Zhao Mingyang quietly broke the ice with Xu Qingqing. From the previous feeling of first love, he slowly moved towards a state of passionate love. He was giving Xu Qingqing an adaptation period, and he was also deepening Xu Qingqing's love for Zhao Mingyang.
dependence and habits.
The two really looked like a couple, but they didn't make it to the last step.
Why not take the last step? Zhao Mingyang did it intentionally.
Do you know what kind of love lasts the longest?
Platonic love is the longest-lasting, because in long-term spiritual love, the kind of love you want but can't get, the love full of romance, most couples die at a key point, that is, after living together, the probability of breaking up is very high
.
Because there is no longer any expectation or sense of mystery, it can even be said that the most beautiful state has been broken.
Only when we are not together physically, the kind of spiritual entanglement will make people miss each other for a lifetime and worry about each other.
There are only two kinds of human love that can break your heart, one is the sweet period of love when we are just together, the kind where you and I are each other's spiritual partners and miss him and her every day, and the other is the kind that lasts half a life and the other half is there.
The heartbreaking pain of illness or death is not love, but the death of the closest person, a lover, a family member, or a close friend.
After you have been together for a long time, your other half becomes your family, your lover, and your best friend. Because after you get married and have children, you have fewer and fewer friends, and you are just the two of you together every day.
Zhao Mingyang is not in a hurry to get further with Xu Qingqing. The main reason is that he leaves Xu Qingqing with the best memories every time. When the time has not come yet, when will it come? This is the recognition of Zhao Mingyang by the Xu family.
At that time, the Xu family and Zhao Mingyang were relatives, and Xu Qingqing would naturally feel that being with Zhao Mingyang was a matter of course.
Zhao Mingyang handled Xu Qingqing just right, so I won't go overboard and make you uncomfortable. Zhao Mingyang won't feel uncomfortable if Xu Qingqing is uncomfortable, because he still has Liu Bingbing, Gu Man, Meng Xiaoxian, Qiu Shuhong, etc. to solve some of his needs.
So Zhao Mingyang is waiting for an opportunity for Xu Qingqing to take the initiative. At that time, Zhao Mingyang can tell Xu Qingqing that it was you who took the initiative and you have to be responsible for me.
Do this to me?
Are you familiar with this technique? In the end, Zhao Mingyang wants to use women's tricks to make women speechless.
No, he just leaned on Xu Qingqing's shoulder to play mean, and then Xu Qingqing hugged Zhao Mingyang and talked, as if Zhao Mingyang was his little daughter-in-law. Xu Qingqing began to protect Zhao Mingyang habitually. This is when Xu Qingqing fell into the biggest
pit.
She brought herself into the person in charge. Her motherly love was inspired by Zhao Mingyang. From a young princess, she became a queen and began to protect Zhao Mingyang. This planted the seeds. If the Xu family bullied Zhao Mingyang, Xu Qingqing would
Anyone who can flip a table is a calf protector.
Xu Qingqing was really controlled by Zhao Mingyang. Unknowingly, Zhao Mingyang actually acted like a spoiled child and asked Xu Qingqing to feed him. This made Su Xin want to kill the two of them directly.
Driven away.
"Okay! That's enough for you. Is there anyone who is such a loser? Brother, you are really good at talking and acting cute. I am convinced. I have never seen a man like you. Today I have seen it.
I asked you for help because our family has a winery and we want to expand it, but we are afraid of wasting the money. After all, as you know, our wines have been high-end in the past few years and have not gone out.
Our main business is liquor, but only high-end liquor can operate for a longer period of time and maintain high income. There are too many liquors in the middle and low-end markets. I want you to see how our liquor is marketed," Su Xin said.
When Zhao Mingyang heard this, he sat up from Xu Qingqing's arms. This was really a problem. Sichuan Province could be said to be the leader in Yunnan, Guizhou, and Sichuan liquor. In the 1990s, the liquor in Sichuan Province was really great, especially Wuliangye, which was the top one at that time.
However, after the millennium, the market has changed.
