Chapter 796 Laying out the Live Broadcasting Industry
Zhao Mingyang's press card is genuine, and it starts with the letter C. The elder brother is now scared when he sees reporters. Most people don't show this card, but sometimes this card is really effective.
As for how to get this certificate, it is actually not difficult at all. Those with a professional degree or above can apply for the qualification certificate. After getting the qualification certificate, you can apply for a reporter certificate and a host certificate. However, many people do not have much use even if they get this certificate.
, it is difficult to find a job, but if you are in the self-media industry and can take the exam, it will be of great help, especially the journalist certificate.
Zhao Mingyang put away his press card. This thing was very useful because it was the press card of the TV station.
With this certificate, Zhao Mingyang could save a lot of money. Later, the certificate was stuck, and TV stations rarely released it, especially the big TV stations, for fear of releasing it and causing trouble.
At that time, many people took press passes from TV stations and went to concerts and some theatrical performances when they had nothing to do. The passes allowed free entry and were generally not checked by security. The organizers thought they were here to report on the program.
Many people used this to attend various award ceremonies and the like, but later they created a media channel to check for fakes. But if it is real, it will still be included, but there will be a quota.
Walking around in various restaurants and shopping malls, Zhao Mingyang has heard many people chatting about live broadcasts.
But during this period, there were still a lot of game live broadcasts, as well as dance live broadcasts, etc. The platform was too complicated.
Zhao Mingyang stayed there for two days, wandering around major Internet cafes to see what live broadcast software they had on their computers, what kind of live broadcasts people in the Internet cafes were watching, and what platforms they were using to play games.
YY, a company formerly known as Duowan Games, later launched YY Voice and then Huya, which has a large user base.
Huya and Douyu are in the field of game live broadcasting, and they were also the first to enter live broadcasting.
But Zhao Mingyang is thinking about one thing now, whether he should start live broadcasting now, because each company will enter mobile live broadcasting next year, and the real year of profit is 2015, when Kuaishou came out.
It was only in 2018 that Douyin really took off and became popular. From 15 to 17, it was Kuaishou’s world.
Do!
Zhao Mingyang decided to do it first, because most of the Internet celebrities in Kuaishou were from Douyu and Huya. During this period, some new people could be found to sign contracts. When Kuaishou started to work, Zhao Mingyang would not have any anchors available.
How to get into this industry? This industry has actually become popular in 2008. Many anchors have a certain fan base during this period. How can Zhao Mingyang attract traffic quickly?
Zhao Mingyang thought about it and decided that he must find an identity that people can trust, and that anchors can talk to him without any scruples.
Another point is that Zhao Mingyang knows very well why Huya and Douyu can always exist without being killed by Kuaishou and Douyin later. The other companies are gone, but these two are not necessarily dead.
What is the key point? These two platforms are the platforms with the highest consumption and gold earning capabilities of all platforms.
Regardless of whether it is Kuaishou or Douyin, in fact, most user groups are not Krypton gold users, that is, they cannot bring much consumer spending to the platform. Rewards are limited, so each company finally turned to the sales commission model of bringing goods.
Both the anchors and the platform rely on selling goods to earn money from merchants. The platform cannot generate internal circulation income. Live broadcast platforms such as Huya and Douyu can do this because the users of these two companies are a group of users who have paid for virtual products for a long time.
They have become accustomed to making money from games.
Game users are the largest group spending money on virtual products. This group is the envy of other companies, but other companies cannot learn from the game live broadcast platform because there is no space and they can only do diversified live broadcasts.
Whether it is Kuaishou or Douyin, it can only be said that it will be popular for a few years and may be replaced by other companies, because there are too many online shopping platforms, and there are not many loyal customers who have to use them all the time. Just like Kuaishou was very good at the beginning, but was later replaced by others.
Douyin’s traffic has exceeded that.
But Huya and Douyu are still very popular because there are game groups. Why can Weibo survive after being popular for so long? It is a gathering place for fans in the entertainment industry.
After Zhao Mingyang thought about this clearly, he basically figured out the direction. If he wanted to have a long-term business, he must have a loyal user group and a core industry. Just focus on this core industry.
After three days, Zhao Mingyang left here on the third day. He had a rough idea of the place and the general direction, what they were live broadcasting now and what tricks they were playing.
And I also know that most of the businesses here now have the model of the elder brother leading the younger brother, but there is no formalization, and it is still individual business.
When Zhao Mingyang returned to Shanghai, he immediately rented an office building on the first floor. The first floor was divided into thirty cubicles. Each room was made to have the sound insulation effect of a recording studio, and the background wall of the whole house was covered with green screen.
The entire floor is equipped with an air circulation system. Each cubicle must ensure fresh air, and there must be a pantry, entertainment room and activity room.
The first-floor office building is being renovated according to Zhao Mingyang's plan. Zhao Mingyang has also recruited political history teachers. Two retired teachers will give lectures to the company's anchors every week. They will mainly talk about what not to say, what not to say, and what not to do.
chat.
Zhao Mingyang knows very well that the knowledge level of anchors is uneven. There were many big anchors in the early days, and those who remain are those who still have some ink, or are still a little thoughtful and enlightened. These people will jump out of anything they say.
The main reason is that most of the early anchors were a group of people who dropped out of school early and wandered into society doing nothing. These people made their fortunes by webcasting, but they also died because they dropped out of school early and wandered around society without learning or skills.
Zhao Mingyang still doesn't know why this group of people are sought after. Is it the same for this group of people?
With an office space of more than 700 square meters on the first floor, Zhao Mingyang plans to build it into a formal live broadcast company.
But it’s a bit difficult to choose people. Zhao Mingyang knows one thing very well. To put it harshly, live broadcasting is like a zoo in the early stage. Most people are like watching a monkey show. Whoever can be cheap and ugly will make the audience happy, and whoever can make the audience happy will have traffic.
In other words, vulgar things tend to get out of the circle more easily.
But if there are too many of these things, it will not be a good thing for the company. One overturn, two overturns, and this will affect the company.
The probability of this kind of anchor overturning is 100%, and there is no chance of it being a fluke, but don’t use this group of people, there will be no traffic at all in the early stage.
Zhao Mingyang returned to the house he bought. He took out a whiteboard pen and drew on the whiteboard on the entire wall. He first made a mind map and then quickly wrote some important information on it.
First of all, the live broadcast has several points to catch people, and there must be traffic.
The first one is a dance anchor. She is good-looking, can dance, and wears cool clothes. Fans will come proactively without asking.
This type of anchor has an inherent advantage, that is, there are many lustful people, but it also has an inherent disadvantage. No dance anchor has strong monetization ability and can stay popular for a long time.
To put it simply, it cannot retain people, has no characteristics, and is too replicable.
