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Chapter 781

Chapter 781 Positioning of girl group

After handling Liu Bingbing's case, Zhao Mingyang stayed with Liu Bingbing for two days and then returned to Shanghai.

The three girls have to prepare for their debut. How to let these three girls debut? In what form and what type of debut, Zhao Mingyang needs to make the final decision.

This is what Zhao Mingyang said before. He cannot let these three girls debut easily. He must lead them himself. After all, he needs some fun now. Secondly, he knows that these three girls debut in a girl group. There is no advantage. They are domestic, Japanese and Korean.

How many of these girl groups are there in Europe and the United States?

There are countless of them. If the positioning is not good, the group will be destroyed directly.

Zhao Mingyang knows very well what kind of girl group is suitable for the future market.

When he returned to Daotian Entertainment, three girls were standing there wearing JK school uniforms. Zhao Mingyang looked at them. They were wearing beige suits on the upper body, white shirts underneath, and black and green plaid pleated skirts with a pair of black mid-calf socks and a pair of

Black leather shoes.

The three of them have different hairstyles, including double ponytails, shawl hair with bangs, and stocking hair. They are basically the looks of JK girls that everyone likes to see. Their skin is very white and tender, and everyone has a youthful atmosphere. After all,

They are young, the oldest one is only seventeen years and eight months old.

If these three girls debut with sweet characters, they will definitely fail. There are too many such characters in the market now.

When wanting to change his style, Zhao Mingyang's first thought was to let these three people take the rap route, because rap was still very niche in China at this time, especially when mainstream rap was gone.

In fact, everyone is familiar with rap and pop rap. Why hasn’t pop rap taken off?

Isn’t there a Chinese singer who has been doing pop rap for a long time? Why did he suddenly seem to disappear?

I have to say here that you don’t have to debut early to be very powerful. The most powerful people in the music industry are producers, arrangers, composers and lyrics.

This is also the key to the sudden disappearance of the rapper. It is not him alone but the entire Hong Kong and Taiwan music seems to have no good music, especially the Hong Kong Philharmonic.

This involves information occlusion and information transparency. A large number of good music emerged in the 1980s and 1990s, but basically all of them were copyrighted covers. However, at that time, most of the domestic listeners did not understand music.

What does it mean to cover, buy copyright, and plagiarism?

At that time, a large number of such songs emerged. Some producers bought other people's copyrights and put their own names on them, while others simply copied them and then filed lawsuits after they were sued.

To put it simply, many singers in Hong Kong and Taiwan have covered and plagiarized foreign music. Even now, if some old songs are suddenly taken off the shelves, it is likely that the original foreign author has sued, or the copyright has expired and they are not allowed to use it.

No, for no other reason than the copyright investigation is getting closer and closer now.

There is no shortage of singers in the music world, but there is a shortage of songwriters. Many singers are not necessarily qualified to evaluate the music of younger generations, because these old singers are probably plagiarism monsters and tailors. Therefore, many singers were popular before, but then suddenly disappeared because there was no

You have to copy it, the information is made public.

After the millennium in China, we entered the Internet era. Many people were exposed to the new world and received a lot of global information. Then everyone discovered that so many previous songs were plagiarized or covers. It was still acceptable to buy the copyright and cover them.

, some of the key points are directly plagiarized,

Just like a few years ago, a certain online singer did something crazy and copied all the lyrics and music of an Italian song. Yes, you read that right. She directly translated the original lyrics into Chinese using a translation software and left them intact.

Use it dynamically, and then change the arrangement, composition, and lyrics into your own name.

This kind of thing is not uncommon in the music industry. For example, most of the popular music of a certain music channel was copied from a composer in South Vietnam. When someone found out recently, they just paid a small amount of money and the arrangement was unexpectedly forced.

I put together four Chinese lyrics and published them into four songs.

After the millennium, not only the domestic Internet has developed, but global information has become basically transparent. To put it simply, if you plagiarize, companies will come to sue you. Especially in the years when the Korean Wave hit, with the popularity of Japanese comics and Japanese dramas

With the emergence of a large number of domestic Internet, a large number of songs will appear in these animations, variety shows, and film and television dramas. During this period, it is basically difficult to copy, so a large number of singers have no songs to sing, or they have become popular after singing.

