Chapter 232: The Chinese Music World's Exorbitant Endorsement Fees Are Disrupted
Chapter 232 The chaotic Chinese music scene, sky-high endorsement fees
Warner's top star Jiang Yan will release an album at the end of March.
The army has not moved yet, but the scouts go ahead.
An exotic pop ditty, a "Chinese style" that is condensing the divine personality.
The two generals came out and killed everyone. In less than three days, they occupied more than half of the first and second places in various lists in the mainland and the Gulf.
Although Cantonese-speaking regions such as Xiangjiang were slightly affected by the disaster, with Warner at the center and all kinds of resources available, their top and second place positions on the list were also in danger.
At the same time, IFPI, the International Federation of the Phonographic Industry, released (1998-1999) global Chinese album sales data.
Jiang Yan's "DNA" broke the record with a terrifying sales volume of 3.02 million copies. This figure directly surpassed the second-placed Ran Xianqi by more than one million.
Jiang Yan also won the award for the highest-selling artist of Chinese-language records in the world.
Warner took advantage of this opportunity to release Jiang Yan's first album "DNA" together with the single "Fairy Tale" in Hong Kong and Taiwan.
There are already a lot of pirated copies on the market, so the sales volume doesn't matter, the only thing that matters is to build momentum for the next album.
As a result, story-based MVs such as "Fairy Tale" began to sweep TV stations in Hong Kong, Taiwan, and Southeast Asia.
The one that gets the most attention is still "Wukong".
In this version of "Wukong", Jiang Yan specially added more than 20 seconds of forbidden scenes.
That is the history of blood and tears of the monster actors in Shituo City.
So the Southeast Asian version of "Wukong fever" seems to be brewing.
As a result, the sales of the "DNA" album increased again.
For a time, the heroes all over the world were terrified.
Lin Zhixuan: "I think "Single Love Song" needs to be perfected."
Manager: "It's okay, we will release the song in August."
Lin Zhixuan: "Oh, that's okay."
Power Train: “Are we not stable in June?”
Agent: "Well... you two are right!"
Of course there are some who are stubborn.
Wang Jie: "There are no heroes to make Shuzi famous! I have decided, I want to return, I want to make Wang Jie great again!"
Warner agent: "We'll put out an anthology for you."
Wang Jie: "Okay, how about April? I want to fight him for 300 rounds!"
Warner agent: "No, July at the earliest."
Wang Jie: "You..."
In my heart: I can’t stay here for long!
Xiangjiang Xie Tingfeng was also convinced: ""Believe" will be released in April as originally planned. I don't believe his songs can be so good."
Manager: "We are singing in Cantonese, so you two can't touch us."
Xie Tingfeng: "... then give me a few Mandarin songs, and I will fight with him on the bayonet!"
Agent: "I think you should fight Dr. Chen first."
Xie Tingfeng: "He?"
Agent: "He got the right to cover two of Jiang Yan's songs."
Xie Tingfeng: "What kind of songs are they?"
Agent: "'Ten Years' and 'Bicycle'."
Xie Tingfeng: "..."Ten Years" is great, but it's not necessarily the same if it's in Cantonese."
Agent: "In Cantonese, Jiang Yan still writes the lyrics."
Xie Tingfeng: "...I'm not afraid!"
The manager shook his head and said: "Even if we win, we will still beat last year's song, which is disgraceful, so Feng, let's change gears."
Xie Tingfeng: "..."
In addition, although female singers will generally not be greatly affected, some people feel that they still need to adjust.
Yehenala: ""A Dream" has been postponed!"
Agent: “It was originally scheduled for July, but it’s still postponed?”
"Push!" Yehenala said resolutely, "Wang Fei took a song from him and wanted to release it in April. In this way, his popularity may be all over the next few months, and we don't need to be cannon fodder.
."
Agent: "Why don't we..."
Yehenala: "Hey, it's too late to regret!"
In addition to veteran singers, there are also new singers who were originally scheduled to release their first albums this year. After discussions with their managers and companies, they have begun to adjust their schedules.
For example, Liang Jingru, Xiao Yaxuan and Cai Yilin...
