Chapter 432: Seizing Power [Asking for monthly votes]
"Well~ I said this is candy, do you believe it?" Zhao Mingyang looked at Xu Qingqing and said.
"Haha~ What do you think? Unless you eat it." Xu Qingqing said.
Zhao Mingyang→_→
"Then I'll eat it for you to see." Zhao Mingyang picked up the thing on the ground, opened the package and started eating it, which shocked Xu Qingqing.
"This is really candy. It is exported abroad. Many foreigners like to buy this kind of candy. There are also more exciting candy models. You can go to the online store to search. This kind of candy is exported abroad by sugar factories. I'm not lying to you. There are
A sugar factory sent a sample and wanted to run it, but I refused." Zhao Mingyang said, this is indeed a kind of candy, which Zhao Mingyang refused to market.
"Why refuse?" Xu Qingqing asked curiously, she still didn't quite understand this.
Zhao Mingyang washed his hands and said while washing vegetables: "It's time to teach you some professional knowledge. In fact, Lingshi Palace is a company that integrates resources. Empty Bottle Media is a subsidiary, and its positioning is in advertising operations. In fact,
This area is too complicated and unprofessional, but due to early market needs, it is still not clear which category it belongs to.
There will be transformation in the later period. This will be divided into several fields. For example, business consulting has long been established abroad. The top domestic business consulting companies are also from abroad, and there are also domestic ones. This type of business is basically
They rarely advertise, and many people can't even find their contact information, because they only serve large companies, in short, unicorn companies.
The team members are basically all graduates from world-famous schools, including actuaries, advertising planners, risk controllers, lawyers, and top students majoring in business administration. These consulting companies will give you a plan based on your business.
A complete set of customized solutions.
We will provide you with available data from multiple fields, give you a risk assessment, tell you which things have a higher risk value, which ones have a lower risk value, and the return period.
Most of this is done for some venture capital companies. The two fields cooperate closely. Later, most venture capital companies also set up this department themselves. Don't look at the various business consultants on the Internet. They can make your products sell out at every turn. I
Those lecturers who are worth tens of billions themselves use fixed solutions, such as a set of streamlined operations to operate countless products. There is no guarantee that the products can last for a long time.
Moreover, many of this type of business information companies are false propaganda, and most of the business consultations are out of reach. The flood of business information is too complicated. At this time, the best thing for start-ups is to find venture capital.
There is also the operation of the entertainment industry. If you are not an insider, it is basically impossible to find it. Many marketing accounts are in vain if you look for them. The reason why it is difficult for outsiders to find companies is that it is closed loop.
These companies have fixed orders and do not accept any external orders at all. The main reason is that the risk value is too high. They are afraid that if they accept orders from some people, they will be exposed in the end, and other companies may not dare to approach them.
At present, in the domestic market, unicorn companies no longer rely on this type of company, because they have established their own venture capital companies and have such operating departments that only serve their own companies, so it will be more difficult to find these professional companies in the future.
Now, we won’t be accepting any external orders during our later transformation.
As for how to take orders, you remember, three don’ts: don’t take orders for which the market is unclear, such as some health care products, infant products, only mature products, the market has been around for ten or eight years.
You can misunderstand this kind of candy and its outer packaging, not to mention other people and children? So this kind of operation is ineffective because it does not comply with the market and mainly does not comply with advertising review. You have seen some
Are family planning products advertised in China? There are also some Qingqu related products.
Domestic audit standards are suitable for all ages and cannot be inappropriate for children. Therefore, we cannot accept this kind of candy even if you give us money, because it cannot be operated and we may be punished.
The second one is if you don’t accept it, it is strictly prohibited in the country. You must remember this because we will be greatly implicated because we know the law and break the law, such as virtual currency. Virtual currency is not legal in the country. You just do it.
To step on thunder.
Of course, those virtual currency companies will find some marketing accounts to promote the appreciation space of virtual currency without specifying the product name, making the concept of virtual currency popular. They are doing offline operations and online operations. If a marketing account tells you how to buy it, then
It's dangerous. If I'm going to be invited to drink tea, I can only tell some foreign netizens which virtual coins they bought and made money, and do the operation to guide the effect.
But we belong to a large company, so don’t step on Xie Lei. If there is a thunderstorm one day, we may be implicated.
The third thing is not to ignore all guiding things, such as some article accounts, which involves a wider scope. Some people ask you to help them operate their accounts. You must make it clear to them that anything that goes against domestic values will be done at your own risk.
Let me make it clear that some accounts are good in the early stage, but in the middle and later stages they will incorporate some ideas to guide others, and this will also affect us.
What we make is safe money. We must remember this and try to be customers we are familiar with. These customers have low risk value because our current existence is actually unclear. If we are not careful, the entire industry will be blocked.
This is why marketing operations in various circles will not easily break out of the circle to take orders.
To put it simply, if you read online articles on a website, there are also operations in the online article field, but they are basically only responsible for the operation of online articles, and not other things. Because it is unprofessional and the risks are not clear, if you do it randomly, the risk will be very high in the future.
