The hot spring hotel that Zhao Mingyang booked was still about an hour away. When he arrived at a highway service station, Zhao Mingyang got off the car and replaced Xu Qingqing with the car.
Xu Qingqing briefly explained something to Zhao Mingyang while driving. The two girls in the back row seemed a little confused, and Zhao Mingyang and Xu Qingqing were obviously in working mode.
Zhao Mingyang took out his notebook from the trunk and was reading some information. People in his profession basically carry notebooks with them every day.
Zhao Mingyang remembered this project in his previous life, but he was not the one who followed it up. He had not been exposed to these projects during this period in his previous life.
The main reason is that during this period in his previous life, he didn't pay attention to these at all. He was out doing business and traveling. He was a worker at the lowest level. If he wanted to stand out in a company, he either had to be extremely talented or have accumulated a lot of experience.
Zhao Mingyang relied entirely on experience after his rebirth, but the age and experience did not match, which allowed him to stand out and gain attention. There is no doubt that anyone who has worked in the professional field for ten years can stand out when he is reborn as a young person.
After all, we know the future direction, experience and results of this field.
It was almost 11:15 when we arrived at the hotel, and everyone got out of the car to collect their room cards.
The management team has a room for one person, and the rest have a room for two people.
Everyone went to the restaurant to eat. Zhao Mingyang took Xu Qingqing to a quiet rest area and discussed with Xu Qingqing with a notebook. In fact, he was teaching her.
"Tell me what you think?" Zhao Mingyang said.
"This advertisement is a soft placement. The copywriting is very good, the shooting techniques are also good, and with the blessing of superstars, it can be said to be seamless. Moreover, the advertising company hired by this car company is also doing emergency public relations. There has been similar text on the Internet before.
Someone had posted similar words on the Internet in the early years, and the poems quoted by the blogger who claimed to be the original author also had their sources.
I think this matter should be over soon, and this blogger obviously came out during this period, so he must be suspected of gaining popularity, but I don't understand why this car company attaches so much importance to it?
Logically speaking, you can go directly to the publicist of the author who claims to be the original author, and then just make a mistake.
But this car company seems to have tacitly accepted that they are plagiarizing, so why do they do this?" Xu Qingqing fell into deep thought.
Zhao Mingyang pointed to the computer screen and said: "Do you know why this car company is so anxious? And why is that advertising company so anxious to confuse the public? Because this is not just a matter of plagiarism, it is likely to involve internal corruption.
First of all, we don’t want to look at the current advertising copy, because the focus is wrong. We need to look at the previous works of the director of this advertising copy, because the advertising companies hired by these large companies do not consider money.
Find a small company to save money.
Unfortunately, I just found out that this director had previously done an advertisement for another world-renowned company, and the content of that advertisement was suspected of plagiarizing a foreign advertisement, which is basically the same.
You understand, this person has a criminal record. The previous advertisement was taken off the shelves by another car company. For such a person, now the old car company A is still looking for him to shoot. Do you know what the problem is?
It appears that the senior management of the company may not know about this at all, but that there is a problem with the departments and relevant persons in charge who can directly implement it. They deceived the superiors and deceived the inferiors, and they may have received some kickbacks. What is this advertising company doing?
Do you know?
It is outsourced at all levels, and they may not even know that the copy is plagiarized. If it is a 4A advertising company, it is basically impossible for this kind of problem to occur, and it must be screened at all levels to see if there is any infringement, because this is a matter of destroying the brand.
For example, this advertising company received 10 million advertising fees from the old car company A, gave 3 million to someone from the old car company A, then spent 2 million to outsource it, and finally made 5 million in vain.
This is why the old car company A is so anxious. First, it will make people feel that they are not a qualified company, and the advertising companies they are looking for are not regular advertising companies. You must know that the money is not provided by the company, but by shareholders.
money, which is suspected of embezzling public funds to cash out.
Secondly, it makes people feel that they do not respect intellectual property rights and are not involved in company affairs, but are only responsible for making money.
Third, it will affect global reputation and cause fluctuations in the stock market. This is the most important thing. You must know that listed companies are not personal, and any problem will have chain reactions.
This problem is not as simple as copywriting plagiarism. The company is probably going to be censored this time.
You have to know that Old A car company sells in more than one region, and will also make trouble for its competitors.
Therefore, you should publicly admit your mistakes as soon as possible, but put all the responsibility on the advertising company.
And this advertising company is still playing around with concepts and confusing the public. I looked at their public relations operations and searched the entire Internet for the vocabulary of that season. I searched layer by layer, and finally found the original content that the blogger said.
If there are similarities in the text, it can be said that the blogger also plagiarized.
Now that this rhythm has been picked up, fans of the superstar will attack the blogger as soon as they see it. After all, according to the strict steps related to endorsements, Party A usually finds the advertising agency, and the advertising agency provides the copywriter, and Party A will definitely
If no problems are found during the audit, the contact person will be criticized by the company, but the biggest responsibility lies with Party B.
Then Party A takes this to the spokesperson. The spokesperson also has a management company and has to review it, because after all, the star effect is like many celebrities. If you see them endorsing some messy things, if something goes wrong, why should they be held accountable?
Because there is a review mechanism, if you know there is a problem and still endorse it, you are also jointly and severally liable. After all, you take the money, just like a celebrity who has a problem that affects the brand, he must also compensate.
