Chapter 457 What do young people like? [Please subscribe]
"Your thinking is solidified. What is an artist? It is personal IP. The ultimate value of an artist is nothing more than the realization of IP. Then the definition of IP is not an artist. Artists are just one type of IP classification. Do you understand what I mean?
?
Why does Fatty Luo have fans following him? What is his main selling point? It is his dream and the core of his struggle for his dream. Many people give up on their dreams midway, but Fatty Luo persists. As long as he persists, fans will definitely pay for it.
Yes, this group of people just regarded Fatty Luo as their epitome and wanted to see what it would be like to continue to persist in their dreams.
Does Fatty Luo’s team know about it? They definitely know, and what are we going to do? Create N Fatty Luo.
Among them, there must be finance-related, literature-related, sports-related, etc. These are IP, not people.
Why recruit teachers? First of all, there are many types of teachers, such as history teachers, foreign language teachers, economics, etc. These have professional advantages. The salary is up to 30,000 per month, which will attract many people to apply for the job.
Another point is the innate advantage of teachers, that is, speech control and adaptability. This is not something ordinary people can learn and master in a short time. For example, a teacher with five years of teaching experience, if you give him a manuscript to give a speech, he will
You can quickly understand and digest the content, and then memorize it quickly.
This is not the point. The important thing is that he can perfectly interpret a speech that is not embarrassing. You have to know that speech is difficult. It is even more difficult to resonate with others and make people think that you are not talking nonsense. Many people specialize in
Why do I still make such a mess of my speech when I go to public speaking training?
Because of his adaptability and ability to control the entire field, including the ability to control the situation, the teacher's innate advantage is that at the moment of giving a speech, he only needs to put himself into the identity of a teacher, and the people sitting below are all students. In this class, he
He is the king, he has the final say in everything.
You can see this from Jack Ma, Teacher Yu, Fatty Luo, etc. They all have teaching experience, interaction, empathy, and adaptability. These are accumulated from class to class, batch after batch.
A lot of the experience accumulated by a group of students can also be understood as instinctive.
Those who receive professional speech training may only have the opportunity to speak a few times a month, but teachers are different. They have several hours a day, a year, two or even ten years. This is all accumulated over time.
Therefore, when recruiting, priority will be given to teachers with more than three years of experience. The minimum salary will start at 10,000, but the actual salary will start at at least 20,000, with food and accommodation included, intensive training, and a large number of text creators to be recruited to write for them.
The manuscript should be written according to the characteristics of each of them, and we need to mass-produce IP.
Mr. Ning, the opportunity is here. I can tell you that an IP may be worth five or six billion, and Daotian Entertainment belongs to you, Ning Dongsheng, not to me, Zhao Mingyang. I am just a shareholder, but I don’t want to manage him.
, I didn’t want to control it, you are the head of Daotian Entertainment.
There is another contract here, which is a share contract. The previous contract has changed. I will give you 5% of the shares. At this moment, I will hand over Daotian Entertainment to you.
Daotian Entertainment is a company with a market value that may reach 100 billion in the future, and you, Ning Dongsheng, will be the protagonist standing in the spotlight."
Ning Dongsheng's blood boiled when he heard this. Zhao Mingyang wanted to tie Ning Dongsheng up. In the past few months, he discovered that Ning Dongsheng's abilities were indeed outstanding, and Zhao Mingyang had no intention of becoming the head of Daotian Entertainment. How tiring that would be. He just wanted to
Want to collect money.
The next step is to leave it to Ning Dongsheng, just like Ye Chuan's Ma Dou clothing. Zhao Mingyang will help them polish the plan in the early stage, and leave it to them to do it themselves in the later stage. Zhao Mingyang can still be a worker with peace of mind. These things
It's just the insurance Zhao Mingyang bought for himself.
After these things were laid out, Zhao Mingyang felt at ease. These are a guarantee. You don't need to get up so quickly, but you can do them first. Zhao Mingyang knows that he can't guarantee that any of these things will get up, so he does that.
Investing too much feels a bit messy.
To put it bluntly, Zhao Mingyang has no guarantee that any of the projects he does will be absolutely successful or profitable. He can only do a few more. If one of the projects is profitable in the future, he will be free of wealth.
The concept of financial freedom actually varies from person to person. If you have a house, a car, and a deposit of four to five million in a third-tier city, you have financial freedom.
In a second-tier city, I have a house in a school district with a market value of about 5 million, a car worth 300,000, and a deposit of about 1 million, and I have freedom of wealth.
In a first-tier city, there is a house in a school district worth 15 million. An ordinary mobility scooter will suffice. A deposit of 30 million is enough to give you freedom of wealth.
The gap is huge, because the quality of life requirements and various cost requirements in the later period are large. For example, in first-tier cities, if you have a family, you cannot guarantee that the whole family can travel abroad for ten and a half days every year, and your children cannot afford to pay more than 100,000 yuan a year.
If you are in kindergarten, it will be difficult for you to have financial freedom, because the competition is great and the temptation is great, so the required deposits are also large.
Zhao Mingyang does not have the freedom of wealth now, only his father's debt is like a mountain. When he has children, he can only let his children feel that their father's debt is like a mountain.
Because he has no protection, Zhao Mingyang has such a crazy layout. This may make many people not understand. To put it bluntly, because an ordinary person wants to get up, he must do it step by step, because once he falls, he may never be able to do it again.
Can't get up.
