"What problem did we encounter?" Zhao Mingyang asked.
"It's an operation order. It was originally done by a colleague from the third group, but he was on a business trip recently and was away from the company. Mr. Gu gave it to me and Hao Ren. It was an advertising project for a car. We made two plans.
It was rejected by the other party, so Hao Ren asked me to ask you if there is a better plan."
"Send me the project and customer requirements via email, and I'll give you a look and reply later. I'll hand over some work to the interns first, and I'll get back to you when I'm done." Zhao Mingyang said.
.
"Can you hurry up? The client is in the company..." Xu Qingqing whispered.
"I'll go! You guys are blocking the company because of other customers. You have to submit the plan today, right? Why didn't you tell me earlier? Customers are blocking the company. It's really your fault." Zhao Mingyang said speechlessly.
"I don't have to worry about you being busy, and I also want to do it myself, and Hao Ren is helping me. We all think it's not a big problem, but we didn't expect the customer to be dissatisfied, and it's quite urgent, because this project has been completed for two months.
Several plans have been rejected, and there is nothing we can do." Xu Qingqing lowered her head and whispered, like a child who made a mistake.
"Wait for me! Don't hang up the phone." Zhao Mingyang walked to Qian Jinduo with his mobile phone and said: "Find the nearest private room around here, any restaurant or hotel, no one will disturb you, speed it up, and let me use my laptop.
"
Qian Jinduo gave his computer to Zhao Mingyang, then quickly got up and asked the coffee shop staff, and trotted out after getting the answer.
Zhao Mingyang opened his computer and logged in to his mailbox, and saw the document sent by Xu Qingqing. Xu Qingqing told Zhao Mingyang the customer's needs.
Zhao Mingyang listened while browsing the documents. This car brand is a major international brand, a car brand starting with B.
The customer's request is relatively simple. They want soft advertising, soft advertising that moisturizes things and makes no sound. This kind of advertising is actually a very high-end advertising placement. It doesn't look like an advertisement at all, but it can make people remember the product. The biggest feature of this kind of advertising is
It spreads quickly and has a strong memory. It is considered the most difficult advertisement in the industry. If it is not done well, it will have no response. But if it is done well, it will indeed have a great response.
The money given by the customer was indeed quite large, but the previous plan was not satisfactory to the customer.
Zhao Mingyang looked at the copywriting done by Xu Qingqing and others before, as well as the plan given by the company before. This project was followed up by the third group before, and two plans were rejected. The project of the third group was transferred to Xu Qing.
Qing and others, now the two plans proposed by Hao Ren and Xu Qingqing have also been rejected. It seems that the customers are quite picky.
Ten minutes later, Qian Jinduo trotted in, came to Zhao Mingyang, and handed him a room key card.
Zhao Mingyang saw it was the hotel room card. Looking at the files on the computer, Zhao Mingyang handed the computer to Qian Jinduo, who took Zhao Mingyang to the hotel he had booked.
In fact, people who work in operations rarely talk about work outside, because the plan is valuable, and a word you may say outside may be heard and used for free. Especially in the imperial capital, there are hidden dragons and crouching tigers. The most important thing is that it is not quiet here.
The hotel I found with more money is just over two minutes' walk away. It's a three-star hotel and has the best suite here. With the money, I'm not short of money, and I know that Zhao Mingyang asked him to arrange it.
Give him a chance. This guy is very smart. He knew that Zhao Mingyang might have to work, so he specifically asked the hotel if there was a room for office use.
I spent 10,888 yuan to get the most expensive room in this hotel. Because of the location, if this hotel is outside the Third Ring Road, the maximum price for this type of room in this hotel is about 688 yuan.
After arriving in the room, close the door. There is a desk in the room, as well as a sofa and seating area for guests.
Zhao Mingyang opened Qian Jinduo's computer, and Qian Jinduo brought Zhao Mingyang over and left. This boy was indeed very knowledgeable.