But most entertainment companies have one thing, that is, the culture is relatively low, including agents. It’s not surprising that something like this happened. Maybe they really can’t see any problems and haven’t asked a third-party agency to review them.
However, the responsibility of the stars here can basically be ignored, because the biggest responsibility lies with Party B and Party A's lack of rigorous review.
But celebrities must be controversial. Some people like them and others criticize them. Some anti-fans will make a fuss about the plagiarism incident of the old A car company. Then suddenly it appears that this blogger's copywriting is also plagiarized. So fans who like this celebrity will
I will try my best to help the celebrity clean up and attack this blogger.
Who is the most powerful at this time? The advertising company wants to transfer the contradiction. The people who received the kickback from the old car company A are relieved, but the old company A is so big that it cannot find this problem?
For example, the Mid-Autumn Festival is a festival. You can use the Mid-Autumn Festival to write essays. You can quote when the moon will be bright and you can drink wine to ask the sky, you can use the moonlight in front of your bed, etc.
This is not plagiarism at all, this is called quoting classics, which is allowed in compositions and literature. This advertising company wants to use this to confuse the public, and a group of star-chasers who generally have low levels of knowledge will believe it to be true.
But Old Company A is not a fool. There are just a few sentences after this quote. Everyone can use it. It just depends on who goes online first. For example, if you are the first to post some classic poems on the Internet, it does not mean that you are original.
That advertising video is several minutes long and contains thousands of words. If you insist on quoting classics in twenty, thirty, or even forty or fifty words, it will be considered plagiarism. That is a joke, because that blogger is on
There are many things in Thousand Words that are original to me. For example, I only used one excerpt from a poem, and the remaining three lines were originally written by others.
There are still a few hundred words that are original. This is a proposition composition. However, the advertising company has used thousands of words in this composition. This is plagiarism.
What is borrowing? Borrowing is, for example, changing part of the content of the original text and then adding some words. This is more difficult to trace. It may be millions of words or tens of thousands of words. It is a paragraph or a sentence in various literary works.
The plot is nothing.
But this copy is 100% plagiarized, because it is basically borrowed intact. Why is it kept intact? Because it cannot be modified. The blogger's copy is so good that if you change it at will, it will change.
Another point, behind this blogger is Yenching University. Do you want to fool us like this? The alumni association won’t come after you? The key point is that Yenching University is famous for its many pens. Many writers and literature-related writers are from this school.
Yeah, people don’t know whether it’s plagiarism or not?
Old Company A has seen through this, so it asked us to do crisis public relations and wanted to know our opinion. We have received many such cases, and this cannot be washed away.
First of all, Old Company A must publicly apologize, apologize to the original creator, pass the blame to the advertising company, and apologize to the star. Even if it is not Old Company A’s fault, but the fans want an outlet and an explanation, then Old Company A must
Apologize proactively.
I just sent it to Mr. Gu, apologizing immediately, acknowledging the original creator, holding the advertising company accountable, expressing support for the original intellectual property rights and proactively providing compensation.
This blogger will not be able to continue to gain popularity for a second time. Whether this blogger is gaining popularity is not necessarily the original starting point, because I saw that he had previously condemned those who plagiarized his copywriting, but after seeing this popularity,
It is inevitable that I will rub against it, but it is definitely not the first thing that comes to my mind, but anger.
The things he wrote were distributed hundreds of millions of times across the Internet, but he didn't tell him that his atmosphere was definitely not that of the celebrity. He knew that it was an advertisement, and the celebrity would shoot according to the content.
It was Old Company A that he felt certain about, but Old Company A couldn’t possibly make such low-level mistakes, so Old Company A now needs to review this link.
And that advertising company can connect to the advertisements of these big car companies one after another. It can only show that the relationship is very strong, and it is a professional agent with no skills at all. This will not be the last time. This company will at most change.
Continue to take orders by name.
This type of advertising company is actually a headache. We have also encountered it. They are purely related companies. If you don’t cooperate with them, they may cause trouble for you, so we all choose to give them a sum of money directly.
, we can’t let them do it, they don’t understand it at all, they just outsource it layer by layer.”
Xu Qing listened and understood. In the future, when she takes over her family's property, she must pay attention to this and review it carefully.
"I don't understand why plagiarism in advertising and film and television dramas is so serious now?" Xu Qingqing asked.
Zhao Mingyang closed the computer and said: "It's very simple. Times have changed. Do you know what kind of people were doing operations in the past? Many of them were liberal arts big guys, from the C9 alliance.
At that time, literature was quickly monetizing, but later, due to several global financial crises, everyone saw clearly that this was unstable, and these people went to take public and professional entrance exams again. Arts and sciences are ultimately based on talent, and the market value of science students is so few
As we get older, everyone is working for big companies to earn a lot of money based on their skills.
The opposite is true for liberal arts students. Many newspapers, magazines and newspapers are not profitable, and they prefer stability within the system.
But when it comes to operations, the core is the content, which must be written first. Currently, there are gaps in the copywriting of marketing and advertising companies. Those who can write are poached by major companies to be responsible for full-time corporate operations, and the prices they offer are high and stable.
.
Or you just write things online and do self-media, so now many advertising companies and some media are not unable to write good things, but they are broken."
