After Zhao Mingyang arrived at the destination, he scanned the QR code to pay the bill. The driver didn't say much and stepped on the accelerator. After all, Zhao Mingyang's words were too scary. He had to leave quickly because he was afraid that if he was too late, he would not surrender. What the hell was he doing?
What happened?
Zhao Mingyang looked around the ancient town and had to say that Yun Sheng had completely figured it out.
Yun Province is one of the places with the most recognizable tourism positioning in China.
For example, Hainan Province mainly focuses on sunny beaches, and the three eastern provinces focus on snow scenes. There are also some tourist attractions that focus on tourist attractions left in the long history.
But most of these are innate, that is, innate resource advantages. This is an advantage, but this advantage exists in many places around the world. For example, 3 Asia’s competitor is Taiguo, and many people who travel complain about going to 3 Asia.
The trip is more expensive than going to Taiguo, and the experience is not as good as going to Taiguo. The main thing is that Taiguo has something that is not available in China and cannot be available.
Whether tourists feel it is worth it is nothing more than comparing prices, which makes it clear at a glance. For example, many scenic spots are just landscapes. In some areas, the entrance fee is ten yuan and twenty, and in some it is one or two hundred. The scenery is almost the same, so tourists will feel that the price is a rip-off.
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Natural scenery can be found in many areas. If it weren’t for the cultural blessing of some scenic spots, many people would complain even more. Wouldn’t it be worth it?
As for Yun Province, everyone knows that it is like spring all year round, but there has begun to not pay attention to marketing.
Are things in Yunnan Province cheap? Is traveling cheap? The answer is not cheap.
For example, when it comes to accommodation, hotel accommodation in Yun Province is really not expensive, but people who go there don’t want to stay in hotels at all, but stay in folk hotels.
Secondly, many of the buildings here were built later, and were built around pure Chinese architectural styles. To be specific, they moved the past Jiangnan water towns there. This style is basically non-existent in Jiangsu and Zhejiang areas, even in places like Wuzhen and Zhouzhuang.
, they are only a small area, mostly surrounded by commercial and modern buildings, and they can no longer highlight the atmosphere of small bridges and flowing water.
Most people actually like the architectural style of houses with small bridges and flowing water. After all, compared to the cookie-cutter style of high-rise buildings made of steel and concrete, these ancient buildings have more of a design aesthetic.
This kind of beauty takes up a lot of space. For example, the design aesthetics of Jiangnan water towns, taking Suzhou gardens as an example, pay attention to one scene per step, which requires a lot of waste of space and needs to show visual space.
It needs rockery and fake water to set off, it needs to be planted with green plants, and it needs to be set off by carved beams and painted columns. This is really becoming less and less in Jiangsu and Zhejiang where land is at a premium today.
At that time, many scholars complained bitterly that we should leave some ancient buildings to future generations. Too many were demolished at the beginning, but R’s main focus now is to imitate the ancient architectural styles of the past from ours.
Yun Province has been undergoing transformation since the 1990s. An entire large area has been transformed into a city. For example, there used to be taverns where talented people and beauties would taste wine in the taverns. Here they thought of setting up a folk bar. In fact, the main focus of folk bars is
The most important thing is to listen to music and taste wine, which is the same as listening to music and singing in ancient taverns.
The wine sold in bars also sells green plum wine, bayberry wine and other traditional Chinese folk wines. If they are similar to bars in other areas, they will not be competitive. They are available all over the country, but if they are available everywhere
Is it a folk bar? Each bar sings its own unique music?
In other words, inviting musicians from all over the world to come here to open bars and play music is a unique existence, because this is the birth of a culture, the birth of a gathering place for literature and art in the new era.
The cultural heritage with a clear architectural style is spread out, and it is determined to follow a purely Chinese route planning. It is best to integrate tea culture, cultural games, calligraphy and painting, music, chess, calligraphy and painting, various folk arts, etc.
Art, Yun Province has been built into a core area of art. There are only a few regions in the world that can do this. These regions never lack tourists and have no shortage of high-spending tourists. They are all considered to be representatives of high quality.
Just like Yun Province, the consumption is actually very high, such as drinks in bars, a pot of tea in teahouses, etc., but many tourists are willing to spend this money? Why? Because they are integrated into art, and it feels like this place is different from other areas.
It's money to reward artists and money to spend on art, so it's worth it.
The singers in the bars all have their own original songs, the sellers on the roadside only sell their own records, and there are painters and performances by various street artists everywhere on the streets.
At first, there were only one or two cities and regions in Yun Province doing this. Later, more and more cities and regions joined in, and more regional efforts were made to create commercial value around this cultural circle.
For example, jade, embroidery, medicinal materials, wood carvings, etc., the industries in each city in Yun Province have formed a unique thing, and the core selling point is art. Paying for art does not mean that there is any cost-effectiveness. Art
It is the last thing that can be linked to money. It is too vulgar. The value of art is infinite. This is the positioning of market products.
