Chapter 311 Song Lei’s Invitation [Please vote for me and ask for rewards]
"Try it, how does the wine from our hometown taste, and give me some advice." Song Lei picked up the glass and clinked it with Zhao Mingyang.
Zhao Mingyang took a sip, put down his glass and said, "Do you want to hear the truth or a lie?"
"The truth." Song Lei said.
"The truth is that this wine is at most about the same as the 181 bottles of wine on the market. I'm talking about the 180 best-selling wines. Your wine may be the best in the winery you mentioned.
Brother Song, you can't help but know this. Whether it's cost, consumables, brewing process, etc., most wineries are actually pretty much the same.
But the cost is fatal. For example, the same batch of materials is divided into three grades ABCD. Those big wineries can buy B-level consumables at C-level prices because of the large purchase volume. And the winery we are drinking from now is very likely to
Because of its low reputation, I dare not purchase raw materials in large quantities, so I spend B-level money to purchase B-level materials.
This is the problem. If you purchase A-level materials, the cost is too high. If the price of this wine is usually fifty bottles, its cost can only be guaranteed by using D-level materials. If you use B-level materials, that is
To make a profit at a loss, let alone use A-level, the cost may be 180 or 80, while big manufacturers may only spend 40 or 50, like Pepsi and Coca-Cola, the main reason why they have no rivals in the market for so many years is
Price control.
The cost of other companies is already three yuan, how much do they sell? If you sell it for three yuan, you will lose money and make a profit. If you sell it for four or five yuan, no one will buy it. However, Pepsi and Coca-Cola can offer wholesalers only two yuan a bottle, so they still make a profit. How can this happen?
Do it?
Isn't this the case with your wine now? You used the best raw materials and techniques available to make it on the same level as the best-selling wines on the market that cost more than 100 yuan. How much should you sell?
The cost may be 50 to 60 yuan. If you sell it for 300 to 400 yuan, will anyone sell it? Liquor is a profit-making industry, especially high-end wine. If you sell it for 300 to 400 yuan, no one will buy it. There are liquors priced at more than 500 yuan on the market.
In fact, only a few models can be sold, and most of them are for gift giving with false price tags, and there is no expectation that they will be sold in the market.
The cost of this wine is 50 to 60 yuan. It is impossible to wholesale it to dealers at the original price, right? At least 70 to 80 yuan is required to wholesale it, right?
The dealer can't sell the best-selling wine at 180 yuan, and the wholesale price offered by others is lower than this, so the dealer will definitely not choose this.
If this wine becomes well-known and can guarantee a large enough purchase volume, then you can sell it to dealers at a wholesale price of 40 to 50 yuan, and the dealers sell it at a retail price of 100 to 200 yuan. People will definitely choose the wine from your hometown, and there will be no profit margin.
, no one will choose to buy this wine from your hometown as a charity, and consumers will not buy this as a gift, because it is unknown and you have to explain it yourself, so you can’t do it.”
Song Lei gave Zhao Mingyang a thumbs up and said: "You are so right, brother. Everyone knows that our Lu Province can drink, but our Lu Province only makes beer. In the liquor industry, really, there is no wine.
Go out and compete with other high-end liquor brands, such as Wu, Mao, Yang, Diao and other liquors.
I researched this area and found that the biggest problem of our liquor industry in Shandong Province is that we don’t understand marketing and missed the marketing trend of the year. Most of these well-known liquors on the market are good at marketing. In fact, everyone’s brewing process is similar.
Because this industry is not a technology industry. It has a core technology that can outshine other companies.
For example, in the past, everyone knew that Wuliangye was the best when it came to drinking, but why was it Maozi later? Because Maozi’s marketing team back then was really awesome.
Our beer in Shandong Province also took the lead when beer was not yet saturated. Later, several breweries seized the marketing spotlight.
Let me tell you, I won’t last long in Tuanmei. Shen Nanshan promised me to help me build a liquor factory and asked me to come and help Tuanmei build offline marketing channels. That’s why I came here with a group of people.
I used to be the sales director of xx Home Appliances, but I also wanted to start my own business, and Shen Nanshan promised to give me an investment of 100 million.
I bought a liquor factory with all my belongings, and the belongings of a group of old brothers who used to follow me were also added to it. I had no way out.
I am looking for you, brother, mainly to talk to you. Are you interested in joining us? You will invest in the technology and leave the marketing to you, saving you the marketing fee of Empty Bottle Media.
Your marketing fee is really too high. If it were to be put into operation, it would probably cost less than 30 to 50 million. We don’t have that much money.
If you are interested, you can consider it. We will give you 15% of the shares. This is our greatest sincerity.
You have the same number of shares as I do. Shen Nanshan wants to take 51% of the shares. There is no way. After all, he invested 100 million in it.
We have no problem with sales. You are in charge of operations. I also want my brothers to live a better life. If you join us, we will definitely treat you as a brother. Our project is very good. As long as we do it, it will take three to five years. If you go public within the year, you can earn at least 500 million.
By then, we brothers will be able to achieve financial freedom and accomplish everything we want to accomplish in advance.
