He Gong said to Li Shanhe: "I have been reading some business books recently and learning some business knowledge, so I went to chat with the economics professor at the school. The other person is a consultant of a strategic investment company. I benefited a lot from chatting with him.
It really gave me a lot of experience.
What the other party and I discussed was how to break the underlying logic. Many people are talking about underlying logic, and many people are teaching underlying logic. But as the professor said, no one can teach this. You must first accept some logic and thinking.
Only when you know it can you break it, otherwise teaching step by step is a waste of time. The underlying logic contains too many things, including cognition, way of thinking, growth environment, etc., so trying to change a person's logical thinking is no less than buying a lottery ticket.
The difficulty of winning five million."
"How do you say this?" Zhao Mingyang asked, taking advantage of the situation, just to give He Gong the pleasure of teaching and to make him feel Zhao Mingyang's thirst for knowledge.
He Gong took a sip of wine and said, "Let's put it this way, if you had 100,000, what car would you buy?"
Zhao Mingyang thought for a moment and said, "If it were me, I would buy a second-hand Regal."
The restaurant owner looked at Zhao Mingyang curiously and asked, "Why did you buy a second-hand car like this? It's a gas tiger."
Zhao Mingyang said with a smile: "I'm not old, do you like to save face? This brand of cars is famous for losing prices quickly, and the Regal is still a B-class car. You can buy it in half for 200,000 if it is three or four years old.
Isn't it a good deal to buy a car in this price range for RMB 100,000? Sometimes you can buy it for less than RMB 100,000.
The configuration is not low, the control is OK, and the appearance is OK. The most important thing is that I bought it. The most people said that I don’t understand cars, and even called me stupid and rich, but no one would say I was poor. I can’t see it.
What kind of strength do I have? Besides, if you didn't take the initiative to explain, who would have known that this was a second-hand car? It can be said that my family bought it before, and others mistakenly thought that my family was rich, and it was also convenient for finding a partner.
Spending RMB 100,000 to buy a new car will not buy you a good car. There are also people who buy some fuel-efficient second-hand cars, all looking at cost-effectiveness. But if you drive a car like Santama, the first impression people give you is that it is just to save fuel.
, if I don’t have much money, I will be hooked up with diaosi and the like.
When buying a car, you will not only drive it every day, but you may also use it to entertain others, visit relatives and friends, etc. You must consider social acceptance.
Is Buick considered a high-end car? No, once the logo is changed, it will be Chevrolet, but why would someone associate Chevrolet with the three big things instead of Buick?
In fact, Buick has a gl8 to support it, because many companies will use this car for business reception. Over time, people think that this car is better. In fact, it is not high-end at all, but everyone mistakenly thinks that it is mid-range. In addition, it is regarded as a mid-range car.
When someone says the fuel consumption is high, some people think the car is a gas guzzler, and many cars that are said to be gas guzzlers are luxury cars.
This car is a typical car that people don’t have money to buy for appearance. No one thinks this car is a low-end car, which is the key. In fact, it is really not a mid-to-high-end car. The most expensive one is only three to four hundred thousand.
It's caused by cognitive biases.
Let’s put it this way, if I had 200,000, I would definitely buy a second-hand Mercedes-Benz C or Audi A4. I wouldn’t consider anything else. The more I know about cars and the cost-effectiveness, the more I only see what’s in front of me.
Some interests, without taking into account the things behind it, what I said is right, brother Mohe."
He Gong's eyes lit up when he heard Zhao Mingyang's words, and he patted the table and said: "Little brother, you are not simple. This is what the professor discussed with me.
He said that many people who are called fools are smart people. Those who do not explain but laugh at other people's fools are the real fools.
There is logic in this. After he told me about it, I understood the logic behind it. It is similar to what this little brother said. For example, buying a second-hand Buick doesn't actually cost much, but many people only talk about the fare.
Gas, people only buy it if they have a lot of money, and the person who buys this car knows some things better than the person who talks about it.
For example, how much does it cost? It’s not a taxi, so why did you buy this car? When you first bought it, you didn’t buy it to save fuel and use it as a family car every day. Many of them were bought to hide your wealth and run business. To put it bluntly,
Now, I don’t have the money to buy a BBA to make it look good, and I don’t have the money to buy a slightly better car to make it look good. The low-priced option is the most suitable if it can make it look good.
For example, if a car costs 300,000 yuan, some people will say that 300,000 yuan buys a low-end Mercedes-Benz. You fool, that’s also called a Mercedes-Benz? It’s better to buy a car like XXX, which has good performance and is fuel-efficient. It’s a lot bigger.