Yun Province's tourism was built based on an IP. In the 1980s, it began to hold various cultural festivals to attract writers and reporters. These were implemented as text promotions. Later, in the early 1990s, it began to get involved in the film and television industry and music.
Most people’s understanding of literature and art in Yun Province basically comes from the promotion of entertainment. This awareness is indeed very strong. Just like Wuzhen back then, a film and television drama would go to ancient towns to film, and other places would have to pay. However, Wuzhen is different.
After subsidizing the money, Wuzhen became an instant hit, making Wuzhen the top spot in the ancient town tourism market. Wuzhen hosts various art activities throughout the year. This is also about performing arts and focusing on art, rather than focusing on ancient town tourism.
All commodities are related to art, which means they cannot be measured by a single commodity value.
Wan Heng also sees the commercial value here, and the cultural value will be realized later, because people must like literature and art at a certain point in time. Literature and art is a spiritual need, and art is the fastest way to get through it.
In the way of the global market, many foreign tourists come to Yunzhou just for art. This has been very successful in marketing. It has only been 20 or 30 years. In a few decades, Yunnan will be incredible. It is already in the market.
We are going all out to create a cultural circle.
This time Wanheng plans to acquire a piece of land in Lishi, about 10,000 acres, and then subcontract it and find several companies to cooperate in development and build a cultural city.
There are many vacant lots here, and many people have lost their money. Three to five billion people have invested here, but it is becoming more and more difficult to do it. The main thing missing is artists. The core is around art. There must be
Artists, in fact, are short of artists with specific skills, such as those who play music, paint, and engage in literary creation. For example, we need to recruit more such artists.
For various craftsmen, Wan Heng is preparing to recruit a number of people from abroad, and will continue to recruit a number of people from China.
In fact, this is a typical bet on the stone. For example, if a world-class pianist, world-class painter, world-class designer, world-class novelist, etc. come out of the cultural town of Wanheng, then the value here will always exist.
After all, world-class artists will still be valuable hundreds of years and thousands of years later, such as Beethoven, Mozart, Shakespeare, Li Bai, Du Fu, etc. The places they visited before can become tourist attractions, which is why many companies
Come to Yun Province to build an art town.
This is what they are betting on. They want to use artists to drive regional economy and peripheral products. Many regions have succeeded in betting. For example, the Sichuan and Chongqing regions were mainly focused on music, and half of the domestic entertainment music circle was basically from there. Many fans took the initiative to go there.
Take a look at the city where the idol was born and create commercial value for the local area.
Zhao Mingyang actually wanted to participate in this, so he also wanted to see if there was a chance to join this time.
Zhao Mingyang wants to build a section into a live broadcast base. It depends on whether Wan Heng can give Zhao Mingyang this opportunity.
This kind of big project is really not something that ordinary people can do. It doesn't just have to be done if you have money. It must be guaranteed and 100% certain that construction will start. This is the key.
It is difficult for Zhao Mingyang to do what he wants to do now. The twists and turns in every industry are very deep, especially the real estate project. All he needs is one thing, which is very simple and clear. It must be relevant, and it must be black and white.
That kind of thing.
Of course, Zhao Mingyang would not directly ask for it. He would need to say it in disguise to let Xu Qingqing know. See if he can ask for a commercial land of 180 acres. This would be enough for Zhao Mingyang to build a live broadcast base.
Zhao Mingyang has already thought about it. He built a garden in the style of an ancient building, and each room has a host. After that, he can live broadcast selling goods, calligraphy and painting, tea, jade, etc., relying on the innate advantages of Yun Province to get ahead of the game.
You can definitely make a lot of money by selling goods through live streaming. The sooner you do it, the better.
No, Zhao Mingyang called Xu Qingqing and asked her where she was. Xu Qingqing was probably in a meeting and did not reply. Generally, Zhao Mingyang and Xu Qingqing would not call, but would send text messages. You call
The other party may not necessarily know the occasion of the other party. If it is not necessary and there is no urgent matter, he will generally not call. It is better to send a message.
When I see it, I will reply naturally.
After a while, Xu Qingqing replied to Zhao Mingyang's message and asked Zhao Mingyang to wait for her. She went to pick up Zhao Mingyang. There was a party tonight, and Xu Qingqing invited Zhao Mingyang to accompany her to the party.
As soon as Zhao Mingyang heard this, he quickly went to a beauty shop to get a beauty treatment, had his hair styled, and bought a brand new dark gray casual suit. The moment he put on the heart-gold glasses, he started to look like a beast and a gentle scum.
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In the evening, Xu Qingqing drove a black car to pick up Zhao Mingyang to attend a bonfire party.
Xu Qingqing said that she was invited there by one of her college classmates studying abroad, who opened three B&Bs and two folk bars here.
Xu Qingqing invited Zhao Mingyang to attend this party. In fact, she was telling the male classmate that she was no longer single. There was a high probability that the man had some serious thoughts about Xu Qingqing. After all, such a good-looking girl with a good family background, then
All are delicious.
