Being targeted this time is just the beginning. Not to mention Zhao Mingyang, most of the Lingshi Palace family's business is now being targeted.
The Jianghu is still the same Jianghu, but it has changed from fighting and killing to a more terrifying one of shooting behind the scenes and verbally criticizing.
Public opinion is very scary. It can destroy a person or a company, and it can also create many myths.
If it's a fight, it's straightforward. You know exactly who your opponent is. It's so simple.
And if you put a cold gun behind your back, you never know who the person behind you is.
Zhao Mingyang wrote on the whiteboard: "First of all, the other party will most likely start with Jifeng Automobile this time to give us a kick in the ass, or even start with Jifeng Automobile to encroach on our industry.
As for cars, the only thing that can be made a fuss about is quality issues. There are too many things that are magnified because of their small size. We have to ensure quality issues. Mr. Qiu, you must inspect them twice a day to ensure the safety of car production.
Secondly, what we are doing this time is to increase the price, starting from 600,000 yuan, and abandon the mid-to-low-end market."
Qiu Shuhong looked at Zhao Mingyang and said: "But originally we were going to make models that cost more than 200,000 yuan or more than 300,000 yuan. This is the mainstream market."
Zhao Mingyang put down his pen and said: "Yes, full coverage of models is to ensure the life of a car company. It is best to have hundreds of thousands to one million. Each price range is different, customers are different, and sales will be different. Each
The sales volume that the price tends to can become the blood supply chain of car companies. This is basically the mature experience of the world's major car companies.
But you have to consider something. We already know that someone will cause trouble after our new product launch, so we will take advantage of this opportunity to put the best technology we can put into the best car and launch it.
First of all, the other party wants to create public opinion on the Internet, and if we speak frankly, we will be criticized verbally and verbally, and these all require one thing, Internet trolls.
Have you ever considered what kind of group Internet trolls are? Most of them are dissatisfied in reality and vent their frustrations online. This group of people are basically at a very low point in terms of cognition and values.
To put it bluntly, they just follow the wind and think it through without any consideration at all.
Everyone here who has worked at Kongping Media should be very clear about why marketing accounts now only have one cover and one title. At most, they only need to cut off the beginning and end of the screenshot and excerpt a certain paragraph of text.
Because this is for trolls. Trolls won’t look at the specific content or pay attention to the incident itself. They don’t have the time and patience, and their understanding is low. They are used to listening to the wind. This is because there are no investigative reporters anymore.
Therefore, marketing accounts can quickly obtain traffic.
When we release a car, we immediately find a group of car reviewers to review our car. These car reviewers, whether they are individuals or companies, give them a promotion fee.
Part of the sponsorship fee must also be used. As for how to sponsor, I don’t need to tell you. To give it to people who can help us, we need to set up a corporate public relations department, with Mr. Gu in charge.
Then we publish our own marketing content to create black spots. We just need to focus on one point and publish it, "the most expensive domestic car", so that all the trolls will only criticize our cars for being expensive, and only people who are stupid and have a lot of money will buy them, thus minimizing the black spots.
But with the heat of spraying so high, we won’t be afraid that other black spots will appear to overwhelm the black spots we prepared.
As for our customers, we only target high-end consumers. This group of people basically don’t have that much time to do something. Even if someone deliberately buys our cars to find faults, it will be difficult to organize the car owners to cause trouble.
The reason is very simple. Car owners who can afford a million-dollar luxury car are basically not fools. They all have a purpose, and they all know one thing. Unless they buy a car and leave it, no one will do anything except serious accidents.
investigated.
Of course, due to the hype surrounding our cars, we went straight to high-end products, and then later on we made them mid- to low-end products, which would be much easier to sell.
It’s just how we keep the high end, that’s what we should do.”
Mu Tong took a sip of tea and said: "Mr. Zhao is right. We are not afraid of trolls when we focus on high-end products, because luxury goods have always existed and trolls have always trolled, but it does not affect the continued increase in sales of luxury goods at all.
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This is because the people who buy from this group of customers basically don’t read the comments of trolls or care about their opinions. The goods they buy are known to have been bought and sold, such as price cuts, etc. They also know that the depreciation of goods is
objectively existing.