First of all, people only think of Moutai as a high-end liquor brand, and no other brand can compare with it.
Moutai's marketing can be said to be textbook. In the past, the big brother of liquor was Wuliangye, but everyone knows about Moutai's final comeback. Their original helmsman can be said to be the ceiling of the marketing industry.
After the turn of the millennium, several wines from Sichuan Province have been tepid. Instead, they have been overtaken by other companies. Their marketing plans and methods can be described as fancy, but they have still occupied the mid-to-high-end market.
Several large wineries in Sichuan Province later did a lot of marketing promotions, most of which chose TV advertising. They all wanted to occupy a place in the high-end market, such as the royal wine of the Ming Dynasty and the wine for state banquets, but none of them could achieve Moutai.
At that point, it is even being overtaken by other companies.
The most obvious one is the three series of Meng Tianhai from Suzhou Blue Winery that have been complained about by many wine lovers. The price of a bottle of wine starts at 150 yuan and goes up to 1,000 yuan. Their wines are quickly accepted by the market, and many people complain about it.
This wine has an average taste, but when giving gifts or entertaining guests, basically everyone will consider using it except Moutai and Wuliangye.
This is the market situation. I have to say that it was criticized but it sold well and directly impacted the mid-to-high-end market. This marketing method is different from other companies.
Because its marketing is a very clever method. It does not advertise on TV every day, but only occasionally promotes it. So how did it achieve sudden success?
This trick played by Blue Winery is also a textbook marketing method. First of all, the wine packaging box and bottle are made different from other wineries, just blue, all kinds of blue, to increase market recognition.
Then we mainly focus on supermarkets, directly occupying a row of shelves, starting with the price of 150, then more than 300, more than 500, more than 1,000, you see, selling three series of wine, starting with the price of 150
, As I said before, brand price positioning is very important. If the price is too low, it will be difficult to be high-end. And with a price of 150 yuan, ordinary wine drinkers will be reluctant to drink it at this price, which is considered a little expensive.
The cheapest is 150, and the second cheapest is more than 300. This is where the market begins to be positioned.
Then we launched a crackdown on anti-theft, preventing the appearance of wines like Maotai Town Wine and Yibin Wuliangye Wine on the market, even those selling for tens of yuan. The market could only see three Mengtianhai wines, starting at 150 yuan.
It was not easy to sell in the early stage, but when others knew that this wine was not even cheap, many people would confuse price with grade. The more expensive the wine, the better.
All supermarkets have been put on display, including large and small supermarkets. Merchants are given display fees and various subsidies to allow them to provide them with enough shelves and display areas.
What happens next? This is the brilliance of this winery. Go talk to a slightly larger hotel. There are salesmen and business managers all over the country, and the offline distribution is very good.
How to do it? Subsidy to the hotel. For the wine sold from the hotel, the winery will subsidize and take a commission from the hotel, leaving most of the profits to the hotel.
Then customers use the wine from this winery in the hotel. It is cheaper than buying it in the supermarket and cheaper than buying it in a specialty store. It is the cheapest wine to buy in the hotel, priced at 150 yuan. This winery first ordered wine in the hotel.
The price for customers is only around 80 to 90 yuan, which is considered the lowest price in the market. The hotel extracts most of the profit from the price of 80 to 90 yuan.
This is not the highlight. The highlight is that the early operation methods of this winery were very smart. Whether it was a birthday party or a wedding, if you used the wine from this winery, the winery would make posters for you for free, like the roll-up banners, or even
I also arrange balloons on your table, decorate the stage for you, and give you a free host.
Just this inconspicuous thing allowed the winery's wine to instantly occupy the hotel market. Guests who hold wedding banquets, birthday banquets, college entrance banquets, housewarming banquets, etc. every year will definitely not be able to help but choose the wine from this winery.
, a guest may attend several wedding banquets using wine from this winery.
Over time, everyone thinks this wine is good, and generally people use this type of wine with the thought that they are making money cheaply, and they can pretend to be successful by spending a small amount of money.