And there is no airtight wall in this world. Many of her former college classmates probably already know about Xu Qingqing’s family background.
The party was held by a lake, and many people were already setting up barbecue grills and fires.
Most of them are young boys and girls, and there are also a few middle-aged people in their thirties and forties.
A man wearing a black beret, earrings and a mustache is the protagonist of tonight's party, and he is also Xu Qingqing's college classmate.
This man’s name is Xiao Chen. According to what Xu Qingqing and Zhao Mingyang said, his family is very powerful here, especially his uncle who is doing well here. Xu Qingqing met Xiao Chen by chance when she came here to discuss a project.
of.
Xiao Chen invited Xu Qingqing to attend tonight's party, and Zhao Mingyang came just in time. It seemed that Zhao Mingyang made a special trip to watch Xu Qingqing.
Xu Qingqing didn't think highly of this Xiao Chen, and even had a bad impression of him. This guy loved to have fun when he was in college abroad, and he played wildly. He was also considered a man of the hour in school, because he
I did something that caused a sensation in the whole school.
Xiao Chen was with a married female tutor, but the woman's husband printed and posted the messages about his chat with the female tutor all over the campus. Xiao Chen seemed to be fine, so the female tutor resigned and left.
After a while, Xiao Chen fell in love with a girl from the school next door. Not only did he fall in love with that girl, he also fell in love with that girl's best friend. Finally, the girl came to school to make trouble, and Xiao Chen once again fell in love with her.
Become famous.
In addition to the chaotic relationship between men and women, Xiao Chen also likes to hang out with a group of foreign gangsters. He had many physical conflicts with people at school and went to bars all year round.
Xu Qingqing didn't want to come to this party. She didn't like Xiao Chen, but Xiao Chen's current girlfriend also invited Xu Qingqing to the party. She was also Xu Qingqing's classmate studying abroad.
The most important thing is that Xiao Chen's uncle is really doing well here and is a very powerful person. Xu Qingqing is afraid that he will not give Xiao Chen face, and he will stumble from it. After all, Xu Qingqing is this time.
She was the one who led the team to complete the project. She didn't want the project to be hindered by her. With Zhao Mingyang coming, Xu Qingqing became bolder. She didn't have to worry about anything if she brought Zhao Mingyang.
Sometimes, life is like this, you have to do things you hate, because this is life, especially when you have to consider the livelihood of a group of people, it is true to the saying, the greater the ability, the greater the responsibility.
After Zhao Mingyang learned about Xiao Chen from Xu Qingqing, he already felt that it was not a good thing for Xiao Chen to invite Xu Qingqing this time.
A young man like Xiao Chen dares to play all his life, dares to play with anything, and plays regardless of the consequences, because he always feels that everything is taken care of by his family. It can be said that he is lawless and dares to do anything, including the lives of others.
Don't care.
It can be said that this is his territory, and he can play as he wants. He is a little worried about going abroad because he is not familiar with the place there. He just studied abroad for a year and then came back. He felt very aggrieved there.
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Xiao Chen invited Xu Qingqing to attend this so-called party. It seemed that the purpose was not simple.
Zhao Mingyang accompanied Xu Qingqing. In fact, Zhao Mingyang guessed that Xu Qingqing might want to see what Xiao Chen wanted to do. Xu Qingqing even probably still had hatred for this Xiao Chen and wanted to punish him.
, Zhao Mingyang rarely saw an unconcealable anger in Xu Qingqing's eyes. It seemed that this Xiao Chen must have made Xu Qingqing very angry.
When Zhao Mingyang and Xu Qingqing arrived at their destination, Xiao Chen took the initiative to say hello to Zhao Mingyang and Xu Qingqing.
It was obvious that Xiao Chen was a little surprised by the appearance of Zhao Mingyang, because he thought that only Xu Qingqing came by herself.
At this time, there were already more than a dozen men and women singing and dancing by the lake. Something would definitely happen tonight. Zhao Mingyang had a strong premonition, and he even felt a danger signal.
"Who is Xu Qingqing?" Xiao Chen looked at Zhao Mingyang and asked.
"He is my boyfriend Zhao Mingyang." Xu Qingqing took Zhao Mingyang's arm and introduced to Xiao Chen.
"Boyfriend? I never heard you mention it. Come on, you're welcome. Let's chat while we eat." Xiao Chen led Xu Qingqing and Zhao Mingyang towards the bonfire.
He and a young man looked at each other. The young man seemed to understand something. He walked towards the others with a smile on his lips and muttered something in a low voice.
A group of people looked at Zhao Mingyang and Xu Qingqing. Zhao Mingyang frowned. It seemed that as long as Xu Qingqing was here, it would be difficult to hide. This Xiao Chen was thinking about Xu Qingqing.
The first time Zhao Mingyang saw Xiao Chen, he felt an evil aura from him, a very bad feeling.