Unless you are buying a high-end limited edition, will it likely appreciate and retain value in the future? For example, a supercar worth tens of millions, bags and watches worth millions or hundreds of thousands. These items themselves are niche, and the circulation circle is a small circle.
Moreover, the value preservation and appreciation here are also very small, because the currency will also depreciate. It is nothing more than a slow price reduction or maintaining the original purchase price value, but that will take some years. If calculated in terms of commodities, this is depreciation, and appreciation must be
How many times more than the product itself.
For example, in the early days, someone bought a house in Shencheng with an area of 1,110 square meters. The current market value is 50,000 to 61,000 square meters. This must have appreciated in value. However, in the later period, if someone bought it at a higher point, there would be no room for appreciation, and the house may not appreciate in value.
If the price drops, you must be mentally prepared when buying a house, otherwise you will definitely feel that you have lost money due to the price drop. For commercial housing, commodity prices change according to the environment. If they rise, they will fall.
Whether it is a house, a car, or a watch, if you expect it to appreciate in value, you must treat it as an investment. Investment is risky. If you don't recognize it clearly, it is definitely not suitable for investment.
High-end luxury consumers basically know this rule, so I agree with selling at high prices, and the first car must be a supercar. Supercars represent high-end, and there should also be off-road vehicles, urban off-road vehicles, and large SUVs.
This type of off-road vehicle represents performance.
If possible, I suggest that before launching an executive car, we should launch three models, three high-end models, starting from 600,000 yuan, preferably one million, because the gap between 600,000 yuan and one million yuan is still very big.
of.
In order to prevent being attacked by public opinion, it is best not to produce mid-to-low-end models for the time being. Just like the BBA car owners who complain most about the two- to three-million-dollar BBA car, million-level BBA car owners will basically not come out to publish anything. We want to produce products under the premise
Just silence the car owner."
"I also agree to directly abandon the mid-range and low-end, and currently only focus on the high-end to deal with this already known crisis. The other party must know what model we are going to launch. There are plans for the model in this document. Someone has leaked the information internally. For the time being,
If we don’t sell, we will only sell high-end products. Even if we lose money, we can still sell high-end products. We will continue to improve the middle and low-end products.” Gu Man said.
Hua Xizhi also nodded and said: "At present, there is no competitive advantage in the mid-to-low-end market. It is better to attack the high-end. If the competitors directly target Porsche and the like, there may be some room.
But how to do this is difficult, because there is no way to determine whether we can stabilize this high-end."
Zhao Mingyang once again took a pen and wrote on the whiteboard: "I have thought about this. The high-end products we make must be suitable for the local market. Haven't you noticed that many foreign high-end products are basically acclimatized in China?
We need to know what local customers need, what do they need? What do you think high-end people around the world need? Privileges."
Zhao Mingyang wrote two words on the blackboard, privilege.
Everyone was confused, what should Zhao Mingyang do?
However, the word "privilege" mentioned by Zhao Mingyang is indeed something that everyone yearns for. They usually hate it, but when they need it, no one wants it.
Zhao Mingyang wrote a few words on the whiteboard and circled them, then connected them in a line and said: "We want to stabilize the high-end. What we need is not a car at all. We can't compare to other high-end cars. Don't even think about overtaking on curves. We will be overtaken on the straights."
It's too difficult to overtake in corners, and the probability of overturning in corners is high. We can't bet on it. The best we can do is make the car stable and safe, without any major flaws, which is our biggest goal.
We need to rely on surrounding areas to stabilize the high-end image of this brand. First of all, Mr. Ye, you have to go to various airports and high-end shopping malls in Beijing, Shanghai, Guangzhou and Shenzhen to talk about what to talk about. Talk about parking spaces. We rent parking spaces all year round and contract an area.
We tried to accept whatever price they offered us, even if the price was higher than the usual parking space, we also rented it. We rented an area with exclusive parking spaces for our car brands written on them and surrounded them with a fence. Only cars of our brand could be parked.