There is something here. The Chinese music of this period ushered in a new era, the era of singers and songwriters. Zhou Wang Taolin was particularly popular during this period. They had their own style and rarely made songs for others.

, it becomes difficult for other singers to get a good song.

Lin's senior brother was Lin who composed songs for him back then. Later, when Lin became popular, he composed songs for himself instead of for his senior brother. As a result, the senior brother fell into a bottleneck.

Because in the next few years, the best songwriters and their supporting teams will rarely receive external work, so good music is all their own.

Therefore, if the older generation of singers cannot compose, they can only act, or find ways to find new songwriters to get songs. The domestic duo Li, Jian and Hao who are more familiar to everyone were unknown at the time and composed songs for old singers in Hong Kong and Taiwan.

After releasing many golden songs, old singers from Hong Kong and Taiwan set their sights on mainland musicians. But later, mainland musicians also followed the model of Zhou Wang Taolin and became singer-songwriters themselves.

They no longer write songs and compose music for others. The second major hit has basically wiped out a large number of old singers. Their voices are still there and are very good, but there are no good songs for them. Even the songs for doctors are waiting. Look.

A songwriter had a good song and bought it at a huge price.

It was during this period that entertainment companies thought of new ways to play. Domestic rap was a very niche genre. Not only domestically, but also Japan and South Korea were just starting out. So they copied Japanese and Korean products, or bought the copyright, and then popular rap appeared.

This piece.

Why did they disappear later? Because a large number of songs were sued by others and the copyrights were not purchased, so they could not be used for commercial performances. Now do you understand why some people suddenly disappeared?

Because I couldn't perform, I later bought some copyrights at a loss and negotiated, but some people just wouldn't let you use them and would sue them if I did. Is the copyright fee high? It's very high. As long as it's for commercial use, for example, a certain anchor only

If you sing a line, you will be compensated 100,000 yuan. Because the anchor receives gifts and rewards, the singing is considered commercial. However, some musicians do not sue the platform, and some platforms buy the copyright and the anchor can sing it, and the platform pays for it.

The most typical example is that Jay Chou gave Little Fatty a song, and Little Fatty sang it and it became a hit. But if Jaycee doesn't give it to him anymore, he will have no more songs. And a song, singer, arranger, composer, lyrics, etc.

Everyone will share the song, and these people will share it together, but in the end the copyright owner can sing the song to anyone, and the original singer can only get the income from the version he sang.

Most singers may not know that songs are plagiarized, because many of them are plagiarized by the creators. This is why Jay Chou has the status he has today, because his arrangement was reversed and was copied and copyrighted by Japan and South Korea.

Well, as the saying goes in the music industry, there is never a shortage of singers, but there is a shortage of songwriters, especially talented songwriters. In recent years, Japan has only produced Ba Ye. In fact, music circles all over the world have

We've hit a bottleneck, and we don't have any good songs anymore.

The main reason is actually that creators don’t dare to plagiarize at will. Even Europe and the United States used to plagiarize everywhere. The information is too transparent. As long as everyone has the reputation of plagiarism, it will be ruined. Why are some people criticized for buying the copyright?

Is it plagiarism? Because I bought the copyright but marked it as either the original author or a gamble. If I find it, I will admit it. If I don’t find it, I won’t say anything.

Zhao Mingyang wants to take a gamble now. There are very few girl groups rapping at this time. Zhao Mingyang wants to search around the world to see if there are any girl groups rapping. If he finds that he can't find it, he is going to set his sights on the domestic underground.

It's a rap circle.

It's not that Zhao Mingyang doesn't want to go to the domestic underground rap circle to find people to make songs, but the mainstream and the underground are two different things, and it's too difficult to do well in the mainstream.

First of all, the mainstream cannot use swear words, which is difficult for many underground musicians to do. Secondly, it must be positive and lead positively. Even critical songs must be deep, civilized, non-violent and non-explicit. This requires a transition.

That's why Zhao Mingyang thought of borrowing it, but he also knew that there were many underground rap poets in China, so he decided to look for it.

(End of chapter)


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