Chapter 451: Selling dog meat as a sheep's head {Please subscribe}
Early the next morning, Zhao Mingyang got up and tidied up, and Xu Qingqing also got up. However, Zhao Mingyang got up at 7:30 to make breakfast, while Xu Qingqing got up at 8:00, washed up and had breakfast. Both of them were used to this kind of relationship.
As long as he got used to the pattern, Xu Qingqing would become sticky and dependent on Zhao Mingyang.
"Don't mention it, it's so comfortable to live here. I get up at eight o'clock, have breakfast and pack up and go out. It's a little after eight-thirty. I walk to the company in five minutes and ride my car in two or three minutes to get it done. Next time I decide to do it in...
Get some sleep." Xu Qingqing said while eating the egg pancake made by Zhao Mingyang. It didn't taste very good, it was so delicious.
Zhao Mingyang handed her a glass of freshly squeezed orange juice. After the two of them had eaten, Xu Qingqing actually started to clear away the dishes. Although she was a bit clumsy, she had already begun to try to divide the labor with Zhao Mingyang's family.
Xu Qingqing left first, and Zhao Mingyang walked to the company. They just went to work on Monday, and Gu Man organized a meeting for everyone.
In the conference room, Gu Man put down his document bag and looked at everyone and said: "Wan Heng has a big order to place, but it is different from the previous marketing model. They want a property sales plan. What ideas do you have? Summarize it.
Let's connect at that time. The Mid-Autumn Festival is coming soon. This year, the company will give everyone a water purifier worth 3,000 yuan. You can send your address to Zhao Mingyang by email, and then arrange for it to be delivered to your door for installation.
The Mid-Autumn Festival and the National Day are coming together this year. In order for everyone to work better, the company has decided not to adjust shifts or days off, but to directly give everyone a one-week holiday. After the festival, no matter what day of the week you work, you will still have normal holidays.
Everyone, please handle all your work before the holidays. Don't wait for the holiday. The client is calling me. We have agreed in advance that if the client calls once, I will fine the project leader five hundred yuan. If you have money, you can
Punishment..."
The meeting lasted for an hour, everyone dispersed, and Zhao Mingyang was left behind.
"Why are you keeping me here again?" Zhao Mingyang asked.
"What's wrong? You're not happy yet? Wan Heng asked you to do this project by name. Is there any way I can do it? It's not easy to accept this order this time. I'll give you a vaccination first. The house is an ultra-high-end consumer product.
Wanheng's houses range from hundreds of thousands to hundreds of millions depending on the city.
The plan you want to give is a trial that can be used by all branches of Wanheng. And as you know, real estate is not easy to sell unless it is a big brand. The main thing is the location. Most of the good locations are occupied by local companies and urban construction. And
Wanheng has only expanded from Guangzhou in the past few years. This is a mistake. If we don't do it well, we may destroy our brand.
I heard that Wanheng found several companies to implement this plan, but all failed and did not bring any actual benefits to them. Wanheng also made a desperate move after seeing the operations of their competitor Five-Star Home Company to revitalize the company.
The chips are on this one.
This money is not so easy to come by. You have to know that for us, if an order fails, it’s nothing. But if a unicorn company’s order fails, the impact will be huge, and it may never be big again in the future.
If the order is made, I can do it. If it goes wrong, I can apply to be transferred to the Lingshi Palace headquarters to be transferred to another department, and you can still maintain zero mistakes in large orders."
Zhao Mingyang glanced at Gu Man and said with a smile: "But after you leave, I still have to do it. Do you have no confidence in me? I have made this list. Don't worry, I almost have the plan in my mind. By the way, the company's end-of-year plan
How to prepare for the annual meeting?”
"As in previous years, each region will organize it and then go to the head office. This year the venue will be in Shanghai. Lingshi Palace has booked a stadium that can accommodate 30,000 people. Some celebrities will be invited to perform and then awards will be given to each company.
As a reward for outstanding employees, I guess this year you and I will both go on stage to receive the award.
If there are no surprises, the bonus should be similar to previous years, starting at 100,000. Based on the results, you and I may get seven figures this year, but it is said that there will be new projects at this year's annual meeting, who knows."
"Then why should I go? Or if I don't have time to go, you can pick it up for me," Zhao Mingyang said.
"Okay, but what's the matter with you? Let's talk about it then."
After Zhao Mingyang left, he explained a few things to Brother Xiaosha and then drove out to meet Ye Chuan to make money. He was now in too high a debt and had to find a way to get out of it.
Li Yanqing's side is currently unable to make a profit, so he can only go to Ye Chuan's side to build a clothing brand and use shares to pledge loans.
Because the money provided by the Ren family and Ye Chuan is real money, they can expand quickly.
Ye Chuan drove to the place designated by Zhao Mingyang. He was actually in a fishing park. Zhao Mingyang was sitting on the fishing platform wearing sunglasses and fishing. Damn it, Zhao Mingyang had never studied this skill deeply because he had been focusing on other aspects in his previous life.