They have to choose the best time, when they will neither encounter the devil nor the little king.
Surviving in the cracks, the current situation in the music industry is terrifying.
As a result, the Chinese music scene in 1999 was in chaos within three months.
There is Jiang Yan in the first half of the year, and everyone in the second half!
...
The shock the two songs brought to the music world was not that big.
But Jiang Yan has done too many outrageous things, and it has only become so big.
But this is just a shock within the music industry, no matter how big it is, it has nothing to do with ordinary people.
But don't forget, Jiang Yan has this kind of magic power, this kind of magic power called "out of the circle".
"Broken Bridge with Remaining Snow" became popular. In addition to attracting fans and listeners to pay attention to Jiang Yan and "DNA2", it also aroused full interest in West Lake.
On March 15, Jiang Yan took Zeng Li back to Hengdian and planned to shoot several music videos with her as the female lead.
But as soon as I arrived at the company, I received a call from the leader of Lantai.
During the phone call, the leader of Lantai happily relayed the data told to him by the leader of Hangzhou.
It has only been two days since the program aired, and travel agencies from various places have received a surge in tourist groups visiting Hangzhou.
Most of them want to come to Hangzhou during May Day, and many are already on their way.
The leaders of Hangcheng asked the leaders of Lantai to convey their gratitude and asked Jiang Yan if he was willing to become a tourism promotion ambassador.
Of course Jiang Yan is willing.
In a sense, this is also a reflection of status.
So on the same day, relevant personnel came over to discuss in detail.
And this situation also directly affects the clothing brands who are still wrangling.
They don't understand songs or anything like that. It doesn't matter if Jiang Yan is great or sales hit new highs. Jiang Yan has almost reached his peak. Before the final results come out, the endorsement price will only increase slightly.
In addition, "The King of Comedy" and "Glass Bottle" have achieved high box office, and Jiang Yan's character is deeply rooted in the hearts of the people. This can still only affect a part of the increase. After all, he is not the protagonist.
But now, Jiang Yan may suddenly become the tourism promotion ambassador of Hangzhou, which has a different meaning.
This is a pure card!
Then more intense competition began.
But they had just started a new round of competition, and Director Yao of Baixiang Instant Noodles came over.
Baixiang instant noodles were endorsed by Jiang Yan on February 26, and the products with Jiang Yan's portrait on them began to be sold on the market on March 5.
This also shows that Director Yao is really a great person, and his efficiency is incredible.
Today is the 15th, and the new instant noodles have been sold for ten days. Director Yao came here specifically to thank Jiang Yan.
One word: big sale!
When clothing brands heard the news, they didn't know how much sales would increase, but if it only increased by a few points, would it be considered a big hit?
And just a few points is fine, after all, they are a big brand, and their base is much higher than instant noodles.
So don’t say anything and just bid!
...
March 18, Xingchenhai No. 1 Warehouse Press Conference Hall.
Jiang Yan and Septwolves Clothing held an endorsement signing ceremony.
The bidding was held in the form of a secret auction, and the final winner was the Seven Wolves.
The endorsement period is two years, and the endorsement fee is 6.5 million, totaling 13 million.
This figure is more than double the original quotation of the Seven Wolves, directly breaking the endorsement record of all mainland celebrities to date, and is also the highest endorsement fee for a Chinese private clothing company so far.
Septwolves have spent a lot of money. In addition to endorsement fees, they have also prepared tens of millions of funds to shoot advertisements, put them on Yangshi, and distribute goods nationwide.
He vowed to increase brand awareness in one fell swoop and hoped to take advantage of Jiang Yan's east wind to break out of the country and rush to Asia and even the world.
And such a high endorsement fee was really not in vain, because when the print media started reporting it the next day.
The Seven Wolves are famous all over the country.
Anyone who has read the newspaper now knows that there is a brand called Septwolves in China.
And he can also sign Jiang Yan!
And it’s still 13 million!!
Look at Jiang Yan's seven wolves clothes, they look really good.
So, what brand is this? Where can I buy it?
And this also makes brands such as Jinba and Aokang exclaim that it is a pity that the difference is only hundreds of thousands!