"Is this about it? I have thought about it carefully and I think you should be fine. After all, you have been learning computers for almost three months. It should not be difficult to learn some cashier systems. There are many computer-operated forms. You will be learning by then.
Next time, someone from the manufacturer will communicate with you remotely.
There is a key point here, that is, there is no good thing in the world. The investment from the other party is based on the amount of one million per store. The total investment is expected to be 10 million. Of course, only 3 million will be invested in the early stage.
Try three stores, but you must at least ensure that the net income of each store is 500,000 yuan per year.
If the net income is less than 500,000, you must also find ways to supplement the income of 500,000 to others. If the income exceeds 500,000, they will not want it. It is all yours. This advantage over the first method of getting 2% is yours.
With greater authority, the dividends may be higher, but the disadvantage is that the risk is greater than the first option.
Also, they will provide each store with RMB 100,000 in raw materials as a subsidy in the first year, but they will not provide it after that. You need to purchase everything at your own expense, including the rent for the second year, which you also have to pay for, of course, for five years.
After that, your store brand can be owned by you in this area, and there is no need to continue to pay dividends to them."
Zhao's parents and Zhao's mother trembled when they heard this. Their pastry shop's daily turnover was only seven to eight hundred. Excluding the cost of rent, they only made four to five hundred. Now that they hired three people, they basically made no money at all.
I have no income anymore, because the two pastry chefs need to earn 4,500 each a month, and the cashier needs 2,000 a month. Wages are generally low during this period, but the pastry chef's salary cannot be too low. If it is too low, there will be no one.
Doing it is a technical job, so Zhao’s father and Zhao’s mother were anxious because they had no money to make.
The couple worked on their own, so they could earn more than working part-time, but they had to wake up early and work late at night without any rest, so they had no money for rest.
Now my son says that a store’s annual net income must be 500,000 yuan to give to others, but he can’t use it to make up for it himself. What kind of concept is this? Zhao’s parents don’t even dare to think about it, and they are already starting to get scared.
"Son, this risk is too great, really too great. Your mother and I have been doing this business for some years. We know that you must know more in school than we do, but you may not have the knowledge in this business.
We understand that this year's net profit of 500,000 yuan is too high and cannot be achieved. It is really difficult and there is a high probability of losing money." said Zhao Mingyang's father.
Zhao Mingyang's mother also nodded in agreement. This was a losing business.
"Mom and Dad, you know what I do, right? I'm in planning and operations, and I'm pretty good in this line of work. Otherwise, my boss wouldn't give me a promotion or raise. I dared to talk to people about this at that time.
After calculating the risk cost, I know that the pastries you make are definitely 10,000 times better than mine, because you make this every day.
But the pastry shop I'm talking about is not the kind you open now. You mainly make cakes, breads and chicken cakes, and the rest are gone.
As for the pastry shop I'm talking about, the first requirement is that the area of the house is very large, starting at 100 square meters, and the interior decoration is high-end.
There are also many shelves and refrigerated cabinets. The entire counter is basically filled with cakes and fruits. First of all, the first difference is the decoration and area.
The second point is that the cakes you make are different from the molds you make now. There will be some cartoon ones, such as Spider-Man, and there will also be some customized ones. The prices are of course different. The six-inch cake you make now only costs 40 to 51 yuan.
That's right, but they want to sell it starting at 150 yuan. Don't refute me yet. Will anyone buy it if it is so expensive? You will understand when I tell you that someone must buy it, and there are quite a lot of people.
The third point is the category. There are more than just cakes and pastries. Let me tell you this, parents, do you know macarons? Do you know tiramisu? What you make is the same old bread and egg roll chicken.
For cakes, cakes are simply bread and butter.
What they make are various categories, such as sandwiches, egg tarts, burgers, sushi, various flavors of layer cakes, etc., as well as pastries in gift boxes, such as some Soviet-style pastries and Cantonese-style pastries.
Including drinks, freshly squeezed juice, fruit tea, milk tea, double skin milk, coffee, etc. This is not a pastry shop, this is a fast food restaurant. For breakfast, afternoon tea, and late night snacks, take a look at our cities.
? Many pastry shops mainly sell cakes, which are sold with some toast bread. The shops are similar to ours, thirty to fifty square meters, and some are even only ten square meters.
Let’s talk about the most critical point again. Does your store have membership recharge? I asked you to do it before, so just do it, but members can only come to your store to recharge. What if it is applicable to ten stores?
It can be used in urban areas and counties. What if this recharge card is a prize or gift issued by the company to employees? What if this recharge card can be used as a gift? It is anonymous. It is essentially a fixed-place commodity consumption card like a supermarket card.
And who doesn’t have a birthday? Even if it’s not your birthday, you can buy some pastries for breakfast, lunch, and dinner. The marketing model is different.
You think you are selling cakes, but in fact you are not selling cakes. Now you probably understand, it is completely different from what you are doing now, and it is not the same thing.
There is another point that you may not have paid attention to, but we have data on some fast-food restaurants, such as our McDonald’s and KFC. Their business may be more profitable than first- and second-tier stores. Why?
There is no choice in the market. In this fourth-tier city, everyone thinks that this is high-end. Having a meal with your children is happiness. Even if you have a face, you can take a photo and post it on WeChat.
In first- and second-tier cities, most people take photos in some high-end private clubs, private restaurants, high-end Western restaurants, etc. You see, the McDonald's near our house has been open for almost fifteen years, and there is a lot of business every day.
It’s crowded and people go there for blind dates. Just because people from small cities don’t have the spending power.
The more you visit a place like this, if you go to a high-end-looking shop, such as this pastry shop, there will definitely be people coming to spend money. For example, if a boy buys the milk tea and coffee here and some pastries as a gift to a girl, it will give him face, and he will be there for his birthday.
We buy cakes here just because we have dignity, why? The cakes we make here are completely different from other cakes in this city.
So in summary, I think you can do it, and in the short term, this type of store will not appear in this city, because the investment is too large, and multiple investments are made at one time.
By the time you open ten stores, there will be no room for the other stores to survive. Some of them may have lower prices than your stores, but the categories and quality cannot be the same as your stores.
You are the only one in this market, so you have a regional monopoly. The most important thing is that the rent here is cheap. We only rent stores that agree not to increase prices for five years or have small price increases. I took a look and there are hundreds of them.
The annual rent for a square meter shop is only 90,000, which is actually not high.
By then, it will not be difficult for a store to achieve a daily turnover of 5,000 to 6,000 yuan, and it is very possible to exceed 1,000 yuan. There are nearly 900,000 people in the city, and there are several counties, each with a population of hundreds of thousands. There is still market space.
Very big.”
Zhao Mingyang's words made Zhao Mingyang's parents fall into deep thought. They were still afraid. However, Zhao Mingyang did not tell his parents that he did not expect them to make money at all, but wanted to find ways to seal their expansion period.
"Think again." Zhao Mingyang's father was a little moved, but he was still afraid because he didn't have confidence.
Zhao Mingyang's mother was also a little moved, but she was also afraid of losing money. Zhao Mingyang knew that they lacked a certain affirmation and decision.
"That's it. Don't hesitate. I'll repay you if you fail. I trust you. Let's eat first and you go check out the store first." Zhao Mingyang said.