If you want to keep driving and hanging, you must have a backing that can handle the difficulties encountered on the road. If you don't, you will be beaten to pieces.
On the other side, there were two directors of the 271 Mid-Autumn Festival Gala. The later director was the last to come first and showed his full performance, such as breaking all the lies of the previous director and starting over again. Everything was in accordance with 271's requirements.
Meng Xiaoxian and some popular guests voted by netizens occupied the dominant position. At this moment, all satellite TV stations are competing for the XQ group. After all, this group is the most popular during this period. The four returning sons are in it. Although many young people are not
I knew what they were, but when I saw others shouting, I started shouting too.
The era of traffic has truly arrived. The previous Korean Wave was based on good looks but also strength. The arrival of the XQ era has told everyone that traffic is king, business level aside, and quick monetization is the way to go.
No, when Zhao Mingyang came home at night, Xu Qingqing was modifying documents there with her notebook in her arms.
Zhao Mingyang poured a glass of juice for Xu Qing and asked, "Do you have an order?"
"Yes, you know that Korean pop group. There are a lot of lists now. Look, I don't know how to give a plan now. Have you heard their songs? It's really confusing." Xu Qingqing said.
The laptop was handed to Zhao Mingyang to look at.
Zhao Mingyang clicked on it and took a look. To be honest, the main focus of Korean groups is stage effects, singing and dancing, but this type of Korean wave is rarely understandable. You don’t know what is being sung without looking at the subtitles. But
It's just because they don't understand that some fans with low knowledge like it. They think it's mysterious, cool, and different from others. In addition, both the male and female groups have high standards of appearance.
There are tough guy types, sweet types, melancholic types, cold types, etc. These are the advantages of a group. There are many people, many types, and there are many choices for fans.
Now comes the problem. This brokerage company has placed hundreds of millions of orders, and all marketing companies have basically received them, but they are all deposits. In the later stage, the big orders will be placed to whichever company has better operating data.
Kimchi Country’s brokerage companies are very willing to operate at a low cost, even spending one to two hundred million dollars in operating expenses, because as long as they operate, one person in the group can have an IP worth hundreds of millions of dollars, and the endorsement fee is basically tens of millions of dollars.
Knife, because it has a huge fan base.
Imagine that a star with not so much traffic can evade taxes of hundreds of millions a year, not to mention that a big anchor can evade taxes of billions by selling goods. The money in the entertainment industry and the money from the fan effect are beyond normal people.
Understand the scope.
Kimchi Country is very powerful in mass star-making, especially in the entertainment field. They can quickly create stars with different IP positions, and even variety show stars can be worth hundreds of millions of dollars.
You can make crazy money in Asia by using these IPs. There are only a handful of Asian stars who can make money in the world. In terms of music, there are almost none. In recent years, only Uncle Psy's song has broken the circle. Most of them are bought in Europe and the United States.
On the list, there are many directors who have broken through the industry and succeeded. Among film and television stars for so many years, only Uncle Long is considered a true global superstar.
It is very difficult to become a global star. Whether it is sports or entertainment, it is as difficult as climbing to the sky. For example, in Asia, where the literary world has broken the circle, Liu's Three-Body Problem is a real breakthrough. This is why so many Hollywood companies
Some foreign dignitaries and celebrities will approach Liu to discuss cooperation.
This is a once-in-a-century phenomenon. Most of the film and television stars, sports stars, and literary writers we think are famous have actually failed to break through the circle. It is too difficult to break through the circle in globalization. In terms of sports, the only ones in Asia who have broken through the circle are Yao and Xiang.
Brother Xiang is considered to be at the top of the pyramid. You must know that many sports are not necessarily liked and paid attention to by the whole world. Although many trolls criticize Brother Xiang, Brother Xiang is indeed one of the few in Asia who is globally famous.
How to make a star or a famous person mistakenly think that he is a global star in the local area, this is what the marketing company should do.
This is the order in front of me. Obviously, a boy band that not many people even know about in Kimchi Country is operating as if they are already globally famous. If you don’t follow them and don’t like them, you are out of date. You just don’t understand fashion trends. You just keep up with them.
The world is derailed.
Xu Qingqing's current confusion is that she doesn't know how to run this group, because she can't brag about it or run it.
Being stuck here and unable to continue the war work, Zhao Mingyang took the computer and said: "Your thinking is wrong, so now most operating companies are stuck here like you, and don't know how to proceed to the next step. Party A requires
What? Fame, exposure.
Then you have to do reverse marketing at this time, because you know that no one will necessarily pay attention to your overwhelming operation, because no one will care too much about a popular boy group without any works, because this XQ is no different from the previous Korean wave
, whether it’s music style or appearance, they’re all basically the same.
It is a batch product in itself, and it is all a product based on a template. It is difficult for the market to quickly accept it, and everyone will be visually tired and aesthetically tired.
But you have to be clear that children under the age of twenty have never experienced the previous Korean Wave. This is also the clever part of the Korean Wave. It will only take six, seven years, or even ten years to launch a group of groups to come to the country to make money.
The time difference ensures that new young potential fans will grow up.
So how do new fans follow this group? Or what do young people like to do the most? Do you know?”
Xu Qingqing thought for a while and said: "Playing games and watching movies, do you want to use up the set?"
Zhao Mingyang→_→
"How did you end up like this?" Zhao Mingyang looked at Xu Qingqing and said.
"Because I've been with you for a long time." Xu Qingqing said seriously.