But how many fools are there who can afford a car worth more than 300,000 yuan? Don’t they know that this is the lowest model of Mercedes-Benz? Of course they do, but they also know what value this brand can bring to them. It is very valuable.
Buy a car for purpose, not for cost-effectiveness and driving it for a lifetime.
It’s also a car worth over RMB 300,000. If you don’t explain it, many people will think it’s worthless. But even if a car like BBA is the worst, there will still be many people who think it’s valuable. After all, there are people who know very much about cars and people who don’t.
The ratio of people may be as large as 1:1000.
I also asked the professor at that time, what do car owners who drive RMB 600,000 to RMB 700,000 think of people who buy the lowest configuration?
What the professor said made me understand. He said that most of the people who drive cars worth more than 500,000 yuan are those who buy the lowest configuration, and some are the children of that group of people.
, their thinking logic is the same. They rarely laugh at people who buy the lowest configuration. People are stupid and have more money, because they understand very well that buying this car is for a purpose, whether it is to do business or to fall in love. No one really wants it.
When it comes to performance and other aspects of buying this type of car, everyone knows it.
But most of the people who laugh at these people for being stupid and rich can't even afford the lowest-priced ones. They just follow the trend and laugh at them. They even think that they can afford it easily, but the reality is that they can't afford it. This sentence will make you think.
It hurts people, but the reality is that people who are said to be stupid and have too much money just want to be said to be stupid and have too much money. If they are not told, they will not buy it.
This is also a group of people's logical thinking that is trapped. They only consider themselves. For example, when buying something, they only consider cost-effectiveness. Then there is a high probability that they will use it a lot, and their social circle will not be very wide. The difference is that it is for personal use.
and public use.
What is public use? For example, if you buy a white A6, this person definitely does not consider wedding cars or office cars. Most of them like it for themselves. People who buy a black A6 mostly consider using the car for administrative offices and other multi-channel purposes.
Don’t let your thinking and logic be influenced by a group of people with low cognition. For example, people who buy a white A6 can probably afford a black A4. This group of people is not the same as the group of people who buy the lowest-end Mercedes-Benz. This group of people
They buy whatever they like. They are different from people who pursue the ultimate cost-effectiveness, and they are also different from people who are pretentious. Most of these people are really not short of money.
Do you know the logic of scumbag men? Why do women like scumbag men?" He Gong looked at the other three and said.
Zhao Mingyang listened without changing his expression, as if he was looking forward to it.
But there is one thing that Zhao Mingyang agrees with. For example, many people bought a certain tram in the previous life. Why is this car so easy to sell?
Because the high-end model of this car costs millions and the low-end model only costs more than 200,000. But if a car worth more than 200,000 is put together with a BBA of 500,000 or 600, some people will think it is the same level and spend 300,000 or 400,000.
When buying some new power trams, most people don’t understand the price, and even think that a car costing 30,000 to 400,000 yuan is at most 110,000 to 110,000 yuan.
So some people who are said to be stupid and have a lot of money when buying a car may know better than the people who criticize them that the car they buy has no performance advantages or cost-effectiveness except a brand logo, but they don't care about these at all. What they care about is whether they can spend the money.
Use small money to pretend to be big.
"What logic?" Li Shanhe looked at He Gong seriously and asked. He was his daughter, and he was particularly concerned about this.
"If you think about it carefully, many scumbags don't have money. It can be said that scumbags all have no money and no background. Those with money and background are called playboys and romantic boys.
This logic was told to me by an economics professor. He said that the way of thinking of scumbags is different from that of most people, but they are just used in the wrong place. However, this thinking logic is actually universal. Even if scumbags do not target girls,
Just as effective as doing business.
For example, scumbag men pay great attention to their appearance. They will buy a lot of fake famous brands to wear. Many people would rather buy a brand with no reputation for 300 to 500 yuan than spend 300 to 500 yuan to buy a high imitation. In most people's perception,
If you have enough money, a high imitation of 180 will suffice. Spending three to four hundred to buy a pair of high imitation shoes is not as good as buying a pair of more cost-effective shoes. Although they are not well-known, at least they are genuine.
This is the key point, really? It’s just that the brand is real, and high imitation means that the brand is fake. What many people fear most about fake brands is that they will be recognized as fakes, but most people do.
Do not sell fakes, especially imitations.
