"Mr. Zhao, I still don't understand this. Does this have anything to do with our platform?" a girl asked.
The average person in this circle is only about 26 years old, so they are all considered young people, so the atmosphere of communication is not restrictive.
The hamburgers, cola and coffee that Zhao Mingyang ordered were delivered. He gave the items directly to everyone and said: "Don't be restrained, everyone, eat and drink when it's time. Our company is different from what you have been in before.
.
We don’t require work attire here. You can wear whatever hairstyle you like and wear whatever you like. Of course, I don’t mind if you wear a bikini to work.”
So people laughed again, and the atmosphere instantly relaxed a lot. Most people are still not used to this because it is a bit too free.
"We don't need too many people here, these people are enough, so I created a leisure and entertainment area and a tea room in the remaining space. To put it simply, you can treat it as an open company here.
, what we need is brainpower, not the value generated by working overtime.
The social engineering just mentioned can actually be used on this platform and targeted at each user.
As I said, the main focus of our platform is the second dimension. Our target customers directly target this group of customers in the early stage. Our content library only purchases animations with cheap copyrights. What is cheap copyrights?
That is, it has been broadcast for many years, and pirated copies can be found everywhere, and then they can be used to fill the content library. But this kind of stuff can only be used to fill the content library. The most important thing is to buy the newly released anime.
We only purchase a few episodes, no more than 30 episodes at most. We pay according to the number of episodes, or even do not buy them directly. We only bring some trailers and even a pilot film, but they must be new ones, but there is nothing there yet.
If it's hot, buy it as soon as it comes out. What do you do after you buy it?
For users to watch, only one episode and two episodes are allowed to be watched. If you want to watch the third episode, you must register as a member to watch it, otherwise it will not be played. Moreover, if you search the entire Internet, if you find piracy, you will sue the platform that provides link access. There is no need to go to each one.
Search, search one by one, such as several domestic mainstream search platforms, users can use it, we first search it ourselves, if we find that there is piracy, let the search platform block the link.
Users can't see it on other platforms, so they can only open a membership to watch it. Do you understand? As long as we keep releasing new dramas, then their members can't even think about closing them. One episode will be updated every week, Monday to week.
Every day, a drama series alternates back and forth, locking up their membership renewals.
We put all those trailers on the shelves, implying to users that there are still a large number of dramas to be broadcast, which are only open to members. For example, if the countdown is three to five days, someone will be ready to sign up for membership in advance, and then they will find a reason to review after introduction.
Just put it off for a while, the worst case scenario is that it won't be reviewed.
After the introduction of animation, what else do we need to do? Sell peripheral products and convert virtuality into reality, such as a full set of cards in Yu-Gi-Oh!, anime character dolls in Dragon Ball, etc., as well as various printed clothes, keyboards, and mice.
Ah, various co-branded models are launched.
This group of people may have been following a comic for more than ten or twenty years. They already have a very deep affection for this comic, so they consume their favorite comics once, or collect anime peripherals, and make this a habit, regularly.
Release new products.
Moreover, we need to increase investment in comic exhibitions to promote this market, and sign a group of models and actors to play cartoon characters. Members can enjoy discounted ticket purchases, so that going to comic exhibitions will become as much a habit as watching movies.
As for the membership price that Director Fan is considering, first of all, you need to know what are the benefits of membership on other platforms? It is to eliminate advertising.
If we don’t have advertising, can we attract a group of prostitutes?
Those who prostitute themselves for free are the potential stocks. Is there any good thing in this world where pie is lost? Of course not, we are not doing charity.
First of all, the membership price is from March to November, but if the annual subscription is only 99 yuan, do you think anyone will recharge? This is a big advantage.
If those members don’t replenish their membership, then we will force them to sign up. All kinds of dramas will be aired continuously, and we will only be allowed to watch one episode for free. As long as there are many dramas, we will only be able to watch one episode for free. This group of whores are free.
