Zhao Mingyang has never been in a hurry to touch on live broadcasting. Why?
Because Zhao Mingyang wants to build an industrial chain in this area, instead of rushing to make money.
To put it bluntly, live broadcasting may be the only point where Zhao Mingyang can guarantee profitability in the next ten years. Zhao Mingyang can no longer see the rest of the market because it has entered a bottleneck period for the entire industry.
Whether it is games, social communications, online shopping and other Internet industries, including offline real estate, hotels, restaurants, etc., this period has basically formed a market monopoly of enterprises in various fields in the past year or two.
Some monopolies cannot be broken. If this cannot be broken, the money Zhao Mingyang is making now will be consumed very quickly. Even though some of Zhao Mingyang's current projects are very profitable, in fact, they are demolishing the east wall to pay for the west wall. This is the field.
Earn some money to make up for the borrowing and business consumption and losses in the previous field.
Zhao Mingyang seems to have made a lot of money by doing micro-business, but the initial investment was from Jifeng Automobile, Ma Dou Clothing, and the 600 million yuan given by the Xu family to make up for the early-stage rental and purchase of cars in micro-business.
, the offline layout also includes advance order deposits from the factory.
The money earned by micro-businesses has to fill the previous holes in the capital chain. This is also the reason why giant companies can be destroyed in an instant. They must continue to operate and cannot stop. If an industry continues to lose money, if a project takes up cash
If the flow is too large, it can bring down the entire enterprise in an instant.
Later, everyone saw that some companies that seemed to be very good could go bankrupt for this reason. The most direct one was Boss Jia’s company. His idea of an ecological chain was not wrong at all. Later, everyone also saw that some people
Said he hates cows and is forward-thinking.
However, there are companies doing this for a long time, but they are rare in China. Foreign companies such as Xingxing and Fruit Phone have been doing it, but they have continuous supply and small-scale trial and error, and they have a trial and error rate.
To put it simply, Fruit Phone has been building an ecological chain, but its model is to ensure that the mobile phone reaches the leading position, and then slowly develop headphones, TVs, and wearable products. These are industries with small investment, and they are still used by themselves.
The system is constantly optimizing the system to be compatible with more products, and it has not left the ontology business.
Fruit Phone has never dared to step up its efforts to make some products across fields. They have been doing this for many years, but only invest a small amount in this area every year. They ensure that most of the funds are invested in existing industries, optimizing step by step, and find that there are
If mobile phones want to surpass them, they need to come up with something practical to stabilize their market position.
I found that everyone in the market is almost there, and there is no opponent that can subvert the industry, so I squeeze out the toothpaste and put it in little by little. I don’t take out the good stuff yet, but keep it for the future of the mobile phone market, and then invest a little bit in other fields.
Testing the waters.
This model is also played by Ah Xing. Ah Xing has released many products. The ecological chain gameplay of a certain meter is actually the same as Ah Xing's. It does everything. Try it first. If it doesn't work, it will be cut off. But it will not affect the main industry.
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But Boss Jia failed. His main industry is video websites, but his company is neither the leader nor the only choice for users. It can only occupy a quarter or even a fifth of the market share of domestic video websites.
But you must know that the video websites he competes with are just branches of big companies, such as Goosechang Video, Du Niang’s 271, Alibaba’s Youtu, etc.
Boss Jia's mistake was that he didn't do a solid job in his main industry. He invested all his money in the ecological chain, mobile phones, and TVs. Even if he found someone to make OEMs, he still had to give people a deposit of about 30%. If he wanted to get a low price, that was the only option.
Even if someone else orders 10,000 units, and you order 1 million units from a foundry, even a 30% deposit will ruin the company.
Not to mention building cars. Even if this is investors' money, the money here is also the money of his own company. In this way, all the money is invested in other industries. The profits of the main industry are average, and are being used by other industries.
Rapidly overtaking replaced the market share, and it collapsed in an instant.
Including Ning, he wants to do both offline and online, he also wants to engage in sports, and he also wants to build cars and houses. However, Ning is not the only one offline, and he has not achieved a monopoly in the industry. Online, he is faced with the two sides of cats and dogs.
At home, most of the money is used to invest in other industries. Once it is dispersed, the basic market is actually weakened by one's own manipulation.
Zhao Mingyang is actually a bubble now. What he wants to learn from Lao Wang is to create a framework for the product project and sell it quickly. The funds recovered are his own, otherwise Zhao Mingyang will die miserably, thinking that no one will use so much money.
