What Zhao Mingyang gave to his little cousin was a bouquet of blue gypsophila. The blue gypsophila symbolizes silent protection, waiting for the coming of true love, and willingness to be a green leaf. The flower language of the gypsophila is: I bring the stars in the sky to give them to you.
I still feel that the stars in the sky are not as good as you, so I am willing to play a supporting role, but also secretly love you without telling everyone. There is no vigorous confession, no eternal vows, only silent waiting.
This is what my little cousin found. Of course, broken down, the flower language of white baby's breath is: purity and romance.
The flower language of purple is: longing, longing.
The flower language of blue is: protection and gentle love.
The flower language of pink is: willing to be a supporting role.
The flower language of red is: true love, I bring the stars in the sky to love you.
But no one would subdivide it like this. Gypsophila is defined as a humble love, which is a flower specially used for playing with secret love and licking dogs. Roses are very straightforward. They just tell you that I like you and do not play with secret love.
Love that goes both ways is the ultimate beauty. At this time, the little cousin was sure that Zhao Mingyang liked her, but Zhao Mingyang could not speak and did not dare to confess.
If he doesn't care about me at all, he should give me sunflowers. It represents friendship. He must like me. We like each other and have a crush on each other.
Zhang Zifeng was holding her phone and thinking, should she take the initiative first?
In such complicated emotions, she actually fell asleep directly, because she couldn't stay up late at night. Basically, she would feel sleepy by the time it was time to study, which was already past the usual time to go to bed.
Zhao Mingyang returned to the house he rented with Xu Qingqing. When he returned home, he saw that Xu Qingqing had tidied up the house.
Returned to the room, took out the card reader, opened the pendant, took out the memory card, and updated the PTT of Guo Yuting and her little cousin.
The next step is to prepare for resource integration. First, integrate the resources of that group of people into your own, that is, turn their money into your own.
Zhao Mingyang now has money in his hands, but the money is empty. If someone discovers something fishy about Jifeng Automobile, Qiu Shuhong may have a big problem.
I have to spend all my money quickly and then buy something back.
Ma Dou Clothing is expanding rapidly after it opened at this time. Young people are buying this brand to show off their youth. Especially Zhao Mingyang asked Ye Chuan to say that if you are over thirty years old, do not buy Ma Dou, it is not suitable.
, I don’t recommend it because you don’t understand.
This sentence successfully aroused the topic and attracted hatred. This is Zhao Mingyang's positioning, positioning the brand to those under thirty years old, because people over thirty years old generally consume rationally and pursue cost-effectiveness.
Ma Dou currently sells four to five hundred for a short-sleeved shirt, which is more expensive than those big brands. Except for young people who buy impulsively and do not consider cost-effectiveness, they cannot make money at all for those over thirty years old.
And it is not suitable for people over thirty years old to wear, mainly because it is flashy.
But as soon as this topic comes up, it will become a topic of debate. A group of people are scolding this brand, but young people will come out and say that the elderly do not understand fashion and do not understand young people.
This kind of conflict is actually the conflict between young people, middle-aged people, and old people. Every generation has ideological conflicts, and no one is convinced by the other. Zhao Mingyang magnified this conflict point, and only then did Ma Dou have room for survival.
If a brand has no personality and culture, it will be difficult to build it. For example, Edison's brand can earn tens of millions of dollars a year. Can you believe it?
His brand's short-sleeved shirts cost RMB 800 to 800, and there are basically no specialty stores, but they still sell well. It's just that a small number of people recognize it and are willing to spend.
Celebrities all love to make trendy clothing, because the profit is really huge, and the money can be realized quickly. They all have samples for pre-sale, and they only sell the quantity they pre-order, and they don't hold back the goods.
The main focus is on operating brand culture. Edison's brand focuses on street culture, so Zhao Mingyang focuses on youth culture.
Zhao Mingyang's next operation plan is that young people wearing Ma Dou can get a birthday gift by going to any store on their thirtieth birthday with their shopping voucher.
The birthday gift is a graduation certificate, saying goodbye to the Ma Dou brand graduation certificate, and a box of tea and a box of coffee.
