On March 27, Jiang Yan's "joey" was released in North America.
"joey" will be released in Europe on April 1st and in Asia on April 3rd (Beijing time).
The North American Billboard statistics are collected every week.
So today, April 4th, a total of eight days, is just in time for statistics.
As soon as the statistics came out, Henry was immediately overjoyed.
Billboard for singers,
The path to advancement is as follows:
First of all, when a singer releases a song, the first step to success is to be on the on-demand chart. As long as it is on the on-demand chart, he is considered famous.
Then it will be on the on-demand charts for several consecutive weeks. In this way, the singer will have a firm foothold in the music world.
The next step is to strive for the song to be on the Billboard top 100, even if it is in the bottom 20. In this way, even if it was brushed off last week, it can still be regarded as a small hit in North America.
If you continue to advance, you can reach 80. In this case, this is a character.
You can sign a contract with a big company, the signing bonus starts at one million, and you can earn several million a year from advertising.
If converted to Chinese terms, that would be a second-rate singer.
As for what comes next, it is the Billboard Top 50.
As for the competition for the top fifty, it is really a fight between gods and gods, with all the great figures fighting here.
Take any one of them, at least in terms of song popularity, it is considered to be popular throughout North America.
And further up are the top twenty.
If you want a song to be parachuted into this stage in the first week, it really needs to be at the level of a nuclear bomb.
For example, this year's "Baby" by Britney Spears
one
more
time》.
So Henry originally thought that although the three songs "joey" had similar potential, no matter how popular they were, they would probably rank between 80 and 50 in the first week, and then advance to the top 20 after a few months.
The unexpected result is:
"apologize" climbed directly to the 39th place.
"you
are
"Beautiful" climbed to the 30th place.
And "hall"
of
fame" climbed to an astonishing 19th place!
And this is only the first week!
From his experience,
So far, newcomers can climb into the top 50 in the first week after releasing a song.
That's really unprecedented.
And he knew that there was actually quite a bit of margin here.
Because we haven’t taken into account yesterday’s bombing of Jiang Yan’s Staples Center.
April 3 bombing site,
Public opinion exploded today,
Sales and on-demand rates skyrocketed.
But these data can only be calculated for the second week, which means that by the second week,
"joey" will definitely reach another level.
And starting from the second week, the sales statistics for Europe, America and Asia will also come up, and by then the top ten on the bulletin board may be occupied by Jiang Yan.
Awesome!
Henry immediately ordered the hunting to begin.
So in the following days, Jiang Yan began to turn around.
So far, the only things Jiang Yan cannot endorse are clothing and mineral water.
The clothing company has already signed a contract with Septwolves in China, so Nike and the like have no chance.
The mineral water has signed a contract with Wahaha, so other mineral waters have no chance.
However, there are still many advertising spaces left.
The first is the watch.
As soon as the North American bulletin board came out, he became the king of Asia.
Plus Warner's pimping, no, control.
So there are many luxury brands available.
Omega, Jaeger-LeCoultre, Cartier and Rolex.
These four companies were selected at the end, and Jiang Yan finally chose Jaeger-LeCoultre.
Not for anything else, just because they give me the most.
Finally, it was decided that it would cost 3.5 million US dollars over two years, shoot two advertisements, change watches regularly, and also have five new watches.
The average price of a French Jaeger-LeCoultre watch is several hundred thousand yuan, so...it's not bad.
Then there was Pepsi-Cola. This soft drink was the most willing to spend money, so it finally won 4 million US dollars in two years.
It includes two commercials, a song, and an appearance at an event.
This price is converted to 16 million yuan per year, which is twice as expensive as Faye Wong. Who makes Jiang Yan an international superstar?
Then there are glasses, DVDs, mobile phones, perfume and other products.
Although Jiang Yan himself is making mobile phones, why don’t he use them for free?
These products are basically not considered global, and the prices are not bad, adding up to more than 8 million US dollars a year.
So so far, Jiang Yan's annual advertising income has easily exceeded 12 million US dollars before tax.
But this is not over yet, there are still big items coming next, such as cars.