This allows customers to feel the convenience and privilege. They are not afraid of not having a parking space or difficulty in parking. In addition, parking is free. This is a display of privilege and a cash withdrawal of status and face.
Mr. Mu, I need you to contact car repair shops in first- and second-tier cities so that they can come to our customers for door-to-door maintenance and tire replacement. For door-to-door service and one attendance, we will pay them twice the market price, but they must
Wear our work clothes.
Let customers once again enjoy the service of buying our cars, and the money spent must be value for money.
Mr. Gu, you contact a group of entrepreneurs and give them free cars. We need celebrity effect. They don’t need to say it, but as long as they enjoy our services, they will definitely become our customers.
Well-known entrepreneurs often represent luxury and high-end products, and we must stabilize this market.
Mr. Ning, please go and collect recent film and television drama projects, focusing on the film and television dramas about business wars, and about wealthy families, which we want to implant, and let Wang Chenbo and Xiao Yu drive sports cars.
To use the fan effect to increase our high-end popularity, we must let reporters take pictures of the car clearly, and then quote the title "Wang Chenbo drives a luxury car out", which must define our car as a luxury car.
Mr. Hao and Mr. Xiao, you have embedded the video, and you are constantly using your marketing account to compare our brand’s high-end cars with other high-end cars.
What we need to do now is to ensure the safety, security, and safety of the car, and then conduct a crash test to let people know that our car is very safe. When buying a car, the ultimate competition is not the driving feeling but the safety.
, don’t make mistakes in every safety aspect.
As for the cars, we will release 10,000 cars when they are released, and then they will all be sold out. We will buy them ourselves and give them away or keep them. Don’t let others buy them easily. There are only these 10,000 cars in circulation in the market. Don’t release others.
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We will speculate on these 10,000 cars and ask people to buy them at a higher price. We will give the cars to second-hand dealers and scalpers to speculate on them. Whatever they make will be theirs, and we will give them a low price. For example, for a car worth one million, we will give them 80
Ten thousand, we don’t require them to advance money, but we will give them a car after it is sold, and let them sell as many cars as they can speculate on, preferably a car worth one million, with a price increase of 150 yuan before it can be sold, and we will give them a limited quota.
We won't release the car until the minimum price is 120,000 yuan, and let the scalpers drive up the price.
As long as our cars are available in the second-hand market, we will take them back at 10% higher than the original price.
If people think that our cars are difficult to buy, impossible to buy, and hard to find, and let people know that our cars have a super high value retention rate, this will stop the trolls and give high-end consumers face.
With services and people’s mentality of making money when you buy it.
Mr. Li, what is the current result of the vehicle-machine interaction system you developed?"
Li Yanqing was not used to being called Mr. Li, but Zhao Mingyang and the others all called each other Mr., which really made him instantly realize that this was an office setting, not a private conversation with Zhao Mingyang.
There were many people in this group that Li Yanqing was not familiar with. He was only relatively familiar with Hua Wei Zhi. He glanced at the report and said: "The car-computer interaction system is now mostly about making phone calls by voice, opening windows and turning on the air conditioner, and adjusting seat heating by voice."
, I still can’t achieve the assisted driving you mentioned. The most I can do is install a few more cameras, and then take a panoramic view of the surrounding scene, install a few more radars to remind the user, and set up 24-hour monitoring.
Install a data card in the car so that the mobile phone can fully monitor the surroundings of the car, but there will be a delay. For entertainment interaction, at most, a large tablet can be used.
Battery, the battery company that the group invested in before, the current feedback is that it can run up to 60 to 70 kilometers. As for the expected 200 kilometers, it must be under very good conditions to run 200 kilometers. In fact, it is very difficult to achieve.
When we arrive, it’s a downhill condition and it’s summer. It can only be used for 60 to 70 kilometers, which is about the same as a battery car. To be precise, it’s a plus-sized Laotoule, but it’s prerequisite that it can’t be full of people.”
Zhao Mingyang actually expected that the current battery is not mature at all and is just a semi-finished product. However, Zhao Mingyang has to be the first to be the first to eat crabs, so he made a gasoline-electric hybrid mainly as a gimmick for electric cars.