Therefore, scumbags will choose to buy some high imitations to package themselves, or even buy fake watches, buy a new flagship mobile phone worth 7,000 to 8,000 yuan in 36 installments, and swipe their cards to rent a car or a house, and package themselves as a person who is not short of money.
Lord.
It’s not because of money that many girls stay with such rich-looking people, but because of human thinking. They think that being so rich and being rich means being excellent. If such a rich and excellent person falls in love with them,
You must really like them and not be attracted by their beauty or anything else. This is the key point. You are instantly relieved of your guard.
A scumbag gives a girl fake luxuries. The girl feels that she should give something of equal value to the other person in order to highlight that she is not a material girl. She buys a real luxury product for the scumbag and the scumbag sells the real one and cashes it out.
, then buy a fake one and pretend it’s still the one given by the girl.
Many scumbag men use this routine to talk to several girls at the same time, and then the more they talk, the more experienced they become, and they start to challenge richer women. In the end, as long as they successfully get married, they can change their destiny through marriage.
In fact, this is a way of thinking with a clear purpose. The starting point is self-interest. Most people first choose to please the other person when they fall in love. But the more you please, the easier it is for the other person to be cautious and think that your flattery does not necessarily mean you really like her.
, may be purposeful.
You may not really like her, but you have other motives, and after being used to being pleased, as long as there is someone who is better at pleasing her, she will choose the one who is better at pleasing her.
Just like those people who buy a car and install a forklift, when they buy a car, they don't consider cost-effectiveness and performance. They first consider what benefits and benefits buying a new car can bring to themselves.
The professor said that you must not exchange opinions with a group of people on the Internet who you can see have problems with their thinking and logic. That is the most time-consuming and the most unsuccessful, because this is not a cognitive problem, but a logical problem. Never try to solve this problem.
If people's logic changes rapidly, the understanding of the underlying logic will be very different."
Zhao Mingyang nodded and praised He Gong, which made He Gong feel very comfortable.
Zhao Mingyang knew that the direction of He Gong's research and development was in the field of batteries. His research and development was breakthrough in car batteries and charging pile technology, and was later acquired. The reason why Zhao Mingyang can remember He Gong is mainly because of He Gong.
At first, I wanted to start my own company, so I consulted the entrepreneurial consulting company that Zhao Mingyang co-founded with others in his previous life.
It was just a simple consultation. Zhao Mingyang really knew little about his project at the time. He even thought it was difficult to raise funds because he only made a prototype and no further design at all. Because he had no money, he wanted to start a company.
Then to raise funds, 30 million funds will be needed.
But later, his project was directly bought out of the technology in one lump sum. It is said that he was given 80 million in one lump sum. It seemed that He Gong's team made a profit, but in fact they suffered a heavy loss and sold the technology at a low price. The value of the technology in the future
More than a few billion.
A project that took six or seven years was finally sold for 80 million, with a team of about four or five people. This type of team has been in the past ten years, and there are basically fewer and fewer people in the later years. Most of them are students from He Gong, from undergraduate to graduate school.
I followed him during my PhD studies.
At that time, each person received an average of almost 10 million, and He Gong received 30 million. This was a huge sum of money for them, but in fact, the loss was huge. Zhao Mingyang even complained to others in his previous life. If he had known that he had seen
I went to find someone to pool money together to buy the project.
But when I think about it, I don’t have the courage to spend 80 million to buy out a prototype? Are you crazy? I still have low awareness and haven’t seen it thoroughly. It may not be as simple as a prototype, but a mature design.
After planning, people become knowledgeable and discover the treasure at a glance.
I didn't expect to see He Gong here again. Shanghai is actually not a big city. After living here for a long time, I met more acquaintances. Zhao Mingyang wanted to win He Gong's project.
If it hadn't been for today's encounter, Zhao Mingyang would have almost forgotten about this person and would have probably missed out on a huge amount of money again.
During the conversation, Zhao Mingyang said that he was from an investment company, but he only worked for the investment company. He was mainly responsible for financing and other projects. When they needed financing in the future, they could contact Zhao Mingyang. Zhao Mingyang added WeChat with them.
If I remember correctly, He Gong is about to find investment. It should be another year. Zhao Mingyang plans to contact He Gong from time to time during this year to get familiar with him. When he buys his technology and cooperates with Jifeng Automobile, there will definitely be a breakthrough.
of.
How much breakthrough? Zhao Mingyang’s requirements are not high, as long as they are better than those made by major Internet companies. The new energy vehicles of the future will be like the mobile phone market after the millennium, with no less than dozens of brands and a mess.