, this is where you come to learn.
Ye Chuan came over and said, "Brother Mingyang, how was your fishing?"
"Wait, these are not the fish I want, so there is no difference between caught and not caught. Have the designers Xia Xiaomeng found been in place?" Zhao Mingyang said very pretentiously. He would not tell Ye Chuan, especially
Well, I sat here for half an hour and caught nothing.
"We have found them all, but the average age of this team is only twenty-two. Isn't it too young? There are no well-known designers." Ye Chuan said.
"What are you thinking? In the early stage of starting a business, a big-name designer would cost millions to produce a drawing, and a well-known designer would cost hundreds of thousands. Why should we use them? We are a new brand. We use Chanel, and Hermès designers also
No one recognizes them. On the other hand, if we draw a random picture for Hermès, Chanel, etc., once they are used, they are called breakthroughs and innovations. No one will care whether you are good or not.
Remember, what is a designer? He is the icing on the cake. A big brand will never collapse because of a designer, but a designer will collapse because he cannot connect with a big brand.
There are several plans, I tell you to do it first, follow what I say, and ensure that you can make a profit." Zhao Mingyang said.
"Okay, Brother Mingyang, tell me." Ye Chuan took notes with a notebook and a pen.
"Our main focus must be a young and trendy brand, focusing on sports and leisure. In the early stage, we will produce one series of clothes and trousers in one color, and try to use the three stripes as much as possible, you know, the three stripes." Zhao Mingyang said.
"Well, isn't this a bit of a copycat? Is it going to be okay?" Ye Chuan asked worriedly.
"No, the patent protection period has expired and everyone can use it. And the latest news is that the trademark applied by that company has also been rejected. The three stripes do not belong to any company and can be used by the public.
Secondly, search the patent periods of several major sports brand sneakers to see which ones have expired and use them directly, which is called a tribute to the classics. Others sell a pair for 999, but we sell a pair of the same style for 299."
Ye Chuan frowned and said, "Wouldn't this be a bit LOW?"
"LOW, it's not shabby to make money, we are all within the legal scope, and you have to know that this type of style can automatically attract traffic, the price is lower, you don't have to worry about no customers to buy, the best similarity is 100%
Ninety-nine times, that's it, just put our LOGO in the insole or sole.
These are just for some people who don’t have money to buy genuine products, but feel like they are imitations and are not comfortable wearing them, and are afraid of being called high imitations, so they can buy independent brands like ours. Of course, we can add some of our own elements into it. This is
Let those designers figure it out."
"I understand, I understand." Ye Chuan understood what Zhao Mingyang meant. Zhao Mingyang didn't want to leave a low image to others, so he actually asked Ye Chuan to do this.
"You are the president and I am the shareholder. You should do these things. Don't overthink it. Your task is to lead the company to profitability. Do you know what the benefits of young designers are?"
"don't know."
“I don’t disdain plagiarism. I think I am talented and unconstrained. In fact, most of the designs are not very good. Because I don’t understand the market, it is easy to make mistakes, especially some mistakes that can easily create contradictory topics. But most of them are original.
, you need to hire a group of people, a group of consultants, preferably university professors from the Department of International Relations and History, and give them 10,000 to 20,000 yuan a month. Their main task is to help us review the design drawings to see if there are any issues that may cause social controversy.
thing.
Many designers have no cultural foundation and just design whatever comes to their mind. This may lead to insult and slander. This must not be allowed."
"I'll do this." Ye Chuan said.
"What we want is their unconstrained design, but first we have to help them clear the mines, sign the contract, and hold their contract in our hands, so that they will not leave the company as soon as they become famous. As for how to design the contract, your lawyer
I will give you a template on how your company limits and retains designers.
In addition to the above, spend some money and find a few co-brands. You can find some new and popular Chinese comics to co-brand, co-brand with some games, and finally bring it up to a higher level and co-brand with the Forbidden City. There are still very few co-branded products in China.
, we will seize this gap and develop the market for young people.
Then after looking for things from history, such as the Five Tiger Generals, we first look for free public copyright things to add to the design. Our market starts from the Internet, using designs such as three stripes, such as clothes.
59 sets, increase the sales of clothes, and then replace them with clothes designed by us. To put it simply, we replace all the clothes and product information that used to attract traffic with three stripes with clothes with our own elements, so that the comments and sales will be
With this, the price can be set high. People who buy it later think that the clothes are selling well and the price itself is so high. This is why designs such as three stripes are used to attract traffic, because it is easy to promote and attract traffic."
Ye Chuan finally understood, and I have to say that Zhao Mingyang did a really good job of selling things like sheep over dogs.
"Also, I need you to do some marketing." Zhao Mingyang said.
"Whatever marketing needs me to do, you tell me, as long as it's not illegal, I can do it," Ye Chuan said.