There are also e-commerce operators. E-commerce operators also operate, but only in this field. Because everyone pursues security, if you let operators in the e-commerce field cross-border to operate online articles, there may be great risks, and even
Their industry has been shut down.
To put it bluntly, what all operators and operators in various fields ultimately depend on is their relationship with the platform. If an individual wants to operate something like Weibo, he can spend his own money on it. This is the fastest and most effective way to operate it, because the platform helps you operate it.
In the end, we won't be able to do it all. In the future, each branch is expected to be responsible for one area, otherwise there will be more troubles. For example, our Shanghai company may only be responsible for the entertainment industry.
What operations should do is to attract customers, what corporate consulting should do is to position customers, what business consulting should do is to help your customers improve product capabilities, etc. Operations are not a type of advertising planning."
Xu Qingqing asked: 'What other minefields are there?'
"Advertisement slogans, always read the new advertising laws, exclude all illegal ones, and find eye-catching slogans from legal ones, such as the number one, first choice, and best ones that were used in the past must not be used anymore, and the product may be reported by someone.
If you want to be removed from the shelves, you have to repackage it, so learn slowly. Let’s eat fruit salad, steak, and drink some red wine tonight.”
"I know how to eat. Don't ask me. I'm going to take a walk downstairs to see how the two of them are doing." After Xu Qingqing finished speaking, she went downstairs.
Zhao Mingyang knew that she was going to get the cake. After all, there was no cake today, and it was a gift for himself. He didn't know what she would give him.
After Zhao Mingyang finished everything, he opened a bottle of red wine that cost more than 1,000 yuan. He didn't buy anything expensive.
Liu Lanshan sent a photo to Zhao Mingyang, but Zhao Mingyang couldn't bear to look at it. Why did those two mouths look like they had special effects on their faces? Why did their mouths look so big?
Zhao Mingyang put down his phone and wiped his hands. He was thinking about one thing, whether he had forgotten someone.
Suddenly I remembered that Bai Yan, a potential risk, hadn't exposed his scumbag thing yet, so he might have exposed it tonight.
Ding dong ding dong~
The doorbell rang, and Zhao Mingyang went to open the door. As expected, Xu Qingqing brought a cake over, probably ordered at noon, and also brought a gift bag to Zhao Mingyang.
Zhao Mingyang took a look, what the hell, it's a belt, give him a belt, do you want him to take care of his belt?
"Thank you, I don't actually need a cake, it's just a formality." Zhao Mingyang said with false politeness.
"Then I still want it, a birthday gift for you, see if you like it," Xu Qingqing handed the bag to Zhao Mingyang.
Zhao Mingyang took the bag from Xu Qingqing, took out the gift box inside, and opened it. It turned out to be a belt. Zhao Mingyang had seen this before. It was considered high-end but not a luxury item. The price was more than 2,000.
If you talk about the difference between a belt worth a few thousand yuan and a belt worth a few hundred yuan, in fact, the usage rate is almost the same, and it is not even as durable as a belt worth a few hundred yuan. The more expensive and luxurious something like this is, the more important it is to pursue replacement frequency rather than
Some people buy a piece of clothing, a pair of shoes and a bag and are reluctant to use it. Once it is used, its lifespan is very short.
"Belt? Are you asking me to take care of your lower body?" Zhao Mingyang looked at Xu Qingqing and asked. He was testing what Xu Qingqing wanted to express, or what did she know?
"What are you thinking about? It feels bad and unlucky to give you a watch for your birthday. Do you like it if you give it to me? It's too expensive to give you other things. I don't have the money. After thinking about it, I think giving you a belt is the most appropriate and practical. You can give it to me every time.
As soon as you use this belt, you will remember that it was given by me. This will highlight the importance of this gift I gave you.
Did you make this? Didn't you just make a fruit salad and steak? Why did you fry the ribs you bought? It's not bad, sweet and sour pork ribs? I like this, but I don't know how it tastes."
"Welcome to taste, how much can you drink?" Zhao Mingyang asked holding the red wine bottle.
"Half a cup is fine. By the way, I want to ask you something. Did you know that Mr. Gu just got a project?"
"That project you're talking about Wan Heng?" Zhao Mingyang asked.
"Yes, it is said that we talked about it today. I don't know what the outcome will be. What do you think of Wanheng, how do we operate it? Can we also operate the real estate business?" Xu Qingqing sat down and said.
"Let's not talk about work first. Let's eat. Let's talk after dinner." Zhao Mingyang said. It seems that this girl wants to join this project and has started to study. Wan Heng wants to expand the territory.
Xu Qingqing's family is preparing to start making plans for Xu Qingqing to start accumulating experience. To put it bluntly, Xu Qingqing's father does not want to cede his rights to others, such as giving them to his brother's children. This preference for sons over daughters is not common among entrepreneurs.
exists.
In other words, capital does not distinguish between men and women. What they want is rights, the ability to control and protect their rights for a longer period of time.
Xu Qingqing's family wants Xu Qingqing to take over successfully, but they are facing dual competition from shareholders and family, because Wanheng is not only owned by Xu Qingqing's father, but is the foundation laid by Mr. Xu of the Xu family, and the other children have some
There are not many shares, but you can seize power.