Of course, there were some other miscellaneous things that Jiang Yan refused to accept, not because he thought the money was too much, but because they wanted him to write songs and travel around the country, and he didn't have the heart.
Besides, keeping the endorsement simple can also create a strong character.
After all, he already endorses a famous watch like Jaeger-LeCoultre, and then he endorses chewing gum for hundreds of thousands a year. This is obviously inappropriate.
Having said that, the endorsement that needs to be finalized this time is the car.
Jiang Yan first ruled out Honda and would not accept the Neon brand no matter how much money it offered.
The rest are Mercedes-Benz, Ford and Chrysler joining in the fun behind the scenes.
One is German and two are American.
Jiang Yan's natural first choice is Mercedes-Benz. After all, it is a luxury brand, has great style, and is very good in both riding and driving.
In addition, Mercedes-Benz has another good point. Although it has not been domestically produced yet, it will not rip off the poor if it is domestically produced in the future. It can be regarded as a "conscience" brand...
But unfortunately, it was the lowest bidder.
Ford offered the highest price, US$5 million a year, and could sign for three years, on the condition that he released one song and n advertisements.
Chrysler's conditions are the same, but only $4.5 million per year.
Mercedes-Benz does not require a song, and the offer is only US$2 million a year, and only for two years, because Mercedes-Benz only wants Jiang Yan to be the spokesperson of China.
Jiang Yan felt that he could still fight for it, but he couldn't make it too obvious, so he talked about it one by one.
How do we negotiate? I write a song, you think it’s good, and the highest bidder gets it.
So "free"
loop" and advertising creativity was born.
During the conversation, Jiang Yan deliberately talked more with Mercedes-Benz.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "free
"Loop" was originally a Ford advertising song.
Back then, the ads were not that good, but the songs were a huge hit.
The creative idea of the advertisement is that a man was lying on the sofa and saw the style of Ford's new car. He immediately fell into association and used the advertising book as a steering wheel. When he turned it, the Ford car drifted.
Creativity is actually very simple, it is a man’s dream.
Paired with this song, it's basically at the level of a king.
But unfortunately, the Ford car was an MPV, not a performance car at all, so the overall advertisement looked very awkward.
In addition, "free
The original MV of "loop" also expresses the feeling of a man who cannot put down his beloved piano, and then loses it again and then regains it again.
No matter how much he thought about it, Jiang Yan couldn't imagine that he would never let go of a seven-seater family car.
This kind of song, paired with advertising creativity, Ford should put it on a model like the Mustang.
So he felt that instead of giving it to Ford, it would be better to give it to Mercedes-Benz, at least Mercedes-Benz has many performance cars.
As soon as the demo came out, all three manufacturers could no longer sit still.
Ford heard "free
After the demo of "Loop", the quotation was raised by 1 million, to 6 million per year, and only one commercial was required!
Chrysler also increased the price by one million, bringing it to 5.5 million per year, but he could also give Jiang Yan a small plane with a market price of over 100,000 US dollars.
Why does Jiang Yan want a small plane? It's worthless, and he doesn't often go to the United States. Even if he wants to buy a big plane in China, Chrysler really doesn't know how to give gifts, so he passes.
Finally, there was the quote from Mercedes-Benz. After two days of communication with the German headquarters, Mercedes-Benz finally decided to upgrade Jiang Yan from a China spokesperson to a global spokesperson. The quote was US$6.5 million per year for three years, and the song copyright and advertising would belong to them.
Jiang Yan didn't really want to get the copyright, so he closed the door and let Henry go.
So Henry and the other party argued for another two days, and finally decided, it was still 6.5 million US dollars a year, signed for three years, it was finalized!
But "free"
The release of "Loop" was forced by Henry to be pushed back to three months later. He could not use this kind of nuclear bomb as a bullet.
Good things must be released slowly and at the right pace.
Of course Jiang Yan has no problem, since it doesn't prevent him from collecting money anyway.
So in the end, Jiang Yan earned a total of nearly 20 million US dollars in pre-tax income per year from endorsement income during his trip to North America.
After tax, it is easy to make a small target of RMB.