In fact, most people don’t know what to choose when it comes to wines in the price range of over 100 to over 300. Generally, wine is used for weddings. Many people are confused about which wine to use to show their dignity. There are also cigarettes to choose from, such as Xiaosu, Yuxi, etc.
Furong King, these are priced at more than 20 yuan, with hard Chinese and soft Chinese on the upper level, and are available nationwide.
But it’s really hard to choose wines in this price range. For Feitian Moutai, no one knows the exact price, let alone the wines from other wineries. There are too many, including the three wines of Kemeng Tianhai.
It's different. They are displayed every day in supermarkets and have clearly marked prices.
No matter whether men go to the supermarket, or wives and children at home go to the supermarket, they will see these three series of wines, and the prices are marked with large numbers, which will deepen the impression of those who see them.
This time the market has been well positioned, and everyone has found wine for wedding banquets. The price is more than 100 yuan, and the price is Sea x Blue, the price is more than 300, and the price is Sky x Blue. The price is 500, and the price is Dream x Blue.
The wine series is directly used to distinguish the levels. If you use Sea x Blue for your wedding banquet, everyone will think that your home is pretty good. At least there are more than 100 liquors. If you use Sky x Blue, you will feel that this shop is a bit rich. If you use Meng
Make sure your home is in good condition.
As mentioned earlier, the prices of these wines are so stable that most people are really reluctant to drink them. If you use them for wedding banquets, people will want to try them. For other brands of wine, people will guess the prices and focus on your dishes and the wedding venue.
We will evaluate your wedding, your family's financial conditions, and even consider whether the money spent is worth it, etc.
You see, this wine is instantly divided, and it is usually navy blue. Many people think that this wine costs at least three hundred for two bottles, which is not bad. It is better than the unknown wine that is bought for fifty, sixty, seventy, or eighty.
Liquor is much better.
Moreover, when you drink alcohol in a hotel, you use it first and pay later. You pay as much as you drink. First, it solves the problem of refunds for some people who use cash to buy alcohol. Second, the price is cheaper than buying it by yourself, so you don’t have to waste favors.
liquor.
The hotel market has been taken over, and Mengxlan franchise stores have appeared all over the streets. The brand has allocated sales channels to franchisees to ensure franchisees' shipping channels, and the market has opened up in an instant.
This is a plan designed by a very professional marketing team. No one would have thought that wine placed in supermarkets is not for sale, but for people to see the price.
As for the later consumption of wine in hotels, the price of Ocean Blue has increased to about 120, but supermarkets still sell it for 150, the online price is still more than 150, and the price in dealers is still the same, which is too high.
It's stable, do you know why?
In order to fear that others will know that this wine is not suitable for gifting, if you buy a wine for 100 yuan and find that it only costs a few dozen yuan after searching online, you will say it is embarrassing, so you lock the price, and the wine becomes a gift again.
When it comes to wine, the price is transparent and you don’t have to worry about people finding out what the price of the wine is. At this price, the market is stable.
This type of marketing plan allows them to win over the most traditional market, which is the supermarket sector, when other companies are competing for the advertising market.
Then we started to play the most traditional hotel entry, but they have made prices transparent and stable, while other stores often sell wine at three to five hundred, and wholesalers sell it at seventy or eighty, allowing dealers to sell it at low prices.
Going out, the result is losing the biggest market, wedding banquets and gift giving.
The great thing about Moutai is that the price of Feitian Moutai is stable. Moutai's main product is Feitian Moutai, but the price is slightly different in different years. Other brands of wine suffer from unstable prices.
Moreover, there is no recognizable wine, and the price of the recognizable wine is not stable, thus completely losing the market.
Su Xin's winery is not a small one. It is also a family-owned business with a history of many years. However, in recent years, their winery has failed to reach the high-end market, and its market share in the mid-to-high-end market is not high.
She knew that Xu Qingqing worked as an intern at Empty Bottle Media, doing marketing, and Xu Qingqing mentioned many times how good Zhao Mingyang was in marketing, so she wanted to ask Zhao Mingyang for help.