This tea and coffee brand is also a brand that Zhao Mingyang wants to operate. The target is people over the age of 30. In particular, the profit of tea is as famous as that of liquor. Coffee will also be a mainstream consumer product in the future. The more stressed people are, the more they will consume coffee.
Brand culture is the foundation of a brand. For example, Rebus' mobile phone brand is born for fever. The main body is a group of people who pay attention to cost-effectiveness. Enthusiasts are nothing more than talking about those who really know what they do.
The slogan of Qiao Bangzhu when he created the fruit mobile phone is to change the world for dreams.
Everyone is pursuing brand culture and building brand culture, but this is difficult to create. Just like the new car brands that started with B, why do they use those three English letters? Many people are confused, and the founder gave the answer,
Because other names had been registered at the time, they were randomly used, which also made the brand culture vague and difficult to position in the later period.
Therefore, we need to split them up, create models with Chinese characters as their names, re-create culture, create national culture, and name them after the culture of the dynasty.
If this thing is not done well in the early stage, it will require greater investment in the later stage, which is the early stage positioning. Does your brand have a story?
Brand positioning, for example, Wuling is positioned as a basic scooter, Audi is positioned as technological, BMW is positioned as maneuverable, and Mercedes-Benz is positioned as riding comfort. This positioning is determined in the early stage, and everything revolves around this.
Zhao Mingyang closed his laptop and adjusted his phone to seven o'clock. Tomorrow morning he would go to Empty Bottle Media to help Gu Man handle a business.
A night of silence.
Early the next morning, Zhao Mingyang got up, washed, packed everything and went out.
On the way to walk, I actually saw Bu Fenjin.
"Brother Fenjin, why didn't you drive to work?" Zhao Mingyang looked at Bu Fenjin walking out of the subway and asked first. He secretly said that Zhao Mingyang had become rich and no longer recognized people. The two were very close and looked at each other.
The probability of arriving is basically 100%, so it’s better to say hello in advance.
"Hey~ I don't want to drive anymore. Do you want to take the subway to take a rest? Driving every day is so busy." Bu Fenjin said with a smile.
Zhao Mingyang saw Bu Fenjin's sad face. In fact, from the moment Bu Fenjin left him, this time and space for Zhao Mingyang was no longer the memory of his previous life, and had changed.
The two walked into the company building side by side. Bu Fenjin said nothing. He became more and more silent, and the fatigue on his body could be seen with the naked eye.
When they arrived at Empty Bottle Media, Zhao Mingyang also entered, and Bu Fenjin was stunned.
After looking at the original Zhao Mingyang, he said: "Mr. Gu is on a business trip."
"I know. She asked me to come over and help her with something. You can organize a meeting for us."
"Oh." Bu Fenjin responded.
Zhao Mingyang came to the conference room, and people came in one after another. Zhao Mingyang was familiar with everyone.
He took out the USB flash drive and connected it to the projection device, and images and text appeared on the screen.
"As you can see, the company we are running this time is an express delivery company. Fengshun Express Co., Ltd. has gained momentum in recent years. I think many people have used it. Its business is related to postal services and
The four links and one delivery overlap, there are too many express delivery, and customers want to be different from other companies.
In the mobile era, with the rise of the mobile Internet, the growth rate of online shopping this year is more than several times that of the past, and the transaction volume of this year's Double Eleven is also several times that of the past.
In the PC era, there are still very few people shopping online. The main reason is that it is inconvenient, cumbersome to operate, and you cannot shop anytime and anywhere. Most of them need to go back to a fixed place and browse in front of the computer.
On the way home, you may have already bought what you want. With smartphones, many people like to go shopping with their mobile phones to check the prices in stores and online. The fact that there is no rent online can definitely change the prices.
As a result, the online shopping rate increased.
What is the direct impact of the increase in online shopping? It is the express delivery industry. Each company is competing for the market. If we talk about logistics competition, then the Postal Service must have the greatest advantage, followed by Goudong, followed by other companies.
Fengshun has also increased its logistics investment in the past few years, but it is still not enough and needs to be increased because logistics investment is the number of its own trucks. The postal service has the largest investment. After all, it has been based on decades of foundation. Secondly, Goudong has built this area before.
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In terms of service, Fengshun is improving, but now it is not significantly different from other stores, so they ask us to make a difference. What do you think?"