You can only sign up for membership. It’s too expensive in March and November. 99 a year is a good deal. Of course you can sign up for 99 a year.
You see, isn't this equivalent to or even higher than other platforms' current membership price of 58 per year?
Of course, the above are only a small part of the core of our platform. What is our core? The second dimension, what exactly is the second dimension? It is all possibilities, infinite reverie, and unbridled imagination that is divorced from reality.
What do we need at this time? Creators, in fact, you are no stranger to this. Back then, Youku was a gathering place for creators, and many people came out. However, in order to prevent others from going astray like Youku, our company does not need
Third-party capital intervenes and there is sufficient financial guarantee.
It will not become a product promotion tool for any company. There is only creation here. Next, let’s talk about the profit from creation.
Just now, Manager Fan said that there is no advertising revenue. This is wrong. We have advertising, and there are more ads than other companies, but they are also different from other companies. Our advertising must be creative and let the creators create their own. Next, advertising
Give the creator a portion of the money and let everyone share it through collective creation.
Another method is evaluation. We receive money from manufacturers and let creators conduct evaluations and advertise. In this case, our advertisements will be continuous. We are not limited to one company. All brands can advertise. We just let manufacturers produce products.
, advertising is left to the creators to develop and profit themselves and create unique advertisements.
Of course, the copyright of the creator belongs to our platform, and we give the creator a share and fixed rewards. If a manufacturer takes a fancy to an advertisement created by a certain creator, it needs to spend at least one million to purchase the copyright.
Isn’t this just advertising revenue? There is one more thing I want to tell the content department. When recruiting online creators, the content department can use existing materials, such as foreign film and television dramas and domestic popular dramas, for secondary production.
Content creation is posted to our platform.”
"Mr. Zhao? What is secondary content creation?" asked the head of the content department. He was eating a hamburger very inelegantly and talking while eating. This was something he had never dared to think about before, because Zhao Mingyang was also eating while eating.
While talking to him, everyone was inspired by Zhao Mingyang.
"It's just a narration. For example, in the American drama Jue Ming, we can name the protagonist, such as Lao Bai, and the supporting character Xiao Mei, etc., and then add some interpretations of the creator's lines to Xiao Bai's story line to make it interesting to watch.
That’s all. It mainly depends on editing and dubbing the post-production. For this, we can first recruit a large number of creators and give them a guaranteed salary.
For example, they are given a salary of 10,000 yuan a month, but they must keep the video updated every day for about 30 minutes. Another way is to give them a guaranteed salary of 1,000 yuan, and provide compensation in the form of cooperation sharing, such as user rewards and advertising.
divided into.
In the early stage, everyone must be given a guarantee of 10,000 yuan. There are 100 creators, and the monthly salary for them is 1 million, but the content may be 3,000 to 5,000 extra pieces of content.
In the content department, as long as you recruit a creator to sign a contract, the company will give you a commission of 10,000 yuan.
The premise is that the creators who signed the contract must have the ability to create content. If the review department finds that they are cheating, they can give me feedback. If they find that they are cheating and signing the contract, they will reward you with 10,000 yuan.
As for what constitutes cheating, I don’t need to say this. Basically, anyone with a certain standard can sign a contract, and those bastards are not allowed to come in.
If there is anything else you don’t understand, you can communicate in the early stage. We need content. I have already brought in six exclusively authorized film and television dramas. I brought them here myself. I hope you can bring them too."
After Zhao Mingyang finished speaking, everyone dismissed the meeting. Some people began to learn about Zhao Mingyang, getting information from Brother Xiaosha and Hao Ren, while others got information from Empty Bottle Media downstairs.
As a result, I got the information that Zhao Mingyang was in a mess and his personal ability was superb.
This group of people were convinced. If the leader of a team is not capable enough, the people below will never be convinced.
However, Zhao Mingyang, a great person, could get along with everyone without any pretensions, which made everyone admire him even more. Of course, everyone also saw his skill in using the review department to check and balance the content department, which turned the two departments into opposites.