In the future, there may only be four or five brands left in the domestic tram market, and these four or five brands must be in the entire ecological chain, that is, they have their own car factories instead of OEMs, just like when copycat cars were eliminated.
ending.
A few people left the party with red faces after drinking. Zhao Mingyang and He Gong made an appointment to drink together next time. Zhao Mingyang said that he was living alone here. This time he really felt a touch of warmth. He hoped that these old brothers would not dislike bringing them together in the future.
He drinks.
After Zhao Mingyang left, his cell phone suddenly rang. It was Hao Ren. Zhao Mingyang breathed a sigh of relief after answering the call and said, "What's wrong, Yanzu?"
"I encountered a very tense situation and I don't know how to deal with it. Why don't I call you to ask for advice? Is it convenient for you to talk?" Hao Ren said.
"Convenience, what's wrong?" Zhao Mingyang asked.
"A girl came to the company a while ago, a girl who just graduated. Originally, we didn't plan to recruit her, but she insisted and asked us to give her a chance. She would work hard and keep learning. She also said
She had so many touching words, so I wholeheartedly agreed to give her a chance.
I wasn't coveting her beauty or anything like that. As he said that everyone is young and needs a chance, I really gave her a chance.
But after working for less than a month, she often asked for leave. Fortunately, she was good to other people in the company, and her work performance was also very good and positive. Three months after she became a full-time employee, she told me that she wanted to ask for leave to go for a pregnancy test. She said
She was unexpectedly pregnant, so she never told us in order not to affect her work and to avoid worrying us.
But before joining the company, we also asked her if she was married. She said she was not married and had no boyfriend. We signed a three-year contract with her. The most important thing was that she said at that time that she would not choose to get married and have children in the short term. She wanted to
Work hard to enrich yourself.
Just when she said she was unexpectedly pregnant, I believed her. After all, no one could say that she would not be pregnant.
But later, an elder sister in the company told me that this girl had lied to me again. The woman said she had just found out she was pregnant not long ago. The elder sister told me she was lying. It would take at least two months for the woman to be pregnant enough to detect pregnancy. She was not pregnant at all.
Just got pregnant.
The eldest sister also said that she probably came here to find a job as soon as she found out she was pregnant. In this case, she should be about five months pregnant. According to the regulations, she can take 15 days of rest before giving birth and 98 days of postpartum leave.
You can also enjoy early departure benefits.
There is also a stipulation that she cannot be dismissed. She has signed a three-year contract with us, which means that after three months of employment and three months of working, she will probably have to take nearly four months of maternity leave. I am not because
This person who is angry is understandable and should be given a vacation if he deserves it.
I think this woman is so hateful, so good at lying, and she treats people like fools. I don’t even know what she will do after her maternity leave. The most annoying thing about this person is that after signing the regular contract,
She started arriving late, leaving early and often taking leave. According to regulations, she is pregnant and we cannot fire her.
But she simply stopped working. She may have to wait until she takes maternity leave. We still have to give her the full salary. She changed her attitude too quickly. She just graduated from college. How can she be like this?
I'm at my wits end. Just looking at her gives me a headache and upset. Moreover, she affects everyone's work. She has nothing to do all day long. She used to be polite to people, but now she criticizes whoever is upset and refuses to do any work arranged by anyone.
She doesn’t do her own work and pushes it to others, making everyone very angry.”
When Zhao Mingyang heard this, he smiled and said: "What's so difficult about this? Just drag everyone except her into a group and inform everyone to go to work in the new company tomorrow. Go and cancel the current company overnight and apply for
If it goes bankrupt, just pay her the minimum unemployment compensation. The three-year contract is also void. The unemployment compensation is based on the number of years of service. How long did it take for her to become a regular employee? The company will pay her part of the minimum compensation?
Then you all go to work in the newly registered company the next day, work normally, and ask our personnel to post what this person has done in their circles.
The personnel of major companies will have a circle, and everyone in the first-tier cities will know this person. In the future, he will basically be banned from this circle in Shanghai, his reputation will be bad, and he can only work in small companies.
Don't think based on a person's age that the other person's thinking is as simple as yours, don't say anything anymore, I'll hang up now, you can handle it yourself, just do as I say."
"Who are you calling?" Xu Qingqing happened to meet Zhao Mingyang when she came back.
"Who else can I call my ex?" Zhao Mingyang said.
"Ex? Okay, that's fine. Frankly speaking, are you so honest? Then go find your ex." Xu Qingqing said with a cold face.