Looking at the document, Zhao Mingyang was also confused. What the other party wanted was a really soft advertisement, commonly known as a story-based advertisement. This type of advertisement is more difficult to do. It means that after the first picture, it is all made up, but the story should be better.
, this is difficult to do.
Zhao Mingyang got up and walked around the house. The doorbell rang. Zhao Mingyang opened the door and saw that there was a lot of money.
This guy can do it. All the coffee and cigarettes were prepared for Zhao Mingyang. Zhao Mingyang took a look and said, good guy, all three types of cigarettes are worth a hundred yuan.
"Minister, there are two cups of coffee, one hot and one iced. You were in a hurry just now and didn't have time to take a sip. I asked the coffee shop to pack it up, as well as a box of small cakes. I don't know if you smoke or not. You look like
If you encounter something more difficult, I can help you here. If you need anything, ask me anytime and I won't disturb you." Qian Jinduo put down the things and prepared to close the door.
"Close it, don't think about stealing the teacher. But although you can't steal the teacher today, I can give you something to do. Go tell them to collect some nearby supermarket landmarks. You go and talk to Tuanmei and let them know.
They have prepared 20,000 kilograms of eggs. If I don’t stay here tonight, you can come back and stay with them, and I’ll leave the computer in the room for you?
When you check out, ask the hotel for an invoice, and I will reimburse you then. This supermarket card is enough for cigarettes and coffee." After Zhao Mingyang said that, he took out a supermarket card from his wallet and handed it to Qian Jinduo, then closed the door.
.
The reason why Zhao Mingyang was looking for money to do more of these things was because he had to advance money for a lot of business trips. The other two staff probably would not feel comfortable if they advanced money too much. After all, the company prepaid 10,000 yuan to each of the interns for room and board before they came.
Zhao Mingyang took a sip of coffee, lit a cigarette, and closed his eyes while thinking about a plan.
"Do you still remember the marketing steps I told you before?" Zhao Mingyang said into the headphones.
"Remember." Xu Qingqing said.
"Very good. This time the delivery platform is targeted at Tieba. Tieba currently has the largest number of users. The other company wants to embed soft ads, so let's start with soft articles.
Find a model signed by a company. She should have good looks but no memorable points. She must have a good figure and be dressed in eye-catching clothes, such as black stockings.
Let’s start with a love story, and let Hao Ren take the lead and use an account to create a series of love stories between a boy and a girl in a relatively large forum.”
Xu Qingqing quickly turned on the voice recorder to record, and then turned on the computer to record Zhao Mingyang's copywriting.
“You give customers what they want. If customers don’t want things that imply their products, these should be removed, because they have no shortage of such advertisements.
So we have to find another way and take a different approach.
The story begins with a couple who fell in love in school and started a business together after graduation. The love story routine is attractive and can be found in the company library.
Then it was written that the male protagonist earned his first money and bought a car. This was the first car in his life. He hoped that their lives would get better and better.
The car was tentatively determined to be within 50,000 yuan, and it was also a car starting with the letter "B" within 50,000 yuan. Then the model was asked to stand in front of the car and take a photo, and Hao Ren was asked to focus on that photo to make a fuss about.
Use multiple accounts to take the lead in leaving messages, similar to:
My sister-in-law is so charming that you can’t keep her in your car.
My sister-in-law is a perfect match for this car. My sister-in-law's stockings are great.
Brother, keep an eye on your wife...
After posting the above type of comments, post a wave of opposite comments, such as;
I support you, sir, you let me see love.
Not every girl loves money, some are more emotional.
…
Make this post popular. Only when there is controversy can it be discussed.
Wait until the heat gets high, and then ask Hao Ren to post a post saying that his girlfriend ran away with the owner of a car starting with 500,000 B.
She said she no longer wanted to spend the winter in a car without heated seats. She wanted to lie in the car and open the sunroof to watch the stars, and she wanted to hear better-quality music...
Cut this post into a long picture and forward it to major forums in the form of a story, with the title "My love lost to reality".
