said.
"I understand, this woman must have rejected many group buying websites before, and also rejected some people from operating companies, right? She must have advocated that the hotel does not do group buying or operations, while other hotels are also waiting and watching.
It can only be said that this woman has a prominent reputation in this circle and has a certain status. Everyone thinks that she is a trendsetter, right?" Zhao Mingyang said.
"That's right, this woman's name is Ye Wenshu." She is well-known in the circle of the imperial capital. She is nicknamed the Iron Lady. Ye Wenshu once went to Ruishi University where she studied hotel management. There are eight best universities in the world for hotel management.
Located in Ruishi.
And she studied at Ruishi's top hotel management university. After she came back, she joined the hotel where she is now. It took her three years to help build this hotel into a five-star hotel that originally had no name.
Nowadays, it is as famous as several major world-class hotel chains.
She was also the youngest secretary-general of this hotel, and even the youngest secretary-general in this circle. Later, she was unable to be promoted and the group wanted to keep her.
So the hotel operation rights were handed over to her, and the group went to build hotels in other places. Although she is the secretary to the board of directors, more people call her Boss Ye. She actually has the final say in this hotel now."
Zhao Mingyang asked with interest: "No matter what, it is impossible for a migrant worker to be in power like this. Is there something fishy here?"
"Indeed, because the equity structure has changed, the Wang family, the previous largest shareholder, was diluted to only 23% of the shares, and no longer has absolute control.
Ye Wenshu has 3% of the shares, which were given to her by the remaining shareholders, but she is required to work here for ten years and be responsible for all work matters, including future hotel expansion, and she will also be responsible for operation and management.
The original boss has become a wage earner at a higher level than Ye Wenshu. It is said that the boss will quit the management and invest in other companies, only taking dividends, and the person who takes over his job is Ye Wenshu.
As expected, Ye Wenshu will be the next chairman. She is a very useful worker and all shareholders have great trust in her. This is what I know." Qian Jinduo said.
Zhao Mingyang looked at Ye Wenshu's photo again. Being called the Iron Lady already showed how powerful she was.
Having achieved this in his thirties is indeed considered a leader among people.
People like Ye Wenshu are the ceiling for workers in the workplace. Their personal abilities can make a company bigger and stronger. However, such people usually end up miserable because they are considered to be heroes and founders of the company over time.
, they feel that this company belongs to them, but it is not their company, they are still migrant workers.
In fact, most of these people have a miserable ending. As long as they have no performance and are found to be useless, they will be kicked out by the board of directors. If they don't want to be kicked out, they must use all means to bring benefits to the company.
This type of people are generally very good at being part-time workers and do not dare to start a business. After starting a business, they are likely to fail repeatedly, because the risks of starting a company by yourself and managing a company for others are two different things.
Also, after becoming the helmsman, it is impossible to be criticized by the boss and be done with it. Many workers often do not understand that the biggest difference between bosses and workers is risk value and social responsibility.
If you don't bear the risks brought by the risk value and can't get through this level, you will basically have no chance to start a business, because you will start to be afraid, and you won't be as successful if you go back to work.