Will you cause trouble for him?
He must first build the framework, and then, like the unicorn doll, sell it and find a new buyer to take over. Whether the next buyer dies or not is none of his business. He must first preserve his strength.
Including Ma Dou, the Ye family wanted to acquire it several times. Zhao Mingyang continued to expand, but he wanted to sell it at a high price. Soon, Zhao Mingyang's Ma Dou clothing would also be sold.
There is also Jifeng Automobile. Even at a high position, Zhao Mingyang will not hesitate to sell out, including N internet celebrity products operated by micro-businesses. Zhao Mingyang will first raise funds and then continue to sell off. In fact, Zhao Mingyang will not miss any of such a big stall.
, he knew that these things might drag him to death in the future, so he might as well take action first.
What companies need to learn is to reduce holdings by subtraction. If a company keeps adding projects and adding projects, the only purpose is to show investors, shareholders and the market, this type of company will be more dangerous, and they will increase risks for themselves.
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Zhao Mingyang is a reborn person. Of course he knows that there are advantages to having more industries, but the blood supply chain must be strong. Find a continuous blood supply chain. At present, it is live broadcast.
This is the general trend in the next ten years, but if live broadcasting is to be a long-term success, it can only be made into an enterprise.
Zhao Mingyang initially planned to start an MCN Internet celebrity company, but then he thought, no, that would be a big risk for him, and he must treat this as his own business.
This is also the first time that Zhao Mingyang has personally run his own business. Daotian Entertainment relies on the experience and foundation of Empty Bottle Media and Longqing Entertainment.
He first got involved in some things that no company was doing during this period. He did not engage in corporatization, but enterpriseization. The gap between the two is still not small.
Zhao Mingyang has hired a large number of employees, all of whom are not for live broadcasting, but for data analysis. Many of them graduated from the data analysis major, and some graduated from the law major.
Zhao Mingyang gave them enough preferential treatment, such as food and accommodation, and their monthly salary was 30% higher than that of the same industry.
After Zhao Mingyang came to this group of people, he gave them a task. As a host, you must be clear about it before doing it, otherwise it may be difficult for you to do it. That is to understand the rules of the platform.
Many people don’t know why no one watches a live broadcast. The first point is violation of rules. If you violate the rules of the platform, the platform will automatically limit your flow. For example, you cannot say more or even say some words.
Say it once and your traffic will automatically decrease.
It means that the platform will reduce the push for others to see, so Zhao Mingyang will sort out all the illegal words on each platform, and then tell the anchors to memorize which words cannot appear, and even have a live broadcast team to give reminders.
Another point that many anchors are not clear about is the manufacturers that cooperate with the platform. You cannot say bad things about the cooperative manufacturers. After you do, they will directly limit your flow until you think you have sent out the work, but in the end you are the only one.
You can see it yourself, or even be temporarily blocked for seven days. This information must be understood by the anchors, otherwise there will be no traffic.
Because only by ensuring that the stream is not restricted can the maximum benefits of live streaming be achieved.
There is also the issue of scale. Zhao Mingyang has also studied this issue. The scale is given based on the number of fans of the anchor, rather than all anchors having the same scale. Super management basically cannot directly handle a big anchor unless the system automatically determines it.
When the supervisor sees that a major anchor has violated the rules, he will remind him first. If the reminder fails, he will escalate the report and handle it.
The third and most important point is the income of the anchor. There are two direct incomes for the anchor, online rewards. This depends on the sharing method of each platform. It is usually 50-50, but if it is a big anchor, then
You can negotiate with the platform about the share ratio.
Another way is to bring goods. Generally, anchors don’t just bring whatever they want. They must give priority to merchants that cooperate with the platform. The platform will have an internal group that will give the anchors jobs. How much commission will be given for each order?
The amount of money received varies depending on the number of fans. Some small anchors can only receive commission income, while large anchors will be paid 100,000 or even hundreds of thousands in labor fees plus commission for a product.
Zhao Mingyang must figure out the rules in the early stage, and what kind of market is relatively large and stable? The game market has great stability, but the probability of rewards from gods is low.
The places where Shenhao appears are basically inseparable from one key point, "fighting spirit".
And this fighting spirit is most likely driven by the host. One way is to play PK, and the other is to be jealous in the beauty live broadcast room. What kind of beauty can make the big brothers jealous?