Shen Nanshan is very optimistic about our project, so you don’t really have anything to worry about. The main thing is that my brother and I are angry with you. We feel that we can cooperate and win-win, so I thought of inviting you to join."
Zhao Mingyang didn't answer. This was not a simple matter. If he agreed, all the pressure would be on Zhao Mingyang, and Zhao Mingyang would also be trapped to death. His whole mind would be on the wine.
Zhao Mingyang's thoughts are the same as Shen Nanshan's. He only wants to invest and does not want to participate in management. If investors participate in management unless necessary, it has actually proven that this investment may fail.
The simplest investment model is like the companies that Penguin invests in. They just provide money, retain the original team, and only ask for dividends, such as Xiaobaozhan, Bihu, etc. Penguin only provides funds, retains the original model, and waits for dividends.
And why is it said in the industry that investment is nothing? It is easy to become corrupt in any industry. The main reason is that after investment, management rights are required. This is a big problem. Let a group of people who do not know the business manage the people who know the business. You want to be an e-commerce company? He came to manage film and television and music companies. Later, as everyone saw, the music company closed down and the film and television companies basically went out of business.
Zhao Mingyang knew that his management ability was definitely not as strong as that of some people in Song Lei's team, and Song Lei was a top professional manager. If Zhao Mingyang participated in the management and operation, it would definitely become busier and more chaotic, and their own team would become even busier and more chaotic. It has matured, but it has not yet started marketing, so it needs someone in this field.
But this is indeed an opportunity, because the weakest point of most companies is operations.
The most important thing is whether this is what Shen Nanshan asked Song Lei to discuss. If so, Shen Nanshan wants to trap Zhao Mingyang to death.
This 155% is equivalent to a market value of 30 million. After all, Shen Nanshan wants to invest 100 million, plus the previous investment by Song Lei and others.
"Brother! I know you don't lack this opportunity. Because of your age and your achievements, this is not the only opportunity in the future. But brother, I can't do it. At my age, I don't have many opportunities.
Don't think too much. Shen Nanshan didn't ask me to find you for this matter, but I came to you myself. I know that Shen Nanshan came to you, but you probably rejected him. The person he likes is definitely good, so I discussed with several of our shareholders last night, and we all agreed to give you 50% of the shares.
I had nothing else to ask for, I just wanted to make money and ensure that our group of people could earn back their pension money. It was indeed my impulsiveness that led everyone to buy the winery that was about to go bankrupt.
I won't hide it from you. I invested a total of 30 million in it. Everyone's money was invested. But now, it has entered negative equity. Everyone has basically had no income for a year. That's why I agreed to Shen Nanshan to come and help. .
Starting a business is not what I thought. I tried my best to ensure that I persisted for one year, but if this continues, everyone is actually losing money. I feel ashamed of my brothers.
In fact, this winery will definitely make a profit. If there is no loss in one year, it will definitely make a profit in the second year. But I want to increase the speed so that the brothers can make more money. After all, if the brothers are doing well, I will feel relieved. Brother Zhao Secondly, don’t worry, you will not lose anything if you join us. I always give my all to my brothers. As long as you come to our side, just say a word and I, Song Lei, will try my best to help you. If I can’t, I will try my best to help you. Yes, I will also try my best to find someone to help you. I really fell in love with you at first sight, brother." Song Lei sighed and said.
When Zhao Mingyang heard this, he thought, hey, he wants to play the emotional card with himself, the friendship card. Is this Song Lei a descendant of Song Jiang?
But Zhao Mingyang is not a Liangshan hero. Zhao Mingyang thinks that he is at most like Wei Xiaobao, greedy for money, lustful and precious about his life.
Are you playing the emotional card with me? Then I'll beat you to death. We are all not fools. It's just that Zhao Mingyang may look young now, but he is still an old fox in his heart.
Age instead gave Zhao Mingyang the advantage of disguise, making it impossible for Song Lei to think of Zhao Mingyang's experience as a bonus.
"Brother! My brother! I have heard you no less than ten times from yesterday to today that you want to take your brothers to eat and make money. This kind of righteousness is what I, Zhao Mingyang, have always wanted to pursue.
In this era, we cannot live without people like you, Brother Song. I, Zhao Mingyang, admire Song Lei’s benevolence and righteousness very much. Come on! Brother! I’ll toast you!
Your company! I joined the AB equity structure, no problem! After drinking this glass of wine, we are a family, and you will be my good big brother, Zhao Mingyang!"
AB shareholding structure? Song Lei is still drunk. Who the hell is your big brother? You are too greedy.
Want to be like Dadongzi? Investors can’t make any decisions when they invest money, and all the say has to be made by you alone?
"Brother, why don't you drink?" Zhao Mingyang looked at Song Lei and said.
Thank you to the boss [Teddy Bear of Miracle Island] for the reward. Thank you to the boss for the reward. Also shout out to [Coke Xiaoxiaole], you have not been on my monthly vote list for three weeks in a row. You were always third on the list. Second on the list, first on the list, my big brother on the list, you have to stand up.