"Then announce to the public that the first batch of car buyers will enjoy a free battery upgrade service within three years. We will only sell 10,000 cars. Remember, there may still be 10,000 cars on the road in the next two to three years.
What we want to retain are ultimately 10,000 high-end customers. When the next car is launched, they will choose us first, and will also drive other customers to buy. In the next one to two years, what we do is to stabilize the high-end image. As for the profit
What we need to do with the money from investors and shareholders is not to rush to build cars, but to use a sum of money first to strive for a market value of Jifeng Automobile of US$20 billion."
"Is the car finally named according to the previous one?" Qiu Shuhong asked.
"No, we want to change it to a simple one, and the car logo also needs to be memorable. Do you have any ideas?" Zhao Mingyang asked.
Hua Xizhi thought for a while and said: "Car brands are really difficult to deal with, because many car companies in the market have ruined their car logos and names. The first thing to consider is whether it is the global or domestic market.
If it is global, then it is best to choose a name that is easy to call and a concise and memorable icon.
But now it is difficult to make a highly recognizable car logo, because the original car logo is not big. We might as well make a recognizable one and integrate the car logo into the car. When everyone sees it, this is us.
A car like a Rolls-Royce statuette."
Zhao Mingyang also agrees with this point of view put forward by Hua Xizhi. He also found that if a car does not have memory points, it is difficult for people to remember it.
Everything about the car's exterior design was perfect, including the car's logo and name, which everyone revised over and over again.
In the end, Zhao Mingyang discussed with everyone and revised the car logo with the word swastika. Because this character and symbol have appeared in many movies and animations, customers around the world will not be too unfamiliar and feel familiar, and this character represents auspiciousness.
, golden light flashes, and the logo turns golden when the car is started.
This idea was proposed by Hao Ren, a die-hard 2D nerd, because he had come into contact with many 2D creators. One kid designed a car in a comic he drew, and the logo was changed to this.
The shape can be fine-tuned to make it more textured, and the color can be adjusted to create a new icon. It is said that the Maybach logo was also modified from this word.
Just leave this to the designer to design. The changed icon must look like this word but not it, and it also seems familiar. As for the name of the car, everyone finally discussed it and came up with the name "Mingyang", so they used Zhao Mingyang.
The name Mingyang means to be famous among foreigners and to be famous all over the world, so as to go abroad.
Zhao Mingyang was still a little uncomfortable with being called, and felt obedient, but Hua Weizhi said directly: "The names Mercedes, Audi, etc. are not easy to pronounce at first, especially Mercedes-Benz means life, Rolls-Royce, etc. No one cares about the name.
If it sounds good, it will sound good as long as it has value. If it is not valuable, you will think that many good-sounding names are low. This is the market."
The final name of the car is tentatively named Mingyang Automobile. If it needs to be modified later, it will be decided. What we need to do now is how to fight back.
Zhao Mingyang wrote some words on the blackboard again, posted some photos and said: "This order was entrusted by an overseas company to a company under Empty Bottle Media. There are more than one, it should be Duojia, and I checked this overseas company and it is a
A shell company, the people behind it don’t know.
But since the other party wants to play with us, we can't sit still and wait for death. Mr. Li, check it for me. If you check the other party, you can find all the information left on the Internet. Mr. Ye, follow up offline. The other party's remittance account is F
In China, the other party did not approach Kongping Media directly because they were afraid that the information would be discovered. However, the other party ignored that Kongping Media has more than one media company in the country, and most of the market is owned by Kongping Media.
After finding out this information, we will take action directly. Don't talk to the other party, because there is no need to talk. Everyone is ready to take action. I hope we will fight the other party to the death this time, otherwise we will be targeted by many people and let everyone
You know, we are not easy to mess with, and if you mess with us, we will fight to the death."
No one else said anything. Everyone actually understood one thing. If Zhao Mingyang couldn't keep his property this time, the people in this circle wouldn't be able to keep it either, and they would all go their separate ways.
After the meeting dispersed, Ye Chuan went to Zhao Mingyang alone to ask for help.