She must be different from other female anchors. In addition to being cute and good-looking, she also has the ability to stir up the atmosphere and have memory points. Zhao Mingyang has marked all these lessons.
This time he was going to give it a try first. There was a professional photography team, a lighting team, and a prompting team. This prompting team tried its best to remind Zhao Mingyang not to say anything, and how to respond well.
What Zhao Mingyang wants to do is to build a stable live broadcast room, similar to the screening room of a TV station, create several IPs, and formulate a complete set of plans that can make people earn money.
After these were formulated, Zhao Mingyang began to organize things.
He first had to create an account, which requires skills. The platform Zhao Mingyang chose was relatively popular and was the first to do online and offline work. Later, many anchors jumped from this platform.
This platform is a mixed bag at the moment. The main business is still games, but it has been separated from games. In fact, it is funny to say that the anchors who did not become popular on this platform have become popular on other platforms.
In fact, the popularity of these anchors is not low at this time, and the number of views is very high, but the platform cannot give them more traffic, because the platform is positioned as a game, but soon their financial backer dad found them for them.
way out.
A certain hand appears, a certain hand, a certain fish and a certain tooth all have a financial father. Yes, it is that fat goose. This goose can be said to be the richest animal in the animal world today.
Zhao Mingyang aimed at a live broadcast room, a live broadcast room of a social big brother. Don't underestimate this kind of social big brother's live broadcast room. It is very easy to attract people. It is easy for the number of people in the live broadcast room to exceed 3,000. Although there may be many robots, they are definitely
No less than the existence of a beauty live broadcast room.
The main reason why Zhao Mingyang targeted this live broadcast room was that Zhao Mingyang had observed it and found that the anchor had more than 100,000 fans. Moreover, Zhao Mingyang was targeting this person's dress and conversation, including the background of the live broadcast and his daily live broadcast style. He was sure of one thing.
After he turned out to be a braggart, he was ready to attack him.
A blogger named [Black Triangle Dragon Brother] is live broadcasting in the live broadcast room. There are more than 3,500 viewers watching in the live broadcast room. I don’t know the exact number of people because many live broadcast platforms increase the number of clicks in order to increase the live broadcast data.
Entering and exiting, these repeated clicks are counted as the number of viewers and times.
There are those who specialize in helping anchors increase the number of viewers and times, and there are also those who specialize in helping anchors increase likes and comments.
In fact, live streaming is text-to-video, but the requirements are lower than those of text creators. It does not require too many rhetorical techniques and language organization, because if text creators cannot write well, they will not even have a chance to get ahead.
This is the benefit of live streaming, because there will never be as many readers as there are people who like to watch movies and TV dramas. Movies and TV dramas are intuitive, so you don’t have to think too much, and you won’t encounter uncommon words or be unable to understand the meaning of the words.
Directly give immediate feedback to the audience, the language is direct, and the meaning is clear, so the rise of live broadcasts and short videos is unstoppable. It is inevitable that the income of short video bloggers can reach tens of billions, because they are the entertainment stars of the new era.
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The income of celebrities has always been high. The main reason is that there are many consumer groups, consumers buy it, and funders like it, because celebrities are the most direct and intuitive existence, and they are the easiest to be directly understood by the public.
Secondly, there are athletes. Don’t think that scholars and scientists also have such income and attention. It is impossible to like someone and pay attention to a project. You can only like it if you understand it. The simplest and most direct way to understand a celebrity is to look good and sing well.
Pay attention to science and literature? What you need is long-term accumulation of learning before you can even say you have a superficial understanding. If the audience is small, it is impossible to bring the same income as a large audience, unless scientists develop something that can be used by the public.
Only in this way can you make a lot of money, otherwise the huge profits made by celebrities cannot be changed.
Just like the current man with a ferocious face and facial features, he looks like a social person, with a big head and thick neck, wearing a big gold chain, a green dragon on the left and a white tiger on the right, and a row of unknown tattoos on his neck. During this period
Live broadcasts are not that strict, and many people with tattoos can show them.
This social eldest brother is talking about his glorious past, how he singled out more than a dozen people, had more than a dozen people kneel down and sang "Conquer" to him, and talked about his past glory, but his name is unknown in the Black Triangle.
Everyone knows about him. From ninety-nine to ninety-nine to just walking, everyone knows his name, Brother Long.
He also told how he once led a hundred people to fight with Qiao Laosi from the next province, how thrilling it was. In short, he boasted himself to the sky. Even Huaqiang would sing to him when he met him. Haonan saw him
